What Harrington Wellness does

Harrington Wellness Inc. is a privately held US-based company operating the re+PLAY Recovery brand, which sells topical CBD wellness products targeted at athletes, fitness enthusiasts, and individuals with specific dermatological conditions. The company was founded by former NBA player Al Harrington alongside co-founder Michele Harrington, and the brand is positioned around athlete credibility and certified athletic trainer expertise. The company does not disclose revenue, funding, or headcount and operates without any parent company, external institutional investors, or subsidiaries visible in available data.

The product portfolio is intentionally narrow, comprising three SKUs across two formulations: Total Body Recovery CBD Gel (50ml at $24.99 and 100ml at $34.99), a water-based emulsion combining 2% CBD and 1% CBG with menthol and clove oil for post-exertion muscle pain and inflammation; Skin Guard Recovery Cream (50ml at $29.99), an oil-based emulsion with 3% purified CBD positioned for atopic dermatitis, eczema, and reactive skin; and a discounted Total Body Recovery Bundle ($34.99 from a $59.99 MSRP). All products are THC-free, formulated with organically and sustainably produced cannabinoids, and backed by Certificates of Analysis (COA) from third-party laboratories. The company references "proprietary and clinically backed formulations" but provides no patents, trademarks, peer-reviewed studies, or named clinical partners to substantiate the claim. No AI/ML capabilities, APIs, mobile applications, or software platform are part of the offering.

The business model is direct-to-consumer e-commerce through a Shopify storefront, with both one-time purchase and a subscription/recurring option (subscribe-and-save with 15-25% discounts on 4/6/8/12-week cadences). Distribution is single-channel and US-only. Go-to-market is product-led growth augmented by athlete endorsements (Al Harrington), influencer partnerships (Dr. Keith Lee, Gigi from TrapHausFit/HYROX), and organic social media presence on Instagram, Facebook, and Twitter/X. Customer acquisition relies on fitness community credibility rather than paid performance marketing, and the company has no disclosed enterprise or wholesale channel. Pricing is sub-$35 per unit, which combined with a narrow SKU count and limited geographic reach points to a small-scale consumer brand.

Name

Harrington Wellness

Legal name

Harrington Wellness Inc.

Website

https://replaycbd.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Harrington Wellness operates the re+PLAY Recovery brand, selling THC-free topical CBD recovery gels and creams directly to US consumers through e-commerce, targeting athletes and individuals with skin conditions via athlete-founded credibility and influencer-driven marketing.

Ownership category

akta.pro rank

Product category

Topical CBD Wellness Products

NAICS

Health and Personal Care Retailers (4561), Medicinal and Botanical Manufacturing (325411)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

akta.pro secondary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• CBD topical products
• Athlete recovery creams
• Cannabidiol wellness
• Sports recovery gel
• CBD skincare

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (Direct E-commerce): One-time purchase model for topical CBD wellness products sold directly through the company's e-commerce website. Products include recovery gels and creams for athletes and fitness enthusiasts.
2. Subscription/Recurring: Subscribe and save program offering recurring deliveries every 4, 6, 8, or 12 weeks with discounts ranging from 15-25% off. Auto-renews with ability to skip or cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Harrington Wellness operates the re+PLAY Recovery brand, selling topical CBD wellness products formulated for athletic recovery and skin health. Its product line includes water-based CBD recovery gels combining CBD and CBG with menthol and clove oil for muscle pain and inflammation, and oil-based recovery creams with purified CBD for atopic dermatitis, eczema, and sensitive skin. Products are THC-free, made with organically and sustainably produced cannabinoids, and sold directly to consumers via the brand's e-commerce storefront.

Product overview

Harrington Wellness operates re+PLAY Recovery, a performance-based CBD wellness brand focused on topical recovery products for athletes. The portfolio consists of three core offerings: Total Body Recovery CBD Gel (available in 50ml and 100ml sizes) formulated with 2% CBD and 1% CBG plus menthol and clove oil for muscle pain and inflammation; Skin Guard Recovery Cream with 3% purified CBD for dermatological conditions like eczema and atopic dermatitis; and the Total Body Recovery Bundle offering discounted pricing on recovery products. All products are topical THC-free formulations using organic and sustainably produced cannabinoids with proprietary clinically-backed ingredients, marketed primarily to athletes and fitness enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Body Recovery CBD Gel Water-based emulsion combining 2% CBD and 1% CBG with menthol and clove oil, designed for athletes experiencing post-exertion muscle pain and inflammation in larger muscle groups. Available in 50ml and 100ml sizes.
• Skin Guard Recovery Cream Oil-based emulsion with 3% purified CBD formulated for atopic dermatitis, eczema, and dry, irritated, or reactive skin in high-friction areas. Sold in a 50ml size.
• Total Body Recovery Bundle Bundled offering that combines Total Body Recovery CBD gel products at a 41% discount ($59.99 regular price, $34.99 sale price), designed to provide comprehensive recovery support for athletes.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Michele HarringtoncoreOthersCo-founder and entrepreneur, wife of Al Harrington. Featured in Voyage Dallas discussing entrepreneurship journey and supporting the business. Represents the family business aspect of Harrington Wellness.
• Dr. Keith LeeminorGTM or Marketing PartnerPhysical therapist and Replay Fitness Partner who demonstrates the brand's recovery products and shares his experience using them for personal recovery and with clients.
• GigiminorGTM or Marketing PartnerFitness instructor at TrapHausFit and HYROX trainer. Uses CBD Recovery Cream for post-workout recovery and promotes the brand on social media.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• CBDistillery: Direct-to-consumer CBD brand with a wide product catalog including topicals, tinctures, and softgels. Comparable as a value-positioned multi-SKU CBD DTC competitor.
• Medterra: CBD wellness brand with strong athlete/recovery positioning including topical gels, creams, and sleep aids. Comparable product mix and target customer (athletes, active adults) make it a direct head-to-head competitor.
• Papa & Barkley: California-based cannabis wellness brand with a leading topical CBD line (Releaf, Remedy) for pain and skin conditions. Comparable as a premium topical-first CBD brand with proprietary formulations.
• cbdMD: Large publicly traded CBD wellness brand offering topicals, tinctures, and sleep/recovery products across multiple SKUs. Directly comparable as a multi-product CBD consumer brand targeting everyday wellness and active lifestyles.
• Level Select: CBD brand specifically targeting athletes with topical roll-ons and creams. Closely aligned with re+PLAY's athletic-recovery focus and similar product format.
• Receptra Naturals: CBD brand explicitly built around athletic recovery with topicals and tinctures targeting active users. The closest pure-play competitor to re+PLAY's athlete/recovery positioning.
• Lazarus Naturals: DTC-focused CBD brand with broad topical and tincture lineup targeting value-conscious wellness consumers. Comparable as a DTC CBD retailer with similar subscription/promotional mechanics.

Broad incumbents

• Green Roads: Large pharmacist-founded CBD brand offering a full portfolio of topicals, oils, and edibles through DTC and retail channels. A broader incumbent with overlapping topical CBD recovery products.
• Charlotte's Web: One of the most established US CBD brands with a broad portfolio spanning tinctures, gummies, topicals, and pet products. A broader incumbent offering overlapping topical CBD recovery products with much wider distribution and brand recognition.

Emerging players

• 1906: Fast-growing cannabis wellness brand focused on functional effects (sleep, calm, focus) via drops and chocolates. An adjacent emerging player in the cannabis-wellness crossover that re+PLAY could expand into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/replaycbd
• Facebookfacebook.com/replayrecoveryinc
• Instagraminstagram.com/replayrecovery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrington Wellness