Across Assist
Across Assist is a B2B protection and incident response platform offering extended warranties, gadget, travel, automotive, home, income, and cyber coverage across 10+ categories. It serves 100+ institutional clients across BFSI, travel, automotive, and consumer durables via a service network spanning 190+ countries.
- Company typePrivate
- Founded2017
- HeadquartersNoida, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Across Assist does
Across Assist is a B2B protection and incident response platform that delivers white-labeled and co-branded protection products across 10+ categories, including extended warranties, gadget protection, travel assistance, automotive roadside support, home assistance, income protection, travel and medical, and cyber security. The company serves more than 100 institutional clients across BFSI, travel and hospitality, automotive (auto NBFCs and OEMs), white goods and electronics, telecommunication, education, and online retail, embedding its protection offerings into partner customer journeys rather than selling direct to end consumers.
The platform is built around a 24x7 multilingual alarm centre that uses AI to triage, route, and coordinate service requests, connecting a network of 10,000+ verified service partners (roadside support, hospitals, repair technicians, emergency response teams) across 190+ countries through an exclusive global partnership with International Assistance Group (IAG). AI-powered automation handles 50% of service requests and has improved average response times by 30%, while the hybrid digital-plus-local-trust-network architecture covers 19,000+ Indian PIN codes and 150 countries operationally.
Across Assist earns revenue through three primary streams: protection product fees (subscription/recurring), service administration fees for installation, repairs, AMCs, and warranty management (managed services), and B2B licensing of bundled protection products to enterprise clients. Pricing is quote-based for enterprise contracts (multi-year), with a layered approach spanning cost-effective sachet offerings for mass-market channels and premium comprehensive solutions. Distribution is anchored by direct enterprise sales supplemented by channel partnerships, most notably Airtel Payments Bank's 10,000+ retail touchpoints and the global IAG network.
Across Assist firmographics
Firmographics- Name
- Across Assist
- Legal name
- Across Assist
- Website
- https://acrossassist.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Across Assist is a B2B protection and incident response platform offering extended warranties, gadget, travel, automotive, home, income, and cyber coverage across 10+ categories. It serves 100+ institutional clients across BFSI, travel, automotive, and consumer durables via a service network spanning 190+ countries.
- Ownership category
- akta.pro rank
Across Assist industry classification
Industry- Product category
- Protection and Assistance Services
- NAICS
- Motor Vehicle Towing (488410), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)
- akta.pro secondary industries
- Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF), Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
Keywords
Where Across Assist is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Across Assist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Protection Product Fees: Revenue from protection products including extended warranties, accidental damage, liquid damage protection, roadside assistance, gadget protection, travel assistance, automotive assistance, home assistance, income protect, travel and medical, and cyber security
- Service Administration Fees: Fees for managing installation support, repairs, annual maintenance contracts, extended warranty administration, routine maintenance, and customer coordination for partner products
- Enterprise/B2B Licensing: B2B partnerships with institutional clients including financial institutions, travel agencies, auto NBFCs, and retailers for bundled protection products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sachet offerings - cost-effective micro protection products |
| Subscription | Annual | Premium comprehensive solutions |
| Hybrid | Multi-year contract | B2B bundled value-added products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Across Assist product offering
Product offeringCore offering
Across Assist operates a B2B protection and incident response platform that delivers assurance, assistance, and third-party administration services for consumer products and mobility. The company offers a comprehensive suite of protection products across gadget, travel, automotive, home, income, medical, and cyber categories, combined with extended warranty, accidental damage, and maintenance contract administration. These are delivered through an AI-powered platform, a 24x7 multilingual alarm centre, and a global network of 10,000+ verified service partners across 190+ countries.
Product overview
Across Assist is a B2B protection and incident response platform offering a comprehensive suite of protection products across multiple categories. The portfolio includes core protection offerings such as Gadget Protection, Travel Assistance, Automotive Assistance, Home Assistance, Income Protect, Travel And Medical, Cyber Security, and Extended Warranty. These are complemented by service modules including Installation Support, Repair Facilitation, Annual Maintenance Contracts, and Roadside Assistance, as well as add-on programs like Accidental and Liquid Damage Programs and One-Time Screen Replacement. The platform enables businesses to embed protection products across categories from cost-effective sachet offerings to full-scale premium solutions, serving industries including BFSI, Hospitality, Travel, Automotive, Education, Online Retail, White Goods, and Telecommunication. The company operates a global service network of 10,000+ partners across 190+ countries with 24x7 multilingual support.
Differentiator
Problem solved
Functional benefit
Products and services
- Gadget Protection
- Travel Assistance
- Automotive Assistance
- Home Assistance
- Income Protect
- Travel And Medical
- Cyber Security
- Extended Warranty
- Annual Maintenance Contracts
- Accidental and Liquid Damage Programs
- One-Time Screen Replacement
Quantifiable outcome
- 5 million+ customers served as of FY26
- +7 more outcomes
Companies that use Across Assist
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
Across Assist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Across Assist partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Daewoo IndiacorePartnership for customer service and after-sales support infrastructure across India. Across Assist handles installation support, repair facilitation, annual maintenance contracts, extended warranty administration, routine maintenance, and customer coordination for select DAEWOO product categories through its nationwide network of verified technicians and multilingual 24x7 support operations.
- International Assistance Group (IAG)flagshipExclusive global partnership with IAG providing Across Assist access to a network across 190+ countries. This exclusive partnership enables global reach for protection and incident response services, positioning Across Assist as the exclusive partner for global assistance services.
- Airtel Payments BankcoreStrategic distribution partnership leveraging Airtel Payments Bank's retailer ecosystems and assisted commerce touchpoints. Across Assist utilizes 10,000+ touchpoints nationwide covering more than 90% of Indian PIN codes for last-mile distribution. The partnership combines digital systems with deeply embedded local trust networks.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Across Assist competitors and assessment
Company assessmentDirect peers
- Europ Assistance: Europ Assistance is a global assistance provider offering travel, automotive, and home assistance services. Across Assist's automotive leadership previously worked at Europ Assistance, and the two compete for the same multinational travel and roadside assistance mandates.
- OneAssist Consumer Solutions: OneAssist is an Indian consumer protection platform offering extended warranties, gadget protection, and roadside assistance — directly mirroring Across Assist's core product mix in the same Indian B2B2C market with similar distribution through financial institutions and OEMs.
- Axa Assistance: Axa Assistance is a global travel, health, and automotive assistance business providing 24/7 emergency support. Directly comparable to Across Assist's travel and medical assistance, roadside, and home services on a global basis.
- International SOS: International SOS is a global leader in medical and security assistance, operating the kind of worldwide assistance network that Across Assist accesses through its exclusive IAG partnership. Directly comparable in emergency response, case management, and travel medical assistance.
- Onsitego: Onsitego is an Indian extended warranty and appliance protection provider delivering repair, maintenance, and damage protection through OEM and retail partnerships. Directly overlaps Across Assist's extended warranty, accidental damage, and white goods service modules.
- Global Assure: Global Assure is an Indian assistance and protection company providing travel, roadside, and consumer assistance services. Its direct comparability is notable because Across Assist's Head of Automotive Ankur Sawhney previously led Global Assure.
Broad incumbents
- ICICI Lombard General Insurance: ICICI Lombard is a leading Indian general insurer offering roadside, travel, gadget, and home insurance products that intersect with Across Assist's protection categories. Across Assist's CEO Neeraj Verma previously worked at ICICI Bank, and the firm is both a potential partner and competitor.
- Reliance General Insurance: Reliance General Insurance is a large Indian general insurer with motor, health, and travel products offering embedded assistance services. As a broad incumbent with strong distribution, it competes for the same BFSI and auto NBFC partnership mandates Across Assist targets.
- Go Digit General Insurance: Go Digit is a tech-led Indian general insurer offering motor, travel, and gadget insurance with embedded assistance features. Its digital-first claims and service approach competes with Across Assist's tech-enabled assistance platform for B2B embedded distribution partnerships.
- Bajaj Allianz General Insurance: Bajaj Allianz is one of India's largest general insurers offering roadside assistance, motor warranty, and travel insurance products that overlap with Across Assist's portfolio. As a broad incumbent, it underwrites many of the underlying risks Across Assist administers as a third party.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Across Assist social profiles
Digital presenceAcross Assist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Across Assist leadership team
Management profileNumber of profiles
Profiles6 records
Across Assist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Across Assist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Across Assist
What does Across Assist do?
Across Assist operates a B2B protection and incident response platform that delivers assurance, assistance, and third-party administration services for consumer products and mobility. The company offers a comprehensive suite of protection products across gadget, travel, automotive, home, income, medical, and cyber categories, combined with extended warranty, accidental damage, and maintenance contract administration. These are delivered through an AI-powered platform, a 24x7 multilingual alarm centre, and a global network of 10,000+ verified service partners across 190+ countries.
Is Across Assist a public or private company?
Across Assist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Across Assist founded?
Across Assist was founded in 2017. It employs 1,001 to 5,000 people.
Where is Across Assist based?
Across Assist is headquartered in Noida, India, in the Asia region.
How does Across Assist make money?
Three revenue lines are on record. Protection Product Fees are the primary driver. The others are service Administration Fees and enterprise/B2B Licensing.
Who are Across Assist's main competitors?
Direct peers on record are Europ Assistance, OneAssist Consumer Solutions, Axa Assistance, International SOS, Onsitego and Global Assure. Broad incumbents are ICICI Lombard General Insurance, Reliance General Insurance, Go Digit General Insurance and Bajaj Allianz General Insurance.
Does Across Assist have an API?
No public API is recorded for Across Assist.
What industry is Across Assist in?
Across Assist's product category is Protection and Assistance Services. Its primary akta.pro industry code is THALALAG, Emergency Assistance & Case Management (Medical, Security, Evacuation), with a secondary code of THALALAF, Assistance & Claims Management Platforms (FNOL, TPA Tech). Its NAICS code is 488410 and its SIC code is 8090.