Post Planner
Post Planner is a bootstrapped SaaS social media scheduling and content curation platform founded in 2011, serving small businesses and solopreneurs across ten social networks with freemium pricing from $0 to $57/month.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Post Planner does
Post Planner is a San Francisco-based SaaS company founded in 2011 that provides a social media scheduling and content curation platform aimed primarily at small businesses, solopreneurs, and personal-brand operators. The platform connects to ten social networks — Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter/X, YouTube, Threads, Bluesky, and Google Business Profile — and centralizes posting, bulk scheduling, evergreen post recycling, and analytics into a single dashboard. Distinct from pure scheduling tools, Post Planner builds a content-discovery layer that surfaces viral and trending posts from Facebook Pages, LinkedIn Pages, Reddit subreddits, YouTube videos, Google articles, RSS feeds, Giphy, and Unsplash, plus an OpenAI-powered AI Post Creator that generates captions and hashtags.
The product surface extends across Content Curation, Content Studio (a Canva-integrated design tool with stock media editing), a Social Post Composer, Post Categories for organizing content into topic buckets, a Social Analytics Dashboard, and iOS/Android mobile applications. The platform is accessible via a freemium self-serve model with no credit card required for signup and paid tiers priced at $7-$57/month billed annually — Starter ($7, 1 user/3 accounts), Growth ($37, 2 users/12 accounts), and Business ($57, 5 users/25 accounts). All customer acquisition is product-led through direct website sign-up and SEO-driven comparison content positioning Post Planner as a lower-cost alternative to Hootsuite, Buffer, Planoly, Later, and Sendible, supplemented by an affiliate program.
Post Planner is privately held and shows no disclosed venture funding, acquisitions, or institutional investors in available sources. Management includes a Founder/CEO (Joshua Parkinson), CMO (Rebekah Radice), and CPO (Stephan Osmont). The company claims 358,000 businesses have used the platform, though the unstated paid-conversion rate is the key driver of actual revenue. Without disclosed financials, headcount in the 11-50 range and the absence of any funding event indicate a small, bootstrapped, founder-operated business sustained by subscription revenue rather than venture-scaled growth.
Post Planner firmographics
Firmographics- Name
- Post Planner
- Legal name
- Post Planner
- Website
- https://postplanner.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Post Planner is a bootstrapped SaaS social media scheduling and content curation platform founded in 2011, serving small businesses and solopreneurs across ten social networks with freemium pricing from $0 to $57/month.
- Ownership category
- akta.pro rank
Post Planner industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industry
- Content Strategy & Planning (BPAFAIAG)
Keywords
Where Post Planner is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Post Planner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Post Planner generates revenue through tiered subscription plans (Free, Starter, Growth, Business) with annual billing discounts. Users pay recurring subscription fees based on the number of users and social accounts they need to manage. The free tier serves as a lead generation tool for converting users to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 1 user, 1 account, 15 posts/month for new users to try the platform |
| Subscription | Annual | Starter - $7/month annual - 1 user, 3 accounts |
| Subscription | Annual | Growth - $37/month annual - 2 users, 12 accounts |
| Subscription | Annual | Business - $57/month annual - 5 users, 25 accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Post Planner product offering
Product offeringCore offering
Post Planner is a cloud-based social media management SaaS platform that enables small businesses and solopreneurs to schedule, curate, design, and analyze social media content across 10 networks including Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter/X, YouTube, Threads, Bluesky, and Google Business Profile. The platform combines bulk scheduling, AI-powered post creation, viral content discovery from sources like Reddit and YouTube, evergreen post recycling, and performance analytics in a single dashboard.
Product overview
Post Planner is a unified social media management platform designed for small businesses, offering an integrated suite of tools for content discovery, creation, scheduling, and analytics. The core platform enables users to connect up to 10 social networks (Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter/X, YouTube, Threads, Bluesky, and Google Business Profile) and manage all accounts from one dashboard. Key modules include Content Curation for discovering viral content from Reddit and stock libraries, Content Studio for designing visuals, AI Post Creator for AI-powered content generation, Post Categories for organizing content into topic buckets, the Social Post Composer for creating optimized posts, Automated Scheduling with bulk scheduling and post recycling capabilities, and Social Analytics Dashboard for tracking engagement performance. Mobile apps for iOS and Android provide on-the-go content management.
