SparkForce
SparkForce is a B2B marketing agency, founded in 2022 and headquartered in Copenhagen, that delivers modular performance-led demand generation, paid media, content, HubSpot implementation, and AI-agent marketing operations for 100+ SaaS and technology clients.
- Company typePrivate
- Founded2022
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SparkForce does
SparkForce is a privately held B2B marketing agency headquartered in Copenhagen (Scandiagade 8, 2450 København SV) with a secondary office in London (Opus House, 55 Southwark St, SE1 1RU). Founded in 2022 by Casper Rouchmann, a former operator at Trustpilot, Templafy, and United Fintech, the firm operates as SparkForce ApS (CVR 43649639) and has scaled to 30+ specialists serving 100+ SaaS and technology clients across the EMEA region. The company delivers a modular, fixed-rate service portfolio organized around five core offerings: 'Fix the Paid Funnel' (paid media across Google, LinkedIn, Meta, Reddit), 'Build a Content Engine' (video, animation, static, landing pages, email, social), 'Set the Foundation' (CRM setup, tracking, automation, attribution, HubSpot operations), 'Get Found in LLMs' (Generative Engine Optimization for ChatGPT, Claude, Perplexity), and 'Run on AI Agents' (six custom AI agents for campaign, ops, and pipeline automation). It is a certified HubSpot Platinum Solutions Partner with a dedicated HubSpot practice and integrations into Dreamdata, Apollo, Leadfeeder, ZenABM, Clay, and Fibbler.
SparkForce firmographics
Firmographics- Name
- SparkForce
- Legal name
- SparkForce ApS
- Website
- https://sparkforce.dk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SparkForce is a B2B marketing agency, founded in 2022 and headquartered in Copenhagen, that delivers modular performance-led demand generation, paid media, content, HubSpot implementation, and AI-agent marketing operations for 100+ SaaS and technology clients.
- Ownership category
- akta.pro rank
SparkForce industry classification
Industry- Product category
- B2B Marketing Agency Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where SparkForce is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
SparkForce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- B2B Marketing Agency Services: Fixed-rate marketing agency services including strategy, paid ads, content creation, HubSpot services, and AI agent deployment. Pricing is outcome-based with no hourly fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Package |
| Subscription | Monthly | Paid Search Management |
| Subscription | Monthly | Content Engine |
| Subscription | Monthly | Foundation/Operations |
| Subscription | Monthly | LLM/AI Search Optimization |
| Hybrid | Monthly | AI Agents |
| Subscription | Monthly | Operational Lead |
| One time/ perpetual license | One time | 30-Day Onboarding Sprint |
| One time/ perpetual license | One time | Powerups |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
SparkForce product offering
Product offeringCore offering
SparkForce is a B2B marketing agency delivering performance-led demand generation, inbound marketing, and RevOps services to SaaS and technology companies. Its core deliverable is a modular portfolio of five outcome-based services: paid media management across LinkedIn, Google, Meta and Reddit; high-volume content production spanning video, animation, and static assets; HubSpot CRM implementation and operations; AI search optimization for ChatGPT, Claude, and Perplexity; and the deployment of custom AI agents inside client teams for marketing operations.
Product overview
SparkForce is a B2B marketing agency offering a modular service portfolio centered on performance-led strategy and execution. The core offering consists of five outcome-based services: Fix the Paid Funnel (paid media across LinkedIn, Google, Meta, Reddit with AI-assisted workflows), Build a Content Engine (video, animation, static content production), Set the Foundation (CRM/HubSpot operations, tracking, automation), Get Found in LLMs (AI search optimization for ChatGPT/Claude/Perplexity), and Run on AI Agents (deploying six custom AI agents for campaign automation). These services are supported by HubSpot implementation, migration, and optimization capabilities as a certified Platinum Solutions Partner. The company also produces content products including the Marketing Corner podcast and Social Selling course, plus the Content Vault archive of successful B2B ad creatives. Pricing operates on a fixed-rate model with a 30-day onboarding sprint and add-on powerups. Services are delivered through dedicated Growth Leads with channel-agnostic approach emphasizing strategy before tactics.
Differentiator
Problem solved
Functional benefit
Products and services
- Fix the Paid Funnel Strategic paid media service for B2B clients that converts spend into revenue across Google, LinkedIn, Meta, and Reddit, including AI-assisted workflows, daily optimization, and budget management.
- Build a Content Engine High-volume, high-quality content production for B2B clients spanning video, animation, static assets, landing pages, email, social, and paid channels, built around the client's messaging.
- Set the Foundation Full-funnel operational services including CRM setup (HubSpot Operations), tracking implementation, automation, lead routing, lead enrichment, nurture flows, attribution, and automated outreach for B2B clients.
- Get Found in LLMs Generative Engine Optimization service helping B2B brands appear in AI-generated answers from ChatGPT, Claude, and Perplexity, including SEO strategy, content strategy, and CRM alignment.
- Run on AI Agents Deployment of six custom AI agents inside client teams to handle strategy, paid search, paid social, content, RevOps, and MarOps at lower cost with faster output and daily optimization.
- Full Force Full-service premium paid media offering combining all paid media channels (Google, LinkedIn, Meta, Reddit) with enhanced strategic oversight to convert spend into revenue.
- HubSpot Implementation Fresh HubSpot CRM setup service building the right foundation from day one for B2B clients, including custom configuration aligned to GTM motion, clean data architecture, and team-friendly systems.
