What Digital Floss does

Digital Floss is a Fort Lauderdale, Florida-based full-service marketing agency founded in 2010 by Dr. Anissa Broussard, a practicing dentist, operating exclusively in the dental vertical across the United States and Canada. The company delivers an integrated stack of services including on-site video production, social media management, paid advertising, geo-fenced local ads, lead generation funnels, local SEO, and increasingly AI-specific services such as AI search optimization for Google SGE, ChatGPT, and Gemini. The proprietary Brick and Mortar Funnel Framework underpins the methodology, and the offering has been extended into operations through AI booking agents integrated with practice management systems and AI voice agents deployed for accounts receivable recovery and unscheduled treatment follow-up.

The underlying technology combines vendor CRM and automation platforms (GoHighLevel, ProspectDr, ScheduleOnce) with custom AI-optimized content production, structured data markup, voice search optimization, and call/voice automation layers. Distribution is driven by an event-led go-to-market, with Digital Floss acting as official media partner for more than a dozen major dental industry events and associations including Straumann, Neodent, AADOM, and the Greater New York Dental Meeting. Customer acquisition runs through direct sales anchored by a free Patient Attraction Analysis and free strategy calls.

The business model is a service-retainer engagement with custom quote-based pricing and multi-year contracts. The customer base is composed predominantly of solo and small-group dental practices, with one named enterprise relationship (Straumann) limited to event partnership, plus emerging outreach to Dental Service Organizations. Reported outcomes include a 97% client retention rate, 80% of clients ranking #1-2 on Google Maps organically, and 40,000-50,000 monthly video views per client. The company is privately held, entirely founder-owned, and operates with 11-50 employees.

Name

Digital Floss

Legal name

Digital Floss

Website

https://digitalfloss.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Floss is a Fort Lauderdale-based, dentist-founded full-service marketing agency serving US and Canadian dental practices with on-site video, social media, paid ads, lead funnels, AI booking agents, and AI voice agents.

Ownership category

akta.pro rank

Product category

Dental Marketing Services

NAICS

Media Buying Agencies (54183), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

Keywords

• Dental marketing services
• Dental video production
• Dental SEO services
• Lead generation funnels
• Social media management

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Full-Service Dental Marketing Services: Digital Floss offers comprehensive marketing services for dental practices including on-site video production, social media management across all platforms, AI-optimized websites, SEO, geo-targeted ads, lead generation funnels, AI booking agents, and AI voice agents. The agency operates on a service retainer model with custom strategies tailored to each practice.
2. Custom Video Production: On-site video production service where the team flies to the dental practice, handles all scripting, and captures months of premium video content in a single day. This is a component of the full-service offering.
3. Lead Generation Funnels: Custom funnels designed to convert leads into booked appointments, including optimized landing pages, automated nurturing sequences via email and SMS, and integration with scheduling tools. Connected to CRM platforms such as ProspectDr or Go High Level.
4. AI Booking and Voice Agents: AI-powered booking agents integrated into practice management systems and AI voice agents for AR recovery and unscheduled treatment follow-up, providing automated revenue recovery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Digital Floss is a full-service dental marketing agency that provides on-site video production, social media management, AI-optimized websites, SEO, geo-targeted paid ads, lead generation funnels, AI booking agents integrated with practice management systems, and AI voice agents for accounts receivable recovery and unscheduled treatment follow-up. The agency operates exclusively for dental practices, leveraging its proprietary Brick and Mortar Funnel Framework and dentist-founded perspective to deliver patient acquisition services across the US and Canada.

Product overview

Digital Floss is a full-service dental marketing agency that operates as a unified platform combining multiple marketing services specifically designed for dental practices. The company offers a comprehensive suite of eight core services: Custom Video Production, Social Media Marketing, Paid Ads & Local SEO, Local Advertising, Lead Generation Funnels, AI SEO for Dental Practices, Website Content Integration & Optimization, and Analytics & Reporting. These services are delivered as an integrated marketing system rather than standalone offerings. The platform is enhanced by proprietary AI capabilities including AI Booking Agents that integrate with practice management systems to automatically book appointments, and AI Voice Agents for AR recovery and treatment follow-up. The company also provides its proprietary Brick and Mortar Funnel Framework as a systematic methodology for dental patient acquisition. All services leverage the company's dentist-founded perspective and are powered by AI-optimized content strategies designed to get dental practices recommended by AI search engines like ChatGPT, Google AI, and Gemini. A free Patient Attraction Analysis tool is offered to prospect dental practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Video Production On-site custom video production service where the team travels to the dental practice, handles scripting, filming, and editing to capture months of premium video content in a single day, showcasing services, team, and patient testimonials.
• Social Media Marketing & Content Management Full management of dental practice social media presence across Instagram, Facebook, LinkedIn, YouTube, TikTok, and Google, including content creation, posting, scheduling, community engagement, and performance tracking.
• Paid Ads & Local SEO Targeted paid advertising campaigns combined with local SEO optimization to help dental practices dominate Google Map Pack listings and appear for searches in their geographic area.
• Local Advertising Hyper-targeted local advertising using geo-fencing technology and location-specific promotions to ensure dental practices are seen by potential patients in their exact geographic area.
• Lead Generation Funnels Custom lead generation funnels that convert website visitors into booked appointments through optimized landing pages, contact forms, automated email and SMS nurturing sequences, and integration with scheduling tools such as ScheduleOnce and CRM platforms like GoHighLevel and ProspectDr.
• AI SEO for Dental Practices Optimization of dental practice websites for AI-powered search engines including Google SGE, ChatGPT, Gemini, and voice search, incorporating AI-powered keyword research, content optimization, structured data markup, and voice search optimization to get practices recommended by AI search engines.
• Website Content Integration & Optimization Conversion-focused website optimization including above-the-fold video integration, custom practice photography, conversion-optimized lead capture widgets, and AI/voice search readiness to transform generic dental websites into patient-converting assets.
• Analytics & Reporting for Dental Practices Comprehensive marketing analytics and reporting services that track website traffic, conversion rates, ad performance, and lead quality with transparent reporting and data-driven recommendations for optimization.
• AI Booking Agents AI-powered booking agents that integrate directly into dental practice management systems to automatically book appointments without front desk involvement, reducing administrative burden and improving conversion rates.
• AI Voice Agents AI voice agents deployed for accounts receivable recovery and unscheduled treatment follow-up, automating phone-based patient outreach to recover revenue and promote unscheduled treatments.

Quantifiable outcome

• 80% of clients rank #1 or #2 on Google Maps organically
• +4 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and secondary.

• Mango VoicecoreGTM or Marketing Partner · 6 May 2026Digital Floss announced its official media partnership with Mango Voice for the 2026 Mango Open, serving as the exclusive capture team for the two-day event held in St. George, Utah. The event brought together dental industry leaders and Mango Voice partners. Digital Floss produced and distributed photo and video content documenting the event across digital platforms throughout May 2026.
• Florida Dental ConventioncoreGTM or Marketing PartnerDigital Floss serves as official media partner for the Florida Dental Convention, documenting the event through photo and video content and serving as a trusted dental marketing partner for this major industry event.
• Mid-Continent Dental CongresscoreGTM or Marketing PartnerDigital Floss serves as official media partner for the Mid-Continent Dental Congress, providing event coverage and marketing partnership services.
• Dental IntelliconsecondaryGTM or Marketing PartnerDigital Floss has collaborated with Dental Intellicon as a dental marketing partner for their industry events.
• NeodentcoreGTM or Marketing PartnerDigital Floss serves as official media partner for Neodent events including the Neodent Full Arch Growth Summit and Neodent Summit, documenting events through photo and video content.
• StraumanncoreGTM or Marketing PartnerDigital Floss serves as official media partner for Straumann events including the Straumann Blueprint Full Arch Forum, providing event documentation and marketing collaboration.
• Connecticut State Dental AssociationcoreGTM or Marketing PartnerDigital Floss serves as official media partner for Connecticut State Dental Association events, providing event coverage and marketing services.
• Georgia Dental AssociationcoreGTM or Marketing PartnerDigital Floss serves as official media partner for the GA Dental Association Annual Meeting.
• AADOMcoreGTM or Marketing PartnerDigital Floss serves as official media partner for AADOM (American Association of Dental Office Managers) events.
• Hispanic Dental AssociationsecondaryGTM or Marketing PartnerDigital Floss serves as official media partner for the Hispanic Dental Association Annual Meeting.
• Greater New York Dental MeetingcoreGTM or Marketing PartnerDigital Floss serves as official media partner for the Greater New York Dental Meeting.
• Yankee Dental CongresscoreGTM or Marketing PartnerDigital Floss has served as media partner for the Yankee Dental Congress, documenting the event.
• Chicago MidwintersecondaryGTM or Marketing PartnerDigital Floss has served as media partner for the Chicago Midwinter meeting.
• Hinman Dental MeetingcoreGTM or Marketing PartnerDigital Floss has served as media partner for the Hinman Dental Meeting.
• Saratoga Dental CongresssecondaryGTM or Marketing PartnerDigital Floss serves as official media partner for the Saratoga Dental Congress.
• Go High LevelcoreTechnology or IntegrationDigital Floss uses Go High Level (GHLL) as their CRM and marketing automation platform for client campaigns. Their funnel builder holds Go High Level certification and was trained by Russell Brunson's team.
• ScheduleOncesecondaryTechnology or IntegrationDigital Floss integrates ScheduleOnce scheduling tool into their lead generation funnels to enable leads to book appointments directly without friction.
• ProspectDrsecondaryTechnology or IntegrationDigital Floss connects lead capture forms to ProspectDr CRM for easy follow-up and lead management.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kickstart Dental Marketing: Kickstart Dental Marketing provides full-service marketing including SEO, paid media, and web design exclusively for dental practices. Comparable business model and customer base to Digital Floss.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-specialized digital marketing agency serving dental, dental specialty, and other healthcare verticals with SEO, paid media, and content services. Comparable to Digital Floss as a healthcare-vertical agency with multi-specialty reach.
• Roadside Dental Marketing: Roadside Dental Marketing provides SEO, PPC, and web design services exclusively for dental practices. It directly competes with Digital Floss for the same SMB dental customer base with overlapping core services.
• My Social Practice: My Social Practice is a digital marketing agency specializing exclusively in dental practices, offering social media management, video, and patient engagement services. It is the closest direct competitor to Digital Floss in vertical focus and service mix.
• Progressive Dental Marketing: Progressive Dental Marketing is a full-service dental marketing agency offering consulting, website design, SEO, and patient acquisition for dental practices. Comparable to Digital Floss in vertical specialization and full-service positioning.
• Modern Practice / Modern Dental Marketing: Modern Dental Marketing provides SEO, PPC, website design, and social media for dental practices. Directly comparable in customer base and core service offering to Digital Floss.
• Golden Proportions Marketing: Golden Proportions Marketing provides marketing and practice growth consulting exclusively for dentists, with services including website design, SEO, and patient acquisition strategy. Direct vertical peer to Digital Floss.

Broad incumbents

• Scorpion: Scorpion is a large, well-capitalized marketing and technology company serving multiple verticals including healthcare and dental practices with websites, SEO, paid media, and patient engagement. Comparable as a much larger incumbent with overlapping services and a dental vertical practice.
• Tebra (formerly PatientPop): Tebra is a healthcare practice growth platform offering websites, marketing automation, patient communication, and practice management software, with significant penetration in dental. It competes with Digital Floss on the marketing side as a scaled, platform-based incumbent.

Emerging players

• Nifty Thrifty Dentists: Nifty Thrifty Dentists is a community and content platform for cost-conscious dental practice owners, hosting the Industry Influencer award that Dr. Broussard won. It overlaps with Digital Floss as a touchpoint in the dental practice-owner community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@digitalflossmarketing
• Facebookfacebook.com/DigitalFloss
• LinkedInlinkedin.com/company/digitalfloss
• Instagraminstagram.com/digitalfloss
• Xx.com/Digitalflossx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Floss