City Truck Equipment

What City Truck Equipment does

City Truck Equipment (now operating as City Truck Upfitters) is a U.S. commercial truck and van upfitter that designs, engineers, and installs customized work vehicles for fleet customers across the continental United States. The company integrates truck bodies (flatbeds, service bodies, dump beds, mechanics crane bodies, contractor bodies, reel transport beds, enclosed bodies, gooseneck beds, snow plows and salt spreaders), cargo van shelving systems, and a broad range of accessories (toolboxes, crane packages, compressors, lighting, tarp systems, fuel tanks, liftgates, hitches, onboard power systems, PTO systems) onto Class 1 through Class 8 chassis sourced from Ford, Chevrolet/GMC, RAM, and Peterbilt. Core operations are run from four upfitting facilities in Kansas City, St. Louis, Atlanta, and Houston, with internal logistics enabling nationwide delivery and a ship-to model that bypasses traditional OEM freight networks. The company claims an average 24-day order-to-delivery lead time versus a 3-6 month industry average, and distinguishes itself through what it describes as one of the widest upfit product mixes in the industry.

The business model is professional services-led: project-based revenue per vehicle build, with quoting via dedicated account managers and a 'Get a Quote' conversion flow. Customers can also leverage four acquisition pathways - outright purchase, short-term rental through sister company City Rent a Truck, Rental Purchase Option (RPO) that builds equity toward eventual purchase, and lease through customer-selected financing partners. The go-to-market is direct enterprise field sales with dedicated account managers, supported by content marketing, SEO, and sister-company referrals. Target customer segments include Utility and Telecom Contractors, Construction and General Contractors, Municipalities and Government Fleets, Oil and Gas, Renewable Energy, Plumbing and HVAC, and Commercial Fleet Operators of any size - from single units to full fleet standardization programs. The company was founded as an internal upfitting operation to serve the rental fleet of its sister company City Rent a Truck, then expanded commercially and rebranded to City Truck Upfitters to reflect its turnkey vehicle build focus. The company is privately held under founder/management ownership with no disclosed external equity funding.

Name

City Truck Equipment

Legal name

City Truck Upfitters

Website

https://citytruckequipment.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

City Truck Equipment (now City Truck Upfitters) is a U.S. commercial truck and van upfitter that designs, engineers, and delivers customized work vehicles on Class 1-8 chassis for utility, construction, municipal, oil and gas, and commercial fleet customers across the continental US, operating from four facilities.

Ownership category

akta.pro rank

Product category

Commercial Truck and Van Upfitting

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Utility / Service Body Truck Rentals (THADAJAH)

Keywords

• Commercial truck upfitting
• Work truck bodies
• Fleet vehicle equipment
• Truck body installation
• Specialty vehicle bodies

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Truck & Van Upfitting Services: Core revenue from installing and integrating commercial truck bodies, accessories, and equipment onto customer-provided or company-sourced chassis. Services include mounting, wiring, hydraulics, custom fabrication, and quality assurance. Revenue is project-based per vehicle build.
2. Vehicle Acquisition Facilitation: Facilitates vehicle procurement through purchase, rental (via sister company City Rent a Truck), Rental Purchase Option (RPO), and lease-through-financing-partner arrangements. The company coordinates but may not retain all revenue from financing arrangements.
3. Parts & Accessories Installation: Installs ancillary commercial equipment including multi-function power units (welder/generator/compressor combos), shelving, flooring, onboard power systems, liftgates, cranes, hitches, camera systems, PTO, laptop mounts, inverters, and specialty accessories. Revenue included within full upfit project pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

City Truck Equipment (now branded City Truck Upfitters) is a commercial truck and van upfitter that designs, builds, and installs specialty truck bodies and equipment for fleet and contractor customers. It operates four U.S. production facilities and offers chassis sourcing, Build-to-Suit custom upfit design, Stock-to-Ship pre-built inventory, Rent-to-Own financing, and a parts/accessories line across flatbeds, service bodies, dump bodies, cranes, snow plows, and related categories.

Product overview

City Truck Upfitters is a nationwide commercial truck and van upfitter offering a build-to-suit model that encompasses the entire lifecycle from chassis sourcing and custom engineering to component installation and nationwide delivery. Their core portfolio includes flatbed truck bed installation, service body installation, mechanics crane truck upfitting, cargo van upfitting (with Ranger Design shelving systems), dump truck bed installation, contractor body installation, reel transport bed installation, gooseneck truck bed installation, pickup truck upfitting, snow plow and salt spreader installation, and enclosed service body installation. They partner with leading body manufacturers including Bedrock Truck Beds, NXG Truck Bodies, CM Truck Beds, Reading Truck, Duraclass, RS Godwin, DewEze, Palfinger, and Ranger Design. Their acquisition services allow customers to purchase outright, rent, utilize a Rental Purchase Option (RPO), or lease through a financing partner. Upfitting services are available at facilities in Kansas City, MO; St. Louis, MO; Atlanta, GA; and Houston, TX, with nationwide delivery across the continental United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Flatbed Upfitting

Quantifiable outcome

• Average order-to-delivery lead time of 24 days vs. 3–6 month industry average (savings of 2–5 months per vehicle)
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and primary.

