Marcas de Restauración
Marcas de Restauración (MDR) is the Spanish non-profit business association representing 52 member companies and more than 180 branded restaurant brands in Spain, providing advocacy with public administrations, networking for senior executives, industry events, and market intelligence via its annual KPMG/Circana Observatorio.
- Company typePrivate
- Founded1995
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Marcas de Restauración does
Marcas de Restauración (MDR) is a Spanish non-profit business association (Asociación Empresarial de Marcas de Restauración) headquartered in Madrid that represents the interests of branded restaurant companies operating in Spain. It aggregates 52 member companies covering more than 180 restaurant brands across fast food, casual dining, coffee shops, and specialty segments, with membership gated to operators running 20 or more restaurants or generating above €15 million in revenue. The association functions as the unified advocacy voice of the branded restaurant sector with Spanish public administrations and serves as the premier peer network connecting CEOs, communications directors, sustainability leads, and food safety managers across member brands.
Its core offering is not a technology product but a coordinated portfolio of services: government advocacy and public affairs; industry events such as the annual Restaurant Trends conference (held at the HIP fair), the Restaurant Summit BCN, and the Premios MDR awards; market intelligence through the annual Observatorio de la Restauración de Marca co-produced with KPMG and Circana; sustainability, food safety, and ESG working groups; and a "La Cantera" program aimed at nurturing emerging brands below the full-membership threshold. MDR operates a member portal at marcasderestauracion.net and communicates via website, LinkedIn, Twitter/X, Instagram, YouTube, Flickr, a Spotify/Ivoox podcast ("Un Podcast de Marca"), and a Breaking News email newsletter.
MDR's business model is a classic non-profit association model funded through member dues, corporate collaborator/sponsor fees (segmented into Core partners such as Coca-Cola, KPMG, and Circana, and Minor collaborators spanning payments, technology, packaging, beverage, and equipment), and event-related sponsorship and ticket revenue. It is governed by a Junta Directiva (Board of Directors) renewed in June 2023 under President Borja Hernández de Alba (CEO of RBE) and led operationally by Director General Adriana Bonezzi, with the current execution period anchored by the Plan Estratégico 2024-2026 focused on "Excelencia Asociativa" and sector representation.
Marcas de Restauración firmographics
Firmographics- Name
- Marcas de Restauración
- Legal name
- ASOCIACIÓN EMPRESARIAL DE MARCAS DE RESTAURACIÓN
- Website
- https://marcasderestauracion.es
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marcas de Restauración (MDR) is the Spanish non-profit business association representing 52 member companies and more than 180 branded restaurant brands in Spain, providing advocacy with public administrations, networking for senior executives, industry events, and market intelligence via its annual KPMG/Circana Observatorio.
- Ownership category
- akta.pro rank
Marcas de Restauración industry classification
Industry- Product category
- Industry Trade Association
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where Marcas de Restauración is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Marcas de Restauración business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels9 records
Marcas de Restauración product offering
Product offeringCore offering
Marcas de Restauración (MDR) is a Spanish non-profit business association representing 52 member companies and more than 180 branded restaurant brands. It provides industry advocacy with public administrations, executive-level networking (CEOs, communications directors, sustainability and food safety managers), coordination of industry communications, and market intelligence through its annual Observatorio de la Restauración de Marca report produced with KPMG and Circana. The association also organizes industry events such as Restaurant Trends at the HIP fair, Restaurant Summit BCN, and the MDR Awards.
Product overview
Marcas de Restauración is a business association representing branded restaurant companies in Spain — it is not a technology product company. It does not offer a software platform, SaaS product, or module-based product portfolio. Its offering consists of industry advocacy, networking, events, and ecosystem coordination among member restaurant brands and corporate collaborators. No distinct product names, modules, or service offerings were identified in the provided source material.
Differentiator
Problem solved
Functional benefit
Brands
- La Cantera: A program/space for emerging brands that have not yet reached the membership criteria of 20 restaurants or 15 million revenue threshold, providing networking and growth opportunities within the MDR ecosystem.
- Restaurant Trends
- Observatorio de la Restauración de Marca
Companies that use Marcas de Restauración
Customer profileSegments1 record
Ideal customer profiles3 records
Marcas de Restauración technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marcas de Restauración partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor and core.
- ACFYDminorCollaborator member providing services or support to the association ecosystem.
- AONminorRisk management and insurance solutions collaborator.
- Better Balance - CampofriominorFood products collaborator in the association ecosystem.
- BEZOYAminorWater and beverage products collaborator.
- PASCUALminorDairy and beverage products collaborator (Bezoya and Pascual brands).
- COCA COLAcoreBeverage industry partner; hosted the 2026 General Assembly at Coca-Cola Europacific Partners Iberia headquarters.
- CONWAYminorCollaborator in the association ecosystem.
- DAMMminorBeer and beverage products collaborator (Estrella Damm).
- DANONE - ALPROminorDairy and plant-based products collaborator.
- DR. SCHARminorGluten-free food products collaborator for foodservice.
- EL POZOminorMeat and food products collaborator.
- EUROPASTRYminorFrozen bakery and pastry products collaborator. Also contributed to the 'Bolsa del Voluntario' initiative.
- FLOR DE SALminorSpecialty salt products collaborator.
- FRIPOZOminorFrozen food products collaborator.
