Granum
Granum provides vertically specialized SaaS for landscaping and arborist businesses across North America through three core products: LMN (landscaping operations management), SingleOps (tree care business management), and Greenius (workforce training). The cloud platform serves 3,000+ contractors managing over $1B in annual revenue, with tiered subscriptions plus integrated payment processing.
- Company typePrivate
- Founded2008
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Granum does
Granum is a vertically specialized software platform serving landscaping and arborist businesses across North America, headquartered in Atlanta, GA with a Canadian office in Toronto, ON. The company operates three core product lines: LMN (landscaping business management software with estimating, scheduling, crew tracking, job costing, and invoicing, serving over 3,000 North American landscaping companies since 2009), SingleOps (tree care and arborist business management software with sales, operations, safety, and crew management since 2013), and Greenius (employee training and development platform with over 150 online courses in English and Spanish). The platform is delivered as a cloud-based SaaS with mobile applications for iOS and Android supporting English and Spanish with offline functionality for field crews, and integrates with QuickBooks (accounting), Stripe via LMN Pay (payment processing), Zapier (workflow automation), and Google Calendar. Granum was formed through the November 2024 strategic merger of LMN, SingleOps, and Greenius under Mark Sedgley as CEO, with the unified Granum brand officially launched on October 8, 2025.
Granum generates revenue primarily through tiered SaaS subscriptions across each product line (LMN Starter $297/month through LMN Enterprise custom; SingleOps Essential $220/month through Premier $550/month; Greenius $200–$1,100/month on per-employee pricing) plus transaction fees from LMN Pay's embedded Stripe-powered payment processing. The company employs a hybrid go-to-market combining self-serve product-led growth with free trials for SMB customers, inside sales for mid-market accounts, and direct enterprise field sales for national franchises like U.S. Lawns and The Grounds Guys. Demand generation is driven primarily through the Break Records Tour mobile event series, trade show presence, content marketing, and ecosystem partnerships (notably Marsh Canada for insurance and NASCAR co-sponsorship with Creekside Outdoor Living).
The company serves five primary green-industry verticals: full-service landscaping, landscape design and build, landscape maintenance, tree care and plant health care (PHC), and snow and ice management. Its customer base of 3,000+ contractors manages over $1B in aggregate revenue through the platform annually. The leadership team is a mix of seasoned SaaS and fintech operators (CEO Sedgley with nine prior acquisitions; COO Alex Feldman ex-RoadSync/Paya/First Data; CPO Andrew Meyers ex-Granular), paired with long-tenured green-industry insiders (EVP Matt Crinklaw with 18 years at Greenius). Granum is privately held as Granum, LLC (formerly SingleOps, LLC) with no disclosed external funding rounds, suggesting a capital-efficient, likely profitable operating model.
Granum firmographics
Firmographics- Name
- Granum
- Legal name
- Granum, LLC
- Website
- https://granum.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Granum provides vertically specialized SaaS for landscaping and arborist businesses across North America through three core products: LMN (landscaping operations management), SingleOps (tree care business management), and Greenius (workforce training). The cloud platform serves 3,000+ contractors managing over $1B in annual revenue, with tiered subscriptions plus integrated payment processing.
- Ownership category
- akta.pro rank
Granum industry classification
Industry- Product category
- Vertical SaaS for Green Industry
- NAICS
- Landscaping Services (561730)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Landscape Construction Project Management & General Contracting (HSAIABAK)
Keywords
Where Granum is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Granum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions - LMN: Tiered monthly/annual subscription model for the LMN platform targeting landscaping businesses. Three tiers (Starter, Professional, Enterprise) with increasing functionality and support.
- SaaS Subscriptions - SingleOps: Tiered monthly/annual subscription model for the SingleOps platform targeting tree care and arborist companies. Three tiers (Essential, Plus, Premier) with varying feature sets.
- SaaS Subscriptions - Greenius: Employee-based pricing model for the Greenius workforce management platform. Scales with number of employees, serving both SMB and enterprise landscaping companies.
- Payment Processing - LMN Pay: Integrated Stripe-powered payment processing with per-transaction fees for digital invoicing and payment collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LMN Starter - Core features for small landscaping businesses |
| Subscription | Monthly | LMN Professional - Enhanced features for growing operations |
| Subscription | Multi-year contract | LMN Enterprise - Custom solution for large-scale operations |
| Subscription | Monthly | SingleOps Essential - Entry tier for tree care businesses |
| Subscription | Monthly | SingleOps Plus - Mid-tier with enhanced capabilities |
| Subscription | Monthly | SingleOps Premier - Full-featured for enterprise tree care |
| Unit Pricing | Monthly | Greenius Standard - Per-employee workforce management |
| Subscription | Multi-year contract | Greenius Enterprise - Custom enterprise workforce solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Granum product offering
Product offeringCore offering
Granum is a unified vertical SaaS platform serving landscaping and arborist businesses across North America through three core products: LMN (landscaping business management software covering estimating, scheduling, crew tracking, job costing, invoicing, and payments), SingleOps (tree care and arborist business management software covering tree inventory, proposals, scheduling, and work orders), and Greenius (workforce training and development with over 150 online courses in English and Spanish). The company serves over 3,000 contractors managing more than $1 billion in annual revenue.
Product overview
Granum is a unified software platform for the green industry, bringing together three core products: LMN (landscaping business management software since 2009), SingleOps (arborist/tree care business management software since 2013), and Greenius (employee training and development software). LMN helps landscapers with estimating, scheduling, crew tracking, and invoicing; SingleOps serves arborists with tree inventory, proposals, routing, and client management; Greenius provides over 150 online training courses for both industries. The products share a common platform architecture with separate tiers (Starter/Professional/Enterprise for LMN, Essential/Plus/Premier for SingleOps, Standard/Enterprise for Greenius) and integrate with third-party tools like QuickBooks, Stripe, Zapier, and Google Calendar. The company was formed through a 2024 merger, rebranded as Granum in October 2025.
Differentiator
Problem solved
Functional benefit
Brands
- LMN: Landscaping Business Management Software - operations management platform dedicated to landscapers. Get organized, optimize daily processes, and impress clients. Tiers include LMN Starter (1-3 crews), LMN Professional (15-50 employees), and LMN Enterprise (enterprise-level).
- SingleOps
- Greenius
- LMN Pay
Products and services
- LMN Landscaping business management software providing an operations management platform dedicated to landscapers. Helps businesses get organized, optimize daily processes, manage crews, estimate jobs with budget-based pricing, schedule and route crews, track time and production, and invoice clients. Since 2009, LMN has served over 3,000 North American landscaping companies.
- SingleOps Tree care business management software providing a secure and reliable software platform dedicated to arborists. Streamlines everyday workflows from tree inventory and proposals to scheduling, work orders, and invoicing. Since 2013, SingleOps has been the #1 software platform built specifically for tree care and arborist businesses.
- Greenius Employee training and development software providing an online training and workforce development platform built for landscaping and arborist crews with over 150 online courses covering safety, equipment, soft skills, and business practices. Features English and Spanish translation, course builder, and 15-minute reviews for ongoing employee development.
Quantifiable outcome
- 3,000+ contractors using the platform to manage their businesses
- +1 more outcomes
Companies that use Granum
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Granum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Granum partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Marsh CanadacoreMarsh Canada serves as Granum's preferred insurance partner, offering specialized insurance products for Canadian landscape, snow, and tree care contractors. This partnership provides Granum customers access to tailored insurance coverage addressing the unique risks of the green industry.
- Creekside Outdoor LivingminorCreekside Outdoor Living serves as co-primary sponsor of NASCAR driver Josh Bilicki. This partnership aligns Granum with motorsports audiences and demonstrates community investment in the landscaping industry through racing sponsorships.
- StripecoreStripe powers LMN Pay, the integrated payment processing solution within the LMN platform. This technology partnership enables Granum customers to accept credit card and electronic payments directly from invoices, streamlining payment collection and improving cash flow.
- QuickBookscoreNative integration with QuickBooks enables automatic synchronization of financial data including invoices, payments, and expenses between Granum platforms and QuickBooks accounting software, eliminating manual data entry and ensuring accurate financial records.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Granum competitors and assessment
Company assessmentBroad incumbents
- ServiceTitan: ServiceTitan is a large, well-funded field service management platform serving residential and commercial trades including landscaping and tree care. As a broad incumbent, it competes with Granum on enterprise and multi-location green-industry accounts but serves a wider trade portfolio.
- WorkWave: WorkWave provides field service management and last-mile software for service businesses including lawn care and landscaping. It is a broader FSM incumbent overlapping with Granum on routing, scheduling, and customer management.
Direct peers
- Housecall Pro: Housecall Pro provides field service management software for home service professionals, including landscapers and tree care operators, with scheduling, dispatching, estimates, and payments. It is an SMB-tier alternative to Granum's LMN/SingleOps.
- Arborgold: Arborgold provides business management software purpose-built for tree care and arborist companies, including estimating, scheduling, work orders, and customer communications. It is the closest direct competitor to Granum's SingleOps in the arborist vertical.
- Aspire Software: Aspire Software provides business management software for landscape and snow & ice contractors, including estimating, job costing, scheduling, and invoicing. It is a direct competitor to Granum's LMN in the landscaping vertical SaaS category.
- Jobber: Jobber is a field service software platform for small home service businesses including landscapers, with quoting, scheduling, invoicing, and payment capabilities. It overlaps with Granum's LMN and SingleOps SMB tiers.
- Real Green Systems: Real Green Systems offers business management and marketing software for lawn care companies, including routing, billing, and customer management. It competes with Granum's LMN in the lawn and landscape maintenance segments.
- Service Autopilot: Service Autopilot is a field service management platform built for lawn care, landscaping, and pest control companies, offering routing, scheduling, billing, and customer management. It directly competes with LMN for green-industry service contractors.
- CLIP Software: CLIP Software provides business management software for irrigation, landscape, and snow & ice contractors, including service routing, billing, and customer portals. It directly competes with Granum's LMN in irrigation and maintenance verticals.
Emerging players
- Manage360: Manage360 (formerly dESCO) provides business management software for landscape and irrigation contractors, with estimating, job costing, and service management features. It is a smaller, niche competitor overlapping with LMN in landscape services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Granum social profiles
Digital presenceGranum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granum leadership team
Management profileNumber of profiles
Profiles10 records
Granum subsidiaries and ownership
Company hierarchySubsidiaries3 records
Granum funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granum
What does Granum do?
Granum is a unified vertical SaaS platform serving landscaping and arborist businesses across North America through three core products: LMN (landscaping business management software covering estimating, scheduling, crew tracking, job costing, invoicing, and payments), SingleOps (tree care and arborist business management software covering tree inventory, proposals, scheduling, and work orders), and Greenius (workforce training and development with over 150 online courses in English and Spanish). The company serves over 3,000 contractors managing more than $1 billion in annual revenue.
Is Granum a public or private company?
Granum is a private company. It is classified as management employee owned and is currently operating.
When was Granum founded?
Granum was founded in 2008. It employs 251 to 500 people.
Where is Granum based?
Granum is headquartered in Atlanta, United States, in the North America region.
How does Granum make money?
Four revenue lines are on record. SaaS Subscriptions - LMN is the primary driver. The others are saaS Subscriptions - SingleOps, saaS Subscriptions - Greenius and payment Processing - LMN Pay.
Who are Granum's main competitors?
Broad incumbents on record are ServiceTitan and WorkWave. Direct peers are Housecall Pro, Arborgold, Aspire Software, Jobber, Real Green Systems, Service Autopilot and CLIP Software. Manage360 is listed as an emerging player.
Does Granum have an API?
No public API is recorded for Granum.
What industry is Granum in?
Granum's product category is Vertical SaaS for Green Industry. Its primary akta.pro industry code is HSAIABAK, Landscape Construction Project Management & General Contracting. Its NAICS code is 561730 and its SIC code is 8741.