TRUFIT Customs

What TRUFIT Customs does

TRUFIT Customs (legal entity Hall A&M LLC, founded 2021 by Matthew Hall and Victor Adamo) designs, manufactures, and sells custom-fit dental and athletic-protection products through a direct-to-consumer e-commerce model headquartered in Ventura, California with manufacturing in La Porte, Indiana and fulfillment in Peoria. Its core products include sports mouthguards, Vaporbite training mouthpieces, nightguards, retainers, whitening trays, and a 2025-launched line of Custom-Fit Comfort and Performance Insoles, supported by accessories such as cleaning sprays, cases, replacement whitening gels, and branded apparel.

The underlying technology is a digital-fabrication pipeline: customers take at-home impressions with provided putty kits and mail them back, the impressions are digitized with a 405-nanometer light-based scanner, the digital models are engineered in CAD software, and the final products are produced via industrial 3D printing using dental-grade, FDA-approved, BPA-free, latex-free materials. Each customer's digital scan is stored permanently, enabling frictionless reorders across product categories without repeating the impression step.

The business model is primarily one-time-purchase DTC with two distribution channels: a consumer storefront (trufitcustoms.com) and a dedicated team portal (teams.trufitcustoms.com) that offers discounted bulk pricing for athletic programs, gyms, and organizations. Customer segments span individual athletes in contact sports, dental-care consumers, fitness and training enthusiasts, and sports teams and organizations, with credibility anchored by Official Mouthguard designations with the Premier Lacrosse League, Women's Lacrosse League, PFATS, and PHATS plus endorsements from professional athletes across the NHL, NCAA, USA Rugby, and CrossFit Games. Revenue, funding, and pricing tiers for the core custom-fit SKUs are not publicly disclosed; accessories are priced between $8 and $30.

Name

TRUFIT Customs

Legal name

Hall A&M LLC

Website

https://trufitcustoms.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

TRUFIT Customs designs, manufactures, and sells custom-fit mouthguards, nightguards, retainers, whitening trays, Vaporbite training mouthpieces, and insoles via a direct-to-consumer e-commerce model that uses at-home impression kits, 3D scanning, CAD engineering, and industrial 3D printing with permanent digital scan storage for repeat orders.

Ownership category

akta.pro rank

Product category

Custom-Fit Athletic and Dental Protection Products

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Custom mouthguards
• Athletic dental protection
• Nightguards and retainers
• Dental whitening trays
• Custom performance insoles

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Mouthguards: One-time purchase of custom-fit mouthguards. New customers purchase impression kit + product bundle. Returning customers purchase replacement products using saved scans.
2. Custom Dental Products: Additional custom-fit products including nightguards, retainers, whitening trays, and Vaporbite for training.
3. Performance Insoles: Custom-fit insoles for everyday comfort and athletic performance. HSA/FSA accepted.
4. Team/Bulk Orders: Discounted bulk orders for teams, gyms, and organizations through dedicated team sales portal.
5. Accessories and Consumables: Protective cases, cleaning sprays, whitening gel refills, extra impression material, and apparel items.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

TRUFIT Customs designs, manufactures, and sells custom-fit oral and athletic protection products. Customers take at-home dental impressions using provided putty kits, mail them back, and receive 3D-scanned, CAD-engineered, and industrially 3D-printed custom products made from FDA-approved dental-grade materials. Core products include sports mouthguards, Vaporbite™ training mouthguards, nightguards, retainers, whitening trays, and custom-fit performance and comfort insoles.

