What Stores.com does

Stores.com, Inc. is a Dallas-based, privately held multi-brand e-commerce operator that runs a portfolio of consumer-facing storefronts built around event-driven retail. The company was founded in 2013 by the original Woot.com founding team (Matt Rutledge, Dave Rutledge, Luke Duff, Shawn Miller) after their previous company was sold to Amazon, and it rebranded from Mercatalyst to Stores.com in January 2026 to formalize the multi-brand platform. Its portfolio includes Meh (daily deals with community forums, launched 2014), MorningSave (TV commerce integrated with 30+ shows including Inside Edition, Entertainment Tonight, and The Kelly Clarkson Show, launched 2017), SideDeal (affiliate-driven deals), Shop Univision (Spanish-language shopping through a partnership with the largest US Spanish-language broadcast network), Casemates (wine community), and Hammacher Schlemmer (178-year-old specialty retailer acquired March 2026).

The company's underlying technology is a proprietary multi-brand e-commerce platform that powers storefronts, an affiliate/dropship vendor dashboard with real-time analytics, a cross-store loyalty currency called Stores.com Cash, and direct-to-checkout flows designed for event-driven conversion. It integrates Stripe for payments and uses DHL, FedEx, and UPS for fulfillment; the company claims its deals outperform Shopify-based competitors by more than 30% on its platform.

Stores.com monetizes through three streams: direct e-commerce product sales across its storefronts, an $8.99/month subscription membership offering free shipping and enhanced (10%) Stores.com Cash back versus 5% for non-members, and affiliate commissions (up to 15% for direct partners, up to 5% via CJ Affiliate). The customer base spans deal hunters, TV-driven impulse shoppers, curated-innovation buyers, and Spanish-speaking US consumers; the company reports 17M+ customers served, 16M+ orders shipped, 6.3M+ accounts created, and 1.2M+ monthly users, with 300+ active affiliate partners generating $50M+ in partner revenue and 25M+ in monthly reach.

Name

Stores.com

Legal name

Stores.com, Inc.

Website

https://stores.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Stores.com is a Dallas-based multi-brand e-commerce operator running event-driven storefronts including Meh, MorningSave, SideDeal, Shop Univision, Casemates, and Hammacher Schlemmer (acquired 2026), serving 17M+ deal hunters, TV-driven shoppers, and Spanish-speaking US consumers through direct sales, a membership program, and 300+ affiliate partners.

Ownership category

akta.pro rank

Product category

Multi-brand E-commerce

NAICS

General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

akta.pro secondary industries

Multi-Price-Point Variety Stores (CRAGAJAI), Multi-Price-Point Convenience Discount (e.g., $1–$10) (CRAEAJAG)

Keywords

• Event-driven retail
• Daily deal commerce
• Multi-brand e-commerce
• Affiliate marketing platform
• TV commerce partnerships

