What partnrUP does

partnrUP is an AI-powered influencer marketing SaaS platform that helps brands discover, recruit, manage, and measure creator campaigns from a single workspace, while serving creators through a free marketplace called Creator Opportunity. The platform is built around four named AI Agents — Kyle (influencer discovery), Lilly (influencer recruitment), Rachel (campaign brief generation), and Aaron (campaign management) — that automate discrete workflow steps, supported by a 7-metric AI matching engine (Audience Authenticity Score, Content-Brand Alignment Index, Audience Psychographic Overlap, Historical Performance Consistency, Competitive Brand Exposure, Content Velocity and Saturation, Conversion Signal Alignment) that uses NLP, computer vision, and predictive analytics to surface best-fit creators. Functional capabilities span AI Influencer Discovery, Influencer Recruitment, Creator Management, Influencer Gifting with built-in fulfillment, AI Creative Briefs, Campaign Management, Content Management, Content Performance Analytics, Retail Page Syndication, and Customer UGC licensing; the December 2025 acquisition of Novel extends the product into Shopify via a shoppable video app, embedding creator content directly into e-commerce storefronts.

The company monetizes through a hybrid model: a freemium self-serve SaaS subscription (Startup, Midmarket, Enterprise, and Agency tiers, all with non-public pricing), a managed agency services line that runs campaigns end-to-end, and affiliate/performance-based campaign support with automated payments via PayPal, Stripe, Braintree, and Recurly. Go-to-market combines product-led growth (free signup, no credit card required) with direct enterprise sales, and is reinforced by 17 consecutive quarters of G2 High Performer recognition and multiple 2025–2026 G2 badges. The named customer base spans SMB, midmarket, and enterprise brands across e-commerce, beauty, CPG, beverages, education, wellness, travel, and digital health (including Dreamland Baby, Olipop, Tribe 9 Foods, Goldfish Swim School, and Tru2u.health via Functional Brands Inc.). The operating entity is Expo Communications, Inc., incorporated in the United States; the company is private, has no disclosed funding rounds, and operates globally from a Boston/Weston, Massachusetts base with 11–50 employees.

Name

partnrUP

Legal name

Expo Communications, Inc.

Website

https://partnrup.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

partnrUP is an AI-powered influencer marketing SaaS platform that uses named AI Agents and a 7-metric matching engine to help brands discover, recruit, manage, and measure creator campaigns, serving SMB, midmarket, enterprise, and agency customers alongside a free creator marketplace.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Creator Marketplaces & Booking Platforms (MPACAGAB), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Creator/Influencer Storefront Platforms (CRAFANAC)

Keywords

• Influencer marketing platform
• Creator marketing software
• AI marketing automation
• Shoppable video commerce
• Creator campaign management

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: partnrUP charges brands a subscription fee for access to its AI-powered influencer marketing platform, with tiers for startups, midmarket, and enterprise. The platform includes tools for discovery, recruitment, campaign management, content management, analytics, and retail page syndication. Creators can join a free Creator Opportunity network, with a paid Pro version offering additional perks.
2. Managed Agency Services: Fully managed influencer marketing services where partnrUP's in-house team of experts handles all human touchpoints including strategy, activation, affiliate program management, ambassador programs, and commerce enablement for brands that want results without adding internal headcount.
3. Affiliate/Performance-Based Campaigns: partnrUP supports affiliate tracking and performance-based campaigns where creators are compensated for driving sales, with automated payment processing through PayPal typically within 5-7 business days of content approval.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

partnrUP sells an AI-powered influencer marketing SaaS platform that automates creator discovery, recruitment, campaign management, content management, and performance analytics using named AI Agents (Kyle, Lilly, Rachel, Aaron). Brands subscribe to tiered plans (Startup, Midmarket, Enterprise, Agency) with a freemium entry point, can syndicate creator content to retail product pages, and may opt into fully managed agency services for full-funnel campaign execution. The platform also operates a free Creator Opportunity network and integrates shoppable video commerce via the acquired Novel Shopify app.

