What Zodiac Labs AI does

Zodiac Labs AI, founded in 2024 and headquartered in Gurgaon, India, built an AI-powered analytics and automation platform for consumer brands operating on Indian quick commerce platforms. The product consolidated real-time SKU, inventory, pricing, advertising, and competitor data across Blinkit, Zepto, and Swiggy Instamart into a single dashboard, replacing the fragmented, spreadsheet-based workflows that brands previously relied on to manage their quick commerce presence.

Underlying the product is an autonomous AI agent architecture that continuously monitors SKUs and competitor activity, predicts demand, generates automated purchase orders to place stock where it sells best, and manages quick commerce advertising on a performance-guaranteed basis. The platform is positioned as an 'AI Copilot for Quick Commerce Growth,' with stated customer outcomes including a 30% revenue lift within three months, an 80% reduction in stock-outs, and 20+ hours saved weekly per brand team.

On March 10, 2026, Zodiac Labs AI was acquired by Nitro Commerce, an Indian commerce growth tech-stack company, and now operates as 'Zodiac by Nitro.' Revenue is generated through a hybrid of outcome-based ad management (charging a share of a brand's ad budget, starting with a 20-25% pilot) and subscription access to the analytics and inventory platform. The go-to-market combines a consultative direct sales motion initiated via 'Book a Demo' with distribution through Nitro Commerce's existing brand network, targeting modern consumer brands and ecommerce/retail brands expanding into quick commerce.

Name

Zodiac Labs AI

Legal name

Zodiac

Website

https://zodiac.nitrocommerce.ai

Company type

Private

Founded year

2024

Operating status

Acquired

Headcount range

1–10 employees

Short description

Zodiac Labs AI is an India-based startup that built an AI-powered analytics and automation platform for consumer brands selling on Indian quick commerce platforms, integrating data across Blinkit, Zepto, and Swiggy Instamart. It was acquired by Nitro Commerce in March 2026 and now operates as 'Zodiac by Nitro.'

Ownership category

akta.pro rank

Product category

Quick Commerce Analytics Software

NAICS

Media Buying Agencies (541830), Software Publishers (5132)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Quick commerce analytics
• AI inventory management
• Commerce ad optimization
• Automated purchase orders
• Unified commerce dashboard

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-Based Ad Management: Zodiac charges brands based on sales delivered through its AI ad management platform rather than fixed fees. The performance-guaranteed pilot model (20-25% of ad budget initially) transitions to full budget management once results are proven, aligning the company's revenue with brand outcomes.
2. SaaS Analytics & Inventory Platform Subscription: The platform provides analytics, inventory management, and insights as a subscription offering, with brands paying for access to the one-dashboard platform covering Blinkit, Zepto, and Instamart performance. The 5-step onboarding process (analytics to full scale) suggests tiered or recurring subscription access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Zodiac by Nitro is an AI-powered analytics and automation platform for consumer brands operating in India's quick commerce channels. It consolidates sales, inventory, advertising, and competitor data from Blinkit, Zepto, and Swiggy Instamart into a single dashboard, then uses autonomous AI agents to monitor SKUs in real time, generate automated purchase orders based on demand prediction, and manage quick commerce ad campaigns on a performance-based pricing model where brands pay based on sales delivered rather than fixed fees.

Product overview

Zodiac by Nitro is a single unified AI copilot product for quick commerce growth. Formerly an independent startup called Zodiac Labs AI, it was acquired by Nitro Commerce in March 2026 and rebranded. The platform consolidates analytics, inventory management, and ad management into one dashboard, using autonomous AI agents to optimize brand performance across major quick commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Zodiac by Nitro AI-powered analytics and automation platform for consumer brands selling on India's quick commerce channels. Provides a unified dashboard for tracking inventory, sales, pricing, and competitor data across Blinkit, Zepto, and Swiggy Instamart, with autonomous AI agents for real-time SKU monitoring, automated purchase order generation with demand prediction, and AI-driven ad management on a performance-based pricing model where brands pay based on sales delivered. Sold to modern and enterprise consumer brands via a consultative direct sales motion initiated through 'Book a Demo' on the product website.

Quantifiable outcome

• 30% revenue increase in 3 months for brands using the platform
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Nitro CommercecoreStrategic or Co-development Partner · 10 March 2026Nitro Commerce, an AI-martech startup and 'India's leading tech-stack for commerce growth,' acquired Zodiac Labs AI on March 10, 2026 to expand its quick commerce offerings and enhance AI-enabled products for consumer brands. Zodiac Labs founder Nikhil Garg joined Nitro Commerce as part of the acquisition. Zodiac now operates as 'Zodiac by Nitro,' forming a core component of Nitro's product suite for commerce growth.
• BlinkitcoreTechnology or IntegrationZodiac integrates with Blinkit as one of the primary quick commerce platforms tracked and optimized through its AI dashboard. The platform monitors SKU availability, sales performance, pricing, and competitor activity on Blinkit in real time.
• ZeptocoreTechnology or IntegrationZodiac integrates with Zepto as one of the primary quick commerce platforms tracked and optimized through its AI dashboard. The platform monitors SKU availability, sales performance, pricing, and competitor activity on Zepto in real time.
• Swiggy InstamartcoreTechnology or IntegrationZodiac integrates with Swiggy Instamart as one of the primary quick commerce platforms tracked and optimized through its AI dashboard. The platform monitors SKU availability, sales performance, pricing, and competitor activity on Swiggy Instamart in real time.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Triple Whale: Triple Whale provides a unified analytics and ad-attribution dashboard for direct-to-consumer and ecommerce brands, with AI-driven insights into ad spend, inventory, and profit. It is directly comparable to Zodiac as a single-pane commerce growth copilot for brands.
• Stackline: Stackline delivers ecommerce analytics, market intelligence, and advertising optimization for consumer brands across major marketplaces and retailers. Its consolidated brand-side view of sales, pricing, and ad performance is comparable to Zodiac's unified quick commerce dashboard.
• Hypersonix: Hypersonix is an AI analytics platform purpose-built for ecommerce and consumer brands, providing unified dashboards across sales, inventory, pricing, and promotions. Its autonomous AI agents for commerce optimization are the closest functional analog to Zodiac outside the quick commerce vertical.
• Northbeam: Northbeam offers cross-channel ad attribution and analytics for ecommerce brands, including real-time ROAS optimization and SKU-level performance views. Its attribution-and-optimization focus on brand ad budgets overlaps tightly with Zodiac's AI ad management layer.

Broad incumbents

• Skai: Skai (formerly Kenshoo) is an enterprise marketing analytics and media-buying platform covering paid search, social, and retail media. It addresses a similar brand-side need for cross-channel ad measurement and optimization at much larger scale than Zodiac.
• Branch Metrics: Branch provides cross-channel attribution, deep linking, and marketing analytics for mobile and ecommerce brands. Its measurement and linking infrastructure is comparable to the attribution foundation underlying Zodiac's AI ad optimization stack.
• AppsFlyer: AppsFlyer is a global mobile attribution and marketing analytics platform used by consumer brands to measure and optimize ad spend. While broader in scope than Zodiac, its attribution and ROAS analytics directly compete for the same brand-side ad-measurement budget.
• Moloco: Moloco provides machine-learning-powered retail media monetization and programmatic ad tools for commerce platforms and marketplaces. As a broader incumbent in commerce media and ad optimization, it overlaps with Zodiac's AI-driven quick commerce ad management offering at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nitrocommerce
• LinkedInlinkedin.com/company/nitrocommerce
• Instagraminstagram.com/nitro.commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zodiac Labs AI