Rock Salt Marketing Cooperative

What Rock Salt Marketing Cooperative does

Rock Salt Marketing Cooperative is a US-based digital marketing agency founded in 2023 in Salt Lake City, Utah, that delivers search engine optimization (SEO), paid media (PPC), and SEO-friendly web design services. The firm expanded to a second office in Smyrna/Nashville, Tennessee in 2025, and serves a customer base spanning local small and medium-sized businesses, multi-location franchise systems, and Fortune 500 companies across verticals including automotive, home services, healthcare, property management, legal, nonprofit, and outdoor/travel. Named customers include Heal With Gail, Tubzz, TrueDoor Property Management, Preventive Pest Control (multiple franchise locations), Arts Council of Park City & Summit County, Freedom Munitions, Jay Perez Law, Superior BioDiagnostics, and Great Artist Program.

The agency's core technology stack rests on industry-standard platforms — Google Ads and Microsoft Ads for paid media, HubSpot (Solutions Partner) for CRM and automation, and Semrush (Certified Agency Partner) for SEO analytics — augmented by proprietary service methodologies. Differentiated service offerings include AI SEO / Answer Engine Optimization (AEO) for LLM-platform visibility, Spanish-Language SEO staffed by native Spanish speakers, and multi-location Franchise PPC management with experience handling 5-7 figure monthly budgets. The firm holds 2025 third-party recognitions from Clutch, DesignRush, and Upcity across Utah and Tennessee categories.

The business model is professional services with quote-based pricing; PPC management uses a small one-time setup fee plus a percentage of monthly ad spend, while SEO and web design are billed under separate arrangements. Distribution is sales-led through the company website contact forms and consultative selling, targeting both local businesses and enterprise franchise accounts. The company is privately held with no disclosed funding rounds, institutional investors, or revenue figures.

Name

Rock Salt Marketing Cooperative

Legal name

Rock Salt Marketing Cooperative, LLC

Website

https://rocksaltmarketing.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Rock Salt Marketing Cooperative is a Utah- and Tennessee-based digital marketing agency founded in 2023 that provides SEO, paid media (PPC), and web design services to local businesses, multi-location franchise systems, and Fortune 500 companies across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Agency fee structure with a small one-time setup fee and ongoing percentage of monthly ad spend for franchise PPC management. Services include SEO, paid media, and web design billed through various arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rock Salt Marketing Cooperative is a Tennessee- and Utah-based digital marketing agency that delivers three core service lines: search engine optimization (SEO), paid media (PPC) advertising, and SEO-friendly web design. The agency serves local businesses, multi-location franchises, and Fortune 500 enterprises with specialized sub-services including Local SEO, Spanish-Language SEO, AI SEO/AEO, Franchise SEO, and Franchise PPC. Engagement is project- or retainer-based, billed as professional services with a small one-time setup fee and an ongoing percentage of monthly ad spend for franchise PPC clients.

Product overview

Rock Salt Marketing Cooperative is a Tennessee- and Utah-based digital marketing agency offering a unified suite of services centered on search engine optimization (SEO), paid media (PPC) advertising, and SEO-friendly web design. The core offering consists of three main service lines—SEO, Paid Media, and Web Design—with specialized sub-services including Local SEO, Spanish-Language SEO, AI SEO (Answer Engine Optimization), Franchise SEO, and Franchise PPC. The company serves diverse industries including automotive, outdoor/travel, creative agencies, property management, home services, restaurants, medical professionals, and franchises, ranging from small businesses to Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO)

Quantifiable outcome

• 139% growth in total keyword rankings for healthcare client
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• GooglecoreTechnology or IntegrationGoogle Ads and Microsoft Ads platform partnership for franchise PPC management. The agency manages campaigns on Google Ads and Microsoft Ads platforms for franchise clients, including experience with large monthly budgets.
• MicrosoftcoreTechnology or IntegrationMicrosoft Ads platform partnership for paid search advertising services. The agency manages Microsoft Ads campaigns alongside Google Ads for franchise clients.
• HubSpotstrategicTechnology or IntegrationHubSpot Solutions Partner status, indicating certified expertise in HubSpot's marketing platform for CRM, email marketing, and automation services.
• SemrushstrategicTechnology or IntegrationSemrush Certified Agency Partner with access to Semrush's keyword research tools, SEO analytics, and competitive analysis features used for client campaigns.
• ClutchcoreGTM or Marketing PartnerClutch profile showcasing reviews and industry recognition for digital marketing services across Utah and Tennessee.
• DesignRushcoreGTM or Marketing PartnerDesignRush platform recognition as one of Best SEO Agencies in the USA, providing industry visibility and credibility.
• UpcitystrategicGTM or Marketing PartnerUpcity platform recognition for top local SEO agency and top web design agency status.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social media, and web design with comparable SMB-to-enterprise clientele. Direct competitor for the same franchise and multi-location RFPs that Rock Salt targets.
• SmartSites: Digital marketing agency offering SEO, PPC, and web design with a comparable SMB-to-mid-market customer profile and similar awards-driven marketing approach (Clutch/DesignRush recognition).
• Coalition Technologies: SEO- and design-focused digital marketing agency with comparable service mix (SEO, PPC, web design) and similar emphasis on measurable client rankings and traffic outcomes.
• KlientBoost: PPC and conversion-rate-optimization focused agency with a comparable performance-driven positioning, marketing-led funnel, and similar mid-market client focus.
• HigherVisibility: Memphis-based SEO and digital marketing agency with strong franchise and multi-location practice, similar industry recognition (Clutch awards), and comparable service stack around SEO, PPC, and web design.
• Disruptive Advertising: Utah-based digital marketing agency specializing in PPC, SEO, and website optimization for SMB and enterprise clients. Highly comparable due to overlapping service mix (paid media + SEO + web design), shared Salt Lake City talent market, and similar SMB-to-mid-market positioning.
• Victorious SEO: Specialized SEO agency focused on organic search rankings and content strategy for SMB and mid-market clients. Comparable in its SEO-first positioning and outcome-driven case-study marketing.
• Directive: B2B-focused digital marketing agency specializing in SEO, PPC, and content strategy. Comparable as a mid-sized performance marketing agency competing for the same enterprise and franchise RFPs.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, PPC, web design, and content at scale. Operates broadly across the same services Rock Salt provides but at materially larger scale, serving as the dominant incumbent competitor.
• Thrive Agency: Full-service digital marketing agency covering SEO, PPC, web design, and social media with national reach. Competes with Rock Salt for the same SMB and mid-market digital marketing budgets but from a much larger agency footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rocksaltmrktng
• Facebookfacebook.com/rocksaltmarketing
• LinkedInlinkedin.com/company/rock-salt-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Salt Marketing Cooperative