Product overview

partnrUP is an AI-powered influencer marketing platform with a modular, platform-plus-services architecture. The core platform includes AI Influencer Discovery, Influencer Recruitment, Creator Management, Influencer Gifting, AI Creative Briefs, Campaign Management, Content Management, Content Performance Analytics, Retail Page Syndication, and Customer User Generated Content features. The platform is augmented by AI Agents (Kyle, Lilly, Rachel, Aaron) that automate specific workflow steps. Additional offerings include the Creator Opportunity sub-brand for creator matching and Novel (acquired Shopify shoppable video app) for social commerce integration.

Differentiator

Problem solved

Functional benefit

Products and services

• partnrUP Influencer Marketing Platform Subscription-based SaaS platform that uses named AI Agents to automate creator discovery, recruitment, brief creation, and end-to-end campaign management for brands running influencer marketing programs.
• Managed Agency Services Full-service offering in which partnrUP's in-house team executes strategy, activation, affiliate program management, ambassador programs, and commerce enablement for brands seeking results without adding internal headcount.
• Creator Opportunity Free creator network where creators join to apply for brand deals matched to their audience quality, content style, and brand alignment, with a paid Pro version offering additional perks.
• Novel (Shopify Shoppable Video App) Shopify app acquired by partnrUP that integrates creator and UGC video content directly into e-commerce storefronts, enabling shoppable video commerce on product pages.

Quantifiable outcome

• 40% higher creator response rates through automated, personalized outreach
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature8 records

Partnerships

One partnership is on record.

• Functional Brands Inc. (Tru2u.health)coreStrategic or Co-development Partner · 22 April 2026Functional Brands Inc. entered a strategic technology partnership with partnrup.ai to deploy AI-powered partner marketing technology on behalf of its Tru2u.health digital health platform. The integration, expected within 10 days, aimed to improve cost-per-acquisition and revenue-per-visitor metrics through AI-powered partner discovery and real-time traffic evaluation. Functional Brands views this as a scalable model that may be extended across its broader brand portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with workflow automation and analytics, competing head-to-head with partnrUP's enterprise tier and AI-driven campaign management.
• Traackr: Traackr is an influencer marketing platform focused on creator discovery, performance measurement, and enterprise program management—comparable to partnrUP's analytics and matching capabilities.
• Grin: Grin is an influencer marketing platform with strong gifting/seed-to-sale capabilities, creator CRM, and Shopify/e-commerce integrations—highly comparable to partnrUP's discovery, gifting, and Retail Page Syndication stack.
• Upfluence: Upfluence offers influencer discovery, outreach, gifting, and affiliate tracking integrated with e-commerce platforms—mirroring partnrUP's combination of discovery, gifting, and commerce enablement.
• Aspire: Aspire is an end-to-end influencer marketing platform covering discovery, recruitment, campaign management, and affiliate workflows for SMB through enterprise brands—directly overlapping partnrUP's core SaaS offering and customer segments.
• Klear (Meltwater): Klear, now part of Meltwater, provides influencer discovery, audience analytics, and campaign management—overlapping with partnrUP's AI Influencer Discovery and audience intelligence layers.
• Later (formerly Mavrck): Later combines social media management with influencer marketing (formerly Mavrck), directly competing with partnrUP across creator discovery, campaign workflow, and content performance analytics.
• impact.com: impact.com operates a partner and affiliate marketing platform that increasingly bundles creator/influencer workflows, competing directly with partnrUP's affiliate/performance offering and broader campaign management.

Emerging players

• Modash: Modash is a creator discovery and analytics platform serving DTC and SMB brands, partially overlapping with partnrUP's discovery and analytics but with a narrower scope than the full campaign workflow.

Others

• Bazaarvoice: Bazaarvoice is a UGC and shopper content platform that helps brands collect, syndicate, and measure consumer content across retail sites—adjacent to partnrUP's Customer UGC and Retail Page Syndication capabilities following the Novel acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about partnrUP