Open Moove
Open Moove is a Cardiff-based property technology company providing an AI-assisted B2B SaaS platform that connects estate agents, conveyancers, mortgage brokers, and home movers for collaborative property transaction management, compliance, and workflow automation.
- Company typePrivate
- Founded2024
- HeadquartersCardiff, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Open Moove does
Open Moove Limited is a Cardiff-headquartered property technology company founded in 2024 by Ross McKenzie (CEO, ex-Purplebricks, Countrywide, Keller Williams) and Cai Gwinnutt (CTO, 20+ years in tech startups including incubator work with Google, British Business Bank, and Barclays Eagle Labs). The company provides an AI-assisted B2B SaaS platform that connects estate agents, conveyancers, mortgage brokers, and home movers around a shared property transaction workflow. The platform is composed of five modules: Moove Ready (pre-listing compliance and searches priced at £300 per transaction), Moove Room (real-time collaboration workspace), Moove Smooth (post-offer concierge for removals, insurance, utilities, FX), MeredithAI (NLP-based assistant that explains process steps and nudges progress), and Moove Vault (upcoming permanent document store for properties).
The technology architecture combines native iOS and Android mobile applications, a cloud-based collaboration layer with bank-level encryption (Cyber Essentials certified), and bidirectional integrations with eight named property technology platforms — estate agent CRMs (Rex, Street, Loop, Apex27), conveyancer CMS systems (Action Step, LEAP), and property data and compliance providers (Landmark, Propalt, Credas). Open Moove also participates in the LMS-led National Property Transaction Network, where a pilot demonstrated a 35% reduction in completion times and a 43% drop in fall-throughs against the UK's typical 25-week, 1-in-3-fall-through baseline.
The business model combines three revenue streams: per-transaction fees (Moove Ready at £300), revenue share on ancillary completion services booked through Moove Smooth (removals, insurance, utilities, FX), and white-label licensing via a partner programme that lets property firms launch branded apps on the App Store and Google Play. Distribution runs through direct sales (Pipedrive-scheduled demos), the consumer-facing mobile apps, the white-label channel, and partner integrations. The company raised its first disclosed seed round of £700,000 in April 2026, led by the Development Bank of Wales with Wales Technology Fund, HAATCH, and Welsh angel investors, and is using the proceeds to scale from a current 5-person team toward an 11-person Cardiff operation.
Open Moove firmographics
Firmographics- Name
- Open Moove
- Legal name
- Open Moove Limited
- Website
- https://openmoove.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Open Moove is a Cardiff-based property technology company providing an AI-assisted B2B SaaS platform that connects estate agents, conveyancers, mortgage brokers, and home movers for collaborative property transaction management, compliance, and workflow automation.
- Ownership category
- akta.pro rank
Where Open Moove is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Open Moove business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription / Transaction Fees: Revenue is generated through the core platform serving estate agents, conveyancers, and mortgage brokers. The Moove Ready service is priced at £300 per transaction for the compliance and search package. The platform likely charges subscription or per-transaction fees to property professionals.
- Moove Smooth Revenue Share: Revenue is earned from additional services sold during completion including removals, insurance, utilities, and foreign exchange services. Open Moove acts as a referral partner earning commissions on ancillary services booked through the platform.
- White-Label Partner Licensing: The company offers a white-label programme allowing property industry partners to launch branded apps on the App Store and Google Play powered by the openmoove platform, generating licensing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Moove Ready - Pre-listing compliance and search package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Open Moove product offering
Product offeringCore offering
Open Moove is an AI-powered property transaction platform that connects estate agents, conveyancers, mortgage brokers, and home movers in a single digital workspace. It offers pre-listing compliance (Moove Ready), real-time collaboration (Moove Room), post-offer concierge services (Moove Smooth), and an AI-powered assistant (MeredithAI). The platform integrates with leading estate agent CRMs (Rex, Street, Loop, Apex27) and conveyancer CMS systems (Action Step, LEAP) to synchronize data, milestones, and documents across all parties in a UK property transaction.
Product overview
Open Moove is an all-in-one AI-powered platform for home movers that provides a complete suite of tools designed to make property transactions smoother, faster, and more collaborative. The platform architecture consists of core products including moove ready (upfront compliance and property searches), moove room (real-time collaboration hub), moove smooth (post-offer concierge services), and meredithAI (intelligent AI assistant), with moove vault (document storage) coming soon. The platform integrates with estate agent CRMs (Rex, Street), conveyancer CMS systems (Apex27, Action Step, Loop, LEAP), and property data providers (Landmark, Propalt) to enable real-time sync and automation of property transaction workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Moove Ready Upfront compliance module that handles one-click compliance, material information, and property searches upfront, completing the most arduous tasks before they cause delays. Priced at £300 per property transaction and includes gold standard identity verification via Credas, Local Authority/Environmental/Water & Drainage searches, and instant sharing with solicitors. Enables properties to be listed as 'sale ready' before offers are accepted.
- Moove Room Real-time collaboration hub providing a single digital space where agents, conveyancers, brokers, and movers collaborate in real time. Everyone sees the same updates, documents, and milestones, with automatic synchronization across professional platforms. Available 24/7 with AI-powered MeredithAI support.
- Moove Smooth Post-offer concierge service providing guided assistance for removals, insurance, utilities, and FX services with partner discounts. Simplifies completion day for clients and generates revenue for the platform through referral commissions on ancillary services.
- MeredithAI AI-powered intelligent moving assistant that explains each step of the property transaction, nudges progress, and keeps all parties accountable. Uses natural language processing and knowledge retrieval to provide 24/7 guidance through the home moving journey.
- White-Label Partner Programme White-label branded app programme allowing estate agents, conveyancers, and property management companies to launch their own branded home-mover apps on the App Store and Google Play powered by the Open Moove platform, with customizable brand colors, logos, and app icons. Most partners can be live within a week.
- Open Moove App Mobile application for home movers to track their moving journey, available on iOS App Store and Google Play. Provides transaction tracking, communication with property professionals, and access to moving services.
Quantifiable outcome
- 35% reduction in completion times
- +2 more outcomes
Companies that use Open Moove
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Open Moove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature7 records
Open Moove partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- LMS (National Property Transaction Network)coreOpen Moove participates in the National Property Transaction Network (NPTN), a digital ecosystem created by LMS for the UK property sector. The network achieved 35% reduction in completion times and 43% drop in fall-throughs during its pilot. 42 organizations have committed support, with 15 major lenders signed on.
- Apex27coreIntegration partner providing property management software. Through the integration, properties created in Apex27 flow directly into the Open Moove app, removing duplication and providing live visibility over milestones, compliance, tasks, and sales progress. Team assignments and chain checks sync automatically.
- RexcoreEstate agent CRM integration partner. Rex provides CRM functionality integrated with Open Moove's platform.
- StreetcoreEstate agent platform integration partner. Street's platform integrates with Open Moove for seamless property transaction management.
- LoopcoreIntegration partner for property management. Loop integrates with Open Moove's platform.
- Action StepcoreConveyancer CMS (Case Management System) integration partner. Action Step provides legal practice management software integrated with Open Moove.
- LEAPcoreConveyancer legal software integration partner. LEAP provides legal case management software for conveyancers that integrates with Open Moove.
- LandmarkcoreProperty data provider integration partner. Landmark provides property and land data integrated with Open Moove for searches and property information.
- PropaltcoreProperty technology integration partner. Propalt integrates with Open Moove's platform for property transaction management.
- CredascoreIdentity verification partner used for Gold Standard Compliance checks including identity verification and Anti-Money Laundering checks within the Moove Ready service.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Open Moove competitors and assessment
Company assessmentDirect peers
- SearchFlow: UK property search and due-diligence provider serving conveyancers and agents. Directly comparable to the search/data layer of Open Moove's Moove Ready compliance product.
- Coadjute: UK property-industry consortium building a digital transaction network linking conveyancers, agents, lenders and brokers. Directly comparable to Open Moove's Moove Room collaboration hub and NPTN positioning.
- LMS: UK provider of property searches, data, and the National Property Transaction Network. An Open Moove partner through NPTN, but also a peer competing for transaction orchestration in the UK conveyancing chain.
Broad incumbents
- Rightmove: UK's largest property portal and broader property-services ecosystem. Sets expectations for agent-facing digital tooling and could expand deeper into transaction workflow, competing indirectly with Open Moove.
- tmgroup (Dye & Durham): Established UK conveyancing services and case-management provider under Dye & Durham. Competes with Open Moove's conveyancer-side integrations (LEAP, Action Step) and bundles searches, ID checks and case management at scale.
- InfoTrack: UK property search, identity verification and conveyancing workflow provider. Overlaps with Open Moove's Moove Ready compliance/search pack and its integrations into conveyancer CMS platforms.
- Landmark Information Group: Major UK property data, environmental and conveyancing search provider. Listed as an Open Moove integration partner (Landmark), but also a potential competitor in the searches and property-data layer of the transaction stack.
- Purplebricks: UK online estate agency where Open Moove's CEO previously held a senior role. A direct end-customer-facing property brand whose agent network overlaps Open Moove's estate-agent segment.
- OnTheMarket: UK property portal competing with Rightmove and Zoopla; provides agent software and listing services that overlap with Open Moove's agent-facing collaboration workflow.
- Zoopla: Major UK property portal owned by Silver Lake/Houseful. Provides agent tools and market data that overlap with the visibility/milestone features in Open Moove's Moove Room.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Open Moove social profiles
Digital presenceOpen Moove compliance and trust
Trust signalCompliance1 record
Open Moove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Moove leadership team
Management profileNumber of profiles
Profiles5 records
Open Moove funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Moove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Moove
What does Open Moove do?
Open Moove is an AI-powered property transaction platform that connects estate agents, conveyancers, mortgage brokers, and home movers in a single digital workspace. It offers pre-listing compliance (Moove Ready), real-time collaboration (Moove Room), post-offer concierge services (Moove Smooth), and an AI-powered assistant (MeredithAI). The platform integrates with leading estate agent CRMs (Rex, Street, Loop, Apex27) and conveyancer CMS systems (Action Step, LEAP) to synchronize data, milestones, and documents across all parties in a UK property transaction.
Is Open Moove a public or private company?
Open Moove is a private company. It is classified as venture growth investor backed and is currently operating.
When was Open Moove founded?
Open Moove was founded in 2024. It employs 1 to 10 people.
Where is Open Moove based?
Open Moove is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Open Moove make money?
Three revenue lines are on record. Platform Subscription / Transaction Fees are the primary driver. The others are moove Smooth Revenue Share and white-Label Partner Licensing.
Who are Open Moove's main competitors?
Direct peers on record are SearchFlow, Coadjute and LMS. Broad incumbents are Rightmove, tmgroup (Dye & Durham), InfoTrack, Landmark Information Group, Purplebricks, OnTheMarket and Zoopla.
Does Open Moove have an API?
No public API is recorded for Open Moove.