- GARCIA CARRIONminorWine and food products collaborator. Also contributed to the 'Bolsa del Voluntario' initiative.
- GASTRORANKINGminorRestaurant ranking and review platform collaborator.
- HUHTAMAKIminorFoodservice packaging solutions collaborator.
- JDE - L'ORminorCoffee products collaborator for foodservice.
- JUST EATminorFood delivery platform collaborator.
- LOTUS BAKERIESminorBiscuit and bakery products collaborator (Biscoff). Contributed to the 'Bolsa del Voluntario' initiative.
- STINSON SOLARminorSolar energy solutions collaborator.
- UP SPAINminorEmployee benefits and meal voucher services collaborator.
- KPMGcoreStrategic research partner for the annual Observatory of Brand Restoration report, providing market analysis and industry data.
- CircanacoreMarket research partner for the annual Observatory of Brand Restoration report.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Marcas de Restauración competitors and assessment
Company assessmentBroad incumbents
- FIAB - Federación Española de Industrias de la Alimentación y Bebidas: Spanish federation representing the broader food and beverage industry, including many of the supplier/collaborator brands active in MDR's ecosystem. Adjacent rather than overlapping - FIAB covers manufacturers while MDR covers restaurant brand operators.
Direct peers
- National Restaurant Association (US): The largest foodservice trade association in the United States, advocating for and supporting the restaurant industry through lobbying, research, events and member services. The closest functional international analogue to MDR in terms of mission, structure and member offerings.
- UK Hospitality: UK trade body representing the hospitality industry, including restaurants, pubs and foodservice operators. Comparable to MDR as an industry membership organization providing advocacy, data, events and networking to branded hospitality operators in a single national market.
- ABRASEL - Associação Brasileira de Bares e Restaurantes: Brazilian trade association for bars and restaurants. Closely comparable international analogue to MDR as a national restaurant trade body providing advocacy, events and member services in Latin America.
- Restaurant Association of Canada: Canadian national foodservice trade association representing restaurants and foodservice operators through advocacy, training and research. Functionally analogous to MDR in providing collective representation, industry data and member services for branded restaurant operators.
- Hostelería de España: Spanish hospitality industry employer association that represents and advocates for hospitality businesses in Spain. Highly comparable to MDR as a national association advocating for a specific hospitality vertical, with overlapping member sets.
- Federación Española de Hostelería (FEHR): The Spanish national hospitality business federation, representing hospitality establishments across Spain. Directly comparable to MDR as a Spanish industry trade body, although FEHR's remit is broader (covering bars, hotels and restaurants) while MDR focuses specifically on branded restaurant chains.
Regional players
- AHRESP - Associação da Hotelaria, Restauração e Similares de Portugal: Portuguese hospitality and restaurant trade association. Comparable to MDR as a neighboring Iberian trade body with a similar membership and advocacy model, though operating in Portugal rather than Spain and not directly competing for the same members.
Emerging players
- ANFABRA - Asociación Nacional de Fabricantes de Bebidas y Derivados: Spanish association of beverage producers (notably beer). Comparable to MDR as a Spanish sectoral association with a member-funded governance model, focused on a narrower vertical within the foodservice ecosystem.
Others
- HIP - Horeca Professional Expo (IFEMA): Spain's leading Horeca (hotel-restaurant-café) trade fair where MDR hosts its annual 'Restaurant Trends' event. Comparable as an ecosystem enabler rather than a peer; HIP provides the venue and audience that powers one of MDR's flagship member events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Marcas de Restauración social profiles
Digital presenceMarcas de Restauración financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marcas de Restauración leadership team
Management profileNumber of profiles
Profiles18 records
Marcas de Restauración funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marcas de Restauración M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marcas de Restauración
What does Marcas de Restauración do?
Marcas de Restauración (MDR) is a Spanish non-profit business association representing 52 member companies and more than 180 branded restaurant brands. It provides industry advocacy with public administrations, executive-level networking (CEOs, communications directors, sustainability and food safety managers), coordination of industry communications, and market intelligence through its annual Observatorio de la Restauración de Marca report produced with KPMG and Circana. The association also organizes industry events such as Restaurant Trends at the HIP fair, Restaurant Summit BCN, and the MDR Awards.
Is Marcas de Restauración a public or private company?
Marcas de Restauración is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marcas de Restauración founded?
Marcas de Restauración was founded in 1995. It employs 1 to 10 people.
Where is Marcas de Restauración based?
Marcas de Restauración is headquartered in Madrid, Spain, in the Europe region.
Who are Marcas de Restauración's main competitors?
FIAB - Federación Española de Industrias de la Alimentación y Bebidas is listed as a broad incumbent. Direct peers are National Restaurant Association (US), UK Hospitality, ABRASEL - Associação Brasileira de Bares e Restaurantes, Restaurant Association of Canada, Hostelería de España and Federación Española de Hostelería (FEHR). AHRESP - Associação da Hotelaria, Restauração e Similares de Portugal is listed as a regional player. ANFABRA - Asociación Nacional de Fabricantes de Bebidas y Derivados is listed as an emerging player. HIP - Horeca Professional Expo (IFEMA) is listed as an others.
Does Marcas de Restauración have an API?
No public API is recorded for Marcas de Restauración.
What industry is Marcas de Restauración in?
Marcas de Restauración's product category is Industry Trade Association. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its SIC code is 8600.