What Blixx Gaming does

Blixx Gaming Ltd. is a privately held iGaming operator incorporated in Malta and headquartered in St Julian's, founded in 2022 and operating with a team of 11-50 employees drawn from more than 12 nationalities. The company runs a portfolio of directly operated online casino brands — Kanuuna Casino, positioned around a high-end, Las Vegas/Macau-style atmosphere with a broad third-party games library, and Lonkero Kasino, a local-edge entertainment brand featuring a proprietary in-house game element called the LonkShot Wheel. The stated technology is a web-based online casino gaming platform; the input materials do not describe proprietary platform architecture or in-house game engines, and all named game content is licensed from third-party providers including Evolution, Pragmatic Play, Play'N Go, Push Gaming, Microgaming, Hacksaw Gaming, Relax Gaming, and Red Tiger.

The company's go-to-market is direct-to-consumer, with player acquisition and brand-building run through its own domains (kanuuna.com/casino and lonkerokasino.com/casino), owned content properties Blixx Hub and Blixx Buzz for industry and corporate storytelling, and a maintained LinkedIn presence. No paid distribution channel mix is disclosed, and no API, SDK, or app presence is indicated; pricing is not publicly disclosed. The revenue model is described as transaction-fee based on player wagers on casino games, with the typical iGaming blend of slots, table games, and live dealer content.

Blixx generates revenue through net gaming revenue (house edge on wagers) across its two brands, with the company website explicitly signaling additional brand projects in development. Leadership comprises CEO Terese Thagaard (appointed Q2 2024, ex-LeoVegas/Kindred/PressEnter), CFO Tsvetelina Sarandeva (appointed May 2023, ex-MrGreen/William Hill International/PwC Malta), and CPO Avril Morin (appointed June 2024, ex-Gaming Innovation Group). No funding rounds, institutional investors, M&A activity, geographic footprint, or revenue figures are disclosed in the source material, leaving capital structure and operating geographies as material data gaps.

Name

Blixx Gaming

Legal name

Blixx Gaming Ltd.

Website

https://blixxgaming.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Blixx Gaming is a Malta-based private iGaming operator founded in 2022 running two direct-to-consumer casino brands — Kanuuna (premium) and Lonkero (local-edge) — that earn revenue through player wagers on slots, table games, and proprietary features like the LonkShot Wheel.

Ownership category

akta.pro rank

Product category

Online Casino Gaming (iGaming)

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online casino gaming
• IGaming operations
• Casino brand management
• Online gambling platform
• Casino game aggregation

Headquarters

HQ city

San Gwann

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Casino Operations: Blixx Gaming operates online casino brands (Kanuuna Casino and Lonkero Kasino), generating revenue through player wagers on casino games including slots, table games, and proprietary game features such as the LonkShot Wheel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Blixx Gaming is an iGaming operator that runs online casino brands — Kanuuna Casino (high-end Las Vegas/Macau-style gaming) and Lonkero Kasino (local-edge entertainment featuring the LonkShot Wheel) — where players wager real money on slots, table games, live dealer titles, and proprietary game features supplied through major providers such as Evolution, Pragmatic Play, Play 'N Go, Push Gaming, Microgaming, Hacksaw Gaming, Relax Gaming, and Red Tiger.

Product overview

Blixx Gaming operates as an innovative iGaming operator managing multiple online casino brands. The company portfolio includes Kanuuna Casino (a high-end gaming destination featuring games from major providers like Evolution, Pragmatic Play, and Microgaming) and Lonkero Kasino (a local-edge casino with unique offerings like the LonkShot Wheel). Additional casino projects are in development.

Differentiator

Problem solved

Functional benefit

Brands

• Kanuuna Casino: High-end online casino featuring games from Evolution, Pragmatic Play, Play 'N Go, Push Gaming, Microgaming, Hacksaw Gaming, Relax Gaming, and Red Tiger.
• Lonkero Casino

Products and services

• Kanuuna Casino High-end online casino targeting players who want an exclusive, Las Vegas/Macau-style premium atmosphere. Offers slots, table games, and live dealer content from major providers including Evolution, Pragmatic Play, Play 'N Go, Push Gaming, Microgaming, Hacksaw Gaming, Relax Gaming, and Red Tiger. Distributed directly to consumers via the brand's own website.
• Lonkero Kasino Local-edge online casino offering a no-frills, entertainment-first experience featuring the proprietary LonkShot Wheel and no-nonsense rewards. Targets players seeking straightforward, locally flavoured real-money gaming rather than a premium VIP atmosphere. Distributed directly to consumers via the brand's own website.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• U-GOcoreStrategic or Co-development Partner · 1 January 2025Blixx Gaming partnered with U-GO in 2025 to provide financial support for university education for 35 aspiring women over four years. The partnership supports women facing economic, social, or cultural barriers to higher education. It aligns with Blixx's core value of Community and forms part of its CSR strategy, which also includes paid volunteering days for employees.
• Richmond FoundationminorStrategic or Co-development Partner · 1 December 2024The Richmond Foundation (Malta) provided a Gambling Addiction & Mental Health workshop during the Blixx Gaming Operations Team Meetup in Malta in December 2024. The workshop was part of the company's sustainability and employee wellbeing initiatives.
• Botanika NaturaminorOthersA Maltese farm and candle-making workshop venue that hosted a team-building activity during the Blixx Operations Team Meetup in December 2024.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mr Green: European real-money online casino operator, former employer of Blixx's CFO. Closely comparable in product offering (slots, table games, live dealer) and regulatory footprint.
• Videoslots: Malta-licensed real-money online casino operator with a wide content library aggregating many of the same third-party providers Blixx uses. Directly comparable in product scope and operating geography.
• Betsson Group: Malta-headquartered multi-brand online casino and sportsbook operator with similar portfolio structure (multiple casino brands under one operator). Directly comparable in business model and licensing approach.
• Rizk Casino: Malta-licensed real-money online casino brand under Betsson Group with distinctive brand positioning, comparable in approach to Blixx's Kanuuna 'high-end' brand strategy.
• PressEnter Group: Malta-based real-money online casino operator running multiple brands, and a former employer of Blixx's CEO. Closely comparable operator with multi-brand portfolio strategy.
• Kindred Group: Listed multi-brand online gambling operator (Unibet, Maria Casino, etc.), former employer of Blixx's CEO. Directly comparable in multi-brand real-money casino strategy.
• LeoVegas: Malta-domiciled real-money online casino and sportsbook operator, one of Blixx's CEO's former employers. Directly comparable in business model (multi-brand casino operator) and target markets.
• Casumo: Malta-licensed real-money online casino operator focused on gamified player experience. Directly comparable in casino-only product focus and Malta regulatory base.

Broad incumbents

• William Hill International: Large established gambling operator with international online casino operations, former employer of Blixx's CFO. Comparable in regulated online casino product, but with much larger scale and brand recognition.
• Gaming Innovation Group: Listed iGaming operator and platform provider, former employer of Blixx's CPO. Comparable as both a casino operator competitor and as a hiring pedigree source.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blixxgaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blixx Gaming