The Mayda Creative Co.

What The Mayda Creative Co. does

The Mayda Creative Co. is a multidisciplinary creative studio founded in 2021, headquartered at 55 Water Street, Brooklyn, NY, with a London studio at 18 Phipp Street and Canadian representation via Beautiful Universe. The studio operates across five interconnected service lines — Film, Design, Experience, AI & Tech, and Entertainment — producing branded content, immersive activations, podcasts, episodic TV, music videos, and creative-technology projects for global brands and their agency partners. Notable client work spans Google, AT&T, Spotify, Nissan, LUSH, Heinz, MSG Sphere, MotoGP, WNBA, PlayStation, Coinbase, and the All England Lawn Tennis Club, alongside embedded agency relationships with Wieden+Kennedy, McCann, Havas, Adam&EveDDB, BBH, Grey & Townhouse, and Sky Creative.

The studio's technology stack combines traditional craft (live action, design, animation, editorial) with emerging tools including custom-built ethical AI models, deepfake pipelines, Neural Radiance Fields, real-time Unreal Engine platforms, zero-latency motion capture, virtual production, and LED/Sphere-scale installations. Proprietary work includes the Zedd/Intel Lucky AI Experience (bespoke ethical AI generating millions of personalized portraits), the AT&T 5G Helmet (first NCAA-sanctioned augmented helmet for deaf/hard-of-hearing players, co-developed with Riddell and Gallaudet University), and flagship status at MSG Sphere (first branded content via Mortal Kombat, first live-action showcase via A$AP Rocky x Puma x F1) and Outernet London (multiple activations including Spotify Wrapped 2024 and LUSH Intergalactic Universe reaching 1.5M+ weekly visitors).

Mayda generates revenue through project-based professional services engagements, custom-quoted per scope following AICP guidelines, with milestone-based invoicing under Contracts for Services. The go-to-market combines direct brand engagement (notably for creative-technology and experiential projects with AT&T, Spotify, MSG Sphere, and LUSH) with agency channel partnerships that introduce the studio into client engagements. The company is privately held, founderially controlled, and Delaware-incorporated as The Mayda Creative Company, Inc., with no disclosed external investors or funding rounds. Leadership comprises CEO Barry Parkhill, President & EP Zu Al-Kadiri, Co-Executive Creative Directors Carl Addy and Ben Smith, and SVP Creative Partnerships Lydia Corin, with senior creative and production leaders sourced from The Mill, Meta Reality Labs, and BBC News.

Name

The Mayda Creative Co.

Legal name

The Mayda Creative Company, Inc.

Website

https://mayda.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mayda Creative Co. is a multidisciplinary creative studio founded in 2021, producing film, design, experiential, and AI/technology-driven content for global brands and creative agencies across entertainment, sports, and consumer sectors, with offices in New York and London.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative production services
• Branded content production
• Experiential marketing design
• Immersive technology activations
• Creative studio services

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services and Project Fees: Mayda charges fees for creative development, direction, design, animation, VFX, post-production, and technical services across branded content, entertainment, and creative technology projects. Revenue is generated through project-based engagements with agencies and brands, structured as Contracts for Services with quotes and milestone-based invoicing following AICP guidelines.
2. Branded Content Production: Production of branded content including films, campaigns, podcasts, and experiential activations for brand clients and their agency partners. Services include live action, design, animation, creative technology, and full-service production.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

The Mayda Creative Co. is a multidisciplinary creative studio that produces film, design, experiential, and technology-driven content for global brands and creative agencies. Services span direction, live action, branded content, animation, visual effects, post-production, immersive installations, AI/deepfake/NeRF-driven creative technology, podcasts, documentaries, and music video production across advertising, entertainment, and technology sectors.

Product overview

The Mayda Creative Co. is a multidisciplinary creative studio that offers five interconnected service lines: Film, Design, Experience, AI & Tech, and Entertainment. Their offerings span commercials and branded content, immersive activations and experiential installations, and original entertainment and intellectual property. The studio blends traditional craft with emerging technologies to create innovative work across advertising, technology, and entertainment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Services Direction, live action, branded content, and cinematic storytelling services for advertising and entertainment clients, including commercials, campaign films, and branded entertainment across formats.
• Design Services Visual design services including graphic design, brand identity, motion design, and creative development across digital and physical mediums for global brand clients.
• Experience Services Immersive experience design including installations, activations, experiential marketing, and interactive environments at flagship venues such as Outernet London and MSG Sphere.
• AI & Tech Creative Services Creative technology services including AI-powered activations, machine learning applications, deepfake technology, virtual production, real-time Unreal Engine platforms, motion capture, and innovative tech-driven campaigns.
• Entertainment Services Entertainment content production including branded podcasts, episodic TV, feature documentaries, music video production, and artist collaborations for global music, media, and brand clients.

Quantifiable outcome

• 19M+ YouTube views for Nissan Lofi four-hour campaign, named Fast Company Top 5 Ads of 2023
• +5 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

32 partnerships are on record, tiered flagship, core and minor.

