Movee

What Movee does

Movee (legal entity: CASPEAN TECH PTY LTD) is an Australian online marketplace that connects customers needing moving services with a vetted network of local removalist partners. Founded in 2010 and headquartered in Melbourne, the platform targets both residential and office customers across at least seven Australian cities including Melbourne, Sydney, Brisbane, Perth, Adelaide, Geelong, and Canberra. The platform operates as a self-serve, direct-to-consumer booking site where customers input move details (origin, destination, date, type of move) and are matched with vetted removalists who have passed police checks, reference checks, and insurance verification.

The core technology is a booking and matching platform with real-time customer notifications, supporting local hourly-rate jobs ($120-$200/hour for two movers with a truck) and fixed-fee interstate relocations (averaging ~$1,350 per job at ~$150/cubic meter). Movee monetizes through booking fees, usage-based service fees, fixed interstate fees, ancillary fees (stairs, storage, special items), and transit insurance commissions (up to A$100,000 coverage per move). Ancillary services include packing/unpacking, cleaning, energy/utility connections, and an inventory calculator tool. The company has a small headcount of 11-50 employees and has completed 5,000+ bookings and 9,999+ quotes cumulatively.

Movee is a private, bootstrapped-looking Australian proprietary limited company with no disclosed funding rounds, institutional investors, M&A activity, or patents. Distribution relies on SEO-optimized location landing pages, content marketing via its blog, organic social presence (Facebook, Instagram, Twitter, Pinterest), and trust signals from third-party review platforms (Google Reviews, Trustpilot, Product Review). The company is explicitly limited to the Australian market and offers no mobile app, no public API, and no disclosed AI/ML capabilities.

Name

Movee

Legal name

CASPEAN TECH PTY LTD

Website

https://movee.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Movee is an Australian online marketplace connecting residential and office customers with vetted local removalist partners across major Australian cities. The platform offers self-serve booking for local hourly moves, fixed-fee interstate relocations, and ancillary services including packing, cleaning, and insurance.

Ownership category

akta.pro rank

Product category

Moving Services Marketplace

NAICS

Used Household and Office Goods Moving (48421), Freight Transportation Arrangement (48851), Used Household and Office Goods Moving (484210)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

akta.pro secondary industries

Dedicated/Exclusive-Use Interstate Moves (HSAKABAF), Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Move Management (Office Relocations) (BPABAFAC)

Keywords

• Removalist marketplace
• House moving services
• Office relocation services
• Interstate removalists
• Online booking platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Booking Fee: Platform fee charged to users for access to the platform, provider matching, booking management, and customer support services. Refundable in full if cancelled within 48 hours or if no provider can be allocated.
2. Service Fee (Hourly Rates): Fee charged based on actual hours worked for local moves, calculated using hourly rates multiplied by number of removalists and hours
3. Fixed Fee (Long Distance): Fixed fee for interstate relocations based on truck size, number of removalists and estimated hours. Customer pays the fixed amount regardless of actual time taken.
4. Additional Fees: Additional charges for no access, re-delivery, toll charges, storage, special items (pianos, pool tables), and stairs levies
5. Transit Insurance: Optional insurance product arranged by Movee as agent for the customer, covering goods during transit up to A$100,000 per move

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Movee operates an online marketplace that connects customers needing moving services with a vetted network of third-party local removalist partners across Australia. Customers input their moving requirements (origin, destination, date, type of move) on the platform and are matched with suitable removalists who carry out the physical move. The platform also bundles ancillary services such as packing/unpacking, cleaning, energy connections, and transit insurance into the booking experience.