- HubSpot Migration CRM migration service handling full data mapping, cleanup, and validation when moving from another CRM to HubSpot, ensuring nothing is lost and the client hits the ground running.
- HubSpot Optimization Audit and improvement service for existing HubSpot setups, fixing broken elements, unlocking unused features, and rebuilding workflows that should be driving revenue but are not.
- HubSpot Integrations Integration service connecting HubSpot with complementary tools including Dreamdata, Fibbler, Apollo, Leadfeeder, ZenABM, and Clay for comprehensive marketing and sales operations.
- Growth Strategy Strategic planning service for B2B clients defining growth strategy before tactical execution, including ICP mapping, positioning, targeting, segmentation, and messaging translated into demand creation, capture, and conversion.
- Marketing Corner Podcast Podcast produced by SparkForce featuring marketing insights, expert interviews, and B2B growth discussions, with 100+ episodes on topics including demand generation, LinkedIn strategy, pricing, CRO, and industry trends.
- Social Selling Course Online course teaching social selling techniques that leverage LinkedIn to advance careers and generate leads, available through the Thinkific platform.
- Content Vault Living archive of best-performing B2B ads and creatives with performance data, featuring sharp copy, bold ideas, and visuals that drove measurable results for clients.
- SparkForce Reporting Pre-built KPI dashboard template using Google Sheets and Looker Studio covering costs, funnel performance, gross margin, brand search impressions, CAC, pipeline, and ARR calculations for marketing leaders and investor reporting.
Quantifiable outcome
- 70% increase in weighted pipeline after six months
- +3 more outcomes
Companies that use SparkForce
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles1 record
SparkForce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature5 records
SparkForce partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SaabyemediaminorDigital agency acquired in November 2023, expanding SparkForce's capabilities and client base in demand generation and performance marketing.
- LinkedIncoreEstablished relationships with LinkedIn as a social platform partner, allowing collaboration with their agency partners and access to product updates and beta features for client campaigns.
- HubSpotcoreCertified HubSpot Platinum Solutions Partner with demonstrated expertise in implementing and managing the platform. Provides direct access to HubSpot's own team for complex challenges.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
SparkForce competitors and assessment
Company assessmentDirect peers
- Kalungi: B2B SaaS marketing agency offering HubSpot-driven demand generation services. Comparable in serving SaaS clients, HubSpot reliance, and full-funnel execution.
- Single Grain: US-based B2B SaaS marketing agency focused on demand generation, paid media, and SEO. Closely comparable in target customer (B2B SaaS/tech), service mix (paid acquisition, content, SEO), and outcome-based positioning.
- DemandGen International: B2B demand generation agency focused on technology and SaaS clients globally. Comparable in core service offering (demand gen) and target customer profile.
- TopRank Marketing: B2B marketing agency specializing in content, demand generation, and influencer marketing for tech and SaaS brands. Comparable in channel mix and target customers.
- IMPACT: B2B marketing agency focused on HubSpot-driven sales and marketing transformation for mid-market and enterprise companies. Comparable in HubSpot-centric delivery and SaaS/tech focus.
- Gripped: UK-based B2B SaaS marketing agency specializing in demand generation and ABM for tech clients. Highly comparable geography, vertical focus, and service portfolio.
- Heinz Marketing: Long-standing B2B marketing agency serving technology and SaaS companies with demand generation, ABM, and sales enablement. Comparable in target market and core service offerings.
- Velocity Partners: UK-based B2B tech marketing agency with focus on demand generation and content for software companies. Comparable in geography, vertical, and channel-agnostic service model.
- Walker Sands: B2B marketing agency with strong demand generation, content, and PR offerings for technology clients. Comparable in vertical specialization and outcome-based positioning.
Emerging players
- Reforge: B2B SaaS growth education and community platform serving the same SaaS marketing/product leader persona as SparkForce's customers. Comparable buyer and category, with overlapping rather than direct agency competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SparkForce social profiles
Digital presenceSparkForce compliance and trust
Trust signalCompliance1 record
SparkForce financial estimates
Financial estimateRevenue estimate
Valuation estimate
SparkForce leadership team
Management profileNumber of profiles
Profiles14 records
SparkForce subsidiaries and ownership
Company hierarchySubsidiaries1 record
SparkForce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SparkForce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SparkForce
What does SparkForce do?
SparkForce is a B2B marketing agency delivering performance-led demand generation, inbound marketing, and RevOps services to SaaS and technology companies. Its core deliverable is a modular portfolio of five outcome-based services: paid media management across LinkedIn, Google, Meta and Reddit; high-volume content production spanning video, animation, and static assets; HubSpot CRM implementation and operations; AI search optimization for ChatGPT, Claude, and Perplexity; and the deployment of custom AI agents inside client teams for marketing operations.
Is SparkForce a public or private company?
SparkForce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SparkForce founded?
SparkForce was founded in 2022. It employs 11 to 50 people.
Where is SparkForce based?
SparkForce is headquartered in Copenhagen, Denmark, in the Europe region.
How does SparkForce make money?
One revenue line is on record: B2B Marketing Agency Services.
Who are SparkForce's main competitors?
Direct peers on record are Kalungi, Single Grain, DemandGen International, TopRank Marketing, IMPACT, Gripped, Heinz Marketing, Velocity Partners and Walker Sands. Reforge is listed as an emerging player.
Does SparkForce have an API?
No public API is recorded for SparkForce.
What industry is SparkForce in?
SparkForce's product category is B2B Marketing Agency Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541511 and its SIC code is 7311.