VIP Business Coaching

What VIP Business Coaching does

VIP Business Coaching is a founder-owned, Boulder, Colorado-based boutique business coaching firm founded in 2021 by Stuart Robertson. The company serves two primary customer segments — private equity firms and business owners/operators — through embedded, on-site coaching engagements delivered by a roster of seven named coaches with prior CEO, President, and operating leadership experience. Its core offerings include the VIP Proven Process (a four-lever framework spanning Culture, Vision and Strategy, Performance, and Profitability), the Quality of Management (QofM) management due diligence service for PE deal teams, the Growth Platform for Private Equity, and three coaching tiers (Executive, Empower, and Elite) supplemented by the VIP Binder 200+ page toolkit and a custom Ninety.io software template.

The firm's intellectual property rests on branded frameworks (VIP Proven Process, QofM, Growth Platform, 7 Strata of Business Strategy), the Scaling Up growth methodology, and Hogan Personality Assessments used within its due diligence workflow. There is no proprietary technology product, no AI capability, and no app; technology is operational tooling layered around human-delivered coaching. The company is privately held with no disclosed funding rounds, no parent company, and no acquisitions.

VIP operates a high-touch, consultative go-to-market with no paid advertising. Demand is generated through content marketing (blog/resources on management due diligence and PE topics), LinkedIn presence, and inbound website conversions (contact forms, scheduled intro calls), with no resellers or digital distribution channels. Revenue is generated through quote-based, multi-year subscription engagements across coaching and due diligence services; pricing is not publicly disclosed and is tailored to client scope and tier.

Name

VIP Business Coaching

Legal name

VIP Business Coaching

Website

https://vipbusinesscoaching.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

VIP Business Coaching is a founder-owned boutique coaching firm serving private equity firms and business owners with embedded, on-site engagements built on the VIP Proven Process, the proprietary Quality of Management (QofM) due diligence service, and the Scaling Up methodology.

Ownership category

akta.pro rank

Product category

Executive & Business Coaching Services

NAICS

Professional and Management Development Training (611430), Management, Scientific, and Technical Consulting Services (5416), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Executive coaching services
• Private equity advisory
• Management due diligence
• Business growth consulting
• Leadership development programs

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Coaching & Consulting Services: VIP Business Coaching generates revenue through coaching and consulting engagements with private equity firms and business owners. The company offers multiple program tiers (Executive Coaching, Empower Coaching, Elite Coaching) and due diligence services. Engagement models include meeting-based coaching, 1:1 personalized coaching, and full integration support for entire leadership teams. Pricing appears to be quote-based and tailored to client scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

VIP Business Coaching provides embedded executive coaching, management due diligence (Quality of Management™/QofM™), and growth platforms for private equity firms and business owner-operators. It delivers the VIP Proven Process framework covering Culture, Vision & Strategy, Performance, and Profitability, and sells tiered coaching programs (Executive, Empower, Elite) plus M&A advisory services.

Product overview

VIP Business Coaching is an embedded business coaching firm that delivers strategic clarity, leadership strength, and enterprise value. The company operates two primary segments: (1) Growth Platform for Private Equity — serving PE firms and portfolio companies with embedded coaching, organizational diagnostics, and the proprietary Quality of Management™ (QofM™) due diligence service; and (2) Owner/Operator services using the VIP Proven Process. Coaching is delivered through three tiers: Executive Coaching (meeting-based), Empower Coaching (1:1 personalized), and Elite Coaching (full leadership team integration with VIP Software Solution and VIP Binder toolkit). The company integrates with Ninety.io for software execution and uses the Scaling Up framework as its growth methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Proven Process

Quantifiable outcome

• Construction firm valuation increased from $35M to $175M in 36 months
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Ninety.iocoreTechnology or Integration
• Scaling UpcoreTechnology or Integration
• Hogan AssessmentscoreTechnology or Integration
• Progress Equity PartnersflagshipStrategic or Co-development Partner
• The Center for Sustainable StrategiesminorOthers
• Appello PartnersminorOthers
• 2ndSHFT, LLCminorOthers

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vistage: Vistage is the largest CEO peer advisory and executive coaching organization, serving SMB and mid-market leaders with monthly group meetings and 1:1 coaching. It is the most direct competitor to VIP's Owner/Operator segment, offering structured coaching engagements backed by a global facilitator network.
• EOS Worldwide: EOS Worldwide licenses the Entrepreneurial Operating System and trains implementers to deliver it to growth-stage companies. Like VIP's VIP Proven Process, EOS packages a structured framework (Vision, People, Data, Issues, Process, Traction) for owner-operators and competes head-to-head for the same customer profile.
• ghSMART: ghSMART is a leadership advisory firm specializing in CEO assessment, executive due diligence, and team effectiveness for private equity. Its Talent Management Due Diligence offering directly overlaps with VIP's QofM service for PE acquirers.
• ActionCOACH: ActionCOACH is a global business coaching franchise serving SMBs and owner-operators with structured programs. It overlaps directly with VIP's Owner/Operator and Empower coaching tiers on customer segment and program structure, though at a lower price point and higher volume.
• Scaling Up (Gazelles): Scaling Up (formerly Gazelles) provides methodology and certified coaches for mid-market growth firms. VIP lists Scaling Up as a core strategic partnership, so Scaling Up both supplies VIP's intellectual underpinning and competes for the same coaching dollars through its own coach network.
• The Growth Coach: The Growth Coach is a sales and business coaching franchise serving SMB owners with strategy, sales, and leadership coaching. It is a direct alternative for budget-conscious SMB owners who might otherwise engage VIP's lower-tier coaching offerings.
• Strategic Coach: Strategic Coach (Dan Sullivan) provides structured entrepreneur coaching programs and workshops for owner-operators seeking 10x growth. Its multi-tier subscription model parallels VIP's Executive/Empower/Elite tiering and addresses the same entrepreneur coaching market.

Broad incumbents

• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm. While primarily focused on executive recruiting, its Leadership Advisory practice competes for PE management assessment work that VIP targets via QofM.

Others

• Alexander Group: Alexander Group is a sales and marketing consulting firm that partners with executive teams on go-to-market strategy, which intersects with VIP's Performance and Profitability levers. It serves a similar mid-market and PE-backed customer base.

Emerging players

• Tiger 21: Tiger 21 is a peer advisory organization for high-net-worth individuals, many of whom are owners or operators of mid-market businesses. While not a coaching firm per se, it competes for the same executive's time and attention on leadership and business strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vip-private-equity-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Business Coaching