Product overview

Movee is an online removalists booking platform and marketplace that connects customers with vetted local removalist partners across Australia. The core offering is a matching platform that connects users needing moving services (house, office, interstate, furniture) with verified removalists. The platform operates as a two-sided marketplace with the following key products: House Moving & Removalists Services, Office Moving & Removalists Services, Interstate Moving & Removalists Service, and Furniture Moving & Removalists Service as core offerings. Additional value-added services include Packing and Unpacking Service, Antique Items Moving Service, Cleaning Services, Energy Services (utility connections), and Transit Insurance. Supporting tools include an Inventory Calculator and Truck Sizes information resource. The platform charges a Booking Fee for access to the platform, provider matching, booking management, and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• House Moving & Removalists Services Core residential moving service connecting customers with vetted removalist partners for complete household relocations, including packing, loading, transport, unloading, and unpacking. Priced on a usage-based hourly model.
• Office Moving & Removalists Services Commercial moving service for businesses relocating offices, handling desks, chairs, computers, and office equipment with professional disassembly and reassembly.
• Interstate Moving & Removalists Service Long-distance relocation service connecting customers with removalists for moves between Australian states, offering fixed-fee pricing for metro-to-regional or interstate routes. Average interstate job is around A$1,350 covering ~9 cubic meters.
• Furniture Moving & Removalists Service Specialized furniture relocation service using heavy-duty blankets and shrink-wrap to protect furniture pieces during transportation.
• Packing and Unpacking Service Professional packing and unpacking service where removalist partners handle all packing using high-quality materials, moving boxes, and wraps to keep belongings safe.
• Antique Items Moving Service Specialized relocation service for antique or delicate items, handled by experienced removalists equipped to manage fragile and valuable possessions.
• Cleaning Services Before- and after-move cleaning service including scrubbing floors, counters, and appliances, using eco-friendly green products.
• Energy Services Energy connection service helping customers find the cheapest electricity and gas providers, switch to lower-rate companies, and connect homes to energy grids.
• Transit Insurance Compulsory insurance arranged by the platform operator to cover risk of loss or damage to goods during packing, loading, transit, offloading, and unpacking, with coverage up to A$100,000 per customer per move and A$500,000 per conveyance and location, and A$500 excess per claim.

Quantifiable outcome

• 5000+ successful bookings completed
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Vetted Removalist PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of third-party removalist companies that provide moving services to customers booked through the Movee platform. Partners are vetted with national police checks, experience references, and insurance verification before joining the network.

Scale indicators7 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Lugg: US on-demand moving and delivery marketplace offering small, large, and long-distance moves via vetted driver-partners; comparable asset-light marketplace model to Movee, though operating in North America.
• Taskrabbit: Global services marketplace (owned by IKEA/Ingka) that includes moving labor as a category; operates as a comparable on-demand matching platform for movers and heavy lifting tasks.
• hipages: Australian marketplace connecting customers with tradies and service providers including removalists; a well-funded generalist competitor that overlaps with Movee's local moving category.
• Muval: Australian online marketplace that connects customers with vetted removalists for local and interstate moves; the closest direct competitor to Movee, operating with a similar booking-flow model and Australia-wide positioning.
• Dolly: US marketplace connecting customers with vetted drivers and helpers for small moves and furniture delivery; analogous asset-light, vetting-driven moving marketplace to Movee in the Australian market.
• Airtasker: Australian marketplace for local task-based services with a moving and furniture transport category; competes with Movee for the same on-demand residential and small-business moving customers.
• OneFlare: Australian services marketplace where customers post jobs and providers bid, with removalists as a featured category; competes with Movee for the same SMB/residential moving demand via a broader horizontal model.
• Removalists.com.au: Australian removalist comparison and booking platform operating across multiple cities; directly comparable marketplace model to Movee, competing for the same local and interstate booking demand.

Broad incumbents

• WridgWays: Established Australian removalist brand offering local, interstate, and corporate relocations; competes with Movee's marketplace as an incumbent operator with owned assets rather than a platform model.

Others

• Move.org: US moving comparison and information site that aggregates removalist quotes; thematically adjacent as an information/marketplace layer for moving services rather than a direct booking platform competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/MoveeAustralia
• Facebookfacebook.com/moveeaustralia
• Instagraminstagram.com/moveeaustralia
• Pinterestpinterest.com.au/pin/1051027631771344955
• LinkedInlinkedin.com/company/caspean-tech-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movee