Williams Landscape & Design

What Williams Landscape & Design does

Williams Landscape & Design, Inc. is a privately held, founder-owned landscape design-build firm founded in 2001 by Aaron Williams and headquartered at 1554 Penniman Road in Williamsburg, Virginia. The company provides integrated landscape design, hardscape construction, irrigation, lighting, and ongoing maintenance services to residential homeowners, commercial properties, HOAs, and notable regional landmarks (including Colonial Williamsburg, Merchant's Square, New Town Williamsburg, and Williamsburg Pottery) across the Virginia Peninsula and greater Hampton Roads region.

The firm operates a unified design-build process covering consultation, 3D CAD-based design visualization, permitting, subcontractor management, installation, and post-installation maintenance. Core technical components include professional 3D landscape rendering, certified installations using premium hardscape materials (Belgard, Nicolock, EP Henry, Techo-Bloc, Marmiro Stones, Urban Bonfire), smart irrigation systems with Wi-Fi and weather-based scheduling, and certified Coastal Source outdoor lighting and audio systems engineered for Coastal Virginia's salt-air conditions. The company also serves as an official dealer for Soake prefabricated plunge pools. Credentials include Landscape Industry Certified, ICPI Certified, Virginia Society of Landscape Designers Certified, and Certified Horticulturist designations.

The business model combines one-time, project-based design-build revenue (pools, patios, outdoor kitchens, retaining walls, driveways, walkways, water features, pergolas, lighting) with recurring revenue from 12-month maintenance contracts billed in equal monthly payments, tiered irrigation service packages priced $480–$840 annually, and seasonal snow removal contracts. Go-to-market is sales-led through in-person consultations, a physical showroom, website lead capture, and a referral network anchored by trade partners (pool builders, nurseries, material suppliers). Pricing is quote-based for projects with progress-payment options, and subscription-style for maintenance and irrigation packages. The company employs 11–50 people, has served the region for over two decades, and has won the Coastal Virginia Best of Reader's Choice Award for Best Landscaper every year since 2017.

Name

Williams Landscape & Design

Legal name

Williams Landscape & Design

Website

https://williamslandscapedesign.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Williams Landscape & Design is a privately held, founder-owned landscape design-build firm founded in 2001 in Williamsburg, Virginia, serving residential homeowners, commercial properties, HOAs, and regional landmarks across the Virginia Peninsula and greater Hampton Roads with integrated design, hardscape, irrigation, lighting, and maintenance services.

Ownership category

akta.pro rank

Product category

Landscape Design, Hardscape, and Maintenance Services

NAICS

Landscape Architectural Services (541320)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE), Commercial Landscape Design & Installation (HSAIABAJ), Residential Landscape Design (HSAIABAA)

Keywords

• Landscape design services
• Hardscape installation
• Outdoor living construction
• Landscape maintenance services
• Irrigation system services

Headquarters

HQ city

Williamsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Design & Build Projects: One-time project-based revenue from landscape and hardscape design-build services including pools, patios, outdoor kitchens, retaining walls, walkways, driveways, water features, and pergolas. Projects are custom-designed and built for each client with progress payment options available.
2. Landscape Maintenance Contracts: Recurring revenue from landscape maintenance services broken into 12 equal monthly payments. Services include lawn mowing, weed control, turf treatments, pruning, mulching, aeration, overseeding, leaf removal, and seasonal cleanups. Weekly or bi-weekly service schedules available.
3. Irrigation Service Packages: Tiered irrigation service packages (Gold, Silver, Bronze) providing start-up, shutdown, backflow testing, and seasonal maintenance. One-time service pricing with optional ongoing maintenance.
4. Snow Removal Services: Commercial and residential snow and ice management services including parking lot plowing, sidewalk clearing, de-icing, and storm monitoring. Available as seasonal contracts or per-storm services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Williams Landscape & Design is a design-build landscaping contractor that plans, designs, and installs residential outdoor living projects (pools, plunge pools, patios, outdoor kitchens, pergolas, retaining walls, driveways, walkways, water features, outdoor fireplaces, and outdoor lighting/audio) and provides ongoing landscape maintenance, irrigation services, and snow removal for both residential and commercial clients across the Virginia Peninsula. The company uses professional CAD-based 3D design renderings, premium hardscape materials from suppliers such as Belgard, Nicolock, EP Henry, and Techo-Bloc, and holds certifications from NALP, ICPI, VNLA, and the Virginia Society of Landscape Designers.

Product overview

Williams Landscape & Design is a full-service landscaping company offering a comprehensive portfolio of outdoor living products and services. The company operates as a design-build firm providing both residential and commercial landscape services across the Virginia Peninsula. Core offerings include pool surrounds and Soake® Plunge Pools (as an official dealer), outdoor kitchen design and installation, pergola construction, outdoor lighting and audio systems (as a Certified Coastal Source Dealer), retaining walls, patio construction, walkway and driveway installation, and landscape design with 3D rendering capabilities. The company also provides irrigation services with tiered maintenance packages, lawn maintenance, commercial maintenance, snow removal, and specialty services including mulch installation, outdoor fireplaces, and water features. Services are delivered through a unified design-build process that coordinates consultation, design, permits, and installation from concept to completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Surrounds & Landscaping Design and installation of pool surrounds integrating hardscaping and landscaping around new or existing pools, coordinated with partner pool contractors for residential clients in the Virginia Peninsula.
• Soake® Plunge Pools Prefabricated, high-end plunge pools combining pool and spa features that arrive on-site ready for installation, supplied as an official Soake Pools dealer and integrated into complete backyard designs.
• Outdoor Kitchen Design & Installation Custom outdoor kitchen design and installation including grilling stations, countertops, sinks, refrigerators, pizza ovens, smokers, and outdoor dining areas for residential clients.
• Pergola Design & Installation Custom pergola design and installation in wood, PVC, vinyl, aluminum, and composite materials, with optional built-in lighting, ceiling fans, sun shades, and rain covers.
• Outdoor Lighting & Audio Custom outdoor lighting and audio system design and installation using Coastal Source products, including landscape lighting, architectural lighting, and discreet outdoor audio systems built for Coastal Virginia's salt air, humidity, and seasonal storms.
• Outdoor Fireplace Installation Custom outdoor fireplace design and installation in wood-burning, gas, or electric options with various design elements, materials, and finishes for residential properties.
• Water Features Custom water feature design and installation including waterfalls, wall fountains, garden ponds, rills, water blades, and bubbling boulder fountains for residential properties.
• Retaining Walls Custom retaining wall design and installation including accent, sitting, block, tiered, and natural stone walls, with integrated erosion control and drainage solutions.
• Patio Construction Custom patio design and installation using concrete pavers, natural stone, clay brick, flagstone, and slab pavers, with optional integration of lighting, audio, kitchens, and water features.
• Walkway Installation Custom walkway design and installation in stone, flagstone, and paver materials, managed end-to-end from consultation through permits and installation.
• Driveway Construction Custom driveway construction in brick and pavers with diverse colors, styles, and patterns designed to complement residential home styles.
• Landscape Design & Installation Full-service landscape design and installation including planting, irrigation, and maintenance for residential and commercial properties across the Virginia Peninsula.
• 3D Landscape Design Professional 3D landscape design service using computer-aided design (CAD) software to create realistic blueprints and 3D renderings of proposed landscape projects for client visualization.
• Irrigation Services & Packages Comprehensive irrigation services including installation, maintenance, and repairs with tiered annual service packages (Gold, Silver, Bronze), plus commercial-grade 2-wire, traditional residential, drip, and smart Wi-Fi/app-controlled irrigation systems.
• Lawn Maintenance Professional residential and commercial lawn maintenance including mowing, edging, weed control, turf treatments, aeration, overseeding, pruning, mulching, and seasonal cleanups, available on weekly or bi-weekly schedules and billed in 12 equal monthly payments.
• Commercial Maintenance Comprehensive commercial landscape maintenance for office buildings, retail centers, HOAs, hotels, healthcare facilities, and schools, including lawn care, weeding, turf care, pruning, mulching, irrigation, and seasonal cleanups.
• Mulch Installation Professional mulch and pine straw installation with proper application techniques to support plant health and weed suppression for residential and commercial properties.
• Snow & Ice Removal Commercial and residential snow and ice management services including parking lot plowing, sidewalk clearing, de-icing, and 24/7 storm response, available as seasonal contracts or per-storm services.

Quantifiable outcome

• Well-designed hardscapes and landscapes can increase a home's value by up to 20%
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• Douglas AquaticscoreStrategic or Co-development PartnerPool specialist company with whom Williams Landscape & Design works side-by-side to create perfect pool designs and ensure harmonious integration of pools into outdoor spaces. They coordinate together on pool installation projects in the Williamsburg area.
• Premier PoolscoreStrategic or Co-development PartnerPool builder partnership serving the Virginia/Williamsburg market. Williams Landscape & Design works with Premier Pools to coordinate pool surround design and installation for comprehensive backyard transformations.
• Soake PoolsflagshipStrategic or Co-development PartnerOfficial dealer of Soake Pools - premium, space-saving prefabricated plunge pools. Williams Landscape & Design provides full-service landscape and hardscape design to seamlessly integrate Soake Pools into complete backyard oases. Offers fast installation (days vs months) with premium tile finishes.
• Coastal SourceflagshipTechnology or IntegrationCertified Coastal Source Dealer providing high-end outdoor lighting and audio systems. As a preferred partner, Williams has access to premium solid brass fixtures sealed against moisture intrusion, engineered for Coastal Virginia's salt air, humidity, and seasonal storms. Systems include landscape lighting and outdoor audio with discreet speaker placement.
• BelgardcoreTechnology or IntegrationTrusted hardscape material manufacturer providing pavers and hardscape products selected for durability, performance, and long-term results. Williams Landscape & Design uses Belgard products for paver installations.
• NicolockcoreTechnology or IntegrationHardscape material supplier providing pavers and related products for driveways, patios, and walkways. Selected for quality and longevity in Virginia's climate conditions.
• EP HenrycoreTechnology or IntegrationHardscape material manufacturer supplying pavers and concrete products. Partnered to ensure high-quality materials that withstand Virginia's climate and provide lasting results.
• Techo-BloccoreTechnology or IntegrationPremium paver and hardscape material supplier. Williams Landscape & Design uses Techo-Bloc Grande Smooth Greyed Nickel pavers and other Techo-Bloc products for high-end residential installations.
• Bennett's Creek NurserycoreTechnology or IntegrationLocal nursery partner providing healthy, hearty vegetation that thrives in Virginia landscapes. Williams travels to this nursery to source the finest plants for customer projects.
• Lancaster FarmscoreTechnology or IntegrationLocal nursery partner supplying quality plants and vegetation for landscape installations, selected for adaptability to Virginia's climate and soil conditions.
• Hunter (Irrigation)coreTechnology or IntegrationIndustry-leading irrigation brand providing innovative, durable irrigation solutions. Williams Landscape & Design uses Hunter products for reliable, long-lasting irrigation system performance.
• Rainbird (Irrigation)coreTechnology or IntegrationIrrigation equipment manufacturer supplying sprinklers and irrigation components for residential and commercial irrigation systems installed by Williams Landscape & Design.
• Urban BonfirecoreTechnology or IntegrationPremium outdoor kitchen manufacturer whose products Williams Landscape & Design installs for luxury outdoor living spaces. Urban Bonfire kitchens are featured in high-end residential transformations.
• Virginia Society of Landscape DesignerscoreOthersProfessional certification body whose standards Williams Landscape & Design designers meet. The company is a member and its designers hold VSLD certification.
• Interlocking Concrete Pavement Institute (ICPI)coreOthersIndustry certification organization for concrete paver installation. Williams Landscape & Design holds ICPI certification and adheres to industry best practices.
• National Association of Landscape Professionals (NALP)coreOthersNational organization providing Landscape Industry Certified credentials. Williams Landscape & Design team members hold this certification demonstrating professional knowledge and skills.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TruGreen: National lawn care franchise leader focused on recurring residential and commercial turf treatment, irrigation, and maintenance services. Competes for the recurring maintenance book.
• Ruppert Landscape: Large Mid-Atlantic landscape construction and management firm with integrated design-build, installation, and commercial maintenance capabilities across the Eastern U.S. Comparable service lines at significantly larger scale.
• BrightView Landscapes: Largest U.S. commercial landscape services company offering maintenance, design-build, and snow/ice management nationwide. Provides scale benchmark and competitive threat for commercial work in Hampton Roads.
• Davey Tree Expert Company: National tree care and landscape services provider with residential and commercial maintenance offerings. Overlaps on tree/shrub care, irrigation, and landscape maintenance contracts.

Direct peers

• The Greenery: Multi-regional Southeastern landscape design, installation, and maintenance company operating a similar integrated model across residential and commercial customers. Comparable design-build plus maintenance mix.
• Chapel Valley Landscape: Mid-Atlantic full-service landscape design, build, and maintenance provider covering the DC/Virginia/Maryland region. Comparable design-build and recurring maintenance offering for residential and commercial clients.
• Level Green Landscaping: Mid-Atlantic commercial landscape maintenance and design-build firm serving HOAs, retail, and office properties. Comparable commercial maintenance contract model and customer mix.
• Bluestone Landscape & Design: Virginia-based landscape design-build firm serving the Hampton Roads and Williamsburg area with comparable residential design-build and hardscape offerings. Direct regional competitor with similar mid-market positioning.

Regional players

• Ryan's Landscaping: Virginia-based residential landscape design and installation company operating in adjacent Richmond/Charlottesville markets. Comparable design-build focus on mid-to-high-end residential projects.
• Lynchburg Landscaping: Regional Virginia landscape contractor offering design, installation, and maintenance services. Comparable small-firm service profile with similar residential/commercial mix in a neighboring geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@williamslandscape1491
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/williamslandscapeanddesign

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams Landscape & Design