Fidelity Fulfilment
Fidelity Fulfilment is a UK-headquartered, founder-owned 3PL provider offering warehousing, order fulfilment, returns management, and B2B/retail distribution across owned facilities in the UK, Netherlands, and US, powered by its proprietary Unify WMS platform with 150+ native integrations for omnichannel ecommerce brands.
- Company typePrivate
- Founded2004
- HeadquartersDaventry, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fidelity Fulfilment does
Fidelity Fulfilment is a privately held third-party logistics (3PL) provider headquartered in Daventry, United Kingdom, offering end-to-end order fulfilment, warehousing, returns management, and B2B/retail distribution services to omnichannel ecommerce brands. Founded in 2004 by Simon Vincent and Stephen Williams, the company operates owned-and-operated warehouses across three jurisdictions — the UK (Daventry), the Netherlands ('s-Hertogenbosch, with a second facility opened in March 2024), and the US (Salt Lake City opened July 2025; Kentucky planned for 2026) — totalling 300,000+ sq. ft. of global storage capacity and shipping 25,000+ items per day at a stated 99% accuracy rate. Customer segments span enterprise clients such as Life360/Tile and Telco Accessories Group, mid-market brands including TRIP, Hylo Athletics, Cocoba, and Sam & Julia, and growth-stage DTC startups.
The company's core technology is Unify WMS, a proprietary warehouse management system designed and built in-house specifically for high-volume, multi-channel ecommerce fulfilment. Unify provides real-time inventory visibility, configurable picklist templates and workflow rules, system-guided picking and packing, native EDI connectivity, and API integrations to 150+ ecommerce platforms (Shopify, WooCommerce, Amazon, TikTok Shop, Wix, Etsy, eBay, Bol.com), retailers (Boots, Target, TJX, John Lewis), and carriers (Royal Mail, FedEx, UPS, USPS, DHL, DPD, Evri, PostNL, DX). Value-added services layered on the core 3PL offering include custom kitting and assembly, personalised packaging, and quality control. Unify was named "Overall Fulfillment Solution of the Year" in the 2026 RetailTech Breakthrough Awards.
Fidelity's revenue model is managed-services based, charging clients per quote for customised fulfilment packages rather than publishing standard pricing tiers; contracts are multi-year. Revenue streams comprise 3PL fulfilment services (warehousing, picking, packing, shipping, returns) and value-added professional services (kitting, EDI setup, quality control). The go-to-market motion is sales-led, combining direct enterprise outreach, content marketing through case studies and a blog, active participation in industry events (eCommerce Expo, London), and strategic partnerships with trade associations such as the Giftware Association. The company is founder-owned with no disclosed institutional investment and has grown organically supplemented by the 2022 acquisition of BKS.
Fidelity Fulfilment firmographics
Firmographics- Name
- Fidelity Fulfilment
- Legal name
- Fidelity Supply Chain Solutions Ltd.
- Website
- https://fidelityfulfilment.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fidelity Fulfilment is a UK-headquartered, founder-owned 3PL provider offering warehousing, order fulfilment, returns management, and B2B/retail distribution across owned facilities in the UK, Netherlands, and US, powered by its proprietary Unify WMS platform with 150+ native integrations for omnichannel ecommerce brands.
- Ownership category
- akta.pro rank
Fidelity Fulfilment industry classification
Industry- Product category
- Third-Party Logistics Services
- NAICS
- Merchant Wholesalers, Durable Goods (423), Packaging and Labeling Services (56191)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
- akta.pro secondary industries
- E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Omnichannel Retail Fulfillment (BOPIS/Ship-from-Store Support) (TLAIADAB), Personalization & Value-Added E-commerce Fulfillment (Kitting, Inserts, Engraving) (TLAIADAK), B2B / Wholesale Fulfillment Centers (TLALADAB)
Keywords
Where Fidelity Fulfilment is headquartered
LocationHeadquarters
- HQ city
- Daventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Fidelity Fulfilment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- 3PL Fulfilment Services: Third-party logistics (3PL) services including order fulfilment (picking, packing, shipping), warehousing and storage, returns management, and B2B/B2C fulfilment. The company operates as a service provider rather than buying/selling physical goods.
- Value-Added Services: Additional services including custom kitting and assembly, personalised packaging, quality control, and EDI software solutions. These are charged as add-ons to base fulfilment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Fidelity Fulfilment product offering
Product offeringCore offering
Fidelity Fulfilment is a third-party logistics (3PL) provider that handles warehousing, order processing, packing, shipping, and returns management for online brands. The company operates owned fulfillment facilities across the UK, EU, and US, delivering B2B, B2C, and D2C fulfillment services backed by its proprietary Unify warehouse management system (WMS) with native EDI and API integrations to 150+ ecommerce platforms, retailers, and carriers.
Product overview
Fidelity Fulfilment is a third-party logistics (3PL) provider offering a unified platform of fulfillment services built around its proprietary Unify WMS warehouse management system. The core offering spans order fulfillment, storage and warehousing, returns management, B2B/retail fulfillment, international fulfillment, and 3PL solutions. These services are powered by Unify WMS which provides native EDI and API integrations, real-time visibility, and configurable workflows. Value-added services include kitting and assembly, quality control, and personalized packaging. The company operates owned facilities across UK, EU, and US regions with over 300,000 sq. ft. of storage capacity.
Differentiator
Problem solved
Functional benefit
Brands
- Unify WMS: Proprietary warehouse management system designed for complex, high-volume ecommerce and omnichannel fulfilment operations with real-time visibility, automation, and seamless coordination.
Products and services
- Order Fulfilment End-to-end order fulfillment service handling picking, packing, and shipping operations to ensure orders reach customers accurately and on time for ecommerce and omnichannel brands.
- Storage & Warehousing Secure storage and warehousing services across owned facilities in the UK, EU, and US, providing 300,000+ sq. ft. of global storage capacity for ecommerce brands.
- Returns Management Returns processing service including fast inspections, quality checks, restocking, and refund or exchange processing to maintain customer satisfaction and inventory accuracy.
- B2B & Retail Fulfilment B2B and D2C fulfillment with flexible solutions for wholesale and retail distribution, including bulk shipments, labeling, booking, and delivery to retailer partners such as Boots, Target, TJX, and John Lewis.
- International Fulfilment Global fulfillment network with strategically located fulfillment centres in the UK, EU, and US designed to reduce delivery times, customs complexity, and shipping costs for brands expanding internationally.
- 3PL Solutions Third-party logistics solutions offering complete fulfillment services including warehousing, inventory management, picking, packing, shipping, and returns handling.
- Kitting & Assembly Custom kitting and assembly services for gift sets, subscription boxes, and bundled products with flexible workflows tailored to brand requirements.
- Quality Control Quality control and inspection services to ensure products arrive in perfect condition, including rigorous checks before dispatch.
Quantifiable outcome
- 99% order accuracy rate
- +4 more outcomes
Companies that use Fidelity Fulfilment
Customer profileNamed customers16 records
Segments11 records
Ideal customer profiles3 records
Fidelity Fulfilment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature7 records
Fidelity Fulfilment partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and growth.
- ShopifycorePre-built integration partnership enabling Shopify merchants to seamlessly connect their stores to Fidelity's fulfilment network. Provides real-time inventory sync and order processing.
- WooCommercecoreIntegration partnership for WooCommerce wordpress-based stores to connect with Fidelity's fulfilment services.
- AmazoncoreAmazon seller integration enabling FBA alternative or complementary fulfilment services for Amazon merchants.
- TikTok ShopgrowthIntegration partnership for TikTok Shop merchants to use Fidelity for order fulfilment.
- EtsycoreIntegration enabling Etsy sellers to use Fidelity for order fulfilment.
- eBaycoreIntegration partnership for eBay sellers to connect with Fidelity's fulfilment network.
- RoyalMailcoreUK carrier partnership for domestic and international shipping services integrated into Unify WMS.
- FedExcoreGlobal carrier partnership for express and standard shipping services integrated into Unify WMS.
- UPScoreCarrier partnership for US and international shipping integrated into Unify WMS.
- DHLcoreGlobal carrier partnership for international shipping services integrated into Unify WMS.
- USPScoreUS postal carrier partnership for domestic shipping integrated into Unify WMS.
- EvricoreUK carrier partnership for domestic parcel delivery integrated into Unify WMS.
- PostNLcoreDutch postal carrier partnership for EU and international shipping integrated into Unify WMS.
- DPDcoreEuropean carrier partnership for parcel delivery integrated into Unify WMS.
- TargetcoreUS retailer EDI integration enabling direct B2B fulfilment to Target stores and distribution centres.
- BootscoreUK retailer EDI integration enabling direct B2B fulfilment to Boots pharmacy and retail stores.
- TJXcoreUS retailer (TJ Maxx, Marshalls, HomeGoods) EDI integration enabling direct B2B fulfilment.
- John LewiscoreUK department store retailer EDI integration enabling direct B2B fulfilment to John Lewis partners.
- Giftware AssociationcoreStrategic industry partnership with UK Giftware Association including joint surveys, industry events, panel discussions, and warehouse tours to position Fidelity as a thought leader in the giftware fulfilment space.
- BOL.comcoreDutch marketplace integration partnership for BOL.com sellers to use Fidelity's Netherlands fulfilment hub.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Fidelity Fulfilment competitors and assessment
Company assessmentDirect peers
- ShipBob: US-headquartered 3PL serving SMB and mid-market ecommerce brands with proprietary WMS technology and global fulfillment centers. Closely comparable to Fidelity on technology-led mid-market ecommerce fulfillment, though US-centric rather than UK/EU anchored.
- Monta: Netherlands-headquartered 3PL with fulfillment centers across Europe and proprietary WMS software for ecommerce brands. Direct EU peer to Fidelity's NL operations with similar technology-plus-fulfillment model.
- Huboo: UK-based 3PL providing ecommerce fulfillment, returns, and storage for D2C brands with proprietary tech platform. Direct UK peer to Fidelity's UK operations, with similar mid-market ecommerce brand target customer.
- ShipMonk: US-based tech-enabled 3PL offering omnichannel fulfillment, WMS software, and integrations with major ecommerce platforms. Comparable to Fidelity on proprietary technology plus multi-channel ecommerce fulfillment for SMB and mid-market brands.
- Active Ants: Netherlands-based ecommerce fulfillment 3PL operating automated warehouses serving European D2C brands. Direct peer to Fidelity's Dutch operations in 's-Hertogenbosch with comparable omnichannel ecommerce focus.
- Red Stag Fulfillment: US-based ecommerce 3PL specializing in large, heavy, and high-value items with proprietary WMS technology. Comparable to Fidelity on technology-enabled fulfillment for ecommerce brands requiring careful handling.
- eFulfillment Service: US ecommerce 3PL offering pick-pack-ship, returns, and B2B fulfillment to D2C and retail brands with multi-channel integrations. Comparable to Fidelity's B2B plus B2C ecommerce fulfillment positioning.
Regional players
- Cubyn: France-based ecommerce fulfillment 3PL serving D2C brands across Europe with proprietary warehouse software. Regional peer focused on continental European ecommerce fulfillment, comparable to Fidelity's EU operations but with French anchor rather than Dutch.
Broad incumbents
- Kuehne+Nagel: One of the world's largest freight forwarders and contract logistics providers, with ecommerce fulfillment as part of a much broader portfolio. Overlaps with Fidelity on omnichannel ecommerce fulfillment but competes at enterprise scale.
- DHL Supply Chain: Global contract logistics and 3PL division of DHL serving enterprise customers across all industries including ecommerce. Broad incumbent with overlapping ecommerce fulfillment capability but at much larger scale and breadth than Fidelity's mid-market focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fidelity Fulfilment social profiles
Digital presenceFidelity Fulfilment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity Fulfilment leadership team
Management profileNumber of profiles
Profiles5 records
Fidelity Fulfilment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity Fulfilment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity Fulfilment
What does Fidelity Fulfilment do?
Fidelity Fulfilment is a third-party logistics (3PL) provider that handles warehousing, order processing, packing, shipping, and returns management for online brands. The company operates owned fulfillment facilities across the UK, EU, and US, delivering B2B, B2C, and D2C fulfillment services backed by its proprietary Unify warehouse management system (WMS) with native EDI and API integrations to 150+ ecommerce platforms, retailers, and carriers.
Is Fidelity Fulfilment a public or private company?
Fidelity Fulfilment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fidelity Fulfilment founded?
Fidelity Fulfilment was founded in 2004. It employs 51 to 100 people.
Where is Fidelity Fulfilment based?
Fidelity Fulfilment is headquartered in Daventry, United Kingdom, in the Europe region.
How does Fidelity Fulfilment make money?
Two revenue lines are on record. 3PL Fulfilment Services are the primary driver. The others are value-Added Services.
Who are Fidelity Fulfilment's main competitors?
Direct peers on record are ShipBob, Monta, Huboo, ShipMonk, Active Ants, Red Stag Fulfillment and eFulfillment Service. Cubyn is listed as a regional player. Broad incumbents are Kuehne+Nagel and DHL Supply Chain.
Does Fidelity Fulfilment have an API?
No public API is recorded for Fidelity Fulfilment.
What industry is Fidelity Fulfilment in?
Fidelity Fulfilment's product category is Third-Party Logistics Services. Its primary akta.pro industry code is TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns), with a secondary code of TLAIACAJ, E-commerce & Fulfillment Warehousing (Dedicated/Shared). Its NAICS code is 423 and its SIC code is 5040.