What Fleetoo does

Fleetoo is a Saudi Arabia-based SaaS fleet management platform that provides GPS/GNSS vehicle tracking, AI-powered analytics, and regulatory compliance solutions to fleet operators across the Kingdom. The platform combines a suite of six core software modules (fleet tracking, inspections, fuel management, maintenance scheduling, analytics, and communication) with three vertical-specific solutions targeting car rental companies, 3PL/delivery operators, and multi-branch organizations. Its technical architecture integrates IoT sensors and CAN bus hardware (reading 100+ vehicle variables including RPM, fuel consumption, fault codes, and engine hours) with AI capabilities including autonomous route re-optimization through its AI Command Center, predictive maintenance, and driver behavior scoring. The company holds an official license from Saudi Arabia's Wasl platform and maintains direct API integrations with four government systems (Wasl, Tamm, ZATCA, Logisti), enabling automated regulatory compliance and operation card issuance within 48 hours.

Fleetoo monetizes through a combination of subscription-based SaaS access (monthly billing, quote-based pricing), one-time GPS/IoT hardware sales (SAR 300-600+ per device across 10+ models), professional services for device installation and government system integration, and managed services for operation card issuance. The company operates a direct enterprise sales motion anchored on a "Book a Free Demo" conversion path, supported by inside sales via phone, WhatsApp, and email, with no disclosed channel partner or reseller network. Its customer base spans 8,600+ vehicles across 10+ industries with named enterprise clients including SMSA Express, Logi, Enterprise Al-Jumaih for Car Rental, Al-Jazea Paints, and Arabian Integrated Services Company. Headquartered in Riyadh under the legal entity Al-Estilaq Technical IT Company (Commercial Registration No. 1009095286), Fleetoo is led by founder and CEO Ahmed Adlan, a former CTO of ACTS with prior experience building AI systems at scale.

The company competes on regulatory localization (native Arabic interface, government API integration, and operation card services) that international fleet management vendors struggle to replicate, rather than on raw feature parity with global platforms. Its primary moat is the regulatory data pipeline connecting fleet operators directly to Saudi transport authorities, combined with the switching costs of device installation, staff training, and 30-day operational data history accumulation.

Name

Fleetoo

Legal name

شركة الإسطول التقني لتقنية المعلومات (Al-Estelal Al-Tiqni for Information Technology)

Website

https://fleetoo.sa

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Fleetoo is a Riyadh-based SaaS fleet management platform offering AI-powered GPS tracking, driver behavior analytics, fuel and maintenance management, and direct integration with Saudi government systems (Wasl, Tamm, ZATCA, Logisti) for fleet operators across logistics, car rental, 3PL, and multi-branch enterprises.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Support Activities for Transportation (488)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)

Keywords

• Fleet management software
• Vehicle tracking systems
• GPS fleet tracking
• Fleet compliance management
• AI fleet analytics

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Platform Subscription: Monthly/annual subscription for fleet management software access, including real-time tracking, analytics, driver management, and compliance tools. Billing cycles are monthly as stated in terms. No per-seat pricing details disclosed publicly.
2. GPS Tracking Hardware Devices: Sale of GPS tracking hardware devices including VL103M, S21L, R56L, R12L, VL512, P10, Teltonika FMC920, Teltonika FMC150, and magnetic GPS trackers. Devices are sold as one-time purchases with prices ranging from approximately SAR 300 to SAR 600+ depending on features. Includes 2-year warranty.
3. Professional Services (Installation & Training): Installation of tracking devices, weight sensors, Wasl platform integration, and free training for fleet managers included with the service. Premium support and custom integrations may represent additional service revenue.
4. Operations Card Issuance Service: Fleetoo assists fleet operators in obtaining mandatory 'Operation Card' (كرت التشغيل) from the Transport Authority within 48 hours, serving 5,000+ vehicles. This regulatory compliance service supports customer acquisition and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fleetoo (Al-Estelal Al-Tiqni for Information Technology) sells a unified SaaS fleet management platform that combines real-time GPS/GNSS vehicle tracking, AI-powered analytics (route optimization, predictive maintenance, driver behavior scoring), and direct API integrations with Saudi government compliance systems (Wasl, Tamm, ZATCA, Logisti). The platform is sold alongside a portfolio of GPS tracking hardware devices and value-added regulatory services for issuing vehicle Operation Cards (كرت التشغيل).

Product overview

Fleetoo is a Saudi-born SaaS fleet management and vehicle tracking platform designed for the Saudi and Gulf regulatory environment. The core offering is a unified platform combining real-time GPS tracking, AI-powered analytics, driver behavior monitoring, fuel management, maintenance scheduling, and compliance reporting — accessible from a single dashboard scalable to 5,000+ vehicles. The platform is built around 6 core software modules: Fleet Tracking (نظام تتبع المركبات), Inspections (عمليات الفحص), Fuel Management (نظام إدارة الوقود), Maintenance Program (برنامج إدارة الصيانة), Fleet Analytics (تقارير الأسطول), and Communication (الاتصالات). Three solution verticals target specific sectors: Car Rental Management (إدارة التأجير), 3PL Delivery (لوجستيات الطرف الثالث), and Multi-Branch Organization Management (إدارة التنظيم). Fleetoo also provides a portfolio of 10+ GPS/IoT tracking hardware devices spanning hardwired, OBD-II, wireless/magnetic, and solar-powered form factors from brands including Teltonika, Seeworld, and Tkstar. Integration with Saudi government platforms — Wasl (transport authority), Tamm (traffic/vehicle records), TGA (transport regulation), ZATCA (tax), and the TGA rental platform — is built natively into the platform to automate regulatory compliance. The company also offers ancillary services for issuing vehicle operation cards (كرت التشغيل) and onboarding fleets onto the Wasl platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Management Platform (إدارة الأسطول) A unified SaaS fleet management platform combining vehicle tracking, fuel management, maintenance scheduling, driver monitoring, compliance reporting, and AI analytics in a single dashboard. Scales to 5,000+ vehicles and is designed for the Saudi and Gulf regulatory environment with built-in Wasl, Tamm, ZATCA, and Logisti integrations.
• Car Rental Management Solution (إدارة التأجير) End-to-end car rental management solution covering digital contracts via TGA's rental platform, driver authorization through Tamm/nafath, GPS tracking for theft protection, automated invoicing, insurance renewal reminders, and maintenance scheduling—all managed from a single dashboard.
• 3PL Delivery Solution (لوجستيات الطرف الثالث) Fleet control solution for third-party logistics and food/grocery delivery operators providing real-time fleet visibility, automated driver management, and integrated compliance monitoring for time-sensitive delivery operations.
• Multi-Branch Organization Management Solution (إدارة التنظيم) Centralized organizational management for multi-branch fleet operators providing unified user control, asset management, location oversight, and standardized policies across branches from a single administrative panel.
• Operation Card Issuance Service (إصدار كرت التشغيل) Service facilitating the issuance and renewal of vehicle operation cards (كرت التشغيل) from the Saudi Transport Authority within 48 hours, including technical integration with the Wasl platform and GPS tracker installation to meet regulatory requirements. Has facilitated issuance of 5,000+ operation cards.
• Wasl Platform Registration Service (التسجيل في منصة وصل) Technical onboarding service for registering fleet vehicles on the Saudi Wasl platform, including GPS device installation, full Wasl API integration, and compliance verification delivered within 6 to 24 hours.
• VL103M GPS Vehicle Tracker Hardwired GPS tracker with dual GPS and GNSS positioning, rain- and dust-resistant IP-rated housing for Saudi climate, and external alarm for vehicle location in crowded areas. Designed for fleet vehicles requiring permanent installation.
• S21L GPS Tracker Compact, rechargeable-battery GPS tracker designed for light vehicles. Detects vibration and movement, suitable for small fleets without professional installation. Battery lasts up to 45 days per charge.
• R56L 4G Vehicle Tracker OBD-II plug-and-play GPS tracker requiring no technician installation. Stores trip logs for up to 6 months. Supports GPS satellite tracking with 4G connectivity and IP65 dust resistance.
• R12-L 4G Tracking Device Self-powered (no charging required) 4G tracker with 10 security alert types, remote fuel cut-off control, and extended operating temperature range up to +70°C. Designed for desert fleet operations in extreme Saudi heat.
• K30 / VL512 Vehicle Tracker OBD-II fleet tracker designed for car rental companies with 4 driver behavior measurements, easy installation, and continuous real-time tracking. Monitors harsh braking, speeding, sudden lane changes, and provides geofencing alerts.
• P10 Tracking Device Wireless, portable asset and vehicle tracker designed for personal cars, container tracking, and inventory monitoring. Fully concealable inside any vehicle; suitable for asset protection and fleet monitoring without fixed installation.
• W18L-E Magnetic Asset Tracker Magnetic-mount GPS tracker for trailers, containers, and heavy equipment. IP67-rated for dust and water resistance. Supports temperature and humidity sensors for cold chain logistics. Battery lasts up to 3 months. Four operating modes including real-time, smart, power-saving, and alarm tracking.
• TK905 GPS Tracker Budget GPS tracker for small fleets under 10 vehicles. Combines GPS satellite tracking (5–10m accuracy) with LBS tower-based tracking for indoor/urban coverage. Magnetic base for quick concealed installation. Vibration alerts and geofencing included.
• Teltonika FMC920 GPS Tracker Professional GPS tracker with accelerometer-based driving behavior analysis for driver training and productivity assessment. 4G LTE with 2G fallback, Bluetooth 4.0 for driver ID cards and external sensor integration, and backup battery lasting up to 2 hours. Designed for light fleets, motorcycles, and 3PL operators.
• Teltonika FMC150 CAN Bus Tracker Advanced CAN bus fleet tracker reading over 100 vehicle variables directly from the ECU: RPM, fuel consumption, odometer, pedal position, fault codes (DTC), engine hours, battery voltage, coolant temperature. Supports 4G Cat M1, Bluetooth sensors, and external weight/temperature sensors. Designed for large fleets, heavy trucks, and electric vehicles.
• Teltonika FMB120 Tracker Economical 2G GPS tracker for small and medium fleets. Uses GNSS for satellite positioning with 2G GPRS/SMS connectivity. Supports Bluetooth 4.0 for external sensors, OBD-II adapters, and external CAN bus for extended vehicle data. Designed for startups and budget-conscious small fleet operators.

