One Magyarország

What One Magyarország does

One Magyarország Zrt. is a Hungarian telecommunications provider operating mobile, fixed-line (FTTH/FTTx, DOCSIS 3 cable), and satellite/terrestrial TV networks (mindigTV) across Hungary. The company offers bundled mobile, home internet, TV, and phone services to residential consumers, small businesses, and medium/large enterprises under the "One" brand (licensed from parent 4iG Nyrt.), having rebranded from DIGI Távközlési és Szolgáltató Kft. The product portfolio includes postpaid mobile tariffs (Tarifa S/M/L/XL/XXL ranging from 3,990–9,990+ Ft/month), prepaid plans, portable mobile internet, home fiber (Gigabit Net 250/1000 Mbit/s), TV Family with 109 channels (65 HD) including bundled streaming partners (RTL+ Premium, CANAL+, TV2 Play Prémium, Netflix, HBO Max), and OneTV Mediabox/SoundBox hardware. The company is designated as a Significant Market Power (SMP) operator by NMHH, with wholesale interconnection agreements with D-Mobil and Invitech/V-Hálózat.

Revenue mechanics are subscription-recurring across mobile, fixed internet/TV, bundled streaming, and device financing (interest-free installments up to 30 months, Samsung trade-in discounts up to 40,000 Ft). The company earns wholesale interconnection revenue from operator partners under NMHH-regulated SMP pricing. The ONE+ program (from November 2025) bundles mobile + home services for 1,000–2,000 Ft monthly discounts, with device discounts up to 30,000 Ft. Customer segments include residential (primary), small businesses, medium/large enterprises (served via the dedicated 1420 line), and wholesale telecom operator partners. Distribution is multi-channel: direct-to-consumer e-commerce (one.hu), the One mobile app, One fiók online account portal, phone-based sales (1270), physical retail stores, and last-mile delivery via Express One and Magyar Posta. Technology differentiators include VoLTE roaming, WiFi 6 modems bundled with fiber, KiberPajzs call/SMS spoofing prevention, and SIM-swap fraud prevention.

Name

One Magyarország

Legal name

One Magyarország Zrt.

Website

https://one.hu

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

One Magyarország Zrt. is a Hungarian telecommunications provider offering bundled mobile, home internet, TV, and phone services to residential and business customers across Hungary, operating under the One brand licensed from parent 4iG Nyrt.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscription Services: Monthly postpaid subscription fees for mobile voice and data plans (Tarifa S, M, L, XL, XXL), prepaid (feltöltőkártyás) plans, smartwatch plans, and fleet (flotta) plans. Revenue is recurring, billed monthly with annual price adjustments tied to consumer price index.
2. Home Internet and TV Services: Monthly subscription fees for fixed-line internet (Gigabit Net, Home Giga Net 1000, 250 Mbit/s) and TV packages (TV Family with 109 channels). Often sold as bundled packages (e.g., TV Family + Gigabit Net) with discounted pricing.
3. Device Sales (Smartphones and Hardware): Sale of smartphones (Samsung Galaxy, HONOR), smartwatches, tablets, laptops, TV sets, and game consoles. Sold as one-time purchases or with interest-free installment plans (0 Ft down payment, up to 30-month terms) bundled with service contracts.
4. Bundled Streaming Services (Netflix, HBO Max): Bundled streaming services (Netflix Alap, HBO Max) sold as part of home internet + TV packages. Netflix is offered free for the first 6 months with Gigabit Net subscription, then charged separately. Provides an additional recurring revenue stream from third-party streaming content markup.
5. e-Pack Discount Revenue (Cross-sell incentive): Customers choosing electronic billing (e-számla) and paying bills online before due date receive a monthly discount (e-Pack). This incentivizes electronic payment adoption and reduces administrative costs, improving net revenue per subscriber.
6. International Roaming and Világ Napijegy Add-ons: Roaming add-on packages (Világ Napijegy – Adria for Montenegro and Kosovo) providing domestic-rate calls, SMS, and data in specified countries. Generates incremental revenue from international travel.
7. Wholesale Interconnection Services: Wholesale voice termination, infrastructure sharing, and roaming reference offer services to other telecom operators (D-Mobil, Invitech, partner telecoms). Governed by regulated wholesale SFTP pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

One Magyarország is a Hungarian telecommunications operator that sells mobile subscriptions (postpaid Tarifa S/M/L/XL/XXL and Feltöltőkártyás prepaid), home fiber and cable internet (Gigabit Net 250/1000 Mbit/s), television (TV Family with 109 channels), portable mobile internet, smartwatch and fleet tariffs, and roaming add-ons, supported by its own FTTH/FTTx, DOCSIS 3, and 4G/5G networks across Hungary. It also sells smartphones and hardware (Samsung Galaxy, HONOR) with interest-free installment plans and bundles third-party streaming (Netflix, HBO Max, RTL+ Premium, CANAL+, TV2 Play Prémium, Net4, Da Vinci) with its TV and home internet packages.

Product overview

One Magyarország is a Hungarian telecommunications provider offering a unified portfolio of mobile and fixed-line services. The core product lineup consists of postpaid mobile plans (Tarifa S/M/L/XL/XXL) and prepaid cards under the feltöltőkártyás brand, alongside portable mobile internet. Fixed-line offerings include Gigabit Net home internet (250/1000 Mbit/s) and TV Family with 109 channels, enhanced by OneTV Mediabox for interactive features and OneTV SoundBox for premium audio. The One app and One online account (One fiók) serve as digital self-service platforms for managing all services. Add-on services include smartwatch and fleet tariff plans, Világ Napijegy roaming packages, and device sales (Samsung Galaxy, HONOR). The company integrates streaming services (Netflix, HBO Max, RTL+, CANAL+, TV2 Play, Net4, Da Vinci) into its packages and offers parental control tools (Google Family Link, Norton Family).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobil előfizetés (Tarifa S/M/L/XL/XXL) Postpaid mobile voice and data tariff plans for individual subscribers. Tarifa S starts at 3,990 Ft/month (3 GB rollover data, 5 Mbit/s speed cap, unlimited on-network calls, 150 minutes off-network); Tarifa M at 6,490 Ft/month (5 GB rollover data, unlimited on-network calls); Tarifa L at 9,990 Ft/month with unlimited domestic data and calls; Tarifa XL and XXL offer premium tiers with higher data limits and additional benefits. Annual price adjustments are tied to the consumer price index.
• Feltöltőkártyás tarifacsomag (Tuti Feltöltőkártya) Prepaid (pay-as-you-go) mobile service with 2 GB data and 100 minutes included in the starting package (2,190 Ft), 30-day validity, and no expiry on balance. Targets individual subscribers who prefer no-contract mobile connectivity, with simplified switching to postpaid.
• Hordozható mobilinternet (Portable Mobile Internet) Portable mobile internet service with unlimited domestic data, usable at home or while traveling, offered as a standalone subscription for individual subscribers.
• Otthoni internet (Gigabit Net / Home Giga Net) Fixed-line home internet service available at 250 Mbit/s and 1000 Mbit/s speeds over fiber (FTTH/FTTx) or DOCSIS 3 cable. The 1000 Mbit/s Optika Gigabit Net package is available from 6,100 Ft/month for the first 6 months (standard 10,290 Ft/month) and includes a WiFi 6 modem. Free nationwide installation and delivery are provided.
• TV Family Television service delivered via DOCSIS 3 cable, FTTx fiber, and DVB-C standards, offering 109 channels including 65 in HD. Includes premium streaming partners RTL+ Premium, CANAL+, TV2 Play Prémium, Net4, and Da Vinci as standard. Priced at 6,990 Ft/month with a 1-year commitment (or 2-year with device purchase). Interactive OneTV Mediabox provides program replay, pause and rewind of live TV, recording, personal recommendations, child profile, downloadable apps, and movie rental accessible on TV, mobile app, and web.
• Világ Napijegy – Adria (World Day Ticket – Adriatic) Roaming add-on package offering domestic call and SMS rates, call reception, roaming data, and messaging for travel in Montenegro and Kosovo. Targeted at subscribers traveling in the Adriatic region who want predictable, domestic-rate connectivity.
• Okosóra tarifacsomag (Smartwatch Plan) Mobile tariff plan designed for smartwatch connectivity, allowing subscribers to add wearable device service alongside their primary mobile subscription.
• Flotta tarifacsomagok (Fleet Tariff Plans) Business fleet mobile tariff packages for SMB and enterprise customers managing multiple mobile subscriptions under a single account, with centralized billing and account administration via [email protected] and 1420 support.
• Samsung Galaxy Z Fold 7 256GB 5G Premium foldable smartphone with 8-inch Dynamic AMOLED 2X display, 200MP camera, 12GB RAM, 4400mAh battery, Snapdragon 8 Elite processor, 5G Dual SIM. Priced at 582,000 Ft with Tarifa L over 30 months; available with up to 40,000 Ft trade-in and 30,000 Ft bundle discounts.
• Samsung Galaxy S26 Ultra 256GB 5G Premium flagship smartphone with 256GB storage and 5G Dual SIM. Offered with unlimited domestic data and calls for 26,990 Ft/month over 2 years when bundled with Tarifa L, with up to 40,000 Ft trade-in and 30,000 Ft bundle discounts available.
• Samsung Galaxy S26 256GB 5G Smartphone with 6.3-inch Dynamic AMOLED 2X display, 50MP camera, 12GB RAM, 4300mAh battery, Exynos 2600 processor, 5G. Priced at 318,000 Ft with Tarifa L over 30 months; available with bundle and trade-in discounts.
• Samsung Galaxy A57 256GB 5G Mid-range smartphone with 256GB storage and 5G connectivity. Offered with unlimited domestic data and calls for 15,790 Ft/month over 2 years when bundled with Tarifa L.
• HONOR 600 256GB 5G Dual SIM

