Alliance Behavioral Health
Alliance Behavioral Health is a multidisciplinary behavioral health practice in Huntsville, Alabama, delivering psychological assessments, psychotherapy, EMDR, CBIT, habit reversal training, and ADHD coaching to pediatric and adult patients across Alabama via in-person and telehealth visits.
- Company typePrivate
- Founded2006
- HeadquartersHuntsville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alliance Behavioral Health does
Alliance Behavioral Health is a privately held, multidisciplinary behavioral health practice headquartered in Huntsville, Alabama. The firm delivers psychological and neuropsychological assessments alongside outpatient psychotherapy, and has built a differentiated protocol portfolio that includes EMDR, habit reversal training, Comprehensive Behavioral Intervention for Tics (CBIT), and ADHD coaching. Care is delivered in-person at the Huntsville location and via telehealth to patients located within Alabama, with both pediatric and adult patient populations implied by the assessment and ADHD-focused service lines.
The business model is a fee-for-service clinical practice. Revenue is generated through commercial insurance billing (both in-network and out-of-network arrangements), self-pay, and reduced-fee options for uninsured patients. The practice operates as a small LLC with headcount in the 1-10 range (approximately 11 staff including clinicians and administrative support). Capacity is meaningfully constrained: the practice discloses a 6-12 month waitlist for psychological assessments, indicating that demand materially exceeds current clinician availability.
Strategically, the practice functions as a specialized service-line extension of a community behavioral health market rather than a scaled digital health platform. There are no disclosed funding rounds, no mergers or acquisitions, no partnerships with health systems or payers, and no technology-product roadmap beyond telehealth delivery. Competitive positioning rests on the breadth of specialized clinical protocols available within a single practice, the combination of assessment + ongoing therapy, and geographic accessibility to patients across Alabama via telehealth.
Alliance Behavioral Health firmographics
Firmographics- Name
- Alliance Behavioral Health
- Legal name
- Alliance Behavioral Health, LLC
- Website
- https://alliancehsv.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alliance Behavioral Health is a multidisciplinary behavioral health practice in Huntsville, Alabama, delivering psychological assessments, psychotherapy, EMDR, CBIT, habit reversal training, and ADHD coaching to pediatric and adult patients across Alabama via in-person and telehealth visits.
- Ownership category
- akta.pro rank
Alliance Behavioral Health industry classification
Industry- Product category
- Outpatient Behavioral Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
Keywords
Where Alliance Behavioral Health is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alliance Behavioral Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Outpatient Behavioral Health Services: Fee-for-service outpatient behavioral health care including psychological assessments and psychotherapy services. Revenue generated through insurance billing (in-network and out-of-network) and private pay options. Providers work on contracted percentage-model compensation basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | ADHD/Executive Function Coaching - 45-minute sessions |
| Other | Pay-as-you-go | Psychological Assessment Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Alliance Behavioral Health product offering
Product offeringCore offering
Alliance Behavioral Health is a multidisciplinary behavioral health practice that provides outpatient psychological and neuropsychological assessments and psychotherapy services for children, adolescents, adults, couples, and families in north Alabama. Its service portfolio spans comprehensive diagnostic evaluations (ADHD, learning disorders, mood and anxiety disorders, developmental conditions, functional neurological disorder), individual and group counseling using evidence-based modalities such as CBT, DBT, EMDR, Exposure and Response Prevention, and specialty treatments (Habit Reversal Training, CBIT for tics, ADHD/Executive Function Coaching). Services are delivered in person at the Huntsville clinic and via telehealth to patients throughout Alabama.
Product overview
Alliance Behavioral Health is a multidisciplinary behavioral health practice providing comprehensive therapeutic and assessment services. The practice operates as a unified service offering combining psychological and neuropsychological assessments (including ADHD, learning disorders, and developmental conditions) with psychotherapy services (individual, couples, family, and trauma-focused therapy). Specialty services include EMDR, habit reversal therapy, CBIT for tic disorders, and ADHD coaching. Services are delivered in-person at their Huntsville office and via telehealth video platform, serving patients across the lifespan from children to older adults.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Psychological and Neuropsychological Assessments Comprehensive psychological and neuropsychological evaluations for individuals across age ranges, including cognitive, academic, neuropsychological, and attention-related testing for ADHD, dyslexia and learning disorders, mood and anxiety disorders, personality disorders, developmental disorders, and functional neurological disorder. Process spans approximately 10 hours across 3 appointments. Assessments support individualized treatment planning and collaboration with families, physicians, and educators.
- Psychotherapy and Counseling Services Individual, couples, family, and group counseling services utilizing evidence-based therapeutic approaches including trauma-focused therapy, CBT, DBT, and person-centered therapy for children, adolescents, adults, couples, and families.
- Eye Movement Desensitization and Reprocessing (EMDR) Trauma-focused therapy modality used by several practitioners at the practice for treating PTSD, trauma, and related conditions in patients seeking specialized trauma care.
- Habit Reversal Therapy Behavioral intervention for tic disorders, trichotillomania (hair-pulling), and excoriation disorder (skin-picking) provided as a specialty treatment within the practice.
- Comprehensive Behavioral Intervention for Tics (CBIT) Evidence-based treatment for tic disorders including Tourette's Disorder delivered by clinicians at Alliance Behavioral Health.
