Wayde

Name

Wayde

Legal name

Wayde AI, Inc.

Website

https://wayde.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

AI Advertising Software

NAICS

Media Buying Agencies (541830), Advertising Agencies (54181), Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• AI advertising platform
• Mobile app marketing
• AI influencer marketing
• User acquisition software
• AI-generated ad creatives

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Services: Subscription-based pricing model with monthly and annual billing options. Customers pay for the Services according to their chosen plan. The subscription includes access to AI ad creatives and AI influencers services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wayde is an AI-powered advertising platform that helps mobile app developers and publishers acquire users through two integrated services: AI Meta & TikTok Ads, which generates and continuously tests dozens of ad creatives for cost-per-install optimization within 48 hours, and AI Influencers, which deploys virtual AI personas with real faces and voices to post daily about client apps on TikTok, Instagram, YouTube Shorts, and Facebook Reels. The platform compresses creative cycles from weeks to hours and runs ads across multiple audience segments simultaneously to identify converting audiences.

Product overview

Wayde is an AI-powered advertising platform offering two integrated services: AI Meta & TikTok Ads for automated creative generation and optimization, and AI Influencers for virtual persona-based social media marketing. The platform focuses on compressing creative cycles from weeks to hours, enabling rapid testing across multiple audience segments to identify winning ad combinations. The AI Influencers service operates across TikTok, Instagram, YouTube Shorts, and Facebook Reels, posting content daily with synthetic faces and voices that know products intimately.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Meta & TikTok Ads AI-powered advertising service that generates dozens of ad creatives within 48 hours and continuously tests and optimizes them for cost-per-install (CPI) across Meta and TikTok platforms, targeting mobile app developers and growth teams.
• AI Influencers Virtual AI personas with real faces and voices that post daily about client apps across TikTok, Instagram, YouTube Shorts, and Facebook Reels, serving as a continuous, low-cost alternative to human influencer creators for mobile app marketing.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smartly.io: Social ads automation and creative workflow platform for multi-channel paid social campaigns with built-in testing and optimization, closely aligned with Wayde's multi-audience testing and creative scaling.
• Creatify: AI video/UGC ad generation platform producing short-form performance creative for app and DTC advertisers, directly overlapping with Wayde's AI-generated video creative pipeline.
• Madgicx: AI-driven Meta Ads optimization and creative automation platform for DTC and app marketers, comparable to Wayde's AI Meta & TikTok Ads automation stack.
• Revealbot: Automated ad management and creative testing tool for Meta and TikTok, overlapping with Wayde's audience segmentation testing and automated creative scaling capabilities.
• AdCreative.ai: AI-powered ad creative generation platform producing high volumes of conversion-oriented ad variations, directly comparable to Wayde's AI Meta & TikTok Ads offering for performance marketers.
• Pencil: AI ad creative and media-buying platform that generates and tests ad variations for e-commerce and app advertisers, comparable to Wayde's automated creative generation and winner-scaling loops.

Broad incumbents

• AppLovin: Major mobile app marketing and monetization platform with AI-powered UA tools (AppDiscovery, SparkLabs), targeting the same mobile app install advertisers that Wayde serves.
• Moloco: Mobile app-focused programmatic advertising and ML monetization platform serving app publishers with performance UA, a broader incumbent addressing the same mobile app install customer base as Wayde.

Others

• Synthesia: AI avatar/video generation platform whose synthetic-face and voice technology underpins much of the synthetic influencer category, adjacent enabling infrastructure for Wayde's AI Influencer product.

Emerging players

• Arcads: AI-generated UGC-style video ad platform producing synthetic-persona performance creative, directly comparable to Wayde's AI Influencer / synthetic-persona ad offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/wayde_hq
• LinkedInlinkedin.com/company/wayde-io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayde