Not Another
Not Another is a B Corp-certified, full-service creative agency founded in 2019, operating from New Zealand and Sydney, delivering branding, campaigns, Webflow websites, and content production for enterprise, government, nonprofit, and SMB clients.
- Company typePrivate
- Founded2019
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Not Another does
Not Another Company Ltd is a privately held, founder-owned full-service creative agency incorporated in New Zealand in 2019, operating studios in New Zealand and Sydney, Australia. The firm delivers four core service lines: Brand (strategy, naming, identity, guidelines, print and packaging), Campaign (research, development, microsites, digital/print/OOH/social, film and photography production), Webflow (UI/UX design, development, hosting, support, integrations, SEO, analytics — delivered as a certified Webflow Enterprise Partner), and Content (illustration, photography, videography, motion, 3D, copywriting). A free Creative Brief Generator tool supports top-of-funnel lead capture. The customer base spans enterprise (Polestar, ArchiPro, Frollo, All Blacks Experience, Swanndri), government (Tourism New Zealand, Ministry for Social Development, Human Rights Commission, ChristchurchNZ), nonprofit (Netsafe), and SMB/startup (Evnex, Matta, Ovāvo, Tumbledown) segments.
Revenue is generated through project-based professional services engagements, with engagements scoped per project and an hourly overage rate of $250 ex GST for out-of-scope work. Go-to-market is sales-led via a direct "Request a Proposal" flow on na.studio, phone, email, and the Brief Builder tool; the marketing mix relies on Instagram, Facebook, LinkedIn, Behance, and case studies on the website. The agency holds B Corp certification (achieved 2023), Carbon Positive status via Toitū Envirocare, and the registered "Not Another™" trademark. No external funding, M&A, leadership changes, or AI/ML capabilities are disclosed.
Not Another firmographics
Firmographics- Name
- Not Another
- Legal name
- Not Another Company Ltd
- Website
- https://na.studio
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Not Another is a B Corp-certified, full-service creative agency founded in 2019, operating from New Zealand and Sydney, delivering branding, campaigns, Webflow websites, and content production for enterprise, government, nonprofit, and SMB clients.
- Ownership category
- akta.pro rank
Not Another industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Not Another is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Not Another business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Project-based professional services revenue from branding, campaigns, Webflow websites, and content production. Engagement terms specify hourly rate of $250 ex GST for additional work beyond agreed scope.
- Brief Generator Tool: Free creative brief generator tool to help potential clients prepare briefs for branding, marketing campaigns, websites, photography, and videography projects.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Not Another product offering
Product offeringCore offering
Not Another is a full-service creative agency that designs and delivers brand identities, marketing campaigns, websites built on the Webflow platform, and original content (photography, videography, illustration, motion graphics). Engagements are project-based, spanning brand strategy, naming, identity design, campaign development, Webflow website design/development/hosting, and content production for business clients.
Product overview
Not Another™ is a full-service B Corp-certified creative agency offering a unified portfolio of creative services rather than a product platform. The core offerings consist of Brand Services (brand strategy, identity, and guidelines), Campaign Services (campaign development, advertising, and analytics), Webflow Services (UI/UX design and website development on the Webflow platform as an Enterprise Partner), and Content Services (photography, videography, illustration, and motion graphics). A complementary free Creative Brief Generator tool helps potential clients scope branding, marketing, website, photography, and videography projects. All services are delivered through their studios in New Zealand and Australia, with a focus on driving positive change for people and planet through creativity.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Services
Quantifiable outcome
- Award-winning creative work (Awwwards Honorable Mention for Evnex project)
Companies that use Not Another
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Not Another technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Not Another partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Eleven PRminorCollaboration with Eleven PR on the Closed to Harassment campaign for Netsafe. Not Another™ provided creative services including art direction, campaign identity, copywriting, and Webflow website development while Eleven PR handled PR aspects.
- Stuff.co.nzminorNgā Taonga o Te Ao Māori video series released in partnership with Stuff.co.nz. Video content distributed through Stuff's platform to reach wider New Zealand audience.
- Neat PlacesminorCollaborated with Neat Places on the Never Have I Ever domestic tourism campaign. Not Another™ helped devise campaign concept, created identity, designed website, and produced content while Neat Places provided platform and partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Not Another competitors and assessment
Company assessmentEmerging players
- Frank Digital: Australia-based digital creative agency specialized in Webflow design and development — an emerging player with overlapping Webflow-platform capability and a similar target client profile.
Direct peers
- Thinkerbell: Australian-founded full-service creative agency spanning brand, communications, and experience design with ANZ presence — a directly comparable independent creative peer competing for similar mid-market to enterprise briefs.
- AnalogFolk: Independent digital creative agency combining brand, campaign, and digital product work — closely comparable to Not Another's integrated brand-plus-Webflow-plus-content offering for ambitious brand clients.
- Special Group: Independent, award-winning full-service creative agency with offices in Auckland and Sydney, offering brand, campaign, digital, and content services — directly comparable in geography, scale, and service mix to Not Another.
- Exposure (Australia): Independent creative and digital agency based in Australia offering brand, campaign, and digital services — a regional full-service peer with comparable client mix and integrated delivery model.
- Meow (New Zealand): Independent creative and digital agency headquartered in New Zealand offering brand, digital, and content services — a direct local competitor for ANZ clients seeking full-service independent creative partners.
Broad incumbents
- R/GA: Global digital creative and product agency offering brand, campaign, and connected experience work — a broader incumbent with comparable digital-first brand-and-product capabilities.
- Accenture Song (formerly Droga5): Global creative and technology network offering brand, campaign, and experience design at enterprise scale — a broad incumbent competing for the same large enterprise and government creative mandates.
- 72andSunny: Global creative network with broad campaign, brand, and cultural capabilities — a broader incumbent that competes for the same ambitious brand clients (including Polestar) but at materially larger scale.
Others
- Eleven PR: New Zealand-based PR and communications agency with which Not Another has collaborated (Closed to Harassment campaign) — an adjacent ecosystem partner rather than direct creative competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Not Another social profiles
Digital presenceNot Another compliance and trust
Trust signalCompliance1 record
Not Another financial estimates
Financial estimateRevenue estimate
Valuation estimate
Not Another leadership team
Management profileNumber of profiles
Not Another funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Not Another M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Not Another
What does Not Another do?
Not Another is a full-service creative agency that designs and delivers brand identities, marketing campaigns, websites built on the Webflow platform, and original content (photography, videography, illustration, motion graphics). Engagements are project-based, spanning brand strategy, naming, identity design, campaign development, Webflow website design/development/hosting, and content production for business clients.
Is Not Another a public or private company?
Not Another is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Not Another founded?
Not Another was founded in 2019. It employs 1 to 10 people.
Where is Not Another based?
Not Another is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Not Another make money?
Two revenue lines are on record. Creative Agency Services are the primary driver. The others are brief Generator Tool.
Who are Not Another's main competitors?
Frank Digital is listed as an emerging player. Direct peers are Thinkerbell, AnalogFolk, Special Group, Exposure (Australia) and Meow (New Zealand). Broad incumbents are R/GA, Accenture Song (formerly Droga5) and 72andSunny. Eleven PR is listed as an others.
Does Not Another have an API?
No public API is recorded for Not Another.
What industry is Not Another in?
Not Another's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.