- ADHD/Executive Function Coaching One-on-one executive function coaching in 45-minute sessions for patients aged 10 and older, focusing on practical skills for daily living, personalized goals, and motivation support; parent coaching sessions are available for younger patients.
- Telehealth Counseling Services Virtual counseling sessions conducted online with audio and video, allowing access for patients within Alabama state lines, particularly serving rural areas and patients with limited local access to in-person behavioral health services.
- Couples and Family Counseling Couples and family counseling services, including Gottman Method-based couples therapy, designed to address relational dynamics, communication, and family-level mental health concerns.
Quantifiable outcome
- Comprehensive diagnostic profile and individualized treatment plan provided for each assessment patient
Companies that use Alliance Behavioral Health
Customer profileSegments2 records
Ideal customer profiles2 records
Alliance Behavioral Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Alliance Behavioral Health partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Alliance Behavioral Health competitors and assessment
Company assessmentBroad incumbents
- Spring Health: Global enterprise mental health benefits provider combining therapy, coaching, psychiatry, and care navigation for employer and health plan clients. Competes for the same end patients on therapy and assessment, but reaches them through employer contracts rather than community referrals.
- Lyra Health: Enterprise mental health benefits platform offering in-person and virtual therapy, coaching, and medication management to employer clients. Overlaps with Alliance on therapy delivery and ADHD/coaching offerings, but addresses a different buyer (employers) and operates at national scale.
Direct peers
- Cerebral: Telehealth mental health subscription platform offering therapy and medication management for anxiety, depression, and ADHD. Comparable outpatient behavioral health service line including ADHD, but delivered via a national subscription model rather than a regional clinical practice.
- Octave: Outpatient mental health group combining in-person and virtual therapy with measurement-based care. Comparable multidisciplinary outpatient offering, but with a tech-enabled, payer-aligned operating model versus Alliance's traditional private practice structure.
- LifeStance Health: Large publicly traded outpatient mental health group practice offering psychotherapy, psychiatric, and assessment services across multiple states. Most directly comparable business model to Alliance as a multi-clinician outpatient behavioral health practice, but at significantly larger scale and geographic footprint.
- Talkiatry: National telehealth psychiatry and therapy practice delivering outpatient behavioral health including assessments and medication management. Directly comparable outpatient care model and patient base, but delivered virtually at national scale versus Alliance's regional in-person plus telehealth model.
- Mindpath Health: Outpatient mental health and substance use group practice providing psychiatry, therapy, and TMS across multiple states. Directly comparable multidisciplinary outpatient model, but operates at much greater scale and geographic breadth than Alliance.
- Charlie Health: Intensive outpatient and virtual mental health provider with strong focus on adolescents, young adults, and families. Comparable outpatient therapy and family-oriented model, but focused on higher-acuity IOP programming and youth populations that partially overlap with Alliance's pediatric and family work.
- Brightside Health: Telehealth mental health platform specializing in anxiety and depression treatment with combined therapy and medication management. Comparable outpatient care delivery and clinical focus, but as a tech-enabled virtual-only platform rather than a community-rooted practice.
Others
- Headway: Marketplace and software platform that helps outpatient mental health practices accept insurance and manage billing. Relevant to Alliance because it addresses the in-network access gap that the practice currently leaves unmet, and represents a potential channel or competitive pressure on its out-of-network model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Alliance Behavioral Health social profiles
Digital presenceAlliance Behavioral Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Behavioral Health leadership team
Management profileNumber of profiles
Profiles11 records
Alliance Behavioral Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Behavioral Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Behavioral Health
What does Alliance Behavioral Health do?
Alliance Behavioral Health is a multidisciplinary behavioral health practice that provides outpatient psychological and neuropsychological assessments and psychotherapy services for children, adolescents, adults, couples, and families in north Alabama. Its service portfolio spans comprehensive diagnostic evaluations (ADHD, learning disorders, mood and anxiety disorders, developmental conditions, functional neurological disorder), individual and group counseling using evidence-based modalities such as CBT, DBT, EMDR, Exposure and Response Prevention, and specialty treatments (Habit Reversal Training, CBIT for tics, ADHD/Executive Function Coaching). Services are delivered in person at the Huntsville clinic and via telehealth to patients throughout Alabama.
Is Alliance Behavioral Health a public or private company?
Alliance Behavioral Health is a private company. It is classified as management employee owned and is currently operating.
When was Alliance Behavioral Health founded?
Alliance Behavioral Health was founded in 2006. It employs 1 to 10 people.
Where is Alliance Behavioral Health based?
Alliance Behavioral Health is headquartered in Huntsville, United States, in the North America region.
How does Alliance Behavioral Health make money?
One revenue line is on record: outpatient Behavioral Health Services.
Who are Alliance Behavioral Health's main competitors?
Broad incumbents on record are Spring Health and Lyra Health. Direct peers are Cerebral, Octave, LifeStance Health, Talkiatry, Mindpath Health, Charlie Health and Brightside Health. Headway is listed as an others.
Does Alliance Behavioral Health have an API?
No public API is recorded for Alliance Behavioral Health.
What industry is Alliance Behavioral Health in?
Alliance Behavioral Health's product category is Outpatient Behavioral Health Services. Its primary akta.pro industry code is HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 621330 and its SIC code is 8000.