• City Rent a TruckcoreChannel Partner/ Reseller/ DistributorSister company providing rental fleet services. City Rent a Truck is the primary rental channel for vehicles upfitted by City Truck Upfitters, and serves as the platform for the Rental Purchase Option (RPO) program. Customers can rent upfitted vehicles, test configurations in the field, and apply rental payments toward purchase. City Truck Upfitters originated as an internal upfitting operation for this rental company.
• Reading TruckprimaryTechnology or IntegrationReading Truck is a key manufacturer partner providing service body and mechanics crane body products. City Truck Upfitters installs Reading's Mechanic Series, SL Service Body, Classic II Steel and Aluminum Service Bodies, and RM-series crane bodies (RM-25, RM-35, RM-45, RM-78).
• Bedrock Truck BedsprimaryTechnology or IntegrationBedrock Truck Beds is a key manufacturer partner providing flatbed and platform body products. City Truck Upfitters installs Bedrock's Limestone, Slate, Marble, Onyx, Granite, Granite+, and Diamond Series flatbeds. Bedrock is cited as a primary partner for gooseneck truck bed upfitting.
• CM Truck BedsprimaryTechnology or IntegrationCM Truck Beds is a key manufacturer partner providing flatbed/platform bodies, contractor bodies, and framer bodies. City Truck Upfitters installs CM's AL PL Aluminum Platform, PL Steel Platform, PL-HD Steel Heavy Duty Platform, PLS Steel Platform, and CT Contractor Body. Described as the preferred manufacturer for contractor and framer builds.
• Ranger DesignprimaryTechnology or IntegrationRanger Design is a key manufacturer partner providing cargo van shelving, storage units, fold-away shelving, van drawers, partitions, ladder racks, and flooring. City Truck Upfitters installs Ranger Design products across cargo van upfitting projects, covering shelving, bins, drawers, and accessories.
• DewEze (Hercules Enterprises)primaryTechnology or IntegrationDewEze is a manufacturer partner providing reel transport beds (XRT and RT models) for fiber and utility crew applications. The XRT combines a flatbed with hydraulic reel-handling; the RT features a hydraulic reel-lift and payout system with up to 5,500-lb reel capacity.
• DuraclassprimaryTechnology or IntegrationDuraclass is a manufacturer partner providing dump body products. City Truck Upfitters installs Duraclass models including the HPT (high-tensile steel), DuraTuff SD, DuraTuff MD, DuraTuff LD, SL, and Yardbird dump bodies across light-duty to severe-duty configurations.
• RS GodwinprimaryTechnology or IntegrationRS Godwin is a manufacturer partner providing dump body products. City Truck Upfitters installs RS Godwin's Standard Series, DoubleWall Series, AU Series, AG Series, AC Series, SC Series, G Series, EL Series, C Series, and CS/SCS Series dump bodies for light-duty to heavy-duty applications.
• PalfingerprimaryTechnology or IntegrationPalfinger is a manufacturer partner providing hydraulic service cranes for mechanics crane truck upfitting. City Truck Upfitters installs Palfinger PSC-series cranes including PSC 3216, PSC 4025, PSC 5025, PSC 6025, PSC 8029, PSC 10829, PSC 12529, and PSC 14029 with lift capacities from 3,200 to 14,000 lbs.
• NXG Truck BodiescoreTechnology or IntegrationNXG is a manufacturer partner providing steel truck bodies including the Steel Skirted Deluxe Body (XSD), Steel Skirted Flat Body (XSB), and Steel Deluxe Flat Body (XFD) for flatbed upfitting applications.
• VanaircoreTechnology or IntegrationVanair provides mobile power solutions including air compressors and combination power units (welder/generator/compressor). Referenced in the parts and accessories catalog as a supplier of onboard power systems for work trucks.
• Weather-Guard (Brinkley RV)coreTechnology or IntegrationWeather-Guard is a manufacturer partner providing truck storage solutions, toolboxes, and accessories for pickup and service body upfitting applications.
• DeckedcoreTechnology or IntegrationDecked provides bed drawer and storage systems for pickup trucks and service bodies, enabling organized tool and gear storage without sacrificing bed space.
• Tommy GatecoreTechnology or IntegrationTommy Gate provides liftgate solutions (tuck-away, rail-lift, cantilever styles) for commercial vehicles. Referenced in parts and accessories catalog for loading and unloading applications.
• CTECHcoreTechnology or IntegrationCTECH provides cargo management and storage solutions for commercial vehicles. Referenced in the parts and accessories catalog as a supplier for van and truck storage/upfit components.
• LEER GroupcoreTechnology or IntegrationLEER Group provides truck toppers and caps for pickup trucks, referenced in the pickup upfitting catalog as a supplier of weather-resistant storage solutions for contractor and service crew applications.
• Whelen EngineeringcoreTechnology or IntegrationWhelen provides emergency and work lighting solutions including strobes, beacons, and LED work lights for commercial vehicle upfitting. Referenced as a partner brand in the upfit catalog.
