What Ace Upholstery does

Ace Upholstery is a privately held, custom home-décor services business headquartered in Halifax, Nova Scotia. The company provides custom upholstery for residential, commercial, and recreational furniture (sofas, armchairs, dining chairs, boat seats, auto seats, RV seating), custom draperies and blinds fabricated and installed to window dimensions, and wallpaper and interior decorating services. Its customer base is primarily residential homeowners in Halifax, Dartmouth, Bedford, Wolfville, Chester, and surrounding Nova Scotia, with secondary segments in commercial businesses (restaurants, offices, hotels) and recreational/marine customers requiring weather-resistant materials.

The company has no proprietary technology platform; its value is delivered through in-person consultations and on-site professional installation performed by an 11-50 person craft team, supported by a network of fabric and window-treatment suppliers including Kravet, JF Fabrics, Maxwell Fabrics, Alta Window Fashions, and Graber. A complementary product line is the resale of Ocean-Tamer marine bean bags (manufactured in Florida since 1978) through an owned e-commerce storefront, with unit prices ranging from $172 for an ottoman to $315 for a luxury lounger. The lead is Taura Lee, listed as President & CEO.

Revenue is generated through quote-based professional services for the custom upholstery, drapery, blind, and decorating work, with no pricing publicly disclosed for those engagements, alongside transactional e-commerce revenue from the Ocean-Tamer product line. The go-to-market is consultative and sales-led, combining direct field delivery in the Halifax metropolitan area, content marketing via blog and social (Facebook, Instagram), and an email newsletter list.

Name

Ace Upholstery

Legal name

Ace Upholstery

Website

https://aceupholstery.net

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Ace Upholstery is a Halifax, Nova Scotia-based custom home-décor services firm offering upholstery, custom draperies, blinds, wallpaper, and interior decorating for residential, commercial, and marine/recreational clients, plus Ocean-Tamer marine beanbag resale online.

Ownership category

akta.pro rank

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Upholstery Services: Custom upholstery services for residential, commercial, and recreational furniture including sofas, armchairs, ottomans, dining chairs, boat seats, auto seats, and RV furniture. Services include restoration, reupholstering, and reviving furniture pieces.
2. Custom Window Coverings: Custom draperies and blinds tailored to exact window dimensions. Services include consultation, custom fabrication, and professional installation.
3. Wallpaper & Decorating Services: Interior decorating services including wallpaper selection and installation, color consultation, and room transformation.
4. Marine Beanbag Sales (Ocean-Tamer Brand): Sale of Ocean-Tamer marine bean bag products including Wedge, Teardrop, Round, Armchair, Ottoman, Luxury Lounger, and Dog Bed models. Products are priced at unit level with size and color options affecting final price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ace Upholstery provides custom upholstery, draperies, blinds, wallpaper installation, and interior decorating services for residential, commercial, and recreational furniture across Nova Scotia. The company also resells Ocean-Tamer marine beanbag seating products via its own e-commerce store. Services are delivered through in-home consultations, custom fabrication, and professional installation.

Product overview

Ace Upholstery is a traditional home décor and furniture service company offering custom upholstery, window coverings, and interior decorating services. The core offering consists of upholstery services (residential, commercial, and recreational), custom draperies, custom blinds, and wallpaper & decorating services. Additionally, the company resells Ocean-Tamer marine bean bags as a complementary product line. With over three decades of experience, the company serves Halifax, Dartmouth, Bedford, Wolfville, Chester, and surrounding areas in Nova Scotia.

Differentiator

Problem solved

Functional benefit

Products and services

• Upholstery Services Professional upholstery services for residential, commercial, and recreational furniture including sofas, armchairs, ottomans, dining chairs, boat seats, auto seats, and RV furniture. The service revives old furniture or upholsters new pieces with custom fabric selection from a wide variety of trusted suppliers.
• Custom Draperies Custom-made draperies tailored to fit specific window dimensions, offering light control, privacy, and aesthetic enhancement. Available in a variety of fabrics, patterns, and styles including traditional and modern designs.
• Custom Blinds Custom window blinds in various styles from classic shutters to modern roller shades, with options for different finishes and materials to control light, view, and privacy.
• Wallpaper & Decorating Services Interior decorating services including custom wallpaper selection and installation, with on-site decorators assisting with residential and commercial projects.
• Ocean-Tamer Marine Beanbags Marine-grade bean bags designed for boating and outdoor use, sold in multiple styles including Wedge, Teardrop, Round, Armchair, Ottoman, Luxury Lounger, and Dog Bed. Made from UV-resistant 26oz marine-grade vinyl with double-lock stitched seams.

Quantifiable outcome

• Professional upholstery can extend furniture life significantly, reducing need for frequent replacements and providing long-term cost savings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• Kravet Inc.minorOthersFabric supplier for drapery and upholstery materials. Kravet is a high-end fabric manufacturer providing premium quality materials for Ace Upholstery's custom window coverings and furniture restoration projects.
• JF FabricsminorOthersFabric supplier providing materials for Ace Upholstery's custom drapery and upholstery services.
• Maxwell FabricsminorOthersFabric supplier providing materials for Ace Upholstery's custom window coverings and upholstery projects.
• BarrowminorOthersFabric and textile supplier for Ace Upholstery's products and services.
• Ennis FabricsminorOthersFabric supplier providing materials for custom drapery and upholstery work.
• Charlotte FabricsminorOthersFabric supplier for Ace Upholstery's custom projects.
• FabricutminorOthersFabric supplier providing materials for Ace Upholstery's custom window coverings and upholstery.
• Alendel Interior InspirationsminorOthersInterior design materials supplier for Ace Upholstery's decorating services.
• Avant GardeminorOthersFabric supplier for Ace Upholstery's custom projects.
• Alta Window FashionsminorOthersWindow coverings supplier providing blinds and window treatment materials for Ace Upholstery's custom installations.
• GraberminorOthersWindow treatments supplier providing materials for Ace Upholstery's custom blind and window covering projects.
• Elite WFminorOthersWindow fashions supplier for Ace Upholstery's custom window covering products.
• Ocean-TamerminorOthersMarine bean bag manufacturer whose products are sold through Ace Upholstery. Ocean-Tamer has been producing marine bean bags since 1978, with products handmade in Florida using marine-grade vinyl materials.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Smith & Noble: Direct-to-consumer custom window coverings retailer specializing in made-to-measure blinds, shades, shutters, and drapery. Competes in the same custom window treatment category as Ace Upholstery.
• Budget Blinds: Franchise specializing in custom blinds, shades, shutters, and draperies with in-home consultation and installation. Overlaps directly with Ace Upholstery's custom blinds and draperies service line.
• The Shade Store: Custom window treatments retailer offering made-to-measure shades, drapery, and blinds with national delivery. Comparable to Ace Upholstery's custom window coverings offerings at a national scale.
• Calico Corners: Retailer focused on custom upholstery, slipcovers, drapery, and a wide fabric assortment. Highly comparable service bundle to Ace Upholstery's upholstery-and-fabric offering.
• Decorating Den Interiors: North American interior decorating franchise offering custom window treatments, furniture, and accessories through in-home consultations. Highly comparable to Ace Upholstery's consultative, one-stop-shop decorating model.

Broad incumbents

• West Elm: Williams-Sonoma home furnishings brand with custom upholstery programs and interior design services. Adjacent competitor for design-conscious residential customers.
• Pottery Barn: National home furnishings and decor retailer offering furniture, window treatments, and decorating inspiration. Overlaps broadly with Ace Upholstery's residential customer base.
• Ethan Allen: Large vertically integrated furniture manufacturer and retailer offering custom upholstery and interior design services. Operates in the same broad space as Ace Upholstery but at much greater scale.
• Restoration Hardware (RH): High-end home furnishings retailer with design services and custom upholstery programs. Competes for the same affluent residential customers seeking custom interior solutions.

Others

• Sailrite: Marine and DIY sewing supplier selling marine-grade fabric, foam, hardware, and patterns for boat cushions and upholstery. Adjacent ecosystem player supplying materials to the same marine upholstery segment Ace Upholstery serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aceupholsteryltd
• LinkedInlinkedin.com/company/aceupholstery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Upholstery