What Nitro Commerce does

Nitro Commerce is an AI-powered growth platform serving D2C and e-commerce brands in India, founded in 2023 by the former Wigzo Technologies team (acquired by Shiprocket) and legally operating as AUK Commerce Tech Private Limited. The company's flagship product is NitroX, described as India's largest phone number-led identity network, which identifies 30-35% of anonymous website visitors with 98%+ accuracy and assigns AI-driven intent scores based on 30+ behavioural signals. This sits at the core of a modular SaaS suite — branded the 'Nitro House of Tech' — that includes Nitro Ads (intent-driven advertising across 100+ premium apps as an alternative to Meta-Google), Nitro Pulse (AI-agentic cart recovery), Nitro Rewards (gamified retention and cross-brand coupon exchange), Nitro SSO, Nitro Links, Nitro Capital (embedded growth capital), and Nitro Recover. The platform extends into quick commerce through Zodiac by Nitro, an AI copilot acquired in March 2026 that uses autonomous agents to track SKUs and optimise demand at the pin code level across Blinkit, Zepto, and Swiggy Instamart. NitroX's patent-pending cookieless technology is positioned for India's DPDP Act environment and aligned with Google's Privacy Sandbox.

The company operates a hybrid go-to-market combining direct enterprise field sales (VP Sales, Director of Ad Sales targeting mid-market and enterprise brands such as Rare Rabbit, Pepperfry, Blue Tokai, VIP Industries, and Dot & Key) with product-led growth through the Shopify App Store, where NitroX can be installed in under five minutes without developer involvement. Revenue is generated primarily through annual SaaS subscriptions (quote-based, pricing not publicly disclosed) supplemented by an outcome-based revenue share model and an embedded financing partnership with GetVantage committing Rs 100 crore in non-dilutive growth capital. As of January 2026, the company reported $5 million in ARR (a 10x year-on-year increase), serves 2,500+ brand customers across categories including fashion, beauty, furniture, F&B, jewellery, and electronics, and has begun international expansion with early customers in the UAE and USA and stated plans to enter Southeast Asia and the Middle East. A $5 million Series A in January 2026 was followed in March 2026 by the Zodiac Labs AI acquisition and the launch of the Nitro Capital embedded growth program in February 2026, signalling an aggressive product and geographic expansion push.

Name

Nitro Commerce

Legal name

AUK Commerce Tech Private Limited

Website

https://nitrocommerce.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Nitro Commerce is an AI-powered growth platform for India's D2C and e-commerce brands, offering a modular SaaS suite including identity resolution (NitroX), intent-driven advertising, retention tools, quick commerce AI agents, and embedded financing. Founded in 2023, it serves 2,500+ brands.

Ownership category

akta.pro rank

Product category

D2C Marketing Technology

NAICS

Software Publishers (5132)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• D2C growth platform
• AI marketing software
• Identity resolution
• Cookieless advertising
• Quick commerce analytics

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (NitroX, Nitro Ads, Nitro Rewards, Nitro SSO, Nitro Capital, Nitro Recover): The company operates multiple SaaS product lines including NitroX (identity network), Nitro Ads (advertising), Nitro Rewards (loyalty), Nitro SSO (single sign-on), Nitro Capital (embedded financing), and Nitro Recover (abandoned cart recovery). These are sold as subscription products to D2C and retail brands.
2. Performance-based Revenue Share: Nitro takes a percentage of actual business growth rather than a cut of existing revenue, offering brands a different growth model where the company earns when brands grow.
3. Nitro Capital (Embedded Growth Capital): Non-dilutive, cash-flow-based financing for brands referred by Nitro Commerce, integrated with AI-led marketing optimization.
4. Annual Recurring Revenue (ARR): Company reports $5 million ARR after 12 months of operation, targeting $10 million ARR within the next six months. 10x year-on-year revenue growth reported.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nitro Commerce operates an AI-powered growth platform for D2C and e-commerce brands, offering a modular suite of SaaS products for customer identity resolution, intent-led advertising, AI-driven sales automation, loyalty/retention, and real-time quick commerce optimization. The platform combines a phone number-led identity network (NitroX), cross-app advertising (Nitro Ads), autonomous AI agents for quick commerce (Zodiac by Nitro), and embedded growth capital for emerging brands.

Product overview

Nitro Commerce is an AI-powered growth platform for India's digital consumer economy, offering a modular suite of products under its 'House of Tech' ecosystem. The platform is structured around a core identity and advertising stack (NitroX for visitor identification with AI intent scoring, Nitro Ads for intent-driven advertising) with supporting modules for the full customer lifecycle: Nitro Pulse (AI sales automation), Nitro Rewards (loyalty/engagement), Nitro Links (link management), Nitro SSO (authentication), Nitro Capital (embedded finance), Nitro Recover (collections), Superacquire (acquisition), and NitroCollab (partnerships). Following the March 2026 acquisition of Zodiac Labs AI, the portfolio now includes Zodiac by Nitro — an AI copilot for quick commerce using autonomous agents to optimize demand across Blinkit, Zepto, and Swiggy Instamart. The platform serves over 2,500 D2C and retail brands including Rare Rabbit, Pepperfry, and Blue Tokai, with operations spanning India, UAE, and US.

