Willow Center For Healing

What Willow Center For Healing does

Willow Center for Healing is a privately held, trauma-focused mental health therapy practice headquartered at 3478 Stellhorn Rd, Fort Wayne, Indiana. Founded in 2010 by Jessica Zimmerman, LMHC, it serves individuals, couples, families, and children/adolescents in Northeast Indiana with an emphasis on PTSD, anxiety, ADHD, grief, and relationship concerns. The practice is composed of roughly 9-10 staff including the founder/clinical director, four provisionally licensed clinicians, one graduate intern, two support staff (intake and billing), and Dr. Nikki Eubank.

The core offering is individual counseling delivered through evidence-based modalities including EMDR (Eye Movement Desensitization and Reprocessing), the Safe and Sound Protocol (SSP), Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), mindfulness, play therapy, solution-focused therapy, emotionally focused therapy, trauma-focused CBT, and low energy neurofeedback. Beyond standard outpatient sessions, the practice operates four additional service lines: EMDR Intensives (condensed multi-day trauma programs), EMDR Retreats (immersive healing experiences for clinicians), Consultation Services (EMDR coaching and practice-growth advisory for other therapists via the Traumawyze brand), and EMDR Training including CE credits, delivered by an EMDRIA-Approved Consultant and Trainer.

The business model is direct-to-consumer with a tiered per-session pricing structure ($50-$300) that varies by clinician experience level. The practice is in-network with twelve insurance providers (Aetna, Anthem, BCBS, Cigna, IU Health, United, UMR, Sagamore, PHP, Lutheran Preferred, Three Rivers Preferred, Signature Care) and also accepts self-pay clients and HSA/FSA cards. Marketing relies on the practice website, SEO, an email newsletter, insurance directory placement, and community partnerships. Distribution occurs through in-person office visits and telehealth video sessions using the Therapy Appointment scheduling and messaging platform. A separate, founder-led non-profit, Willow Center for Hope, extends the mission into community trauma-informed consulting and education.

Name

Willow Center For Healing

Legal name

Willow Center for Healing

Website

https://willowcenterforhealing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Willow Center for Healing is a Fort Wayne, Indiana-based trauma-focused therapy practice founded in 2010 that delivers evidence-based counseling — including EMDR, SSP, CBT, and DBT — plus intensives, retreats, and clinician training to individuals, families, and mental health professionals.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)

akta.pro secondary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Trauma therapy
• EMDR counseling
• Mental health services
• Psychotherapy practice
• Family counseling

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy Sessions: Individual therapy sessions billed at varying rates based on clinician experience level. Services include intake sessions and ongoing counseling sessions. Accepts insurance from multiple in-network providers and self-pay clients.
2. EMDR Intensives: Accelerated trauma healing programs offering multiple EMDR sessions over consecutive days
3. EMDR Retreats: Immersive EMDR therapy retreats for mental health professionals
4. Consultation Services: Clinical consultation and coaching for other therapists and clinicians seeking EMDR guidance or practice growth strategies
5. EMDR Training: Training programs for clinicians learning EMDR therapy, including CE credits

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Willow Center for Healing is a trauma-informed mental health therapy practice delivering individual, couples, family, and child/adolescent counseling using evidence-based modalities such as EMDR, Safe and Sound Protocol (SSP), CBT, DBT, and neurofeedback. In addition to standard weekly therapy, the practice offers specialized EMDR Intensives (multi-day concentrated trauma treatment), immersive EMDR Retreats for clinicians, and EMDR consultation, coaching, and training services for other mental health professionals.

