Kersvers Digital

What Kersvers Digital does

Kersvers Digital is a privately held, founder-owned Dutch digital agency headquartered in Almere that operates as a one-stop-shop for online marketing, data, development, and creative services. Founded in 2017 by Rob Terstall and Mitch Maasen originally as Kersvers Marketing and rebranded in 2019 when Emiel Zaandam joined, the company serves primarily Dutch SMBs alongside select enterprise and public-sector clients (foundations, municipalities, Volkswagen Group dealers), with a stated base of hundreds of customers and 41 five-star Google reviews. The offering is organized into four interconnected pillars — Marketing (SEO, Google Ads, Google Shopping, Social Advertising, Display, Conversion Optimization, Online Strategy), Data (Digital Analytics, Call Tracking, Google Data Studio dashboards, Lead Profiling, and the in-house Cherrypicker Lead Qualifier), Development (WordPress, WooCommerce, Shopify, Laravel/Vue.js web apps, managed hosting, maintenance, performance), and Creative (UI/UX, logo, banner, video) — delivered by a ~10-person cross-functional team of certified specialists.

The underlying technology stack is a curated mix of best-of-breed third-party platforms rather than proprietary infrastructure: WordPress with Elementor for CMS sites, WooCommerce and Shopify for webshops, Laravel and Vue.js for custom web applications, the Google Marketing Platform (Ads, Analytics, Tag Manager, Data Studio, Search Console), Meta Ads Manager, and supporting tooling (CloudFlare for CDN/security, Channable for feed management, BigShopper for price monitoring, ProfitMetrics for profit attribution, LeadInfo and Snoobi for B2B visitor identification, Smartlook for CRO). The principal proprietary asset is the Cherrypicker Lead Qualification System, an internal tool that links campaign-level marketing data to CRM outcomes to calculate ROI per channel and campaign. Marketing retainers range from €497 to €5,000/month with no long-term contracts and a growth-guarantee opt-out clause; website projects range from €995 to €50,000 with an ~8-week average delivery time; hosting and maintenance are recurring monthly subscriptions.

Revenue is generated through a hybrid of recurring marketing retainers, recurring hosting/maintenance subscriptions, and one-time project fees for websites, webshops, and custom web applications. Go-to-market is direct sales-led with a hybrid of office-based consultative selling at the Almere HQ and inside-sales remote consultations; client acquisition begins with a free strategy session. Distribution is single-country (Netherlands) with no reseller or partner channel. Differentiation rests on integrated marketing-plus-development delivery, certified specialist staffing, and verifiable case-study outcomes (e.g., 2,400% ROAS for My Cool Kitchen, 2,000% ROAS for Sterk Witgoed, 220% organic traffic growth for Uitjesbureau), supported by industry recognition including a 2024 dotCOMM Platinum Award and inclusion in FONK's 150 Best Agencies 2024.

Name

Kersvers Digital

Legal name

Kersvers Digital

Website

https://kersversdigital.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Kersvers Digital is a Dutch digital agency providing integrated online marketing, data, web development, and creative services primarily to Dutch SMBs, with select enterprise and public-sector clients, via recurring retainers and project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Online Marketing Services: Recurring marketing services including SEO, Google Ads, Google Shopping, Social Advertising, Display Advertising, and Conversion Optimization. Packages range from €497 to €5,000 per month, billed monthly with predefined targets and no long-term contracts. Growth guarantee offered with opt-out clause if targets not met.
2. Website Development: One-time project-based development of WordPress websites, ranging from €995 to €50,000 depending on complexity and customization level. Average project takes approximately 8 weeks.
3. Webshop Development: Development of WooCommerce or Shopify webshops with marketing-first approach. Custom functionality and integrations included.
4. Web Application Development: Custom web applications built with Laravel and Vue.js frameworks. Maatwerk (custom) solutions for unique business requirements.
5. Hosting Services: Managed hosting with 99.9% uptime guarantee, European data centers (Germany), CDN, security features, and daily backups. Pricing varies bytraffic requirements from 20,000 to millions of visitors per month.
6. Maintenance & Support: Ongoing website maintenance contracts including updates, security patches, problem resolution, and support for WordPress, Magento, and custom PHP/JavaScript applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Kersvers Digital is a Dutch full-service digital agency that sells integrated online marketing services (SEO, Google Ads, Google Shopping, Social Advertising, Display Advertising, Conversion Optimization) alongside web development (WordPress websites, WooCommerce/Shopify webshops, custom Laravel/Vue.js apps), data services (analytics, call tracking, dashboards, lead profiling, the in-house Cherrypicker lead qualifier), and creative services (UI/UX, logo, banners, video). Engagements are delivered as recurring monthly marketing subscriptions (€497–€5,000/month) and one-off website/webshop/app projects (€995–€50,000), with optional managed hosting and maintenance.

