Hubbl Technologies
Hubbl Technologies is an AI-driven intelligence platform that scans, benchmarks, and optimizes Salesforce orgs and business processes. It serves enterprise Salesforce customers, consulting partners, and private equity firms with freemium and premium SaaS subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hubbl Technologies does
Hubbl Technologies is a Vancouver/Port Moody, BC-based AI-driven intelligence platform purpose-built for the Salesforce ecosystem. Founded in 2022, the company provides two integrated product lines: Hubbl Org Intelligence (Org Audits for instant diagnostics and Org Monitoring for continuous health tracking) and Hubbl Process Intelligence (Process Discovery and Process Monitoring, including the first process mining application built natively on Salesforce). The underlying Hubbl Diagnostics engine analyzes Salesforce metadata, automations, custom code, connected apps, fields, and permissions, generating proprietary Org Health and Complexity Scores benchmarked against a dataset drawn from 150,000+ scanned businesses. Notable technical components include the trademarked OrgSight scanning engine and Quantum Audit Layer, which enable credential-less external org analysis, as well as a recently launched MCP/API layer for agentic integration.
The company operates a freemium product-led growth motion anchored by Hubbl Diagnostics Essentials (free tier offering one scan per org per month) with a quote-based Premium subscription unlocking full recommendations, all-object scanning, multi-org monitoring, and Jira integration. Distribution combines direct self-serve web signups, the Salesforce AppExchange marketplace, an enterprise sales-assisted motion, and a formal Salesforce consulting partner program that includes credential-less Scan Requests for partner-led prospecting. Hubbl sells horizontally to Salesforce administrators and platform teams, Salesforce consulting partners (e.g., Zinc Partners, Providity), private equity firms for M&A due diligence, ISVs, BPOs, and nonprofits, with named enterprise customers including Barracuda, MagMutual, Twilio, Slalom, and Coastal.
Hubbl is privately held and venture-backed, having closed a $6 million Series A in February 2026 led by Salesforce Ventures with participation from Industry Ventures. The company holds SOC 2 Type II and HIPAA certifications, is led by CEO Rob Acker, and is in early scale-up with 11-50 employees. Strategic alliances include IBM, Swantide, and PSQuote, and the platform is positioned as core infrastructure for enterprise AI transformation on Salesforce, particularly Salesforce Agentforce readiness.
Hubbl Technologies firmographics
Firmographics- Name
- Hubbl Technologies
- Legal name
- Hubbl Technologies
- Website
- https://hubbl.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubbl Technologies is an AI-driven intelligence platform that scans, benchmarks, and optimizes Salesforce orgs and business processes. It serves enterprise Salesforce customers, consulting partners, and private equity firms with freemium and premium SaaS subscriptions.
- Ownership category
- akta.pro rank
Hubbl Technologies industry classification
Industry- Product category
- Salesforce Ecosystem Analytics
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Security, Compliance & Review Automation Platforms (BPAMADAJ)
Keywords
Where Hubbl Technologies is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Hubbl Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Hubbl Diagnostics): Hubbl operates on a SaaS subscription model with tiered pricing. The free Essentials tier provides limited scans and basic dashboards. Premium paid plans unlock advanced dashboards, full recommendation access, all-object scanning, and multi-org monitoring. Pricing is quote-based for enterprise plans with volume considerations for consulting partners.
- Freemium / Product-Led Growth: Hubbl Diagnostics Essentials provides a free Salesforce org scan once per month per org, with basic dashboards and limited recommendations. This free tier drives top-of-funnel adoption and converts users to paid premium plans for deeper analysis and advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Hubbl Diagnostics Essentials (Free) |
| Subscription | Annual | Hubbl Premium (Paid) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Hubbl Technologies product offering
Product offeringCore offering
Hubbl Technologies operates an AI-driven intelligence platform built natively for the Salesforce ecosystem that scans, benchmarks, and monitors Salesforce orgs to surface health, security, complexity, and automation issues. It combines Org Audits and continuous Org Monitoring with native process discovery and process monitoring to deliver prioritized remediation roadmaps, including Agentforce readiness assessments and connected app security intelligence. The platform is sold via a freemium Essentials tier and quote-based Premium subscriptions, and is also listed on the Salesforce AppExchange.
Product overview
Hubbl Technologies offers a comprehensive intelligence platform for the Salesforce ecosystem, structured around two core product lines: Hubbl Org Intelligence and Hubbl Process Intelligence. Hubbl Org Intelligence encompasses Org Audits for instant health checks and Org Monitoring for ongoing performance tracking, powered by the Hubbl Diagnostics engine with both free Essentials and paid Premium tiers. Hubbl Process Intelligence includes Process Discovery for uncovering workflow inefficiencies and Process Monitoring for tracking adoption, built on the native Salesforce Hubbl Process Analytics application. The platform provides specialized add-on capabilities including the AI-powered Hubbl Action Plan for prioritized optimization roadmaps, Recommendations Dashboard aligned to Salesforce Well-Architected Framework, Connected App Intelligence for security visibility, OrgSight for zero-touch external org analysis, Hubbl Signals as the contextual intelligence layer, and Hubbl MCP/API for programmatic access. The ecosystem is supported by the Hubbl Learning Hub for training and the Scan Requests feature for credential-less discovery.
Differentiator
Problem solved
Functional benefit
Brands
- Hubbl Org Intelligence: Platform for org audits and monitoring to analyze Salesforce environment health, security, and performance
- Hubbl Process Intelligence
- Hubbl Diagnostics
- Hubbl Action Plan
- Hubbl Process Analytics
- Hubbl Diagnostics Essentials
- OrgSight
- Connected App Intelligence
- Hubbl Signals
Products and services
- Hubbl Org Intelligence Flagship intelligence product line for Salesforce administrators, developers, and platform teams that delivers AI-powered org scans, benchmarking, and continuous monitoring of Salesforce metadata, automations, custom code, fields, packages, and permissions. Includes Org Audits and Org Monitoring capabilities designed to identify technical debt, security risks, and optimization opportunities.
- Hubbl Process Intelligence Process analysis product line that captures real-time user behavior and data flows within Salesforce to reveal how work actually happens. Includes Process Discovery for uncovering workflow inefficiencies and Process Monitoring for tracking adoption, proving ROI, and delivering AI-driven recommendations for continuous improvement.
- Hubbl Process Analytics Native Salesforce process mining application distributed via the Salesforce AppExchange that analyzes Salesforce object data to generate business process model visualizations. Enables sales process analysis, customer service optimization, and AI readiness assessment for Agentforce deployments.
- Hubbl Signals Intelligence layer for the Salesforce ecosystem that provides contextual intelligence for enterprise AI deployment, helping organizations bridge the gap between AI pilots and production-grade systems by delivering contextual understanding of Salesforce environments.
- Hubbl MCP and API Programmatic developer offering that exposes Hubbl's org intelligence platform capabilities via an API and an MCP (Model Context Protocol) server, enabling developers to integrate Hubbl diagnostics into their own applications and AI agent workflows.
Quantifiable outcome
- 350K+ manual hours saved across the customer base
- +11 more outcomes
Companies that use Hubbl Technologies
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Hubbl Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature17 records
Hubbl Technologies partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, flagship and core.
- PSQuoteminorHubbl and PSQuote joined forces to help Salesforce consulting firms turn org audits into Statements of Work (SOWs). The partnership enables Hubbl's diagnostic data to be used within PSQuote's proposal generation workflow, accelerating the sales cycle for consulting engagements.
- SwantideflagshipHubbl and Swantide announced a strategic AI partnership to superpower Salesforce teams. The partnership integrates Hubbl's AI-driven org diagnostics with Swantide's AI-powered Salesforce administrator experience, enabling joint GTM for Agentforce deployment and org optimization. The companies co-presented at Dreamforce 2024 and built a joint integration allowing Hubbl-derived optimization recommendations to flow into Swantide's implementation workflow.
- IBMcoreHubbl collaborates with IBM on intelligent Salesforce delivery, combining IBM's consulting capabilities with Hubbl's org intelligence to help enterprises optimize Salesforce implementations at scale. The collaboration was announced as part of Hubbl's broader ecosystem strategy.
- Zinc PartnerscoreZinc Partners is a Salesforce consulting firm that uses Hubbl Diagnostics to replace guesswork with data-driven insights in their Salesforce implementations. The partnership enables faster timelines, more accurate project estimates, and stronger business outcomes for Zinc's client engagements. Zinc Partners promotes Hubbl as a key tool in their consulting toolkit.
- Swantide (Initial Integration)flagshipHubbl announced an integration with Swantide that allows organizations to implement solutions based on Hubbl-derived optimization recommendations directly within Swantide's platform. This integration predates and is foundational to the broader strategic partnership announced later, enabling automated workflow from org diagnostics to implementation.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Hubbl Technologies competitors and assessment
Company assessmentDirect peers
- Gearset: Salesforce DevOps platform with strong metadata analysis, deployment, and CI/CD capabilities. Overlaps with Hubbl on metadata-driven org visibility and competes for the same Salesforce platform team budget.
- Salto: Salesforce-native DevOps and configuration management platform (acquired by Nintex). Competes on metadata analysis and enterprise Salesforce configuration visibility, a closely adjacent product category.
- Copado: Enterprise Salesforce DevOps platform covering release management, testing, and metadata governance. Comparable buyer (Salesforce platform teams) and overlapping roadmap themes around AI readiness and continuous delivery.
- Metazoa: Salesforce DevOps vendor focused on metadata management, deployments, and org health tooling. Closely aligned with Hubbl on Salesforce org visibility and source control use cases.
- Elements.cloud: Direct competitor offering Salesforce org intelligence, metadata analysis, and process mapping. Closely comparable to Hubbl's Org Intelligence and Process Intelligence products, serving the same Salesforce admin and consulting partner buyer.
- Flosum: Salesforce-native DevOps and data management platform with strong metadata and backup capabilities. Competes for the same enterprise Salesforce admin and platform team mindshare.
Broad incumbents
- Celonis: Process mining market leader expanding into enterprise systems including Salesforce. Comparable on the process discovery/monitoring dimension, with much broader scale, capital, and enterprise reach.
- OwnBackup: Larger, well-capitalized Salesforce data protection and recovery platform. Serves the same Salesforce admin buyer with broader data resilience capabilities and a more established enterprise sales motion.
- Salesforce Optimizer / Well-Architected: Salesforce's own native org assessment and optimization tooling bundled with the platform. The most threatening competitive vector, as it ships free with Salesforce subscriptions and continually expands coverage of org health, security, and automation.
Emerging players
- Swantide: AI-powered Salesforce administration platform and Hubbl's named strategic partner. Overlaps on AI-driven Salesforce optimization and admin productivity, and jointly delivers Agentforce enablement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hubbl Technologies social profiles
Digital presenceHubbl Technologies compliance and trust
Trust signalCompliance2 records
Hubbl Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubbl Technologies leadership team
Management profileNumber of profiles
Profiles6 records
Hubbl Technologies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubbl Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubbl Technologies
What does Hubbl Technologies do?
Hubbl Technologies operates an AI-driven intelligence platform built natively for the Salesforce ecosystem that scans, benchmarks, and monitors Salesforce orgs to surface health, security, complexity, and automation issues. It combines Org Audits and continuous Org Monitoring with native process discovery and process monitoring to deliver prioritized remediation roadmaps, including Agentforce readiness assessments and connected app security intelligence. The platform is sold via a freemium Essentials tier and quote-based Premium subscriptions, and is also listed on the Salesforce AppExchange.
Is Hubbl Technologies a public or private company?
Hubbl Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hubbl Technologies founded?
Hubbl Technologies was founded in 2022. It employs 11 to 50 people.
Where is Hubbl Technologies based?
Hubbl Technologies is headquartered in Vancouver, Canada, in the North America region.
How does Hubbl Technologies make money?
Two revenue lines are on record. SaaS Subscription (Hubbl Diagnostics) is the primary driver. The others are freemium / Product-Led Growth.
Who are Hubbl Technologies's main competitors?
Direct peers on record are Gearset, Salto, Copado, Metazoa, Elements.cloud and Flosum. Broad incumbents are Celonis, OwnBackup and Salesforce Optimizer / Well-Architected. Swantide is listed as an emerging player.
Does Hubbl Technologies have an API?
Yes. Hubbl offers an API that enables programmatic access to its platform capabilities. The API allows developers to integrate Hubbl's org intelligence data and functionality into their own applications and workflows. Additionally, Hubbl provides MCP (Model Context Protocol) server/integration, as evidenced by the launch announcement 'Introducing Hubbl MCP and API' in the resources section. Developer documentation is at www.hubbl.com/resource/introducing-hubbl-mcp-and-api.
What industry is Hubbl Technologies in?
Hubbl Technologies's product category is Salesforce Ecosystem Analytics. Its primary akta.pro industry code is BPAMADAJ, App Security, Compliance & Review Automation Platforms. Its NAICS code is 513210 and its SIC code is 7372.