Givelink
- Company typePrivate
- Founded2023
- HeadquartersDelaware, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Givelink firmographics
Firmographics- Name
- Givelink
- Legal name
- Givelink Inc
- Website
- https://givelink.app
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Givelink industry classification
Industry- Product category
- Charitable Giving Platform
- NAICS
- Grantmaking and Giving Services (8132)
- akta.pro primary industry
- Group Gifting & Registry Fulfillment (HSACANAL)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Gift Returns, Exchanges & Recipient Support (HSACANAM)
Keywords
Where Givelink is headquartered
LocationHeadquarters
- HQ city
- Delaware
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Givelink business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Optional Donor Tips: Donors can leave a voluntary tip at checkout during donation. Preset tip is 10 percent, but donors can increase, decrease, or remove it entirely.
- Product Price Markups: In the U.S., product prices include an average markup of around 5 percent to cover sourcing, logistics, and delivery coordination. This is a transitional model with long-term goal of donor-side zero revenue.
- Supplier-Side Partnerships: Some suppliers offer preferred pricing or small margins on products, keeping the service free for nonprofits while ensuring stable inventory and fast fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for Nonprofits |
| Transaction based/ take rate | Pay-as-you-go | Optional Donor Tip |
| Transaction based/ take rate | Pay-as-you-go | Product Price Markup |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Givelink product offering
Product offeringCore offering
Givelink operates a transparent in-kind donation platform that lets individual donors browse verified 501(c)(3) nonprofits, select specific products from their wishlists, and track delivery in real time with photo proof of receipt. Verified nonprofits manage wishlists, receive batched deliveries every two weeks, issue automated tax-deductible receipts, and access donor data for re-engagement. Revenue is generated through optional donor tips (preset 10%) and approximately 5% product price markups, while the platform itself remains free for nonprofits.
Product overview
Givelink is a mission-driven technology platform that facilitates transparent in-kind donations by connecting donors directly with verified nonprofits. The platform operates as a unified ecosystem consisting of a Donor Platform (web and mobile app) where donors browse and donate specific products to verified nonprofits, a Charity Interface where nonprofits manage wishlists and receive deliveries, and an AI Matching system ('Givelink AI' and 'SmartPick') that personalizes cause recommendations and converts monetary donations into optimal product selections. The product portfolio also includes an embeddable In-Kind Donation Widget for nonprofit websites, and partnerships with suppliers like Amazon, Group Sales Inc., and DollarDays for product sourcing. The platform is free for nonprofits, generates revenue through optional donor tips and supplier-side margins, and emphasizes transparency through photo proof of delivery and real-time impact tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Givelink Donor Platform Main donor-facing web platform that allows individuals to browse verified 501(c)(3) nonprofits, select specific products to donate, track deliveries in real time, and receive photo proof of impact. Connects donors with 100+ verified nonprofits across the US and Europe.
- Givelink Charity Interface Nonprofit-facing dashboard that enables verified nonprofits to create and manage wishlists, receive and confirm deliveries with photo uploads, track donations and donor information, send thank-you messages, set delivery preferences and batch schedules, and automatically issue tax-deductible receipts.
- Givelink In-Kind Donation Widget Embeddable donation button that nonprofits can add to their own websites (compatible with WordPress, Squarespace, Wix, and custom sites), allowing supporters to donate needed products directly from the nonprofit's website without leaving it. Reported to increase donations by up to 40% for partner organizations.
- Givelink Mobile App Mobile application available on iOS (App Store) and Android (Google Play) that provides donor-facing functionality for discovering causes, making donations, and tracking impact on mobile devices.
Quantifiable outcome
- 60% more giving per donor annually compared to their total charitable giving the year before
- +4 more outcomes
Companies that use Givelink
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Givelink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
Givelink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AmazoncoreAmazon serves as a key product supplier and integration partner. Nonprofits can import items directly from Amazon to create their wishlists. Products are sourced from verified USA suppliers including Amazon.
- Group Sales Inc.coreGroup Sales Inc. is a supplier partner recently added to expand product sourcing options for nonprofits, complementing Amazon offerings.
- Charity NavigatorminorPartnership displays Charity Navigator ratings on every rated nonprofit's profile, adding credibility and trust signals for donors.
- StripecoreStripe processes all payments securely with bank-level encryption. PCI DSS compliant payment processing.
