T-Squared Social
T-Squared Social operates upscale sports-bar and entertainment venues in NYC Midtown and St Andrews, co-founded by Tiger Woods and Justin Timberlake, combining Full Swing golf simulators, interactive darts, duckpin bowling, premium sports viewing, full dining, and private events for social, corporate, and golf-tourism clientele.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What T-Squared Social does
T-Squared Social operates upscale sports-bar and entertainment venues that combine full-service hospitality with interactive gaming, premium sports viewing, and private event hosting. The company was founded in 2023 and is co-founded by Tiger Woods and Justin Timberlake in partnership with NEXUS Luxury Collection and Howard Milstein's 8AM Golf; it operates two venues — a 21,000-square-foot Midtown Manhattan flagship at 7 E. 42nd Street near Grand Central, and a St Andrews, Scotland location housed inside the restored 1930s New Picture House cinema building five minutes from the Old Course.
The core product surface is built around licensed entertainment technology: four Full Swing Golf simulators per location (ION3 cameras and high-speed sensors, 50+ championship courses, 30+ sports including baseball, football, rugby, and zombie dodgeball), Dartsee interactive dart bays with real-time scoring, and duckpin bowling lanes. These are layered with a live-sports viewing platform anchored by a 200-inch main screen (described as the largest indoor screen in NYC) plus 45+ additional televisions in NYC and an 186-seat mezzanine in St Andrews. The venues also offer elevated pub-style dining (shareable plates, charcuterie, flatbreads) and a full bar program including signature cocktails (e.g., $22 "Good Luck, babe!" cocktail), with food and beverage service delivered directly to simulator and activity bays. Sub-concepts include The Vault private dining room at St Andrews and traditional cinema operations integrated into the historic building.
Revenue is generated entirely through transaction-based streams: food and beverage sales, hourly/daily simulator and activity bay rentals, private and corporate event bookings (Silver $600++, Gold $900++, Platinum $1,350++ packages in NYC; Simulator Suite £595/2hr, VIP Sofa £400/2hr, Pool Suite packages in St Andrews), full-venue buyouts for up to 450+ guests, special ticketed events (e.g., $95 Kentucky Derby parties via Eventbrite), and cinema admissions at St Andrews. Go-to-market is direct-to-consumer through walk-ins, the company website, and reservation platforms (OpenTable in NYC, SevenRooms in St Andrews, Tripleseat for private event inquiries). The primary customer segments are social celebration groups, corporate event clients, golf enthusiasts, and sports fans; secondary segments include interactive gaming groups, student societies (St Andrews), and cinema-goers.
T-Squared Social firmographics
Firmographics- Name
- T-Squared Social
- Legal name
- NEXUS T-Squared Social LLC
- Website
- https://tsquaredsocial.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- T-Squared Social operates upscale sports-bar and entertainment venues in NYC Midtown and St Andrews, co-founded by Tiger Woods and Justin Timberlake, combining Full Swing golf simulators, interactive darts, duckpin bowling, premium sports viewing, full dining, and private events for social, corporate, and golf-tourism clientele.
- Ownership category
- akta.pro rank
T-Squared Social industry classification
Industry- Product category
- Sports Entertainment Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industries
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where T-Squared Social is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
T-Squared Social business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Food & Beverage Sales: Elevated pub-style dining with shareable plates, charcuterie boards, flatbreads, sliders, wraps. Full bar with signature cocktails, international beers, curated wines, and mocktails. Table service during activities and events.
- Golf & Activity Simulator Bookings: Hourly/daily rental of Full Swing golf simulators, Dartsee dart bays, and duckpin bowling lanes. Standard reservations are one hour, bookable for up to two hours. Food and drink delivered to bays during play.
- Private Events & Party Packages: Corporate events, social celebrations, birthday parties, and themed events. Full-venue buyouts available for up to 450+ guests. Tiered party packages (Silver, Gold, Platinum) with food, drinks, and entertainment included.
- Premium Experience Packages: VIP Simulator Suites, VIP Sofas, and Pool Suite bookings with food and beverage minimums/credits included. Evening-only premium packages for groups near the Old Course.
- Cinema Operations: Traditional cinema operations at St Andrews location showing current releases. The historic New Picture House cinema operated alongside entertainment venue.