Differentiator

Problem solved

Functional benefit

Brands

• Nitro X: India's largest identity network that helps brands identify anonymous website visitors and turn them into high-intent customers. Offers 30-35% verified identification rates with AI-powered intent insights.
• Nitro Ads
• Nitro SSO
• Nitro Rewards
• Nitro Pulse
• Nitro Capital
• Nitro Recover
• Zodiac by Nitro Commerce
• Nitro Links
• SuperAcquire
• Nitro Collab

Products and services

• NitroX

Quantifiable outcome

• 10x year-on-year revenue growth to $5M ARR in 12 months
• +8 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Zodiac Labs AIcoreStrategic or Co-development Partner · 9 March 2026Nitro Commerce acquired Zodiac Labs AI, an AI-powered analytics startup, to expand its quick commerce offerings and enhance AI-enabled products for brands. Zodiac Labs' founder Nikhil Garg joined Nitro Commerce as Chief Product Officer to lead Zodiac by Nitro Commerce. Zodiac's agentic AI platform helps brands compete through data-driven decisioning and automation in the quick commerce ecosystem.
• CRM Integrations (Salesforce, WebEngage, Zoho, Bitespeed, Clevertap, Klaviyo, HubSpot)coreTechnology or Integration · 11 September 2025NitroX integrates with major CRM platforms including Salesforce, WebEngage, Zoho, Zoko, Bitespeed, Clevertap, Klaviyo, and HubSpot. Brands can sync identified user data with their preferred CRM for email, SMS, WhatsApp, Meta, Google, and Nitro Ads campaigns.
• Quick Commerce Platforms (Blinkit, Zepto, Swiggy Instamart)coreTechnology or Integration · 11 September 2025Zodiac by Nitro integrates with Blinkit, Zepto, and Swiggy Instamart to provide real-time SKU tracking, competitor monitoring, and demand optimization at the pin code level across quick commerce platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Yotpo: E-commerce retention platform offering reviews, loyalty, and SMS marketing. Comparable to Nitro Rewards in the post-purchase engagement and loyalty layer, particularly for global D2C and retail brands.

Direct peers

• Insider: AI-native cross-channel customer experience platform for retail and e-commerce brands globally. Directly comparable to Nitro in combining identity resolution, personalization, and journey orchestration, but at a more mature scale and global footprint.
• WebEngage: Indian cross-channel marketing automation and customer engagement platform serving D2C and enterprise brands. NitroX integrates with WebEngage but the two compete for the customer engagement and retention budget within the same D2C buyer.
• LimeChat: India-based AI commerce platform focused on conversational AI and customer engagement for D2C brands. Competes with Nitro in the AI-driven D2C growth stack, particularly in chat-based conversion and retention use cases.
• CleverTap: Indian-born, now global customer lifecycle and retention platform. CleverTap is a NitroX integration partner but competes for retention/engagement budgets of Indian D2C brands with deep AI-driven segmentation and orchestration capabilities.
• Shiprocket Engage (formerly Wigzo): Shiprocket's marketing automation arm acquired the founders' previous company (Wigzo Technologies). It offers email/SMS/WhatsApp engagement and CDP capabilities to Indian SMBs and D2C brands, making it the spiritual predecessor and most directly comparable platform to Nitro's full-stack offering.
• GoKwik (Kwikpass): Closest direct competitor — GoKwik powers checkout, identity, and growth for Indian D2C brands. Nitro explicitly references GoKwik's walled-garden model in its own blog as the positioning foil. Both compete on cookieless identity, RTO reduction, and D2C growth tooling.
• MoEngage: Mumbai-headquartered marketing automation and customer engagement platform with strong D2C and BFSI presence in India. Direct competitor in lifecycle marketing, segmentation, and cross-channel orchestration that Nitro Rewards and Nitro Pulse overlap with.

Broad incumbents

• Klaviyo: Dominant CRM and marketing automation platform for e-commerce brands globally. A NitroX integration partner but competes with Nitro Rewards and Nitro Pulse for the email/SMS/owned-channel budget of D2C brands.
• Netcore Cloud: Established Indian martech company offering customer engagement, communications, and AI personalization at scale. Broader portfolio (CPaaS, email, personalization) but overlaps with Nitro's identity, engagement, and AI personalization modules for Indian D2C and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/get-nitro
• Instagraminstagram.com/nitro.commerce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nitro Commerce