What Haptap does

Haptap Limited is a privately held UK SaaS company headquartered in Mildenhall, England, that builds and operates Call Manager, a cloud-hosted customer management platform for Microsoft Teams Phone. The platform is delivered on Microsoft Azure and integrates with Microsoft APIs to support Operator Connect, Direct Routing, and Microsoft Calling Plans from a single PBX-style control interface. Its core technical differentiator is a remote management-on-behalf-of capability that allows partners to administer customer Teams Phone configurations without direct access to the customer's Microsoft tenant, alongside white-label branding to the DNS level, multi-tenant dashboards supporting 100+ customer accounts, automated emergency location propagation to upstream carriers, and a commerce and provisioning API for partner self-service.

Haptap sells exclusively through a channel-first model targeting Operator Connect carriers, Direct Routing providers, managed service providers, voice-channel resellers, PBX installers, and AI voice vendors. The company does not sell direct to end customers; instead, partners purchase Call Manager via the Microsoft.com commercial marketplace under Microsoft CSP terms and either deploy it as a backend management tool or white-label it under their own brand. Pricing is not publicly disclosed and all commercial engagement is initiated through a Book-a-Call discovery motion. Revenue is generated through recurring SaaS subscription fees and Microsoft Marketplace transactions, with operators and channel partners reselling and bundling the platform with their Teams Phone offerings.

The company's flagship commercial validation is its January 2025 white-label partnership with Enreach, a European smart contact solutions provider operating across 25+ countries, which has rebranded Call Manager as 'My Teams Manager' within its product family. Haptap operates with a small team of 1–10 employees, has no disclosed external funding, and maintains compliance commitments under the UK Modern Slavery Act 2015. Management roles include a CEO with environmental policy accountability and a CTO serving as Data Protection Officer, though specific named individuals are not publicly identified in the input data.

Name

Haptap

Legal name

HAPTAP Limited

Website

https://haptap.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Haptap is a UK-based SaaS company that builds Call Manager, a Microsoft Azure-hosted management platform for Microsoft Teams Phone. It sells exclusively through channel partners—Operator Connect carriers, Direct Routing providers, MSPs, and voice resellers—who white-label the platform for SMB customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mildenhall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription for Teams Phone Management: Haptap generates revenue through recurring SaaS subscription fees for access to the Call Manager platform. Partners purchase the service via the Microsoft Marketplace and typically bundle it with their Operator Connect, Direct Routing, or Calling Plan offerings. Revenue accrues through Microsoft CSP commercial terms. The platform's white-label and multi-tenant capabilities support partner-led upsell and ARPU expansion.
2. Microsoft Marketplace Transaction: Haptap services are sold through Microsoft's commercial marketplace. Services are subject to Microsoft's standard commercial and usage terms, implying a transaction-based commercial relationship with Microsoft as the marketplace intermediary.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Haptap Call Manager is a cloud-hosted, Azure-based SaaS platform that provides PBX-style management of Microsoft Teams Phone services for channel partners. It enables Operator Connect providers, Direct Routing providers, MSPs, and voice resellers to remotely onboard, configure, and administer customer tenants without direct access to customer Microsoft accounts, supporting all three Teams Phone connectivity types with white-label branding and multi-tenant dashboards.

Product overview

Haptap offers a single unified product: Haptap Call Manager, a cloud-hosted management platform for Microsoft Teams Phone. The platform serves Operator Connect providers, Direct Routing providers, voice-channel resellers/MSPs, and enterprise channel partners. Key capabilities include a step-by-step setup wizard, bulk tenant management from a single dashboard, white-label branding options, self-service customer provisioning, remote management without customer Microsoft account access, and support for all calling types (Operator Connect, Direct Routing, Microsoft Calling Plans).

Differentiator

Problem solved

Functional benefit

Products and services

• Haptap Call Manager A cloud-hosted, Azure-based SaaS platform that gives channel partners (Operator Connect carriers, Direct Routing providers, voice-channel resellers, MSPs and AI voice vendors) a PBX-style control layer over Microsoft Teams Phone. It supports Operator Connect, Direct Routing and Microsoft Calling Plans from a single interface and includes a setup wizard that onboards SMB tenants in under six minutes, a multi-tenant dashboard for management of 100+ tenants, white-label branding to the DNS level, automated emergency location propagation, a commerce/provisioning API, and a remote management-on-behalf-of capability that allows partners to administer customers without access to their Microsoft tenant accounts.

Quantifiable outcome

• SMB organisations can be fully configured and ready to use Teams Phone in under 6 minutes
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• EnreachflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2025Enreach, one of Europe's leading providers of smart contact solutions operating across more than 25 countries, has partnered with Haptap to white-label Call Manager as 'My Teams Manager'. The platform sits natively within Enreach's existing product family, giving Enreach's thousands of channel partners access to Teams Phone management capabilities. Enreach partners can onboard Teams Phone customers faster, manage multiple tenants from a single interface, and handle number assignment and call flow configuration without needing direct access to each customer's Microsoft tenant. The platform carries Enreach branding throughout, providing partners and customers with a consistent, recognisable experience. This is a flagship white-label partnership representing Haptap's most prominent channel integration.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NFON: NFON provides cloud PBX and UCaaS solutions for European SMBs and partners via a white-label partner model. Its focus on partner-led distribution and SMB voice management makes it a direct analogue to Haptap's Call Manager proposition for the European channel.
• AudioCodes: AudioCodes provides session border controllers, Direct Routing infrastructure, and Teams Phone management tooling for operators and enterprises. Its Teams-compatible products overlap with Haptap's Direct Routing and Operator Connect management capabilities for the same carrier and reseller ecosystem.
• Computel: Computel is a UK voice and UCaaS provider delivering Microsoft Teams Phone and Operator Connect services to SMB customers through reseller and MSP channels. It targets the same partner-led SMB voice management niche as Haptap.
• Luware: Luware builds Teams-native contact center and operator-connectivity solutions on top of Microsoft Teams, providing channel partners and operators with white-label-ready voice management tooling. It directly competes with Haptap in the Microsoft Teams Phone management and channel-enablement space.
• Gamma Communications: Gamma is a major UK wholesale UCaaS and voice carrier that delivers Teams Phone services through its channel partner programme. As a leading Operator Connect/Direct Routing provider in the UK SMB market, it competes for the same partner-driven Teams Phone distribution relationships that Haptap targets.

Emerging players

• Puzzel: Puzzel is a European cloud contact center and UCaaS provider offering voice and customer engagement solutions to mid-market and enterprise customers. It competes for the same operator and SMB voice/UC budget that Haptap addresses via its partner channel.
• Net2Phone: Net2Phone is a global UCaaS and voice services provider offering hosted telephony and Teams Phone enablement for SMB and partner channels. Its channel-led SMB voice model and Teams integration overlap with Haptap's operator/MSP distribution motion.

Broad incumbents

• Sangoma Technologies: Sangoma provides UCaaS, PBX, and SIP trunking products sold through a global partner channel, including Switchvox and Star2Star. Its partner-led SMB voice proposition and PBX-to-cloud migration story closely mirror the transition Haptap helps Operators navigate.
• RingCentral: RingCentral is a leading global UCaaS/CCaaS platform with a broad portfolio that overlaps with Haptap's hosted voice and PBX-style management positioning. While RingCentral sells direct rather than as a channel overlay, it competes for the same SMB telephony budgets and partner attention.
• 8x8: 8x8 is a global UCaaS/CCaaS provider offering hosted voice and contact center solutions to SMB and enterprise segments. It is a broad incumbent in the same UCaaS category where Haptap's channel partners compete for end-customer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haptap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haptap