What West Coast Prep & 3PL does

West Coast Prep & 3PL is a privately held third-party logistics provider headquartered in Mission Viejo, California, operating since 2018 with 11-50 employees under founder Ahmad Noory. The company serves Amazon FBA sellers, direct-to-consumer eCommerce brands, and wholesale/B2B operators through six integrated service lines: Amazon FBA prep, DTC fulfillment, wholesale/B2B, freight forwarding, cross-docking, and short/long-term storage, with a documented customer base of 15+ active brands and 50+ e-commerce businesses. Pricing is usage-based across services, starting at $0.99 per FBA prep unit, $2.99 per DTC order, $25 per wholesale pallet, and $50 per pallet per month for storage, with no long-term contracts required for accounts under 25,000 orders per month.

The operating stack is built on a cloud-based warehouse management system featuring a real-time inventory REST API, native integrations with Amazon, Shopify, Walmart, TikTok Shop, eBay, BigCommerce, and WooCommerce, carrier integrations with FedEx, UPS, USPS, and DHL, and SOC 2-aligned operations. Service-level commitments include 99.8% pick accuracy with 30-day cycle counts, 24-48 hour FBA prep turnaround, same-day receive-to-stow on inbound by 2pm PT, and EDI 850/856/810 support for wholesale routing-guide compliance. A bicoastal fulfillment footprint was assembled in April 2026 through the opening of a 21,000 sq ft Moreno Valley facility and a strategic partnership with iFulfillAndShip in Mansfield, Pennsylvania, enabling 2-day ground reach to ~95% of US households without requiring a second 3PL.

Revenue mechanics combine per-unit, per-order, per-pallet, and per-container fees with subscription storage revenue, supplemented by pass-through carrier and freight forwarding margins. Go-to-market is hybrid: sales-led through a discovery-call and instant-quote model paired with a community-led motion built around five Amazon seller meetup groups across Orange County, San Francisco, Houston, Columbus, and Montreal, and a software/tools partner network (SmartScout, BQool, DockFi, Axima). The company is bootstrapped and founder-owned, with no disclosed institutional investment, and expanded in April 2026 through the acquisition of Logistics HQ and the addition of Nikolaus Moore as Partner, Strategic Growth.

Name

West Coast Prep & 3PL

Legal name

West Coast Prep & 3PL

Website

https://westcoastprep3pl.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

West Coast Prep & 3PL is a California-based third-party logistics provider serving Amazon FBA sellers, DTC eCommerce brands, and wholesale operators. It offers FBA prep, DTC fulfillment, wholesale/B2B services, freight forwarding, cross-docking, and storage across a bicoastal network.

Ownership category

akta.pro rank

Product category

Third-Party Logistics Services

NAICS

Freight Transportation Arrangement (48851), Packaging and Labeling Services (56191), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)

akta.pro primary industry

Cross-Border E-commerce Fulfillment (DDP/DDU, International Parcel Inject) (TLAIADAG)

akta.pro secondary industries

Cross-Border Fulfillment & Distribution (In-Country Injection) (TLACAKAF), Cross-Border & Trade Compliance Management (Customs, Duty, Documentation) (TLAIABAD), Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)

Keywords

• Third-party logistics
• Amazon FBA prep
• DTC fulfillment services
• Warehouse and storage
• Freight forwarding

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Amazon FBA prep services: Per-unit fees for labeling, polybagging, bundling, case-pack, and FNSKU compliance for Amazon-bound inventory. Primary revenue stream with 24-48 hour turnaround.
2. DTC fulfillment: Per-order pick, pack, and ship fees for direct-to-consumer brands on Shopify, WooCommerce, BigCommerce, and marketplaces. Carrier rates passed through at cost.
3. Wholesale & B2B services: Per-pallet receiving, inspection, palletizing, and routing-guide compliant shipping for big-box retailers and distributors. EDI 850/856/810 support included.
4. Freight forwarding: Per-container fees for air, ocean, and ground freight via partner network. Includes customs clearance, ISF filing, drayage, and last-mile delivery from Asia and Europe.
5. Cross-docking: Per-container fees for container receiving, de-stuffing, SKU sortation, re-palletization, and same-day outbound routing. Volume discounts at 5,000+ units/month.
6. Storage services: Per-pallet per month billing for pallet racking and floor storage. No minimum commitments required. Volume discounts at 5,000+ units/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