Differentiator
Problem solved
Functional benefit
Products and services
- Post Planner Social Media Management Platform All-in-one SaaS platform for connecting, scheduling, designing, and analyzing social media content across 10 social networks. Sold as tiered subscriptions (Free, Starter at $7/month, Growth at $37/month, Business at $57/month, billed annually) to small businesses, solopreneurs, and freelancers who manage their own social presence.
- Post Planner Mobile App Companion mobile applications for iOS and Android that allow subscribers to create, schedule, and manage social media posts on the go. Available through the Apple App Store and Google Play.
Quantifiable outcome
- Saves 10-12 hours per week through content automation and scheduling
- +5 more outcomes
Companies that use Post Planner
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Post Planner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature8 records
Post Planner partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Post Planner competitors and assessment
Company assessmentDirect peers
- Loomly: Loomly is a social media calendar and scheduling platform for SMBs and agencies. It is a Post Planner alternative frequently cited in the company's comparison content and competes on similar features and pricing.
- SocialBee: SocialBee is an AI-powered social media management tool targeting SMBs and solopreneurs with scheduling, content categories, and recycling features — overlapping substantially with Post Planner's core product.
- Buffer: Buffer is a self-serve social media scheduling and analytics tool popular with SMBs and creators. It directly competes with Post Planner on multi-network scheduling, pricing, and PLG go-to-market motion.
- Hootsuite: Hootsuite is the largest social media management platform, offering multi-network scheduling, content curation, and analytics to SMBs and enterprises. It is Post Planner's primary named competitor and competes head-to-head across feature set and target market.
- Sendible: Sendible is an SMB-focused social media management platform offering scheduling, monitoring, and reporting. Post Planner's comparison content targets Sendible alternatives, indicating direct SMB-segment overlap.
- Later: Later is a social media scheduling tool with strong visual content and Instagram positioning. It competes with Post Planner for SMBs and creators, particularly in visual-first scheduling use cases.
- Agorapulse: Agorapulse is a social media management platform offering scheduling, inbox, reporting, and ROI tracking. It is frequently compared head-to-head with Post Planner for SMB and mid-market social media management.
- Planoly: Planoly is a visual social media scheduling and planning tool commonly used by creators and small brands. Post Planner's pricing pages position directly against Planoly's per-upload pricing model.
- MeetEdgar: MeetEdgar is a social media scheduling tool known for content recycling and evergreen post automation — directly overlapping Post Planner's Post Recycling differentiator and SMB customer base.
Broad incumbents
- Sprout Social: Sprout Social is a publicly-traded, enterprise-focused social media management suite. It competes with Post Planner in the broader category but targets larger customers with a broader portfolio of capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Post Planner social profiles
Digital presencePost Planner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Post Planner leadership team
Management profileNumber of profiles
Profiles3 records
Post Planner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Post Planner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Post Planner
What does Post Planner do?
Post Planner is a cloud-based social media management SaaS platform that enables small businesses and solopreneurs to schedule, curate, design, and analyze social media content across 10 networks including Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter/X, YouTube, Threads, Bluesky, and Google Business Profile. The platform combines bulk scheduling, AI-powered post creation, viral content discovery from sources like Reddit and YouTube, evergreen post recycling, and performance analytics in a single dashboard.
Is Post Planner a public or private company?
Post Planner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Post Planner founded?
Post Planner was founded in 2011. It employs 11 to 50 people.
Where is Post Planner based?
Post Planner is headquartered in San Francisco, United States, in the North America region.
How does Post Planner make money?
One revenue line is on record: subscription SaaS.
Who are Post Planner's main competitors?
Direct peers on record are Loomly, SocialBee, Buffer, Hootsuite, Sendible, Later, Agorapulse, Planoly and MeetEdgar. Sprout Social is listed as a broad incumbent.
Does Post Planner have an API?
No public API is recorded for Post Planner.
What industry is Post Planner in?
Post Planner's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 5182 and its SIC code is 7372.