• MSG Entertainment / SphereflagshipStrategic or Co-development PartnerMayda is among the first creative studios invited to develop original branded content and live-action experiences for the Sphere in Las Vegas (580,000 sq ft LED screen). They debuted the first piece of branded content (Mortal Kombat) and the first live-action showcase (A$AP Rocky x Puma x F1), plus Shepard Fairey Earth Day animation and Oreo world's largest cookie activation.
• RiddellcoreStrategic or Co-development PartnerHelmet manufacturer Riddell collaborated with Mayda and AT&T to integrate custom technology (battery, transmitter, prismatic display) into the SpeedFlex helmet for the AT&T 5G Helmet, maintaining safety compliance for high-impact college football.
• Translation (Creative Agency)coreStrategic or Co-development PartnerCreative agency Translation partnered with Mayda, AT&T, Riddell, and Gallaudet University to develop the AT&T 5G Helmet project over two years of product development.
• Gallaudet UniversitycoreStrategic or Co-development PartnerGallaudet University, a university for deaf and hard-of-hearing students, collaborated with Mayda on the AT&T 5G Helmet to level the playing field for their football team. The helmet debuted October 7, 2023 in a competitive game where quarterback Brandon Washington scored the game-winning touchdown wearing it.
• LUSHflagshipStrategic or Co-development PartnerMayda is a key creative partner to LUSH Cosmetics across multiple activations including LUSH House at SXSW (motion capture activation), Lush Intergalactic Universe at Outernet London (26K LED display reaching 1.5M+ weekly visitors), and the ongoing Storyverse partnership.
• Outernet LondonflagshipStrategic or Co-development PartnerMayda has executed multiple activations at London's Outernet — home to Europe's largest LED screen (NOW Building 16K display, four-story floor-to-ceiling). Projects include Spotify Wrapped 2024, This Is An Oasis Fan, eBay Black Friday Live Superstore, Spotify Lossless, Lush Intergalactic Universe, Dr. Martens Zebzag launch, and Google Cannes Lions installation.
• IntelcoreTechnology or IntegrationIntel partnered with Mayda and Zedd (Universal Music Group) to power the Lucky AI Experience — an ethical AI-powered fan activation generating millions of unique personalized portraits using a custom AI system trained and curated by Mayda's team.
• Universal Music GroupcoreStrategic or Co-development PartnerUMG partnered with Mayda and Intel to create the Lucky AI Experience for Zedd's album TELOS launch, combining music, art, and ethical AI in a fan activation that extended into the physical world at Complex LA.
• ZeddcoreStrategic or Co-development PartnerEDM superstar Zedd collaborated with Mayda for the Lucky AI Experience (ethical AI fan activation) and the Lucky music video for the lead single from Grammy-nominated album TELOS, featuring experimental techniques including face puppeteering and 3D scanning.
• Google Creative WorkscoreStrategic or Co-development PartnerMayda co-developed with Google Creative Works the four-hour Nissan ARIYA lo-fi music video (19M+ YouTube views), winning YouTube Grand Prix, Webby Award, and named Fast Company Top 5 Ads of 2023. The campaign won multiple awards for its innovative approach to blending advertising with entertainment.
• Wieden + KennedycoreStrategic or Co-development PartnerWieden+Kennedy NY partnered with Mayda to create and produce The Black Kitchen Series — a six-part podcast for Heinz celebrating Black culinary innovators. The series won James Beard Media Award, six Signal Awards, and Adweek Best Branded Podcast 2023.
• Beautiful UniverseminorChannel Partner/ Reseller/ DistributorBeautiful Universe represents Mayda for representation in Canada, enabling the studio to offer its creative services to Canadian clients and collaborators.
• Studio KilncoreStrategic or Co-development PartnerMayda partnered with Studio Kiln to completely reimagine its visual brand identity, creating a bold and dynamic identity capturing the studio's spirit of innovation and collaboration, inspired by the metaphor of Mayda's name (an island on early maps, charted but never found).
• McCann LondoncoreChannel Partner/ Reseller/ DistributorMcCann London brought Mayda into the All England Lawn Tennis Club Wimbledon 2024 campaign 'Always Like Never Before' — blending 3D animation, CGI, and archival footage.
• Havas NYcoreChannel Partner/ Reseller/ DistributorHavas NY partnered with Mayda for the Benson Boone x JBL 'Mystical Magical' campaign — blending performance, storytelling, and visual artistry for JBL earbuds launch.
• Adam&EveDDBcoreChannel Partner/ Reseller/ DistributorAdam&EveDDB brought Mayda in to launch EA Sports FC 24 on PlayStation 5 with the 'Play Closer' campaign blending CG, live action, and in-game cinematics featuring David Beckham, Zinedine Zidane, and others.
• Bartle Bogle Hegarty NY (BBH)coreChannel Partner/ Reseller/ DistributorBBH partnered with Mayda to create 'More Than A Game' — a dynamic mixed-media film for the WNBA featuring A'ja Wilson blending CG, archival footage, and live action.
• Sky CreativecoreChannel Partner/ Reseller/ DistributorSky Creative partnered with Mayda for 'They Come Alive' — a social-first campaign for Sky Sports' 2025 Formula 1 coverage featuring Lewis Hamilton, Lando Norris, Charles Leclerc and other drivers.
• The Florida Council of 100coreStrategic or Co-development PartnerMayda partnered with the Florida Council of 100 to bring the 'Ambition Accelerated' campaign to life at the Miami Grand Prix Paddock Club — a custom Unreal Engine racing simulator experience generating 350+ guests and 39+ hours of engagement.