Product overview

Willow Center for Healing is a mental health counseling center offering a unified suite of trauma-focused therapeutic services. The core offering consists of individual counseling using evidence-based modalities including EMDR, Safe and Sound Protocol (SSP), CBT, DBT, and other approaches. The center provides specialized intensive programs including EMDR Intensives (concentrated multi-day trauma therapy), EMDR Retreats (immersive healing experiences for professionals), and Consultation Services for clinicians seeking EMDR guidance. The practice also offers EMDR Training through its founder. All services are delivered by licensed clinicians in Indiana, with tiers based on clinician experience level (fully licensed, provisionally licensed, and intern clinicians) affecting pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling Services Evidence-based outpatient mental health counseling for individuals, couples, families, and children/teens delivered by licensed and provisionally licensed Indiana clinicians. Modalities include EMDR, Safe and Sound Protocol, CBT, DBT, Mindfulness, Thera-play, Solution-Focused Therapy, Emotionally Focused Therapy, Trauma Focused CBT, System Focused Therapy, and Low Energy Neurofeedback. Pricing is tiered by clinician license level (founder $300 intake / $250 session; fully licensed $175 / $150; associates $150 / $125; interns $75 / $50).
• EMDR Intensives Focused and accelerated EMDR trauma treatment delivering multiple sessions over consecutive days instead of weekly sessions spread over months, designed for individuals seeking intensive trauma work and faster progress.
• EMDR Retreats Deep, immersive multi-day EMDR therapy retreat experience for healing professionals who already have a basic understanding of EMDR and prior experience with resourcing and grounding techniques, designed to maximize therapeutic benefit through concentrated immersion.
• Consultation Services Expert consultation for clinicians covering EMDR guidance, coaching for complex cases, and strategies to grow a clinical practice, supporting colleagues in early EMDR learning stages and normalizing the learning curve.
• EMDR Training EMDR training, continuing education (CE credits), and speaking engagements for clinicians learning EMDR therapy, delivered by the founder's EMDRIA Approved Consultant and Trainer credential.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 3 Rivers Visiting DogsminorStrategic or Co-development PartnerLuna, the certified therapy dog, is certified through 3 Rivers Visiting Dogs. This partnership provides therapy dog support for clients at the practice.
• Camp Watcha Wanna DominorStrategic or Co-development PartnerHeather Blasius is passionate about her work with Camp Watcha Wanna Do, a childhood cancer camp. This community partnership supports the practice's youth and family-focused mission.
• Therapy AppointmentcoreTechnology or IntegrationThird-party scheduling and messaging software used by the practice for client appointment management and therapist communication.
• Willow Center for HopecoreStrategic or Co-development PartnerNon-profit organization founded by Jessica Zimmerman focused on trauma-informed consulting and education to the community. Related entity under the same founder.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Brightside Health: Telehealth mental health provider combining therapy and medication management with a focus on anxiety and depression outcomes. Comparable to Willow in trauma/anxiety focus and direct-to-consumer delivery, with an emerging, narrower clinical emphasis.
• Lyra Health: Mental health benefits platform providing therapy, coaching, and medication management through employer-sponsored plans. Comparable to Willow in outpatient therapy delivery model, differing by focusing on employer contracts and a curated provider network.

Direct peers

• Talkspace: Telehealth therapy platform delivering individual and couples counseling via video, audio, and text. Directly comparable to Willow in target customer (individuals seeking therapy), delivery mechanism (virtual sessions), and insurance/Self-pay billing options.
• Cerebral: Telehealth mental health platform offering therapy and medication management for anxiety, depression, and ADHD. Comparable in direct-to-consumer mental health delivery model and use of evidence-based modalities, though with broader prescription services.
• BetterHelp: Largest direct-to-consumer telehealth therapy platform offering individual, couples, and family counseling across multiple modalities. Comparable to Willow as a virtual outpatient mental health provider, though at vastly greater scale and broader modality mix.
• Grow Therapy: Mental health practice enablement platform helping independent therapists accept insurance and manage practices. Comparable to Willow in enabling outpatient therapy delivery, with overlap on insurance-networked individual therapy services.
• LifeStance Health: National outpatient mental health practice network providing in-person and telehealth therapy, psychiatry, and psychological testing. Closely comparable operating model to Willow — licensed clinicians delivering outpatient mental health services — but at multi-state scale.
• Alma: Platform that supports independent therapists with insurance credentialing, billing, and practice management. Directly comparable to Willow in serving independent outpatient mental health providers, differing by being an infrastructure platform rather than a practice operator.

Broad incumbents

• Headspace: Large-scale mental wellness platform combining meditation, mindfulness, and increasingly therapy services. Overlaps with Willow in mental health self-help and therapy, but operates at vastly broader scale and lower-touch delivery model.
• Calm: Major mental wellness and meditation platform with growing content around stress, anxiety, and sleep. Comparable to Willow in mental wellness theme, but serves a fundamentally different self-serve digital channel rather than clinician-delivered therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/willowcenterforhealing
• LinkedInlinkedin.com/company/willow-center-for-healing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Center For Healing