FieldRoutes, A ServiceTitan Product

What FieldRoutes, A ServiceTitan Product does

FieldRoutes, a ServiceTitan Product, is a U.S.-based cloud and mobile SaaS provider focused on operational automation for field service businesses, primarily pest control operators and, increasingly, lawn care companies. Its core Operations Suite consolidates route optimization, dynamic scheduling, billing, integrated payment processing, customer portals, reporting, and a mobile application into a single end-to-end platform. Layered modules — Marketing Pro (targeted email and direct mail automation), Fleet Pro (GPS tracking, telematics, and AI-assisted driver monitoring), and the Bundles feature for packaged service offerings — extend the platform into marketing, fleet safety, and service commerce. The company was founded in 2012 as PestRoutes, partnered with Lobster Marketing Group in 2018, received growth equity from Mainsail Partners (2018) and Gryphon Investors (2020), unified under the FieldRoutes brand in 2021, and was acquired by ServiceTitan in January 2022.

The business model combines subscription SaaS pricing (Growth and Corporate tiers, billed monthly per active customer) with transaction-fee revenue from integrated payment processing and attach-based revenue from Marketing Pro and Fleet Pro. GTM is sales-led and event-driven: demos and consultations are the primary acquisition mechanism, supplemented by heavy participation in NPMA's PestWorld, the IGNITE annual user conference, webinars, the Field Famous podcast, content marketing, and the FieldRoutes Marketplace. The company serves over 1,700 pest control and field service businesses in the United States, including 41 of the PCT Top 100.

Technically, FieldRoutes differentiates via vertical-specific features such as Sentricon termite-system integration, California Branch 3 WDO reporting, route density optimization, and native QuickBooks Online sync. AI is embedded at the feature layer rather than as a standalone product — examples include computer vision in Fleet Pro cameras, route optimization algorithms, and the Titan Intelligence initiative showcased at PestWorld 2025 — and the platform integrates with the broader ServiceTitan ecosystem via shared customer data, marketing, and fleet capabilities. The legal entity is Field Service Holdings, LLC, headquartered in Chesterfield, Missouri.

Name

FieldRoutes, A ServiceTitan Product

Legal name

Field Service Holdings, LLC

Website

https://fieldroutes.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

FieldRoutes is a U.S. cloud and mobile SaaS platform that automates operations — routing, scheduling, billing, payments, marketing, and fleet — for pest control and lawn care field service businesses.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Support Activities for Crop Production (1151), Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)

akta.pro secondary industry

Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)

Keywords

• Field service management
• Pest control software
• Route optimization software
• Mobile field operations
• Service business automation

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription-based pricing model for software access. The FieldRoutes pricing model is designed to ensure that technology costs never limit a company's ability to grow. The subscription is based on the number of active customers, allowing businesses to scale cost-effectively.
2. Payment Processing Fees: Integrated payment processing services for field service transactions, enabling businesses to accept credit card payments and automate billing.
3. Marketing Services: Marketing automation services through Marketing Pro integration, including professionally designed templates for targeted direct mail and email campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

FieldRoutes provides a cloud-based and mobile SaaS platform that automates operations for field service businesses, primarily pest control and lawn care companies. The Operations Suite delivers end-to-end capabilities including intelligent route optimization, dynamic scheduling, billing, integrated payment processing, customer communication, and a mobile app for field technicians. Complementary Pro products include Marketing Pro for marketing automation and Fleet Pro for fleet management.

Product overview

FieldRoutes offers a unified platform architecture consisting of the core Operations Suite as the central product, with integrated add-on modules including Marketing Pro for marketing automation, Fleet Pro for fleet management, and Lobster Compass for marketing portal capabilities. The platform provides intelligent routing, interactive dashboards, mobile app, payment processing, dynamic scheduling, customer portals, and API integrations as core features. The product portfolio also includes specialized features like Sentricon integration for termite monitoring and Bundles for service packaging. Formerly known as PestRoutes, the company unified with Lobster Marketing in 2021 and was acquired by ServiceTitan in 2022, now operating as a ServiceTitan product.