Scale indicators6 records
Recent moves3 records
Expansion highlights6 records
Givelink competitors and assessment
Company assessmentDirect peers
- Baby2Baby: Baby2Baby distributes in-kind donations of essential goods (clothing, diapers, hygiene items) to children in need through a network of partner organizations. Operates in the same in-kind donation category that Givelink's model serves, though as a nonprofit distributor rather than a technology platform.
- DonorsChoose: DonorsChoose connects individual donors directly to public school teachers to fund specific classroom resource requests. Closely mirrors Givelink's wishlist/registry model where donors see exactly what their contribution purchases, with transparency and itemized giving.
- Kiva: Kiva enables individuals to fund specific loans or donations to vetted entrepreneurs and projects worldwide, with full transparency on what each contribution funds. Shares Givelink's model of donor choice over specific use of funds plus impact tracking.
- GlobalGiving: GlobalGiving is a crowdfunding platform for vetted nonprofits worldwide, enabling donors to fund specific projects with progress reporting. Shares Givelink's transparency and project-level giving model, but focuses on cash donations rather than in-kind goods.
- Good360: Good360 is the largest nonprofit operating in the in-kind donation space, matching donated goods from corporate donors to verified nonprofits. It is the most directly comparable organization to Givelink's in-kind giving model, though at much larger scale and primarily B2B-focused.
- Zola: Zola is a wedding planning platform with a registry featuring group gifting (multiple contributors fund one item). Shares Givelink's core "multiple donors pool toward a specific item on a wishlist, then it's fulfilled to the recipient" mechanic—the same flow Givelink applies to nonprofits.
- Delivering Good: Delivering Good facilitates in-kind donations of new merchandise from brands and retailers to people in need through partner charities. Directly comparable in-kind giving infrastructure to Givelink's supplier-to-nonprofit flow, though Delivering Good operates at wholesale/B2B scale.
- GoFundMe Charity: GoFundMe Charity (formerly Classy) powers online fundraising for nonprofits with branded campaign pages and donor data tools. Competes with Givelink for nonprofit digital fundraising dollars and donor relationship management, though focused on cash rather than in-kind giving.
- MyRegistry: MyRegistry is a universal gift registry platform that lets users create wishlists from any retailer with group gifting functionality. Closely mirrors Givelink's wishlist/registry architecture and group fulfillment mechanic, though applied to personal events rather than charitable giving.
- World Vision Gift Catalog: World Vision's Gift Catalog lets donors purchase specific physical items (goats, food kits, school supplies) for beneficiaries worldwide. Closely mirrors Givelink's "donate a specific item" model and impact tracking approach, though tied to a single large nonprofit.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Givelink compliance and trust
Trust signalCompliance3 records
Givelink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Givelink leadership team
Management profileNumber of profiles
Profiles4 records
Givelink subsidiaries and ownership
Company hierarchySubsidiaries1 record
Givelink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Givelink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Givelink
What does Givelink do?
Givelink operates a transparent in-kind donation platform that lets individual donors browse verified 501(c)(3) nonprofits, select specific products from their wishlists, and track delivery in real time with photo proof of receipt. Verified nonprofits manage wishlists, receive batched deliveries every two weeks, issue automated tax-deductible receipts, and access donor data for re-engagement. Revenue is generated through optional donor tips (preset 10%) and approximately 5% product price markups, while the platform itself remains free for nonprofits.
Is Givelink a public or private company?
Givelink is a private company. It is classified as venture growth investor backed and is currently operating.
When was Givelink founded?
Givelink was founded in 2023. It employs 1 to 10 people.
Where is Givelink based?
Givelink is headquartered in Delaware, United States, in the North America region.
How does Givelink make money?
Three revenue lines are on record. Optional Donor Tips are the primary driver. The others are product Price Markups and supplier-Side Partnerships.
Who are Givelink's main competitors?
Direct peers on record are Baby2Baby, DonorsChoose, Kiva, GlobalGiving, Good360, Zola, Delivering Good, GoFundMe Charity, MyRegistry and World Vision Gift Catalog.
Does Givelink have an API?
No public API is recorded for Givelink.
What industry is Givelink in?
Givelink's product category is Charitable Giving Platform. Its primary akta.pro industry code is HSACANAL, Group Gifting & Registry Fulfillment, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 8132.