Alliance Behavioral Health

What Alliance Behavioral Health does

Alliance Behavioral Health is a privately held, multidisciplinary behavioral health practice headquartered in Huntsville, Alabama. The firm delivers psychological and neuropsychological assessments alongside outpatient psychotherapy, and has built a differentiated protocol portfolio that includes EMDR, habit reversal training, Comprehensive Behavioral Intervention for Tics (CBIT), and ADHD coaching. Care is delivered in-person at the Huntsville location and via telehealth to patients located within Alabama, with both pediatric and adult patient populations implied by the assessment and ADHD-focused service lines.

The business model is a fee-for-service clinical practice. Revenue is generated through commercial insurance billing (both in-network and out-of-network arrangements), self-pay, and reduced-fee options for uninsured patients. The practice operates as a small LLC with headcount in the 1-10 range (approximately 11 staff including clinicians and administrative support). Capacity is meaningfully constrained: the practice discloses a 6-12 month waitlist for psychological assessments, indicating that demand materially exceeds current clinician availability.

Strategically, the practice functions as a specialized service-line extension of a community behavioral health market rather than a scaled digital health platform. There are no disclosed funding rounds, no mergers or acquisitions, no partnerships with health systems or payers, and no technology-product roadmap beyond telehealth delivery. Competitive positioning rests on the breadth of specialized clinical protocols available within a single practice, the combination of assessment + ongoing therapy, and geographic accessibility to patients across Alabama via telehealth.

Name

Alliance Behavioral Health

Legal name

Alliance Behavioral Health, LLC

Website

https://alliancehsv.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Behavioral Health is a multidisciplinary behavioral health practice in Huntsville, Alabama, delivering psychological assessments, psychotherapy, EMDR, CBIT, habit reversal training, and ADHD coaching to pediatric and adult patients across Alabama via in-person and telehealth visits.

Ownership category

akta.pro rank

Product category

Outpatient Behavioral Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Outpatient behavioral health
• Psychological assessment services
• Psychotherapy and counseling
• Neuropsychological evaluation
• Telehealth mental health

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Outpatient Behavioral Health Services: Fee-for-service outpatient behavioral health care including psychological assessments and psychotherapy services. Revenue generated through insurance billing (in-network and out-of-network) and private pay options. Providers work on contracted percentage-model compensation basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alliance Behavioral Health is a multidisciplinary behavioral health practice that provides outpatient psychological and neuropsychological assessments and psychotherapy services for children, adolescents, adults, couples, and families in north Alabama. Its service portfolio spans comprehensive diagnostic evaluations (ADHD, learning disorders, mood and anxiety disorders, developmental conditions, functional neurological disorder), individual and group counseling using evidence-based modalities such as CBT, DBT, EMDR, Exposure and Response Prevention, and specialty treatments (Habit Reversal Training, CBIT for tics, ADHD/Executive Function Coaching). Services are delivered in person at the Huntsville clinic and via telehealth to patients throughout Alabama.

Product overview

Alliance Behavioral Health is a multidisciplinary behavioral health practice providing comprehensive therapeutic and assessment services. The practice operates as a unified service offering combining psychological and neuropsychological assessments (including ADHD, learning disorders, and developmental conditions) with psychotherapy services (individual, couples, family, and trauma-focused therapy). Specialty services include EMDR, habit reversal therapy, CBIT for tic disorders, and ADHD coaching. Services are delivered in-person at their Huntsville office and via telehealth video platform, serving patients across the lifespan from children to older adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Psychological and Neuropsychological Assessments Comprehensive psychological and neuropsychological evaluations for individuals across age ranges, including cognitive, academic, neuropsychological, and attention-related testing for ADHD, dyslexia and learning disorders, mood and anxiety disorders, personality disorders, developmental disorders, and functional neurological disorder. Process spans approximately 10 hours across 3 appointments. Assessments support individualized treatment planning and collaboration with families, physicians, and educators.
• Psychotherapy and Counseling Services Individual, couples, family, and group counseling services utilizing evidence-based therapeutic approaches including trauma-focused therapy, CBT, DBT, and person-centered therapy for children, adolescents, adults, couples, and families.
• Eye Movement Desensitization and Reprocessing (EMDR) Trauma-focused therapy modality used by several practitioners at the practice for treating PTSD, trauma, and related conditions in patients seeking specialized trauma care.
• Habit Reversal Therapy Behavioral intervention for tic disorders, trichotillomania (hair-pulling), and excoriation disorder (skin-picking) provided as a specialty treatment within the practice.
• Comprehensive Behavioral Intervention for Tics (CBIT) Evidence-based treatment for tic disorders including Tourette's Disorder delivered by clinicians at Alliance Behavioral Health.
• ADHD/Executive Function Coaching One-on-one executive function coaching in 45-minute sessions for patients aged 10 and older, focusing on practical skills for daily living, personalized goals, and motivation support; parent coaching sessions are available for younger patients.
• Telehealth Counseling Services Virtual counseling sessions conducted online with audio and video, allowing access for patients within Alabama state lines, particularly serving rural areas and patients with limited local access to in-person behavioral health services.
• Couples and Family Counseling Couples and family counseling services, including Gottman Method-based couples therapy, designed to address relational dynamics, communication, and family-level mental health concerns.

Quantifiable outcome

• Comprehensive diagnostic profile and individualized treatment plan provided for each assessment patient

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Spring Health: Global enterprise mental health benefits provider combining therapy, coaching, psychiatry, and care navigation for employer and health plan clients. Competes for the same end patients on therapy and assessment, but reaches them through employer contracts rather than community referrals.
• Lyra Health: Enterprise mental health benefits platform offering in-person and virtual therapy, coaching, and medication management to employer clients. Overlaps with Alliance on therapy delivery and ADHD/coaching offerings, but addresses a different buyer (employers) and operates at national scale.

Direct peers

• Cerebral: Telehealth mental health subscription platform offering therapy and medication management for anxiety, depression, and ADHD. Comparable outpatient behavioral health service line including ADHD, but delivered via a national subscription model rather than a regional clinical practice.
• Octave: Outpatient mental health group combining in-person and virtual therapy with measurement-based care. Comparable multidisciplinary outpatient offering, but with a tech-enabled, payer-aligned operating model versus Alliance's traditional private practice structure.
• LifeStance Health: Large publicly traded outpatient mental health group practice offering psychotherapy, psychiatric, and assessment services across multiple states. Most directly comparable business model to Alliance as a multi-clinician outpatient behavioral health practice, but at significantly larger scale and geographic footprint.
• Talkiatry: National telehealth psychiatry and therapy practice delivering outpatient behavioral health including assessments and medication management. Directly comparable outpatient care model and patient base, but delivered virtually at national scale versus Alliance's regional in-person plus telehealth model.
• Mindpath Health: Outpatient mental health and substance use group practice providing psychiatry, therapy, and TMS across multiple states. Directly comparable multidisciplinary outpatient model, but operates at much greater scale and geographic breadth than Alliance.
• Charlie Health: Intensive outpatient and virtual mental health provider with strong focus on adolescents, young adults, and families. Comparable outpatient therapy and family-oriented model, but focused on higher-acuity IOP programming and youth populations that partially overlap with Alliance's pediatric and family work.
• Brightside Health: Telehealth mental health platform specializing in anxiety and depression treatment with combined therapy and medication management. Comparable outpatient care delivery and clinical focus, but as a tech-enabled virtual-only platform rather than a community-rooted practice.

Others

• Headway: Marketplace and software platform that helps outpatient mental health practices accept insurance and manage billing. Relevant to Alliance because it addresses the in-network access gap that the practice currently leaves unmet, and represents a potential channel or competitive pressure on its out-of-network model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alliancehsv

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Behavioral Health