Let's Do This
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Let's Do This firmographics
Firmographics- Name
- Let's Do This
- Legal name
- SBAR Endurance Inc. and SBAR Endurance Ltd.
- Website
- https://letsdothis.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Let's Do This industry classification
Industry- Product category
- Event Registration Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- All-in-One Event Registration & Event Management Suites (THAHAFAA), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
Keywords
Where Let's Do This is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Let's Do This business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission from Event Organizers: Let's Do This provides its registration service free of charge to participants. The company receives a commission from event organizers each time a participant is registered for an event and/or when orders for additional products are submitted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for Experience Agent |
| Subscription | Monthly | Pro tier for teams at scale |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Let's Do This product offering
Product offeringCore offering
Let's Do This provides an AI-powered event registration platform for endurance and mass-participation sports, listing over 30,000 running, triathlon, cycling, obstacle, and swimming events globally. Event organizers adopt the platform to manage registrations, run marketing campaigns, and support participants; participants use the consumer site to discover and register for events free of charge. The platform is anchored by Nova, an AI Growth Agent that produces reports, segments audiences, drafts email campaigns, and recommends pricing, and by Experience Agent, an AI customer service agent that resolves 84-85% of participant queries autonomously.
Product overview
Let's Do This is an AI-powered event registration platform with two core AI products: Nova (AI Growth Agent) and Experience Agent (AI Customer Service). Nova analyzes event data, generates reports, provides recommendations, and automates marketing tasks including email campaign creation and landing page generation. Experience Agent provides 24/7 autonomous participant support. The platform also includes marketing tools (Social Teams, Social Referrals, Targeted Discounts, CRM Segmentation, Fast Checkout) and collaboration features (Skills, Shared Conversations, Dashboard Sharing, Instructions) that integrate with Meta Ads and Slack. The company serves endurance event organizers and participants globally.
Differentiator
Problem solved
Functional benefit
Brands
- Nova: AI Growth Agent - an AI-powered analytics and marketing assistant for event organizers that provides insights, reports, and recommendations for event growth.
- Experience Agent
Products and services
- Let's Do This Platform AI-powered event registration platform connecting endurance event participants with races across running, triathlons, cycling, obstacle courses, swimming, and more. Lists over 30,000 mass-participation sports events globally and provides registration, marketing, and support tools for event organizers.
- Nova AI Growth Agent AI Growth Agent that analyzes event data, generates visual reports, uncovers growth opportunities, drafts email campaigns, creates landing pages, runs A/B experiments, recommends pricing and marketing strategies, and integrates with Meta Ads and Slack for organizers of endurance events.
- Experience Agent AI customer service agent purpose-built for endurance events that delivers instant 24/7 multilingual participant support across web and email, resolves 84-85% of conversations autonomously, achieves a 4.77 CSAT score, and escalates sensitive cases to human teams. Works with any registration platform.
Quantifiable outcome
- 84% of customer conversations resolved without human support
- +6 more outcomes
Companies that use Let's Do This
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles3 records
Let's Do This technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature11 records
Let's Do This partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, minor and flagship.
- Ventures EndurancecoreStrategic partnership announced May 2026. Let's Do This and Ventures Endurance announced agreement to expand platform capabilities for endurance events.
- GivenGaincorePartnership to connect registration and fundraising across global endurance events, enabling participants to fundraise for charity as part of event registration.
- Chicago Event ManagementminorStrategic partnership with Chicago Event Management announced March 2026 for event registration services.
- Motiv SportscorePartnership announced January 2026 with Motiv Sports for registration platform services.
- LifeTimecoreLifeTime's Leadville event lotteries amplified with Let's Do This technology, enabling lottery-based entry systems.
- Vacation RacescorePartnership announced October 2025 expanding Let's Do This portfolio with Vacation Races destination running events.
- Mascot SportsminorPartnership with Mascot Sports and The Color Run announced September 2025.
- The Color RunminorPartnership with Mascot Sports and The Color Run announced September 2025.
- London Marathon EventsflagshipMajor UK event organizer using Let's Do This platform for registration services, with Experience Agent deployed for participant support.
- Atlanta Track ClubflagshipMajor US running club using Let's Do This platform with cross-domain tracking enabled for Northside Peachtree Road Race.
- GreatRunflagshipMajor UK running event organizer with multiple events on the platform.
- RunThroughcoreUK-based running event series with multiple events listed on platform.
- RagnarcoreAdventure relay race company with events on the Let's Do This platform.
- Honolulu MarathoncoreMajor US marathon using Nova for data analysis and insights.
- Run OttawacoreCanadian running event organizer using Campaign Builder for bilingual email campaigns.
- BoulderthoncoreMountain marathon event using Nova for pricing optimization and event data analysis.
- Threshold SportscoreUK endurance event company with Experience Agent deployed for participant support.
- J&A RacingcoreRunning event management company using Nova for shared conversations and team collaboration.
- Run 4 WalescoreWelsh running event organizer with Experience Agent deployed for 24/7 participant support.
- Diplo's Run ClubminorMusic artist-run running event series on the platform.
- Running USA LEAD CollectiveminorLet's Do This is presenting sponsor of Running USA LEAD Collective industry initiative.
- Meta AdscoreNova integration with Meta Ads Manager enables analyzing marketing campaigns directly alongside event data for optimization.
- SlackcoreNova can be accessed via Slack for quick questions through shared channel with Technical Account Managers.
Scale indicators11 records
Let's Do This competitors and assessment
Company assessmentDirect peers
- RunSignup: RunSignup is the largest US endurance event registration platform serving marathons, races, and triathlors with integrated timing, results, and donation tools. It is the most direct competitor to Let's Do This in the endurance/mass-participation sports registration category.
- Race Roster: Race Roster is a Toronto-based endurance event registration platform serving running, cycling, and triathlon organizers globally with CRM, marketing, and payment tools. It competes head-to-head with Let's Do This for the same B2B endurance-organizer customer.
- Athlinks: Athlinks provides endurance event registration, results database, and runner profile tools for race organizers. It is comparable as an endurance-focused registration and participant-data platform with overlap in organizer tooling.
- Active.com: Active.com is a long-standing endurance and recreational activity registration platform owned by Active Network. It overlaps with Let's Do This in running, triathlon, and cycling event registration, particularly in the North American market.
- Race Day Events: Race Day Events provides registration, timing, and event-day technology for endurance races in North America. It is comparable as an integrated registration-and-timing competitor targeting the same organizer customers as Let's Do This.
Emerging players
- Regfox: Regfox (now part of Personify) provides customizable online registration for events, races, and conferences. It is comparable as a registration-platform peer serving endurance and specialty event organizers with similar B2B self-serve onboarding.
- Bizzabo: Bizzabo is an event experience platform with registration, engagement, and AI-powered content tools for B2B events. It is comparable as an emerging all-in-one event management suite with AI-led positioning overlapping Let's Do This's Nova roadmap.
- Ticket Tailor: Ticket Tailor is a self-serve event ticketing platform serving small and mid-sized event organizers. It is comparable as a low-cost registration alternative that endurance organizers may select instead of Let's Do This's premium AI-led platform.
Broad incumbents
- Cvent: Cvent is a leading enterprise event management suite covering registration, housing, and attendee engagement for large-scale events. It is comparable as a broad incumbent offering all-in-one event management suites overlapping with Let's Do This's registration core.
- Eventbrite: Eventbrite is the largest general-purpose event ticketing and registration platform globally. It serves a broader event category but competes with Let's Do This at the SMB end of endurance event registration and has begun adding AI-powered organizer features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Let's Do This social profiles
Digital presenceLet's Do This financial estimates
Financial estimateRevenue estimate
Valuation estimate
Let's Do This leadership team
Management profileNumber of profiles
Profiles5 records
Let's Do This funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Let's Do This M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Let's Do This
What does Let's Do This do?
Let's Do This provides an AI-powered event registration platform for endurance and mass-participation sports, listing over 30,000 running, triathlon, cycling, obstacle, and swimming events globally. Event organizers adopt the platform to manage registrations, run marketing campaigns, and support participants; participants use the consumer site to discover and register for events free of charge. The platform is anchored by Nova, an AI Growth Agent that produces reports, segments audiences, drafts email campaigns, and recommends pricing, and by Experience Agent, an AI customer service agent that resolves 84-85% of participant queries autonomously.
Is Let's Do This a public or private company?
Let's Do This is a private company. It is classified as venture growth investor backed and is currently operating.
When was Let's Do This founded?
Let's Do This was founded in 2016. It employs 51 to 100 people.
Where is Let's Do This based?
Let's Do This is headquartered in San Francisco, United States, in the North America region.
How does Let's Do This make money?
One revenue line is on record: commission from Event Organizers.
Who are Let's Do This's main competitors?
Direct peers on record are RunSignup, Race Roster, Athlinks, Active.com and Race Day Events. Emerging players are Regfox, Bizzabo and Ticket Tailor. Broad incumbents are Cvent and Eventbrite.
Does Let's Do This have an API?
No public API is recorded for Let's Do This.
What industry is Let's Do This in?
Let's Do This's product category is Event Registration Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAFAA, All-in-One Event Registration & Event Management Suites. Its NAICS code is 711320 and its SIC code is 7990.