Product overview

TRUFIT Customs is a custom-fit dental and athletic products company offering a portfolio of products centered around 3D scanning and printing technology. The core product line consists of custom-fit oral care devices (mouthguards, nightguards, retainers, whitening trays) and newer additions include custom-fit insoles. All products use an at-home impression kit system where customers take dental/foot impressions, which are then digitized, engineered via CAD software, and manufactured using laser 3D printing technology in La Porte, Indiana. The company offers accessories (cleaning sprays, cases), apparel (hats, beanies), and replacement/refill products alongside its main product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Mouthguard High-performance custom-fit mouthguard designed for athletes in contact sports, available in sport-specific 2mm Light, 3mm Standard, and 4mm Heavy thicknesses with precision cuts, compression pads, anchor stabilizers, and fitted grooves for comfort, breathing, and protection.
• Vaporbite™ Custom-fit mouthguard designed for endurance and strength training, including CrossFit and combat sports, providing compression pads for grinding and clenching protection during intense training sessions.
• Nightguard Custom-fit night guard for individuals with bruxism, designed for sleeping use to protect teeth and reduce jaw tension caused by grinding and clenching.
• Retainer Custom-fit retainer designed to hold teeth in position after orthodontic treatment, produced from the same impression-based custom-fit workflow as other oral products.
• Whitening Tray Custom-fit whitening tray for teeth whitening treatments, produced from the same digital scan and impression workflow for a precise fit that holds whitening gel evenly against teeth.
• Comfort Insoles Custom-fit shoe insoles designed for everyday wear and all-day comfort, featuring pressure-relieving multi-layer foam cushioning, arch and heel support, and breathable antimicrobial materials; HSA/FSA accepted.
• Performance Insoles Custom-fit athletic insoles engineered for athletes, featuring dynamic energy return, contoured heel-cup stability, reinforced arch support, moisture-wicking breathability, and ultra-lightweight build from American-made dental-grade EVA; HSA/FSA accepted.
• Mouthguard Case Protective ventilated carrying case for safeguarding custom-fit mouthguards, night guards, and retainers during storage and transport, priced at $8.00.
• Extra Material Extra set of 2x impression material and trays for customers who need additional attempts at creating their dental impression at home, priced at $10.00.
• Small Cleaning Spray 30ML (1oz) peppermint-flavored cleaning spray for custom-fit products, keeping TruFIT products odor-free, hygienic, and clean without rinsing or soaking; priced at $8.00.
• Large Cleaning Spray 100ML (3.4oz) peppermint-flavored cleaning spray for custom-fit products, keeping TruFIT products odor-free, hygienic, and clean without rinsing or soaking; priced at $15.00.
• Whitening Gel Refills Replacement professional-strength whitening gel syringes for use with custom whitening trays, available in clinical strength or lite strength; 2 syringes per pack at $30.00.
• Grey Workout Hat TruFIT branded snapback workout hat featuring a newly designed TruFIT patch in grey color palette, priced at $20.00.
• Black Workout Hat TruFIT branded snapback workout hat featuring a newly designed TruFIT patch with sleek black color palette, priced at $20.00.
• Grey Beanie TruFIT branded grey beanie for winter wear with simple yet classic design, priced at $15.00.
• Black Beanie TruFIT branded black beanie for winter wear with simple yet classic design, priced at $15.00.

Quantifiable outcome

• Over 1,000 professional athletes trust TRUFIT for custom-fit protection
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Premier Lacrosse LeaguecoreStrategic or Co-development PartnerTRUFIT is the Official Mouthguard of the Premier Lacrosse League, providing custom-fit mouthguards for PLL athletes. This flagship partnership provides professional credibility and league-wide visibility.
• Women's Lacrosse LeaguecoreStrategic or Co-development PartnerTRUFIT is the Official Mouthguard of the Women's Lacrosse League, serving female lacrosse athletes with custom-fit protection.
• Professional Football Athletic Trainers Society (PFATS)coreStrategic or Co-development PartnerTRUFIT is the Official Mouthguard of PFATS, the professional organization for NFL athletic trainers.
• Professional Hockey Athletic Trainers Society (PHATS)coreStrategic or Co-development PartnerTRUFIT is the Official Mouthguard of PHATS, the professional organization for NHL athletic trainers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SmileDirectClub: DTC dental product company offering whitening trays and aligners via at-home impression kits. Comparable business model (impression-driven DTC dental) and overlapping whitening-tray product; far larger scale but in adjacent consumer dental categories.
• Under Armour (Sports Mouthguards): Major athletic brand offering mouthguards among a vast sports apparel and equipment portfolio. Competes broadly for athlete mindshare and shelf space but does not specialize in custom-fit oral protection.
• Venum: Global combat-sports equipment brand offering custom and stock mouthguards as part of a wider MMA/boxing gear portfolio. Larger incumbent with broader international distribution; overlaps with TRUFIT in the combat-sports and Vaporbite athlete segment.

Direct peers

• Pro Teeth Guard: DTC custom nightguard company using at-home impression kits sold directly to consumers. Direct competitor in TRUFIT's nightguard SKU and shares the same impression-driven custom-fit business model.
• Gladiator Custom Mouthguards: DTC custom mouthguard company with at-home impression kits and team sales channels. Direct competitor in custom-fit sports mouthguards serving athletes and teams, mirroring TRUFIT's hybrid DTC + team-portal GTM.
• Chomper Labs: DTC custom-fit mouthguard brand with at-home impression kits targeting athletes. Closely comparable business model, product category, and customer base to TRUFIT.
• Shock Doctor: Leading sports mouthguard and protective equipment brand offering boil-and-bite and custom-fit mouthguards across football, hockey, lacrosse, and combat sports. Directly comparable product category and end-customer base to TRUFIT, though distribution skews retail/team wholesale rather than DTC custom-impression.
• Sisu (Sisu Mouth Guards): DTC custom-fit mouthguard brand using at-home impression and digital fabrication — nearly identical business model to TRUFIT. Competes head-to-head in the same athlete and contact-sports consumer segment.

Emerging players

• Candid: DTC clear-aligner company combining at-home impression with clinician-directed treatment. Adjacent in the custom-fit dental DTC space; overlaps with TRUFIT's digital-fabrication thesis but operates in orthodontics rather than protective oral care.
• Superfeet: Established custom and semi-custom insole brand. Relevant peer specifically for TRUFIT's 2025 insoles product launch; both compete in the custom-fit insole category though Superfeet has dominant retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/trufit_customs
• TikToktiktok.com/@trufitcustoms
• Xx.com/TruFITCustoms
• LinkedInlinkedin.com/company/trufit-customs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUFIT Customs