Suplex

What Suplex does

Suplex, operated by Jeje Holdings Inc (d/b/a Suplex™) and headquartered at 1032 Mountain Road, Bloomfield, Connecticut, is an early-stage B2B sales automation product delivered as a local desktop application for macOS and Windows. The platform automates a three-stage outbound workflow — MINE (prospect extraction from LinkedIn, Google Maps, and Apify-scraped sources), LEARN (AI-driven research on each prospect's business and needs), and REACH (generation and dispatch of personalized cold emails "in the user's own voice" on a 24/7 autopilot schedule). Email deliverability at the top tier is routed through Smartlead Connect, and account data is stored on Supabase infrastructure in the United States.

The product is sold exclusively via self-serve product-led growth on the company's own website (trysuplex.com), with no sales team, demo requests, or app-store distribution identified. Pricing is monthly subscription across four tiers — Intercontinental Basic ($49), B2B Champion ($97), Suplex Pro ($199), and Agency ($397) — all currently offered at 50% "Founders pricing" discounts during a closed testing phase with a self-described "small group of early founders." The product is not at general availability; multiple pricing cards and features are labeled "Coming Soon," and the company website repeatedly directs prospective users to follow the founder's personal X/Twitter account (@machomillions) for VIP early access. The company appears bootstrapped: no funding rounds, headcount, founding date, named management, or revenue figures are disclosed in the source material, and operating geographies explicitly span North America, Europe, Asia, and the Middle East via a 12-language localized website.

Name

Suplex

Legal name

Jeje Holdings Inc

Website

https://trysuplex.com

Company type

Private

Operating status

Operating

Short description

Suplex, operated by Jeje Holdings Inc from Bloomfield, Connecticut, is an early-stage B2B sales automation desktop application (Mac and Windows) that automates lead mining from LinkedIn and Google Maps, AI-driven prospect research, and personalized cold-email outreach for B2B founders and entrepreneurs via a self-serve subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Monthly subscription tiers ranging from $49 to $397 per month, offering varying levels of daily email limits (50-500+) and monthly lead volumes (1.5k-30k+). Includes LinkedIn lead generation features at higher tiers. All tiers include the core automation platform with a 30-day money-back guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Suplex is a Mac and Windows desktop application that automates the entire B2B cold email outreach pipeline. It mines ideal prospects from LinkedIn and Google Maps, uses AI to research each lead's business, needs, and motivations, and sends AI-personalized cold emails in the user's own voice on a 24/7 autopilot schedule. The product is delivered as a local standalone application with integrations to LinkedIn, Google Maps, Apify, and Smartlead, and is sold via monthly subscription tiers.

Product overview

Suplex is a single-product B2B sales automation platform built as a local Mac & Windows desktop application. The core Suplex platform (the AI email writer and outreach orchestrator) operates across four pricing tiers: Intercontinental Basic (50 emails/day, 1.5k leads/month), B2B Champion (250 emails/day, 7.5k leads/month), Suplex Pro (500 emails/day, 15k leads/month + LinkedIn via Apify Connect), and Agency (500+ emails/day, 30k+ leads/month + Smartlead Connect). All tiers share the same underlying MINE → LEARN → REACH workflow: Suplex mines prospects from LinkedIn and Google Maps, researches each one via AI, and sends AI-personalized emails in the user's own voice on a continuous autopilot schedule. The product's value proposition is consolidating what would otherwise require multiple separate tools (lead scraping, enrichment, and email sending) into one desktop application.

Differentiator

Problem solved

Functional benefit

Products and services

• Suplex (Cold Email & Lead Generation Platform) All-in-one desktop application (Mac and Windows) that automates the full B2B cold email outreach pipeline — mining ideal prospects from LinkedIn and Google Maps, researching each lead with AI, and sending AI-personalized cold emails in the user's own voice on a 24/7 autopilot. Sold as a monthly subscription to founders, entrepreneurs, agencies, and small teams who want to run outbound sales without hiring a dedicated team.

Quantifiable outcome

• 50 emails/day can generate 1-2 Suplex opportunities
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• LinkedIncoreTechnology or IntegrationLinkedIn is used as a primary source for lead mining and prospecting. Suplex integrates with LinkedIn to extract ideal prospects for B2B outreach campaigns. The service also includes LinkedIn Connect functionality at Pro and Agency tiers.
• Google MapscoreTechnology or IntegrationGoogle Maps is used as a data source for identifying and prospecting business leads. Suplex integrates with Google Maps to find ideal prospects based on location and business type.
• ApifycoreTechnology or IntegrationApify Connect integration available at Suplex Pro tier and above, enabling additional web scraping and data extraction capabilities for lead generation.
• SmartleadcoreTechnology or IntegrationSmartlead Connect integration available at the Agency tier, enabling email warming and deliverability features to complement Suplex's outreach capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Apollo.io: Apollo combines a B2B contact database with sequenced email outreach and AI-assisted personalization. It competes with Suplex on the lead-mining-plus-outreach bundle, though Apollo is web-based rather than desktop.
• Lemlist: Lemlist is a multichannel cold outreach platform combining email, LinkedIn, and AI personalization. It competes head-to-head with Suplex's MINE → LEARN → REACH workflow for B2B founders and agencies running outbound campaigns.
• Saleshandy: Saleshandy is a cold email outreach and deliverability platform used by SMBs and agencies. It overlaps with Suplex on high-volume personalized outreach and email automation.
• Reply.io: Reply (formerly Reply.io) is a sales engagement and cold email automation platform with multichannel sequences and AI personalisation. It targets the same founder and SMB outbound buyer as Suplex.
• Hunter.io: Hunter provides email finding, verification, and cold outreach campaigns. It competes with Suplex on the email prospecting and sending portion of the workflow, especially for SMB and founder customers.
• Smartlead: Smartlead is a cold email outreach and deliverability platform — Suplex even bundles Smartlead Connect at its Agency tier. Both target founders and agencies running high-volume outbound, making Smartlead the closest overlapping competitor and integration partner.
• Mailshake: Mailshake is a cold email outreach tool with built-in lead databases and AI-assisted personalization. It is a direct SMB-focused competitor to Suplex's automated email outreach capability.
• Instantly.ai: Instantly is an AI-powered cold email and lead generation platform aimed at founders, agencies, and B2B sales teams. It overlaps directly with Suplex on unlimited-mailbox outreach, warmup, and AI personalization at comparable subscription pricing.

Broad incumbents

• Outreach.io: Outreach is an enterprise sales engagement platform with multichannel sequences, AI assistants, and analytics. It is a broader incumbent serving the same B2B outbound use case that Suplex targets, though at enterprise scale and price points.
• Salesloft: Salesloft (now part of Clari) is a leading sales engagement platform with cadences, dialers, and AI-driven personalization. It serves the same B2B sales prospecting market as Suplex, but as a large incumbent enterprise platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/machomillions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suplex