West Coast Prep & 3PL is a third-party logistics provider offering six integrated services for growing eCommerce brands: Amazon FBA Prep (polybagging, FNSKU labeling, bundling, case-pack with 24-48 hour turnaround), DTC Fulfillment (same-day pick, pack, and ship with native integrations to Shopify, WooCommerce, BigCommerce, Walmart, TikTok Shop, and eBay), Wholesale & B2B (case-pack receiving, PO inspection, pallet building, EDI 850/856/810, and routing-guide compliant shipping), Freight Forwarding (air, ocean, and ground via partner network with customs clearance from Asia and Europe), Cross-docking (container de-stuff, SKU sortation, re-palletization with same-day load-out), and Short & Long-term Storage ($50/pallet/month, no minimums). A bicoastal fulfillment network via partnership with iFulfillAndShip extends coverage to the East Coast, enabling 2-day ground delivery to ~95% of US households through a single relationship.

Product overview

West Coast Prep & 3PL is a California-based third-party logistics provider offering a unified suite of fulfillment and prep services. The core offering consists of six integrated services: Amazon FBA Prep (polybagging, labeling, bundling, case-pack with 24-48hr turnaround), DTC Fulfillment (Shopify/WooCommerce/BigCommerce integrations with same-day ship), Wholesale & B2B (EDI 850/856/810, routing-guide compliance, GS1-128 labels), Freight Forwarding (air/ocean/ground from Asia and Europe), Cross-docking (same-day load-out), and Short & Long-term Storage ($50/pallet/month, no minimums). An add-on Bicoastal Fulfillment Network extends coverage to the East Coast via iFulfillAndShip partnership. All services share a single dashboard, named ops lead, and REST API integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon FBA Prep Comprehensive Amazon FBA preparation service including polybagging, FNSKU labeling, bundling, case-pack, and expiration dating with 24-48 hour turnaround. Built to FBA spec and audited before pickup to Amazon fulfillment centers. Primary service for Amazon FBA sellers including private label brands, wholesale FBA sellers, and online/retail arbitrage teams. Per-unit pricing starts at $0.99/unit for standard units and $1.49 for oversized units, with volume discounts at 5,000+ units/month.
• DTC Fulfillment Direct-to-consumer order fulfillment with same-day pick, pack, and ship. Native integrations with Shopify, WooCommerce, BigCommerce, Walmart, TikTok Shop, and eBay with live order status and tracking sync back to the store. Per-order pricing starts at $2.99 per merchant-fulfilled standard order with +$0.50 per additional unit; discounted carrier rates passed through at cost. Same-day ship cutoff at 2pm PT.
• Wholesale & B2B Wholesale fulfillment service with case-pack receiving, PO inspection, pallet building to retailer spec, EDI 850/856/810 support, ASN labels, GS1-128 pallet labels, and routing-guide compliant carrier selection for big-box retailers and distributors. Per-pallet pricing starts at $25 for LTL shipment pallet building; container receiving and unloading starts at $450 per 40-ft container.
• Freight Forwarding International freight forwarding via air, ocean, and ground through a vetted partner network. Door-to-door service from Asia and Europe with customs clearance, ISF filing, drayage, and last-mile delivery. Per-container pricing starts at $450 for container receiving/unloading on dock; origin-to-dock freight quoted per lane based on port pair, mode, and weight; single invoice covers customs clearance, ISF filing, drayage, and last-mile delivery.
• Cross-docking Cross-docking service with container receiving, de-stuff, SKU sortation, re-palletization to FBA or retailer spec, and same-day load-out onto scheduled outbound trucks. No long-term storage commitment required. Per-container pricing starts at $450 for container receiving and unloading; pallet creation +$25/pallet; carton forwarding +$5/carton.
• Short & Long-term Storage Pallet racking and floor storage at California facilities, billed per pallet per month with no minimum commitment. Includes SKU-level inventory tracking, cycle counts, and annual physical inventory. Indoor pallet racking and floor storage for bulk and oversized inventory. Per-pallet subscription starts at $50/pallet/month for standard 40" x 48" indoor pallet, billed monthly with volume discounts at 5,000+ units/month.

Quantifiable outcome

• FBA prep lead time reduced from 5 days to 24-48 hours; IPI score climbed 40 points in a quarter
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• iFulfillAndShipcoreStrategic or Co-development Partner · 15 April 2026East Coast fulfillment partnership enabling bi-coastal fulfillment network. iFulfillAndShip operates Mansfield, PA facility providing 1-day ground to ~40% of US population and 2-day ground across Eastern US. Partnership enables multi-node inventory positioning for eCommerce brands with faster delivery times and reduced shipping costs. Enables West Coast Prep to offer 2-day Prime fulfillment without requiring a second 3PL.
• InternelminorStrategic or Co-development PartnerWarsaw-based 3PL serving as EU fulfillment partner for brands selling into Europe. Handles warehousing, e-commerce fulfillment, returns, and cross-border distribution across the EU without requiring brands to establish a European entity.
• SmartScoutminorGTM or Marketing PartnerAmazon market intelligence and product research software. Referred to brand clients for identifying high-margin opportunities and benchmarking category performance. Part of software & tools partner ecosystem.
• BQoolminorGTM or Marketing PartnerAI-powered Amazon repricer and review management tool. Recommended to sellers for winning the Buy Box without manual price operations. Part of software & tools partner ecosystem.
• DockFiminorGTM or Marketing PartnerWorking capital financing partner for eCommerce sellers and 3PLs. Unlocks cash trapped in inventory so brands can buy more inventory without diluting equity. Part of financing partner ecosystem.
• AximaminorGTM or Marketing PartnerAustralia-based freight forwarder for international trade. Handles door-to-door air, ocean, and customs work in and out of APAC. Referred brands for international freight forwarding needs. Part of freight forwarding partner ecosystem.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Maersk Logistics & Services: Global ocean carrier and integrated logistics provider offering ocean freight forwarding, customs brokerage, and contract logistics/warehousing. Comparable to WCP on freight forwarding and ocean carrier integration (WCP uses Maersk), though Maersk is a vastly larger incumbent spanning the full international logistics chain.
• Flexport: Large-scale digital freight forwarder and logistics platform with ocean, air, and customs services plus adjacent warehousing/fulfillment. Comparable to WCP's freight-forwarding leg and to the cross-border trade compliance aspects of its service stack, though Flexport operates globally and at much larger scale.

Direct peers

• ShipBob: US-based e-commerce 3PL operating a multi-region owned warehouse network with DTC fulfillment, Amazon FBA prep, B2B/retail, and WMS/API integrations. Closest large-scale competitor to WCP's DTC + FBA prep + multi-channel offering, though ShipBob is venture-backed and far larger.
• ShipMonk: Multi-channel 3PL offering DTC fulfillment, FBA prep, EDI-enabled wholesale, and cross-docking across several US warehouses. Directly comparable to WCP on service mix (pick/pack, FBA prep, B2B, omnichannel integrations) and customer segment (SMB to mid-market e-commerce brands).
• RedStag Fulfillment: US 3PL focused on e-commerce and wholesale/retail-ready fulfillment, including FBA prep, DTC, pallet-in/pallet-out, and EDI-enabled B2B. Comparable to WCP for brands needing FBA prep plus retail compliance, though RedStag skews toward larger and higher-value SKUs.
• Deliverr: E-commerce fulfillment network (acquired by Shopify) historically targeting Amazon sellers and DTC brands with multi-channel fulfillment and FBA prep. Direct comparable on FBA-prep and DTC fulfillment for Shopify sellers, though now embedded inside Shopify's logistics stack.
• ShipHero: WMS and fulfillment platform powering 3PLs and brand-operated warehouses, with FBA prep, DTC, B2B/EDI, and cross-docking capabilities. Comparable to WCP in service mix, with more emphasis on software/WMS licensing and multi-3PL deployments.
• Planet Prep: Specialist Amazon FBA prep and DTC fulfillment 3PL offering polybagging, labeling, bundling, and storage. Most direct SMB-to-mid-market competitor to WCP's core FBA prep service, typically serving similar Amazon seller and emerging DTC customer profiles.
• FBAPrepCo: Specialist FBA prep and DTC fulfillment provider for Amazon sellers and DTC brands. Direct comparable to WCP on the FBA-prep value proposition (FNSKU labeling, bundling, polybagging, inspection) for SMB Amazon sellers.

Regional players

• Huboo: UK-based e-commerce 3PL providing DTC fulfillment, FBA prep, returns, and multi-channel integration for European brands. Comparable to WCP's e-commerce 3PL model and a counterpart to WCP's EU partner Internel, but operating primarily in the UK/European market rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Prep & 3PL