Friend Filter
Friend Filter is a bootstrapped Chrome extension that helps Facebook users analyze engagement and remove inactive connections via an AI engagement score. It serves 120,000+ SMB marketers, influencers, and general users through a freemium SaaS model with $29 and $49 monthly tiers.
- Company typePrivate
- Founded-
- HeadquartersFlorida, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Friend Filter does
Friend Filter (operating as FriendFilter.io) is a privately held, bootstrapped software company that provides a Chrome browser extension for Facebook friend list management and engagement analysis. The product surfaces inactive or low-engagement connections using Facebook Graph API data and presents engagement metrics through a dashboard, with an AI-powered Engagement Score that estimates the likelihood of each connection interacting with the user's content. Core features include Connection Metrics visualization, whitelist protection for important contacts, a Connections Archive for non-permanent removal, Smart Search Functions, and Pro-tier automation (Auto Friend Requests and Auto Reactions) for up to three Facebook profiles. A patent application has been filed for the underlying reporting technology, and the company explicitly disclaims affiliation with Meta. The company is headquartered in Florida, USA.
Friend Filter monetizes through a freemium subscription model with three tiers: a free forever plan (full friend list sync, 5 daily removals, 3 engagement syncs), a Growth plan at $29 per month or a discounted annual rate (up to 5,000 friends scanned, 100 daily removals, unlimited syncs, CSV export, affiliate access), and a Pro plan at $49 per month (everything in Growth plus automation, multi-profile support, and priority support). Distribution is product-led via the Google Chrome Web Store with no resellers or channel partners, supported by content marketing (blog, YouTube tutorials), earned media coverage across Business Insider, Benzinga, Digital Journal, Newsmax, Art Board, and Street Insider, and an affiliate program for Growth subscribers.
The company serves a primarily SMB and individual customer base of 120,000+ users, segmented into social media marketers and influencers (primary), marketing consultants and agencies, and general Facebook users. Customer testimonials indicate use cases spanning business promotion, client reporting, influence analysis, and connection prioritization. No disclosed funding, leadership team, M&A activity, or financial metrics are present in the source data, indicating a founder-led, capital-efficient operating model.
Friend Filter firmographics
Firmographics- Name
- Friend Filter
- Legal name
- FriendFilter.io
- Website
- https://friendfilter.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Friend Filter is a bootstrapped Chrome extension that helps Facebook users analyze engagement and remove inactive connections via an AI engagement score. It serves 120,000+ SMB marketers, influencers, and general users through a freemium SaaS model with $29 and $49 monthly tiers.
- Ownership category
- akta.pro rank
Friend Filter industry classification
Industry- Product category
- Social Media Analytics Software
- akta.pro primary industry
- General-Purpose Social Networks (BPAMABAA)
- akta.pro secondary industry
- Social Affiliate & Referral Commerce Platforms (CRAFANAI)
Keywords
Where Friend Filter is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Friend Filter business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Growth Plan: Monthly or annual subscription providing expanded friend scanning (up to 5,000 friends), 100 removals per day, unlimited engagement syncs, daily auto-sync, CSV export, whitelist management, growth dashboard, and affiliate program access. Priced at $29/month or discounted annual billing.
- Subscription - Pro Plan: Premium tier including everything in Growth plus support for up to 3 Facebook profiles, auto friend requests, auto reactions, priority support, and early feature access. Priced at $49/month.
- 7-Day Trial (Growth Plan): Full Growth plan access for $9 trial period. Users can cancel anytime to avoid subscription renewal.
- Affiliate Program: Revenue sharing program for Growth plan subscribers who refer new users to FriendFilter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever tier with limited daily removals and engagement syncs |
| Subscription | Monthly | Growth plan for power users with expanded scanning and automation |
| Subscription | Monthly | Pro plan for users managing multiple Facebook profiles with automation features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Friend Filter product offering
Product offeringCore offering
FriendFilter is a Chrome browser extension that analyzes Facebook friends' engagement data through the Facebook Graph API. It uses AI-powered scoring to identify inactive connections and provides tools to clean up friend lists, helping Facebook users improve post reach by removing dormant accounts. The product is offered as a free tier plus paid Growth ($29/month) and Pro ($49/month) subscription plans with progressively expanded scanning capacity and automation features.
Product overview
FriendFilter is a single-product Chrome extension platform for Facebook friend management, available in three tiers: a Free plan for basic friend list analysis with limited removals and syncs, a Growth plan ($29/month) adding expanded scanning capacity, CSV export, and affiliate tools, and a Pro plan ($49/month) for power users adding multi-profile support, automated friend requests, and auto reactions. The platform centers on a Dashboard with integrated feature modules including Connection Metrics, Whitelist, Active Connections, Connections Archive, and Smart Search Functions, all unified by an AI Engagement Score that predicts connection interaction likelihood.
Differentiator
Problem solved
Functional benefit
Products and services
- FriendFilter Chrome Extension
Quantifiable outcome
- 120,000+ users trust FriendFilter for Facebook friend management
- +1 more outcomes
Companies that use Friend Filter
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Friend Filter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Friend Filter partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Friend Filter competitors and assessment
Company assessmentEmerging players
- SocialBee: AI-assisted social media management tool for SMBs and solopreneurs with scheduling, content recycling, and analytics across major networks. Emerging player targeting the same SMB marketer persona as FriendFilter with adjacent functionality.
Broad incumbents
- Sprout Social: Enterprise-oriented social media management suite with publishing, analytics, engagement, and listening tools across major networks. Broad incumbent whose analytics overlap partially with FriendFilter's Facebook engagement insight use case.
- Buffer: Widely used social media scheduling and analytics platform serving SMBs and creators across Facebook, Instagram, X, LinkedIn, and TikTok. Broad incumbent offering overlapping engagement analytics within a much broader content publishing focus.
- Hootsuite: Established, broad social media management platform covering publishing, analytics, listening, and ads across all major networks. Broad incumbent offering overlapping Facebook analytics as part of a much wider portfolio rather than FriendFilter's focused friend-list optimization niche.
Direct peers
- Social Blade: Social media analytics platform tracking subscriber, view, and engagement statistics across YouTube, Twitch, Instagram, Facebook, and Twitter. Direct peer because it offers social network performance analytics to content creators and marketers, overlapping with FriendFilter's engagement-scoring use case.
- Fanpage Karma: Facebook and Instagram page analytics and benchmarking tool focused on engagement, content performance, and audience insights. Direct peer because it serves the same SMB and agency audience analyzing Facebook engagement data to optimize social strategy.
- Metricool: Social media analytics and management platform covering Facebook, Instagram, X, LinkedIn, and TikTok with scheduling, reporting, and competitor analysis. Direct peer due to overlapping Facebook analytics and SMB/marketer customer base.
- Social Insider: Social media analytics and benchmarking platform focused on Facebook, Instagram, and TikTok engagement metrics and competitor analysis. Direct peer because of overlap in Facebook engagement analytics for marketers and agencies.
- AgoraPulse: Social media management and analytics suite supporting Facebook, Instagram, X, LinkedIn, and TikTok, with inbox, scheduling, and reporting. Direct peer in Facebook analytics and engagement reporting for SMBs and agencies.
- Post Planner: Facebook and social media scheduling and content-performance tool targeted at marketers seeking to maximize post reach and engagement. Direct peer because it addresses the same SMB problem of increasing Facebook post reach through content optimization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Friend Filter social profiles
Digital presenceFriend Filter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friend Filter leadership team
Management profileNumber of profiles
Friend Filter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friend Filter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friend Filter
What does Friend Filter do?
FriendFilter is a Chrome browser extension that analyzes Facebook friends' engagement data through the Facebook Graph API. It uses AI-powered scoring to identify inactive connections and provides tools to clean up friend lists, helping Facebook users improve post reach by removing dormant accounts. The product is offered as a free tier plus paid Growth ($29/month) and Pro ($49/month) subscription plans with progressively expanded scanning capacity and automation features.
Is Friend Filter a public or private company?
Friend Filter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Friend Filter founded?
Friend Filter was founded in -1.
Where is Friend Filter based?
Friend Filter is headquartered in Florida, United States, in the North America region.
How does Friend Filter make money?
Four revenue lines are on record. Subscription - Growth Plan is the primary driver. The others are subscription - Pro Plan, 7-Day Trial (Growth Plan) and affiliate Program.
Who are Friend Filter's main competitors?
SocialBee is listed as an emerging player. Broad incumbents are Sprout Social, Buffer and Hootsuite. Direct peers are Social Blade, Fanpage Karma, Metricool, Social Insider, AgoraPulse and Post Planner.
Does Friend Filter have an API?
No public API is recorded for Friend Filter.
What industry is Friend Filter in?
Friend Filter's product category is Social Media Analytics Software. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of CRAFANAI, Social Affiliate & Referral Commerce Platforms.