• Fill-RitecoreTechnology or IntegrationFill-Rite provides fuel transfer tanks and fuel management solutions for commercial vehicles. Referenced in pickup and truck upfitting catalog as a supplier of on-site refueling systems.
• Curt (Cequent Consumer Products)coreTechnology or IntegrationCurt provides hitch solutions including receiver hitches, gooseneck hitches, and 5th wheel hitches for commercial truck applications. Referenced as a partner brand in the parts catalog.
• Buyers ProductscoreTechnology or IntegrationBuyers Products provides a range of commercial truck accessories including strobes, work lights, toolboxes, and job-site equipment. Referenced as a partner brand throughout the upfit catalog.
• Ford Motor CompanycoreTechnology or IntegrationFord is cited as a primary OEM chassis partner for light to medium-duty upfits (Class 1–5). City Truck Upfitters maintains in-stock inventory of Ford chassis cabs (F-250 through F-750) and leverages OEM ship-to codes for direct factory-to-facility delivery.
• Chevrolet/GMC (General Motors)coreTechnology or IntegrationChevrolet and GMC are cited as OEM chassis partners for light to medium-duty upfits (Class 1–5). City Truck Upfitters maintains in-stock inventory of Chevrolet/GMC chassis cabs and offers OEM ship-to routing for these brands.
• RAM (Stellantis)coreTechnology or IntegrationRAM is cited as an OEM chassis partner for light to medium-duty upfits (Class 1–5). City Truck Upfitters maintains in-stock inventory of RAM chassis cabs and leverages OEM ship-to codes for direct factory-to-facility delivery.
• Peterbilt (PACCAR)coreTechnology or IntegrationPeterbilt is cited as a heavy-duty OEM chassis partner for Class 6–8 vocational applications including heavy cranes, dump trucks, and roll-offs. City Truck Upfitters maintains in-stock Peterbilt single, tandem, and tri-axle chassis at its facilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Utilimaster: Utilimaster (a Wabash subsidiary) designs and manufactures commercial van and truck bodies, including upfitted service bodies and vocational truck bodies - directly competing in the work truck and commercial van upfit space.
• Reading Truck: Reading Truck is a major manufacturer of truck bodies, service bodies, mechanics crane bodies, and dump bodies, with installation/upfitting services across multiple facility locations - directly overlapping with CTU's product mix and serving the same contractor and utility fleet customers.
• Knapheide: Knapheide is one of the largest commercial truck body and equipment manufacturers in North America, offering service bodies, platform bodies, utility bodies, and van interiors installed on customer chassis - directly competing with City Truck Upfitters across the same product mix and Class 1-8 range.
• Auto Truck Group: Auto Truck Group is a commercial truck equipment upfitter offering service bodies, dump bodies, cranes, liftgates, and van interiors across multiple US locations - directly comparable to CTU's hub-based commercial upfitting model serving contractor and fleet customers.
• Morgan Truck Body: Morgan Truck Body manufactures and upfits commercial truck bodies including dry freight, refrigerated, and specialty bodies, serving commercial fleet and vocational markets - a comparable full-line commercial body and upfitting competitor.
• Monroe Truck Equipment: Monroe Truck Equipment is a commercial truck equipment distributor and upfitter offering snow plows, dump bodies, service bodies, cranes, and van interiors - directly competing across CTU's product mix, including snow and ice removal upfits.
• Truck Bodies & Equipment International (TBEI): TBEI is a manufacturer and upfitter of dump bodies, service bodies, and crane bodies for commercial trucks - directly comparable to CTU's dump truck, service body, and mechanics crane upfitting capabilities.
• Truck Equipment Company (TEC): Truck Equipment Company is a regional commercial truck upfitter with multiple facility locations serving Midwest fleet customers - a comparable hub-based upfitting operation with similar service body, dump body, and crane upfit offerings.

Broad incumbents

• Rush Enterprises (Rush Truck Centers): Rush Enterprises is the largest Peterbilt dealer network in North America and offers truck upfitting and customization services as part of its broader commercial truck dealership business - a broader incumbent that captures fleet customers through OEM dealer relationships.

Emerging players

• BrandFX: BrandFX manufactures fiberglass composite truck bodies and service bodies, increasingly used as lightweight alternatives to steel upfits - a niche but emerging competitor intersecting with CTU's service body and utility body product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/city-truck-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Truck Equipment