What U-GO SERVICES does

U-GO SERVICES and E-TRANSPORT is a privately held Nigerian company headquartered in Lagos that operates a multi-service mobile platform connecting customers with motorcycle riders and service providers. Its core products are Go-Bike (motorcycle hailing with real-time geo-location tracking and SOS safety support via a Nigerian Police partnership), Go-Errand (on-demand delivery, document transport, and household errands), IT Solutions (custom software for small businesses including financial, medical, security, and online service development), and GO-MONEY, an in-app eWallet supporting bank-card top-ups and payments across the platform. The company positions itself around solving time poverty and traffic congestion for Lagos urban commuters, working professionals, and families, while also serving small businesses seeking technology and errand support.

Revenue is generated through a 12% commission on rider earnings (after a 30-day grace period and an additional ₦500 weekday fee per rider), transaction fees on errand services, fees on eWallet top-ups, and a separately marketed investment program offering a 57.1% return on motorcycle (₦350,000) and car investments paid weekly. Pricing on Go-Bike uses a dynamic formula: Base Fare of ₦50 plus price-per-kilometer, price-per-minute, and surge components tied to time of day, traffic, weather, and rider availability. Distribution is mobile-app-first via Google Play Store, supplemented by a referral code mechanism and a corporate website; the company does not disclose headcount, funding history, or operating financials. The 57.1% ROI investment offering is structurally aggressive relative to typical motorcycle ride-hailing economics and represents a notable risk vector distinct from the core operating business.

Name

U-GO SERVICES

Legal name

U-GO SERVICES and E-TRANSPORT

Website

https://ugoservices.com

Company type

Private

Operating status

Operating

Short description

U-GO SERVICES is a Lagos-based Nigerian mobile platform offering motorcycle hailing (Go-Bike), errand and delivery (Go-Errand), IT solutions for small businesses, and the GO-MONEY eWallet, serving urban commuters, professionals, families, and riders.

Ownership category

akta.pro rank

Product category

Ride-Hailing and Errand Delivery Services

NAICS

Taxi and Ridesharing Services (485310), Local Messengers and Local Delivery (4922)

SIC

Transportation Services (4700), Services-Help Supply Services (7363)

akta.pro primary industry

On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)

akta.pro secondary industry

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

Keywords

• Motorcycle ride hailing
• Errand delivery services
• Digital wallet payments
• Mobility platform
• On-demand logistics

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Ride Transportation Services: Commission-based revenue from motorcycle transportation services. U-GO earns 12% commission on all cash payments received by riders after the first 30-day free period. Riders remit commission to U-GO Services.
2. Go-Errand Services: Revenue from errand and delivery services including point-to-point delivery, proxy delivery, document delivery, and household errands.
3. eWallet Transaction Fees: Fees charged when users credit their Go Money eWallet account using bank cards. Fees are deducted from the Go Money fund.
4. Investment Program: U-GO operates an investment program offering 57.1% ROI. Investors can invest in motorcycles (₦350,000) earning ₦11,500 weekly, or car investments earning ₦57,500 weekly. Payments can be weekly, monthly, or annual.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

U-GO SERVICES operates a multi-service mobile platform in Nigeria that connects customers with independent motorcycle riders for on-demand transportation (Go-Bike) and errand/delivery services (Go-Errand). The platform also offers business technology services (IT Solutions) and a digital wallet (GO-MONEY) for in-app payments. Riders are independent contractors who pay U-GO a 12% commission on fares after a 30-day free period.

Product overview

U-GO Services is a Nigerian mobility and logistics company operating a multi-service platform. The core offerings include Go-Bike (motorcycle hailing), Go-Errand (errand and delivery services), IT Solutions (business technology services), and GO-MONEY (digital wallet). The platform connects customers with riders and service providers through a mobile application, enabling on-demand transportation, courier services, food delivery, household errands, and business support services.

Differentiator

Problem solved

Functional benefit

Brands

• Go-Bike: Motorcycle hailing service allowing users to request rides, get traffic updates, see pricing estimates, and track riders in real-time.
• Go-Errand
• IT Solutions

Products and services

• Go-Bike Motorcycle hailing service that allows users in Lagos to request rides, view traffic updates, see pricing estimates, track rider arrival in real-time, and control trip start/end times. Includes accident coverage up to ₦50,000 and medical expense coverage up to ₦10,000.
• Go-Errand Errand and delivery service handling personal to-do lists, household errands, business deliveries, sensitive document transport (legal, banking, medical), shopping, cleaning, and car wash. Offers point-to-point, point-to-multiple, and proxy delivery options with lost item coverage up to ₦10,000.
• IT Solutions Technology services for businesses including financial solutions, medical solutions, security development, and online service development featuring custom code with UI/UX design.
• GO-MONEY eWallet Digital wallet service enabling users to credit their account using Nigerian bank cards and pay for transportation, vendor, and errand services within the U-GO ecosystem. Supports SMS transaction notifications and daily/monthly transaction limits.

Quantifiable outcome

• 57.1% ROI for investors
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nigerian PolicecoreStrategic or Co-development PartnerU-GO Services has a partnership with the Nigerian Police for safety and security purposes. The partnership enables the use of real-time geo-location data to provide support and emergency response through their SOS service. This collaboration enhances passenger safety during motorcycle rides.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kwik Delivery: Kwik Delivery is a Nigerian last-mile delivery and errand platform operating in Lagos. It directly competes with U-GO's Go-Errand offering for document delivery, courier services, and household errands in the same Lagos market.
• MAX (Metro Africa Xpress): MAX is the leading motorcycle ride-hailing platform in Nigeria, operating in Lagos and other cities. It is U-GO's most direct competitor, offering the same two-wheeled ride-hailing and delivery service with a similar target market and commission-based revenue model.
• InDrive: InDrive is a global ride-hailing platform with strong presence in Nigeria offering cars and motorcycle rides. It competes directly with U-GO in Lagos on price-discovery model and serves similar urban commuter and errand customer segments.
• Gokada: Gokada is a Nigerian motorcycle ride-hailing and delivery platform headquartered in Lagos. It directly competes with U-GO in motorcycle hailing and last-mile delivery, serving the same urban commuter and errand customer segments.

Regional players

• SafeBoda: SafeBoda is an African motorcycle ride-hailing and delivery platform operating primarily in Uganda and expanding into other East African markets. It is comparable as a motorcycle-focused ride-hailing operator in Africa, though its primary geography differs from U-GO's Nigeria focus.
• Sendy: Sendy is an African delivery and logistics platform operating in East Africa. It is comparable to U-GO's Go-Errand service for last-mile delivery, courier, and on-demand errands, although Sendy's geographic focus is Kenya rather than Nigeria.

Broad incumbents

• Uber: Uber operates ride-hailing in Lagos with both car and motorcycle options (UberBoda). It competes for the same urban transportation demand and has substantially more capital, technology infrastructure, and brand recognition than U-GO.
• Bolt: Bolt (formerly Taxify) operates ride-hailing across Nigeria including Lagos, with car-based rides and a motorcycle product. While not exclusively focused on motorcycles, Bolt competes with U-GO for the same urban commuter market in Lagos.
• Glovo: Glovo is a global on-demand delivery and errand platform operating in Nigeria including Lagos. It overlaps with U-GO's Go-Errand offering for food, document, and parcel delivery, serving similar urban consumer and small business customers.
• Jumia: Jumia is Africa's largest e-commerce and delivery platform operating Jumia Food in Nigeria. It competes indirectly with U-GO in Lagos on-demand delivery and is a comparable African digital consumer platform with far greater scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U-GO SERVICES