Quantifiable outcome

• 30% reduction in operational costs
• +6 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Wasl Platform (منصة وصل)coreTechnology or IntegrationFleetoo holds an official license from the Wasl platform, the Saudi Transport Authority's mandatory fleet compliance system. This integration allows Fleetoo to transmit vehicle tracking data (location, speed, weight sensor data) directly to the Transport Authority in real time, enabling fleet operators to obtain and renew operation cards (كرت التشغيل) through Fleetoo's platform.
• Tamm (بوابة تم)coreTechnology or IntegrationDirect integration with the Tamm government services portal for vehicle and driver data management, including traffic violations tracking, driving licenses, and vehicle registration status.
• ZATCA (الزاتكا)coreTechnology or IntegrationIntegration with ZATCA (Zakat, Tax and Customs Authority) for tax compliance, invoicing, and regulatory reporting requirements for Saudi fleet operations.
• Logisti (لوجستي)coreTechnology or IntegrationIntegration with the Logisti platform for logistics sector compliance and coordination, enabling seamless data exchange for freight and transport operations.
• TGA / Transport General Authority (هيئة النقل)coreTechnology or IntegrationFleetoo is an authorized partner enabling direct compliance with the Transport General Authority (TGA) requirements, including mandatory tracking devices, weight sensors, and operation card issuance for commercial fleet vehicles.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Samsara: US-listed IoT and fleet management platform with strong AI/dashcam and driver behavior analytics. Comparable in product scope (GPS + AI + maintenance) to Fleetoo's platform, though Samsara operates primarily in North America/Europe and would be a direct competitor if it enters Saudi Arabia.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform with broad European presence and growing MENA footprint. Compares to Fleetoo on telematics, driver behavior scoring, and maintenance scheduling, though Webfleet is in the process of localizing its offering for Gulf markets.
• Geotab: Global telematics and fleet management SaaS leader with a heavy data and analytics focus. Compares to Fleetoo as a comprehensive telematics platform serving enterprise fleets, though it has not historically been localized for Saudi regulatory platforms.
• Trimble Transportation: Enterprise transportation and logistics software suite, comparable to Fleetoo in targeting commercial fleet operators with telematics, routing, and compliance tools. Larger, multi-suite vendor that could enter the Saudi market via partnerships.
• Verizon Connect: Enterprise fleet telematics platform with global reach. Comparable to Fleetoo as a full-stack GPS + maintenance + driver behavior solution serving commercial fleets, with similar enterprise sales motion.
• Lytx: Video telematics and driver safety analytics specialist, comparable to Fleetoo's AI driver behavior scoring and safety score modules. Lytx would compete for the safety/AI-driven insurance and accident reduction use cases Fleetoo targets.

Others

• Teltonika Telematics: Hardware vendor whose FMC920 and FMC150 trackers Fleetoo resells/integrates. Direct supply-chain peer rather than competitor — Fleetoo's Teltonika-powered hardware SKUs create an ecosystem dependency.

Regional players

• Arvento: Turkey-based fleet telematics company with strong MENA distribution. Compares to Fleetoo as a regional telematics player serving commercial fleets with GPS tracking and driver behavior scoring, though Arvento's positioning is broader geographically than Fleetoo's.
• CellTronic: Saudi-based telematics and fleet management provider. Direct regional peer sharing Fleetoo's Saudi enterprise customer base, with comparable GPS + tracking offerings but generally less AI analytics focus.
• iTrack (Saudi Arabia): Saudi fleet tracking and vehicle management provider. Direct competitor to Fleetoo in the Saudi enterprise fleet tracking market with overlapping product set including GPS, CAN bus, and driver behavior.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Fleetoo-61575625993074

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleetoo