VOYCE St. Louis

What VOYCE St. Louis does

VOYCE St. Louis is a 501(c)(3) nonprofit organization founded in 1979 and headquartered in St. Louis, Missouri. The organization functions as the designated long-term care ombudsman for 39 counties in eastern Missouri, advocating on behalf of residents of nursing homes, assisted living facilities, and other long-term care settings under the federal Older Americans Act. Core programs include the Ombudsman Program, the VOYCEconnect Helpline, Education Programs, the Elder Justice Initiative, and Policy Advocacy. Supplementary offerings include a podcast, the Project Holiday Cheer initiative, and an annual Fashion Show fundraiser. The organization partners with four Area Agencies on Aging and maintains relationships across more than 500 long-term care communities in its service region.

The organization's revenue model is a nonprofit funding stack comprising federal Older Americans Act funds, state contracts, foundation grants, corporate sponsorships, and individual donations. Named institutional funders include the Missouri Foundation for Health, United Way, the FDC Foundation, and the Barnes Jewish Hospital Foundation. Service delivery relies on a small paid staff augmented by trained volunteer ombudsmen who conduct facility visits and case advocacy. Reported revenue was $779,311 in 2023 against expenses of $1,097,797, indicating a deficit-funded operating posture. In 2024, VOYCE expanded its ombudsman coverage area from 21 to 39 counties and launched the Elder Justice Initiative alongside a published Framework report; it also co-founded the CJEDA coalition and joined the Missouri Alliance for Long-Term Care Reform.

Leadership transitioned in August 2025 when Doug Geist assumed the Executive Director role succeeding Marjorie Moore. The organization holds no proprietary technology stack, AI/ML capability, or recurring SaaS revenue; its competitive position rests on federal designation, 46 years of institutional trust, and embedded relationships with Area Agencies on Aging and long-term care facilities.

Name

VOYCE St. Louis

Legal name

VOYCE

Website

https://voycestl.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

VOYCE St. Louis is a 501(c)(3) nonprofit founded in 1979 that serves as the designated long-term care ombudsman for 39 counties in eastern Missouri, advocating for nursing home and assisted living residents through volunteer-based casework, helpline services, and policy advocacy under the federal Older Americans Act.

Ownership category

akta.pro rank

Product category

Long-Term Care Advocacy and Ombudsman Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Caregiver Support & Education Programs (Center-Based) (HSABANAN)

akta.pro secondary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Long-term care advocacy
• Ombudsman services
• Elder justice
• Nursing home advocacy
• Caregiver education

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Individual Gifts: VOYCE relies on individual donations, with suggested donation tiers ranging from $25 to $2,500 or more. The organization states that donors support championing changes on a state and federal level for quality long-term care.
2. Foundation and Corporate Grants: Funded by foundations including United Way of Greater St. Louis, United Way of Franklin County, FDC Foundation, Barnes Jewish Hospital Foundation, Charless Foundation, and Missouri Foundation for Health. Also supported by federal Older Americans Act funds.
3. Consumer Resource Directory Sales: VOYCE sells its Consumer Resource Directory for $15 per copy, containing comprehensive information on long-term care facilities and supportive services in the St. Louis and Northeast Missouri regions.
4. Planned Giving: VOYCE accepts planned giving through wills, trusts, life insurance, commercial annuities, and IRA beneficiary designations. Federal tax ID: 43-1480438.
5. Event Revenue: Revenue generated through fundraising events including the Timeless Elegance Fashion Show and Trivia Night.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

VOYCE St. Louis delivers free, resident-directed long-term care ombudsman advocacy across 503 skilled nursing, assisted living, and residential care communities in 39 eastern Missouri counties. It supplements direct advocacy with the VOYCEconnect information and referral helpline, community and professional education programs, an Elder Justice Initiative, and systemic policy advocacy.

Product overview

VOYCE St. Louis is a non-profit organization that serves as the Long-Term Care Ombudsman Program for eastern Missouri, operating as a unified advocacy platform with multiple interconnected programs. The core offerings include the Ombudsman Program (advocates visiting 503 facilities serving 37,451 residents in 39 counties), VOYCEconnect Helpline (information and referral service), Education Programs (webinars and presentations), Elder Justice Initiative (abuse prevention), and Policy and Advocacy efforts. Supporting offerings include the We're at the Age podcast, Library resources, Consumer Resource Directory, volunteer programs (VOYCE Ambassador, Friendly VOYCE, Ombudsman volunteers), and Project Holiday Cheer initiative.

Differentiator

Problem solved

Functional benefit

Brands

• We're at the Age: Podcast about aging, caregiving, and experiences that shape the aging journey
• VOYCEconnect Helpline
• Timeless Elegance Fashion Show
• Elder Justice Initiative

Products and services

• Long-Term Care Ombudsman Program Free advocacy service where trained ombudsmen represent residents' interests, investigate issues, and mediate fair resolutions in long-term care facilities across 39 counties in eastern Missouri.
• VOYCEconnect Helpline Free information and referral resource (phone at (314) 919-2403 and online request form) providing guidance on long-term care options, levels of care, paying for care, and resources for individuals and families planning or navigating care.
• Education Programs Free educational sessions and webinars for both professionals and family members covering topics such as aging, long-term care, resident rights, dementia, estate planning, caregiver support, and LGBTQ+ friendly care, delivered in-person at community and business venues and via webinars.
• Elder Justice Initiative Initiative ensuring older adults and people with disabilities live free from abuse, neglect, or exploitation, including the statewide Framework for Advancing Missouri's Response to Adult Abuse report co-developed with state agencies.
• Policy and Advocacy Systemic advocacy efforts representing long-term care consumers on public policy issues at state and federal levels, including leadership of the Missouri Alliance for Long-Term Care Reform and publication of the "Missouri's Troubled Nursing Facilities" special report.
• We're at the Age Podcast Podcast exploring aging journey topics including caregiving, health, faith, relationships, community experiences, hospice, estate planning, and Alzheimer's support, distributed on Apple Podcasts, Spotify, Amazon Music/Audible, and YouTube.
• Consumer Resource Directory Online e-copy directory sold for $15 per copy providing comprehensive information on long-term care facilities including contact information, payment types accepted, care services, and amenities organized by geographic location in the St. Louis and Northeast Missouri regions.
• Project Holiday Cheer Annual initiative delivering handwritten holiday cards to long-term care residents, having delivered over 110,000 cards since launch.
• Friendly VOYCE Program Volunteer companionship program connecting community volunteers with long-term care residents at risk of loneliness and isolation.

Quantifiable outcome

• 84% of expenses go directly to program delivery
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered title sponsor, legacy sponsor, vogue sponsor, minor, silver sponsor, major and core.

• RGAREtitle sponsorGTM or Marketing Partner · 1 January 2026Title sponsor of VOYCE's Timeless Elegance Fashion Show 2026.
• The Sweet Hauslegacy sponsorGTM or Marketing Partner · 1 January 2026Legacy sponsor of VOYCE's Timeless Elegance Fashion Show 2026.
• Goldilocks Solutionsvogue sponsorGTM or Marketing Partner · 1 January 2026Vogue-level sponsor of VOYCE's Timeless Elegance Fashion Show 2026; also a model sponsor. Provides camera monitoring solutions for nursing homes.
• Woodardvogue sponsorGTM or Marketing Partner · 1 January 2026Vogue-level sponsor of VOYCE's Timeless Elegance Fashion Show 2026.
• Guardian Pharmacyvogue sponsorGTM or Marketing Partner · 1 January 2026Vogue-level sponsor of VOYCE's Timeless Elegance Fashion Show 2026.
• Devoted HealthminorGTM or Marketing Partner · 1 January 2026Sponsor providing music for VOYCE's Timeless Elegance Fashion Show 2026.
• Archwell Healthsilver sponsorGTM or Marketing Partner · 1 January 2026Silver sponsor of VOYCE's Timeless Elegance Fashion Show 2026.
• Oasis Senior Advisorssilver sponsorGTM or Marketing Partner · 1 January 2026Silver sponsor of VOYCE's Timeless Elegance Fashion Show 2026.
• With Love Eventssilver sponsorGTM or Marketing Partner · 1 January 2026Silver sponsor of VOYCE's Timeless Elegance Fashion Show 2026.
• Quinn Estate and Elder LawminorGTM or Marketing Partner · 1 January 2026Education sponsor providing support for VOYCE's education initiatives and podcast.
• Amen, Gantner, and CaprianominorGTM or Marketing Partner · 1 January 2026Listed as a partner/sponsor on the website; education sponsor for VOYCE's education programs and podcast.
• University of Missouri Kansas City Institute on Human DevelopmentmajorStrategic or Co-development Partner · 1 January 2024Collaborated with VOYCE on the two-year statewide summits and development of the 'Framework for Advancing Missouri's Response to Adult Abuse, Neglect and Exploitation' report.
• Missouri Adult Protective ServicesmajorStrategic or Co-development Partner · 1 January 2024State agency collaborating with VOYCE on elder justice system reform and the framework for improving Missouri's response to adult abuse, neglect, and exploitation.
• Missouri Office of Prosecution ServicesmajorStrategic or Co-development Partner · 1 January 2024Partnered with VOYCE on developing the statewide framework for adult abuse response, contributing prosecution services expertise to the elder justice initiative.
• Missouri Alliance for Long-Term Care ReformmajorStrategic or Co-development Partner · 1 January 2024A grassroots movement co-founded by VOYCE, led by residents, families, and advocates fighting for systemic change in Missouri long-term care. VOYCE published the 'Missouri's Troubled Nursing Facilities' special report through this coalition.
• Coalition for Justice for Elder and Disabled Adults (CJEDA)majorStrategic or Co-development Partner · 1 January 2024Coalition co-founded by VOYCE to advocate for every older adult and adult with a disability experiencing abuse, extending advocacy beyond long-term care settings.
• Aging Ahead (Area Agency on Aging)coreStrategic or Co-development PartnerOne of four Area Agencies on Aging for which VOYCE provides long-term care ombudsman services.
• St. Louis Area Agency on AgingcoreStrategic or Co-development PartnerOne of four Area Agencies on Aging for which VOYCE provides long-term care ombudsman services in the St. Louis region.
• Northeast Missouri Area Agency on Aging (NEMO AAA)coreStrategic or Co-development PartnerOne of four Area Agencies on Aging for which VOYCE provides long-term care ombudsman services in northeast Missouri.
• Aging MatterscoreStrategic or Co-development PartnerOne of four Area Agencies on Aging for which VOYCE provides long-term care ombudsman services.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Texas Long-Term Care Ombudsman Program: Texas state-run Long-Term Care Ombudsman Program - structurally similar federally mandated LTCO role operating in a different geography with comparable resident advocacy scope.
• Florida Long-Term Care Ombudsman Program: Florida state-run LTCO program operating across a large geography - comparable in mandate and resident advocacy function but administered at the state level rather than as an independent nonprofit.
• Care Connection for Aging Services: Missouri Area Agency on Aging serving western Missouri counties with long-term care ombudsman services - directly comparable as a regional AAA providing LTCO and aging services in the same state.

Broad incumbents

• LeadingAge: National association representing nonprofit aging services providers including nursing homes - operates in the same long-term care space but from the provider perspective rather than resident advocacy.
• AARP: National advocacy organization for older Americans providing policy, education, and resources - VOYCE operates as a smaller, locally focused counterpart in the same elder advocacy space.

Direct peers

• Justice in Aging: National nonprofit using legal advocacy to advance the rights of low-income older adults, including nursing home residents - directly comparable in advocacy mission and elder-rights focus.
• Medicare Rights Center: National nonprofit providing counseling and advocacy on Medicare and long-term care - comparable in elder-focused information, referral, and individual advocacy for families navigating complex systems.
• National Consumer Voice for Quality Long-Term Care: National umbrella organization for long-term care ombudsman programs and resident advocacy, providing policy, training, and resources that complement state-level LTCO work like VOYCE's.
• California Advocates for Nursing Home Reform (CANHR): California nonprofit advocating for nursing home residents through education, legislation, and individual assistance - directly comparable advocacy mission to VOYCE but in a different state.

Emerging players

• Alzheimer's Association: National nonprofit focused on Alzheimer's care, support, and research - overlapping focus on dementia-affected long-term care residents and family caregiver support but with a narrower disease-specific mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/voycestl
• YouTubeyoutube.com/channel/UCMW4ssUmrpnVPLYP0eW8UXQ/featured
• Facebookfacebook.com/voycestl
• LinkedInlinkedin.com/company/voyce-st-louis
• Instagraminstagram.com/voycestl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOYCE St. Louis