- Special Event Ticketing: All-inclusive ticketed events such as Kentucky Derby parties ($95 per person) with unlimited cocktails, food, and live race coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kentucky Derby Party NYC - $95 all-inclusive |
| One time/ perpetual license | Pay-as-you-go | Silver Package NYC - $600++ |
| One time/ perpetual license | Pay-as-you-go | Gold Package NYC - $900++ |
| One time/ perpetual license | Pay-as-you-go | Platinum Package NYC - $1,350++ |
| One time/ perpetual license | Pay-as-you-go | Party Zone St Andrews - £600 starting |
| One time/ perpetual license | Pay-as-you-go | Simulator Suite St Andrews - £595 |
| One time/ perpetual license | Pay-as-you-go | VIP Sofas St Andrews - £400 |
| One time/ perpetual license | Pay-as-you-go | Pool Suite St Andrews - Contact for pricing |
| Unit Pricing | Pay-as-you-go | Good Luck, Babe! Cocktail - $22 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
T-Squared Social product offering
Product offeringCore offering
T-Squared Social operates upscale sports entertainment venues combining interactive gaming (Full Swing golf simulators, Dartsee interactive darts, duckpin bowling) with elevated pub-style dining, full bar service, and live sports viewing on a 200-inch main screen and 45+ additional TVs. The venues also host private events, themed watch parties, and, at the St Andrews location, a cinema. Locations span 21,000 square feet in NYC Midtown and a restored 1930s New Picture House cinema in St Andrews, Scotland.
Product overview
T-Squared Social is a sports bar, social lounge, and entertainment venue co-founded by Tiger Woods and Justin Timberlake, operating two locations: NYC Midtown and St Andrews, Scotland. The venue operates as a unified entertainment platform combining multiple experience zones: Full Swing golf simulators (offering 50+ courses and 15+ sports), Dartsee interactive darts, duckpin bowling, live sports viewing on massive screens (200-inch main screen plus 40+ TVs), elevated dining with shareable plates and craft cocktails, and private event spaces. The NYC venue spans 21,000 square feet with capacity for 450+ guests, while the St Andrews location is housed in the historic New Picture House cinema building. Core offerings include simulators, darts, and bowling as interactive games; watch parties for sports (NFL, NBA, Premier League, Masters, Kentucky Derby, FIFA World Cup); dining services; and private event hosting for corporate, social, and society occasions. Premium add-on packages offer private hire options (Simulator Suites, VIP Sofas, Pool Suite) with food and beverage credits. The company also operates cinema screens at St Andrews and The Vault private dining room.
Differentiator
Problem solved
Functional benefit
Brands
- The Cinema: Cinema operation at T-Squared Social St Andrews, featuring traditional theatre showing latest film releases, integrated within the historic New Picture House building.
- The Vault
Products and services
- Full Swing Golf Simulators State-of-the-art indoor golf simulator bays powered by Full Swing technology with ION3 cameras and high-speed sensors for realistic ball flight. Offers 50+ championship courses including the Old Course at St Andrews, Pebble Beach, and Torrey Pines, plus 30+ additional sports and games. Accommodates up to 8 players per bay at NYC and is trusted by professionals Tiger Woods and Jon Rahm.
- Dartsee Interactive Darts High-tech dartboard system with real-time scoring, multiplayer games, and interactive digital features. Transforms traditional darts into a fully interactive group experience with zero learning curve. Available at both NYC Midtown and St Andrews locations.
- Duckpin Bowling Compact duckpin bowling lanes offering fun-sized bowling entertainment for groups without requiring bowling shoes. Designed for quick games and fast turns. Available at the NYC Midtown location.
- Live Sports Viewing Multi-screen sports viewing experience featuring a 200-inch main screen (largest indoor screen in NYC) plus 45+ flat-screen televisions throughout the venue. Screens NFL, NBA, Premier League, Kentucky Derby, Masters golf, FIFA World Cup, and other major sporting events with food and drink service.
Companies that use T-Squared Social
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
T-Squared Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
T-Squared Social partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- NEXUS Luxury CollectionflagshipNEXUS Luxury Collection is the parent company and real estate partner that built and operates T-Squared Social. Founded by Howard Milstein, NEXUS develops luxury hospitality concepts including T-Squared Social. Howard Milstein also leads 8AM Golf.
- 8AM Golfflagship8AM Golf, led by Howard Milstein, partnered with Tiger Woods and Justin Timberlake to develop T-Squared Social. Brings golf industry expertise and celebrity athlete connections.
- Tiger WoodsflagshipCo-founder of T-Squared Social. Professional golfer providing golf industry expertise, celebrity endorsement, and brand identity. Trusted by Full Swing Golf as an ambassador. T-Squared name represents the two Ts including Tiger.
- Justin TimberlakeflagshipCo-founder of T-Squared Social. Music and entertainment industry icon providing celebrity endorsement, entertainment industry expertise, and brand identity. Second T in T-Squared name.
- Full Swing GolfcoreFull Swing Golf provides the golf simulator technology used throughout T-Squared Social. Their simulators are trusted by Tiger Woods and Jon Rahm, featuring ION3 cameras and high-speed sensors for realistic ball flight.
- DartseecoreDartsee provides interactive dart board technology with real-time scoring and multiplayer capabilities, installed in dart bays at both T-Squared Social locations.
- NYC Trivia LeagueminorWeekly Friday Trivia Nights partnership at NYC Midtown location. NYC Trivia League provides expertly curated challenging trivia questions and hosts the weekly event.
- Alice & OliviaminorFashion brand collaboration for Kentucky Derby event, providing exclusive touches and styling elements for the event experience.
- HallmarkminorBrand partnership for Kentucky Derby event with exclusive touches and curated elements for the celebration experience.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
T-Squared Social competitors and assessment
Company assessmentEmerging players
- Studio Movie Grill: Dine-in cinema chain combining movie screenings with full food and beverage service. Closest direct comparable to T-Squared's St Andrews cinema-with-F&B sub-brand and demonstrates the economics of that adjacent line.
- Chicken N Pickle: Indoor/outdoor entertainment complex combining pickleball, yard games, food and beverage. Emerging multi-activation social-entertainment concept with comparable family/corporate event positioning.
Broad incumbents
- Bowlero / Lucky Strike Entertainment: Largest bowling entertainment operator in the US, offering bowling, food, beverage and event hosting. Comparable on bowling + bar + private event revenue mix.
- Topgolf (Callaway): Largest golf entertainment venue operator globally, combining golf tech with F&B at large-scale sites. A scaled incumbent in the golf-entertainment category that competes for similar customer occasions.
- Dave & Buster's: National chain of entertainment venues combining arcade games, sports viewing, dining and event hosting. Broad incumbent comparable on the multi-attraction entertainment venue model.
Direct peers
- Puttshack: Tech-enabled indoor mini-golf and bar concept with multiple US/UK venues, combining gamified golf with F&B. Directly comparable in social-golf-entertainment + premium F&B positioning.
- Flight Club: Social darts bar with multiple US/UK locations offering tech-enabled dart games alongside cocktails and food. Direct peer on the darts + bar / event revenue model.
- SPIN (Ping Pong Social Club): Social ping-pong bar combining table tennis with cocktails, food and event hosting. Comparable in providing interactive competitive gaming with a premium F&B-driven social venue.
- Swingers (Mark Byrne / Luke Boisseau): Crazy golf and cocktail bar concept operating in London and NYC, combining competitive social gaming with elevated food and drink — directly comparable to T-Squared's gaming-bar model.
- Five Iron Golf: Indoor golf entertainment bar combining Full Swing / Trackman simulators with full bar and food service in urban locations. Most direct comparable to T-Squared's NYC simulator + bar concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
T-Squared Social social profiles
Digital presenceT-Squared Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
T-Squared Social leadership team
Management profileNumber of profiles
Profiles2 records
T-Squared Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T-Squared Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T-Squared Social
What does T-Squared Social do?
T-Squared Social operates upscale sports entertainment venues combining interactive gaming (Full Swing golf simulators, Dartsee interactive darts, duckpin bowling) with elevated pub-style dining, full bar service, and live sports viewing on a 200-inch main screen and 45+ additional TVs. The venues also host private events, themed watch parties, and, at the St Andrews location, a cinema. Locations span 21,000 square feet in NYC Midtown and a restored 1930s New Picture House cinema in St Andrews, Scotland.
Is T-Squared Social a public or private company?
T-Squared Social is a private company. It is classified as corporate owned and is currently operating.
When was T-Squared Social founded?
T-Squared Social was founded in 2023. It employs 51 to 100 people.
Where is T-Squared Social based?
T-Squared Social is headquartered in New York, United States, in the North America region.
How does T-Squared Social make money?
Six revenue lines are on record. Food & Beverage Sales are the primary driver. The others are golf & Activity Simulator Bookings, private Events & Party Packages, premium Experience Packages, cinema Operations and special Event Ticketing.
Who are T-Squared Social's main competitors?
Emerging players on record are Studio Movie Grill and Chicken N Pickle. Broad incumbents are Bowlero / Lucky Strike Entertainment, Topgolf (Callaway) and Dave & Buster's. Direct peers are Puttshack, Flight Club, SPIN (Ping Pong Social Club), Swingers (Mark Byrne / Luke Boisseau) and Five Iron Golf.
Does T-Squared Social have an API?
No public API is recorded for T-Squared Social.
What industry is T-Squared Social in?
T-Squared Social's product category is Sports Entertainment Venue. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play). Its NAICS code is 7224 and its SIC code is 7900.