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of products across multiple owned storefronts (Hammacher Schlemmer, Meh, MorningSave, SideDeal, Shop Univision, Casemates). Revenue generated from individual product transactions with varying price points from budget to premium.
2. Membership Program: $8.99/month membership offering free shipping and enhanced Stores.com Cash rewards (10% back vs 5% for non-members). Recurring subscription revenue with optional cancel-anytime access.
3. Affiliate Commissions: Affiliate program generating revenue by driving sales through partner channels. Direct affiliates earn up to 15% commission; CJ Affiliate partners earn up to 5%. 300+ active partners driving monthly reach of 25M+.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Stores.com operates a portfolio of direct-to-consumer e-commerce storefronts that activate shopping moments around TV segments, daily deals, and community buzz. Flagship brands include Hammacher Schlemmer (curated innovative products with a Lifetime Guarantee), Meh (daily deal community), MorningSave (TV commerce), SideDeal (affiliate-driven deals), Shop Univision (Spanish-language shopping), and Casemates (wine community). The portfolio is powered by a proprietary multi-brand e-commerce platform and an affiliate network of 300+ partners, complemented by a $8.99/month membership offering free shipping and cross-store loyalty rewards.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30%+ higher performance vs Shopify competitors
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Commodore International CorporationcoreStrategic or Co-development Partner · 30 March 2026Hammacher Schlemmer became the first official online retail partner for the Commodore 64 Ultimate — the modern revival of the best-selling home computer of all time. The partnership leverages Hammacher Schlemmer's century-long tradition of launching innovative products and targets the growing retro-tech market. Commodore 64 Ultimate is offered in BASIC Beige and Starlight editions on hammacher.com, with modern upgrades including HDMI, Wi-Fi, game-reactive LEDs, and USB ports. Both companies share a vision of bringing joy and human connection through technology.
• TV Shows & Local Stations (30+ partners)coreGTM or Marketing PartnerMorningSave's partnerships with 30+ national TV shows and local newsrooms (Inside Edition, Entertainment Tonight, The Kelly Clarkson Show, Rachael Ray, The Jennifer Hudson Show, The Talk, Univision, Nexstar, KWQC, and more) that turn TV segments into event-driven shopping moments.
• Editorial & Review Media (40+ partners)minorGTM or Marketing PartnerEditorial and review media partners (AppleInsider, 9to5Mac, PhoneArena, Boing Boing, Digg, The Shortcut) that convert technology and culture coverage spikes into shopping moments.
• Deal & Coupon Communities (45+ partners)minorChannel Partner/ Reseller/ DistributorDeal communities (Brad's Deals, Slickdeals, DealNews, Hip2Save, DealCatcher, RetailMeNot) that drive price-led shopping moments through affiliate referrals.
• Cashback & Loyalty Platforms (20+ partners)minorGTM or Marketing PartnerCashback and rewards platforms (Rakuten, TopCashback, Capital One Shopping, BeFrugal, Extrabux, Ibotta) that amplify repeat purchases and basket size through loyalty rewards.
• Social & Community Shopping (15+ partners)minorGTM or Marketing PartnerSocial and community shopping partners (Karma, Checkmate, Shopsense.ai, Suburban Beard, ShopStyle, Honey) that turn social recommendations into checkout conversions.
• Search, Price & Tools (10+ partners)minorGTM or Marketing PartnerSearch, price tracker, and utility partners (CamelCamelCamel, Wootstalker, Mehstalker, FMTC, Wickfire, CNET Commerce) that capture high-intent shopping moments.
• UnivisioncoreStrategic or Co-development PartnerPartnership with the nation's largest Spanish-language broadcast network to operate Shop Univision, expanding Stores.com's reach to Spanish-speaking US audiences through TV integrations and a dedicated e-commerce storefront at shop.univision.com.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wayfair: Wayfair is a large general-merchandise online retailer with broad home and lifestyle assortment, comparable to the Hammacher Schlemmer curated home/innovation portfolio. It represents the scaled incumbent that Stores.com competes with in adjacent home categories.
• RetailMeNot: RetailMeNot operates a coupon, cashback, and deal-discovery platform with affiliate integrations similar to SideDeal. It is one of Stores.com's distribution partners and a comparable consumer brand in deal-led e-commerce.
• Amazon: Amazon acquired Woot.com in 2010 and now operates Woot, Amazon Deals, and Amazon Live as competing event-driven and TV-adjacent commerce properties. As the acquirer of Stores.com founders' previous company, it is the dominant broad incumbent against which every Stores.com brand competes on price and selection.
• Overstock (now Beyond Inc.): Overstock.com was a long-tenured online general-merchandise and home goods discounter with deal-driven merchandising, directly comparable to the value-led assortment across Stores.com's brand portfolio.

Direct peers

• Groupon: Groupon is a daily-deal and local-experience marketplace that, like Meh and SideDeal, monetizes deal-driven impulse purchasing. Both operate branded storefronts with a single-deal emphasis and community engagement.
• Zulily: Zulily pioneered the time-limited, event-driven flash-sale e-commerce model in apparel and home. Its merchandising cadence, surprise-and-discovery curation, and email-driven daily drops are highly comparable to Meh and SideDeal.
• Woot.com: Woot pioneered the daily-deal format and was founded by Matt Rutledge before being acquired by Amazon. Meh and SideDeal are direct spiritual successors running the same one-deal-a-day mechanics; Woot remains the closest product/market comparator for those brands.
• QVC Group: QVC is the dominant TV-shopping retailer in the US with broadcast-driven product storytelling, exactly the model MorningSave replicates with daytime talk shows. Both monetize live broadcast attention through direct-to-checkout commerce.
• HSN (HSN.com): HSN is a longstanding TV-and-online retailer with curated, story-driven product pitches and a loyal repeat-customer base. It is the closest large-scale analog to MorningSave's TV commerce plus Hammacher Schlemmer's curated-discovery positioning.

Emerging players

• Slickdeals: Slickdeals is a deal-community platform and affiliate partner of Stores.com. It represents the upstream demand-generation layer that funnels traffic to deal storefronts like Meh and SideDeal, and is a comparable deal-discovery consumer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/login.php?skip_api_login=1&api_key=3882343461900233
• LinkedInlinkedin.com/company/storesdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stores.com