• Ultra (Music/Live Events)coreChannel Partner/ Reseller/ DistributorUltra partnered with Mayda for MotoGP's 'Wired Different' 2026 season campaign — blending traditional artistry with AI manipulation in a hyper-realistic film featuring brain, heart, eyeball, and DNA helix visuals.
• ExceteraminorChannel Partner/ Reseller/ DistributorExcetera partnered with Mayda to build Future Shot — a next-gen archery game for Coinbase at the Valorant Champions event in Paris, blending design, technology, and gameplay with machine-learning cameras.
• Dead FilmsminorChannel Partner/ Reseller/ DistributorDead Films partnered with Mayda and Sky Creative on the Sky Sports F1 'They Come Alive' campaign.
• Flower Shop NYCminorChannel Partner/ Reseller/ DistributorFlower Shop NYC partnered with Mayda to craft the C4 Energy high-octane product film in a PSA style.
• The ManualminorChannel Partner/ Reseller/ DistributorEvents partner The Manual collaborated with Mayda and Outernet on the This Is An Oasis Fan activation featuring Kevin Cummins photography and an interactive photobooth.
• Grey & TownhousecoreChannel Partner/ Reseller/ DistributorGrey & Townhouse partnered with Mayda to craft fantastical AI-generated worlds for the iPhone launch on the Boost network, turning AI-engineered images into fully-realized campaign films.
• Slim CreativeminorChannel Partner/ Reseller/ DistributorSlim Creative partnered with Mayda on Lyft's inaugural Investor Day in New York City — an immersive brand experience with installations and projection screens.
• Forsman & BodenforsminorChannel Partner/ Reseller/ DistributorForsman & Bodenfors NY partnered with Mayda to direct eye-popping branded content for INKBOX — creating culture, not a commercial, for a Gen Z audience.
• JAM (Creative Agency)minorChannel Partner/ Reseller/ DistributorJAM commissioned Mayda to produce the 'Money at the Speed of You' campaign for Earnin — two live-action hero films and six animated TikTok social assets.
• Shepard FaireyflagshipStrategic or Co-development PartnerMayda partnered with globally-revered artist Shepard Fairey to animate his iconic artwork for the Sphere's massive LED screen in Las Vegas — the first time his work was brought into motion, creating 'Earth Power Globe' for Earth Day.
• Daydreamer (VFX Studio)minorChannel Partner/ Reseller/ DistributorDaydreamer VFX studio collaborated with Mayda on the Wimbledon 'Always Like Never Before' campaign, executing cutting-edge CGI and post-production work.
• The OthrscoreChannel Partner/ Reseller/ DistributorMayda collaborated with The Othrs to develop the visual language for DEFIANT, a feature-length documentary directed by Oscar-nominated Karim Amer, using AI and NeRF technology to represent Ukraine's information war.
• Paradiso InstituteminorStrategic or Co-development PartnerMayda joined Paradiso Institute as a founding member, announced in May 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• B-Reel: Creative studio blending strategy, design, film, and technology for brands. Comparable in the integration of traditional creative craft with proprietary technology and a premium brand client roster.
• Nexus Studios: Independent creative studio producing film, animation, and interactive experiences for global brands. Comparable in multidisciplinary creative production with strong emerging-tech and immersive capabilities.
• Radical Media: Global production company producing commercials, branded content, and immersive experiences for premium brands. Comparable in commercial production scale, branded entertainment, and emerging-tech-led activations.
• Psyop: Boutique creative production studio blending directing, design, animation, and emerging technology for advertising and entertainment clients. Directly comparable in the 'multidisciplinary creative studio with proprietary tech' positioning Mayda occupies.
• The Mill: Global creative production studio offering film, design, VFX, and emerging technology for brands and agencies. Closely comparable in service mix (live action, design, animation, AI/tech), client base (Nike, Google, AT&T, Spotify), and category leadership. Two Mayda leaders (Ian Walker, Henry Foreman) joined from The Mill.
• MPC (Moving Picture Company): Global creative studio combining VFX, design, and advertising production. Comparable in scale, premium brand client roster, and multidisciplinary work spanning commercials, immersive content, and emerging tech.
• Buck: Creative design and production studio focused on design, motion, and immersive experiences for brands. Comparable in motion design, branded content, and design-led creative technology engagements.
• Anonymous Content: Multidisciplinary creative studio spanning film, TV, advertising, and experiential. Comparable in producing high-profile branded campaigns and entertainment IP for global brands and rights holders.
• Unit9: Award-winning creative production company with film, interactive, and immersive technology practices. Directly comparable in the integration of branded storytelling, experiential design, and emerging tech for global brands.
• Framestore: Award-winning creative studio and VFX powerhouse with integrated film, immersive, and emerging technology offerings. Comparable in multidisciplinary creative production, immersive Sphere/venue work, and tier-one brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-mayda-creative-co
• Instagraminstagram.com/the.mayda.creative.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mayda Creative Co.