Maison Provence
Maison Provence is a single-location French restaurant in Williamsburg, Brooklyn, founded by Chef Laurent d'Antonio in March 2025, serving Provençal and Niçoise cuisine — crêpes, brunch, dinner, and desserts — to local residents and culinary tourists via dine-in, delivery, and reservations.
- Company typePrivate
- Founded2025
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maison Provence does
Maison Provence is a French restaurant located at 52 Havemeyer Street in Williamsburg, Brooklyn, founded by Chef Laurent d'Antonio (Chef Lolo) in March 2025. The restaurant occupies the former site of the chef's prior venture, Pates et Traditions, which operated at the same address from 2008 until closing during the COVID-19 pandemic and held a #1 French restaurant ranking in Brooklyn on Yelp and Foursquare for 15 consecutive years. Maison Provence serves traditional Provençal and Niçoise cuisine across three meal periods — brunch/lunch, dinner, and dessert — with a menu centered on sweet and savory crêpes, homemade pasta, regional French appetizers, and meat and fish entrées priced from $8 to $42.
The product offering is organized into dinner service (appetizers, savory crêpes, pasta, entrées), brunch/lunch service (omelettes, croques, French toast, croissant sandwiches), and dessert (sweet crêpes and ice cream). Supporting products include event hosting (Paint & Sip nights and private events) and add-on services integrated through third-party platforms — GetSauce for online ordering and delivery, and Resy for table reservations after 5:00 PM. The technology stack is entirely non-technical and traditional, based on French culinary techniques and Provençal/Niçoise regional specialties prepared from scratch; there are no proprietary software components, AI/ML features, or platform architecture beyond standard restaurant SaaS integrations.
Maison Provence generates revenue primarily through dine-in food and beverage sales, with secondary streams from delivery and pickup orders. Pricing is unit-based, with cash payments receiving a 4% discount. The restaurant operates Monday–Thursday 4:00pm–10:30pm and Friday–Sunday 11:00am–10:30pm. The customer base consists of Williamsburg and Brooklyn residents seeking authentic neighborhood French dining and culinary tourists seeking regional Niçoise and Provençal dishes; there are no enterprise or contracted accounts, and the entire business operates from a single physical location. Marketing relies on organic channels — Instagram (@maison_provencebk), Yelp, Google Business Profile, an email newsletter, community events, and earned press coverage from The Infatuation and Greenpointers.
Maison Provence firmographics
Firmographics- Name
- Maison Provence
- Legal name
- Maison Provence BK
- Website
- https://maisonprovencebk.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maison Provence is a single-location French restaurant in Williamsburg, Brooklyn, founded by Chef Laurent d'Antonio in March 2025, serving Provençal and Niçoise cuisine — crêpes, brunch, dinner, and desserts — to local residents and culinary tourists via dine-in, delivery, and reservations.
- Ownership category
- akta.pro rank
Maison Provence industry classification
Industry- Product category
- French Restaurant / Casual Dining
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)
Keywords
Where Maison Provence is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maison Provence business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food & Beverage Sales: Revenue from serving food and beverages to dine-in customers during operating hours. Menu includes appetizers, savory crêpes, pasta dishes, meat & fish entrees, desserts, and a curated wine/cocktail selection. Operating hours: Monday-Thursday 4pm-10:30pm, Friday-Sunday 11am-10:30pm.
- Delivery & Takeout: Revenue from delivery and pickup orders placed through third-party platform GetSauce. Customers can order online for delivery or pickup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers and small plates |
| Unit Pricing | Pay-as-you-go | Savory crêpes and pasta |
| Unit Pricing | Pay-as-you-go | Brunch/Lunch items |
| Unit Pricing | Pay-as-you-go | Dinner entrees |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Beverages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Maison Provence product offering
Product offeringCore offering
Maison Provence is a single-location French restaurant in Williamsburg, Brooklyn that serves traditional Niçoise and Provençal cuisine across brunch/lunch, dinner, and dessert service periods. Its menu features savory and sweet crêpes, homemade pasta, regional appetizers (socca, French onion soup, Niçoise salad), meat and fish entrées, and a curated wine and cocktail program. The restaurant also offers pickup and delivery via GetSauce, table reservations through Resy, and hosts community events such as Paint & Sip nights.
Product overview
Maison Provence is a single-location French restaurant in Brooklyn, NY, operated as a unified dining establishment. The core offering consists of full-service dining across three meal periods—dinner (Monday-Thursday 4pm-10:30pm), brunch/lunch, and dessert—with a menu featuring traditional Niçoise and Provençal cuisine. The restaurant's signature offerings include savory and sweet crêpes, homemade pasta, and regional French dishes. Supporting services include online ordering/delivery via GetSauce, table reservations through Resy, and event hosting capabilities. The restaurant does not operate a platform-plus-modules architecture; it functions as a single unified restaurant brand with multiple dining formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Service Evening dine-in service featuring French and Provençal cuisine, including appetizers, savory crêpes, homemade pasta, meat and fish entrées, and an extensive wine selection, served Monday-Thursday 4:00pm-10:30pm and Friday-Sunday until 10:30pm.
- Brunch and Lunch Service Midday dine-in service featuring omelettes, croques (including Croque Madame), French toast, savory crêpes, salads, and croissant sandwiches, available Friday-Sunday from 11:00am.
- Dessert Crêpes and Glaces Sweet crêpe varieties (Nutella, Banana Strawberry, La Suzette) and ice cream desserts (Glaces) such as Coupe Mont Blanc and Coupe Chocolat, priced $8-11.
- Event Hosting and Private Events Hosted events including Paint & Sip nights, live events, and special gatherings designed to drive foot traffic and create distinctive dining experiences for the local community.
Quantifiable outcome
- No dress code required - welcoming atmosphere that creates repeat customers
- +1 more outcomes
Companies that use Maison Provence
Customer profileSegments2 records
Ideal customer profiles2 records
Maison Provence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maison Provence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GetSauceminorThird-party online ordering and delivery platform used for customer orders. Allows customers to order food for delivery or pickup through the GetSauce website.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Maison Provence competitors and assessment
Company assessmentBroad incumbents
- Balthazar: Iconic Keith McNally French brasserie in SoHo with bakery, bar, and full restaurant service — broader incumbent French concept with multi-format operations in the same NYC market.
- Le Coucou: Daniel Rose's acclaimed French fine-dining restaurant in Manhattan — broader incumbent offering elevated French cuisine; comparable cuisine category but at a significantly higher price point and formality.
- Bar Boulud: Daniel Boulud's casual French bistro adjacent to Lincoln Center — broader incumbent French concept with full bar and brunch program; comparable format at higher price point.
- Pastis: Restored French brasserie in the Meatpacking District by Keith McNally — broader incumbent French concept with all-day service, bar program, and brunch.
Direct peers
- Maman: French-inspired café and brunch concept with multiple NYC locations, offering crêpes, pastries, and Provençal-leaning fare — comparable all-day casual French café format with broader footprint.
- French Louie: Neighborhood French bistro in Boerum Hill, Brooklyn, serving classic French fare with brunch service — directly comparable casual French dining format in the same Brooklyn market as Maison Provence.
- The Odeon: Historic French-American bistro in Tribeca with all-day service and strong neighborhood following — comparable casual upscale bistro model and pricing tier.
- Lucien: Beloved East Village French bistro with traditional prix-fixe and à la carte menus — directly comparable classic French neighborhood restaurant format serving a similar customer base.
- La Mercerie: French brasserie in SoHo from a Marie-Aude Rose, offering authentic provincial French cooking — comparable in cuisine authenticity, format, and price point to Maison Provence.
- Café Henri: Long-standing French café and bistro in Long Island City with brunch service — directly comparable casual French neighborhood format serving a similar price-sensitive customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison Provence social profiles
Digital presenceMaison Provence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Provence leadership team
Management profileNumber of profiles
Profiles1 record
Maison Provence funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Provence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Provence
What does Maison Provence do?
Maison Provence is a single-location French restaurant in Williamsburg, Brooklyn that serves traditional Niçoise and Provençal cuisine across brunch/lunch, dinner, and dessert service periods. Its menu features savory and sweet crêpes, homemade pasta, regional appetizers (socca, French onion soup, Niçoise salad), meat and fish entrées, and a curated wine and cocktail program. The restaurant also offers pickup and delivery via GetSauce, table reservations through Resy, and hosts community events such as Paint & Sip nights.
Is Maison Provence a public or private company?
Maison Provence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison Provence founded?
Maison Provence was founded in 2025. It employs 11 to 50 people.
Where is Maison Provence based?
Maison Provence is headquartered in Brooklyn, United States, in the North America region.
How does Maison Provence make money?
Two revenue lines are on record. Dine-in Food & Beverage Sales are the primary driver. The others are delivery & Takeout.
Who are Maison Provence's main competitors?
Broad incumbents on record are Balthazar, Le Coucou, Bar Boulud and Pastis. Direct peers are Maman, French Louie, The Odeon, Lucien, La Mercerie and Café Henri.
Does Maison Provence have an API?
No public API is recorded for Maison Provence.
What industry is Maison Provence in?
Maison Provence's product category is French Restaurant / Casual Dining. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFAGAI, Dessert Cafes & Dessert Bars (Sit-Down). Its NAICS code is 722511 and its SIC code is 5810.