Differentiator

Problem solved

Functional benefit

Brands

• Operations Suite: End-to-end field service management software solution including routing, scheduling, billing, and customer management
• Marketing Pro
• Fleet Pro
• SalesRoutes
• PestRoutes
• Lobster Marketing

Products and services

• Operations Suite End-to-end cloud-based and mobile SaaS platform that automates field service operations for pest control and lawn care businesses, including office management, advanced route optimization, payment processing, digital sales, customer communications, scheduling, and billing.
• Marketing Pro

Quantifiable outcome

• Customers see average revenue growth of 21% within 12 months
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Lobster Marketing GroupcoreGTM or Marketing Partner · 18 October 2018Strategic partnership to incorporate marketing and lead generation solutions into PestRoutes platform. Lobster Marketing built integrated websites with PestRoutes for online customer portals and review management.
• Dow AgroSciences (Sentricon)coreTechnology or Integration · 18 July 2018Collaboration to integrate Sentricon web services into PestRoutes software, enabling pest control companies to manage and track installation, service, inspection and renewal of Sentricon-protected sites.
• ServiceTitanflagshipStrategic or Co-development PartnerServiceTitan acquired FieldRoutes in January 2022 to accelerate expansion into pest control and lawn care. FieldRoutes operates as a ServiceTitan product with access to expanded resources and integration with ServiceTitan's broader platform including Marketing Pro and Fleet Pro solutions.
• Aspire SoftwareflagshipStrategic or Co-development PartnerAspire Software and FieldRoutes, both ServiceTitan companies, co-host the annual IGNITE user conference and share go-to-market strategies. Aspire manages landscape and janitorial while FieldRoutes handles pest control and lawn care.
• ServiceProflagshipStrategic or Co-development PartnerServiceTitan acquired ServicePro for pest, lawn, and arbor industries; now managed under FieldRoutes, led by CEO William Chaney to better serve customers at both companies.
• QuickBookscoreTechnology or IntegrationQuickBooks Online integration with FieldRoutes for seamless accounting and financial data synchronization.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• GorillaDesk: Pest control-specific SaaS platform with field service management, marketing, and reporting features. Competes directly with FieldRoutes for small and mid-sized pest control operators.
• Aspire Software: Sister ServiceTitan product for landscape and janitorial service businesses. Co-hosts the IGNITE annual user conference with FieldRoutes and serves adjacent verticals from the same platform foundation, making it directly comparable in product architecture and customer type.
• PestPac: Established pest control business management software with deep vertical feature set and enterprise customer base. Competes head-to-head with FieldRoutes for mid-market and enterprise pest control operators in the U.S.
• ServicePro: Pest, lawn, and arbor software now managed under FieldRoutes within ServiceTitan. Operates in the same pest/lawn vertical with overlapping customer base, making it the most directly comparable peer in terms of feature set and target buyer.
• ServSuite: Pest control field service software explicitly referenced alongside FieldRoutes in PCT Top 100 customer data. Targets the same pest control vertical with comparable routing, scheduling, and billing capabilities.

Broad incumbents

• Jobber: Field service management SaaS for SMB home service businesses across multiple verticals including pest and lawn. Broader incumbent with significant marketing investment that competes for the same small business pest/lawn buyer.
• ServiceTitan: Parent company and broader FSM platform for the trades (HVAC, plumbing, electrical). FieldRoutes operates as a ServiceTitan product for the pest/lawn vertical, making ServiceTitan the closest internal comparability reference for go-to-market and product architecture.
• Salesforce Field Service: Enterprise-grade field service management offering from a large incumbent CRM/cloud platform. Targets enterprise customers with sophisticated dispatch and service operations, occasionally competing for larger pest control accounts.
• Housecall Pro: Field service management platform for home service businesses, serving overlapping verticals including pest control, lawn care, and similar route-based service operators. Competes with FieldRoutes for the same SMB and mid-market buyer.

Emerging players

• Workiz: Field service management SaaS targeting SMB service businesses including pest control and lawn care. Offers overlapping scheduling, routing, and payment features as a competitor in the lower end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FieldRoutes
• YouTubeyoutube.com/c/FieldRoutesaServiceTitancompany
• Facebookfacebook.com/FieldRoutes
• LinkedInlinkedin.com/company/fieldroutes
• Instagraminstagram.com/fieldroutes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FieldRoutes, A ServiceTitan Product