Product overview

Kersvers Digital is a full-service digital marketing and web development agency operating as a one-stop-shop for online growth. Its offering is organized into four interconnected service pillars: Marketing (SEO, Google Ads, Google Shopping, Social Advertising, Display Advertising, Conversion Optimization, and Online Strategy), Data (Digital Analytics, Call Tracking, Google Data Studio dashboards, Lead Profiling, and the in-house Cherrypicker Lead Qualifying system), Development (WordPress websites, WooCommerce and Shopify webshops, custom web apps built with Laravel and VueJS, hosting, maintenance, and performance optimization), and Creative (UI/UX Design, Logo Design, Banner Design, and Video Production). Services are designed to be integrated — websites are built 'marketing-first,' campaigns are informed by data analytics, and all creative work is optimized for marketing channel performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing Services
• Online Strategy
• SEO (Search Engine Optimization)
• Google Ads (SEA)
• Google Shopping
• Social Advertising
• Display Advertising
• Conversion Optimization
• Data Services
• Digital Analytics

Quantifiable outcome

• 220% increase in organic traffic for Uitjesbureau with multiple #1 Google positions
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• LeadInfocoreTechnology or IntegrationLeadInfo provides B2B lead identification software that recognizes companies visiting the client's website by matching IP addresses to their database. Kersvers implements this tool for clients needing to identify and proactively contact potential B2B customers.
• SnoobicoreTechnology or IntegrationB2B lead generation software partner providing website visitor identification and lead scoring capabilities. Works alongside LeadInfo for comprehensive lead profiling services.
• ChannablecoreTechnology or IntegrationFeed management platform used for automated Google Ads campaign setup, dynamic ad text generation, and price monitoring integrations. Enables automatic product feed optimization across e-commerce campaigns.
• BigShoppercoreTechnology or IntegrationPrice monitoring tool that provides daily competitor price updates using EAN/GTIN product identifiers. Enables strategic pricing decisions and competitive positioning for e-commerce clients.
• ProfitMetricscoreTechnology or IntegrationProfit measurement platform that calculates true profit per campaign accounting for fixed and variable costs and taxes. Enables data-driven decisions based on actual profit rather than revenue.
• GooglecoreTechnology or IntegrationPrimary technology platform partner for Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Google Maps, Google Fonts, and Google reCAPTCHA services.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial advertising platform partner for Meta Ads Manager, Facebook, and Instagram advertising campaigns with conversion tracking and audience targeting.
• WordPresscoreTechnology or IntegrationPrimary CMS platform for website development. Kersvers builds websites on WordPress with Elementor page builder and custom development capabilities.
• WooCommercecoreTechnology or IntegrationE-commerce platform option for webshop development. Kersvers implements WooCommerce for client webshops with custom functionality.
• ShopifycoreTechnology or IntegrationE-commerce platform alternative to WooCommerce. Kersvers offers Shopify development as an option for client webshops.
• CloudFlarecoreTechnology or IntegrationCDN and security provider used in Kersvers hosting services. CloudFlare Firewall, content distribution, and security features included in managed hosting.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CrossOver: Dutch digital agency combining marketing, design, and development. Closely mirrors Kersvers' integrated one-stop-shop positioning and Dutch SMB/MKB target market.
• The Online Dutchmen: Dutch digital marketing agency offering Google Ads, SEO, social, and web development with a focus on MKB. Comparable to Kersvers in service portfolio and customer segment.
• OrangeValley: Dutch SEO and online marketing agency specializing in search, content, and data-driven marketing. Comparable to Kersvers in target customer (Dutch mid-market) and core service mix (SEO, SEA, analytics).
• Humble (Dutch agency): Dutch digital agency providing online marketing, web development, and creative services to SMB and mid-market. Comparable integrated offering and Dutch market positioning.
• Traffic Builders: Dutch digital marketing agency focused on performance marketing, SEO, and analytics for SMEs. Directly competes with Kersvers in the Dutch SMB performance-marketing space with a comparable data-driven approach.
• Convident: Dutch online marketing bureau offering SEO, Google Ads, and conversion optimization to mid-market clients. Comparable to Kersvers in service mix and Dutch market focus.
• Adwise: Dutch digital marketing agency offering SEO, Google Ads, social advertising, and data-driven campaigns. Directly comparable to Kersvers in the Dutch SMB/MKB market with a similar full-service positioning and Google/Meta platform focus.

Broad incumbents

• Dept Agency: Large Dutch-headquartered digital agency with global operations spanning marketing, technology, and creative. Overlaps with Kersvers on full-service digital marketing and web development but operates at significantly larger scale and across multiple geographies.

Others

• Channable: Feed management and PPC automation platform used by Kersvers as a partner. Not a direct competitor but an enabler/ecosystem partner in the same Dutch marketing stack.

Regional players

• Great Agency: Benelux-focused digital agency offering marketing, design, and development. Comparable integrated service offering and regional mid-market focus to Kersvers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/kersvers-digital
• Instagraminstagram.com/kersvers.digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kersvers Digital