Quantifiable outcome

• Unlimited domestic data and calls on Tarifa L and above plans
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core and minor.

• 4iG Nyrt.coreOthers4iG Nyrt. (registered at 1013 Budapest, Krisztina körút 39., company reg. 01-10-044993) is the registered trademark owner of the 'One' brand name and mark. One Magyarország Zrt. uses the trademark under license from 4iG Nyrt. The trademark is protected and cannot be used without 4iG's written consent.
• NetflixcoreGTM or Marketing PartnerNetflix Alap (Netflix Basic) is bundled with Optika Gigabit Net home internet packages for the first 6 months free, then continues at a discounted rate for 6 months (3,190 Ft/month Netflix discount). This GTM partnership drives home internet subscription acquisition by offering a compelling content bundle.
• RTL+ PremiumminorGTM or Marketing PartnerRTL+ Premium streaming service is included as a standard benefit in the TV Family package at no extra cost. Available on TV Family subscribers' devices.
• CANAL+minorGTM or Marketing PartnerCANAL+ streaming service included in the TV Family package, providing premium TV content as a value-add within the TV bundle.
• TV2 Play PrémiumminorGTM or Marketing PartnerTV2 Play Prémium streaming included in TV Family package as part of the standard streaming partners lineup.
• SamsungcoreGTM or Marketing PartnerSamsung Galaxy devices (S26 Ultra, S26, A57, Z Fold 7, etc.) featured prominently on One's device store with device trade-in discounts up to 40,000 Ft and up to 30,000 Ft bundled device discounts for qualifying mobile plans. Samsung is the primary device brand promoted alongside One's service plans.
• HONORminorGTM or Marketing PartnerHONOR smartphones (e.g., HONOR 600) featured in One's device lineup, sold bundled with mobile tariffs at competitive installment pricing.
• Google (Family Link)minorGTM or Marketing PartnerGoogle Family Link parental control app is recommended on One's child protection page as part of its minor safety ecosystem. One directs customers to Google's parental control tools.
• Norton LifeLock (Norton Family)minorGTM or Marketing PartnerNorton Family filtering software is recommended on One's child protection page as a parental control option for families. One directs customers to Norton for filtering software.
• OTP Bank (OTP SimplePay)coreTechnology or IntegrationOTP Bank's Secure Payment System (OTP SimplePay) powers One's online payment infrastructure for bill payments and device purchases. Supports qvik free transfer and card payments. Two-factor authentication required for online purchases.
• Express OnecoreOthersExpress One courier service handles delivery of ordered devices and equipment to Hungarian addresses within 5 business days. Free nationwide delivery.
• Magyar PostaminorOthersMagyar Posta handles delivery of ordered devices and equipment to Hungarian addresses and parcel lockers as an alternative courier to Express One.
• National Media and Communications Authority (NMHH/Nemzeti Média- és Hírközlési Hatóság)coreOthersHungarian regulatory authority for electronic communications. One collaborates with NMHH on regulatory compliance including adult content filtering (7/2025 NMHH decree), wholesale pricing regulation (SMP designation), and KiberPajzs call-spoofing prevention.
• National Cyber Protection Institute (NBSZ NKI / Nemzeti Kibervédelmi Intézet)minorOthersOne participates in the KiberPajzs program coordinated by NBSZ NKI, which provides guidance on call and SMS spoofing prevention and issues alerts about malicious emails targeting Hungarian citizens.
• Molnár Martin (Racing Driver)minorGTM or Marketing PartnerOne sponsors British Formula 3 racing driver Molnár Martin (17 years old). Race events at Hungaroring (July 4-5) and coverage on RTL+ Premium (included in One TV Family) serve as brand visibility and community engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• T-Mobile Czech Republic: Czech mobile and fixed operator owned by Deutsche Telekom, operating a similar postpaid mobile tariff portfolio and bundled home services in the Czech market. Comparable Central European operator structure under a different geography.
• O2 Czech Republic: Czech fixed-line and mobile operator offering bundled internet, TV, and mobile services with content partnerships. Comparable Central European carrier operating under similar wholesale and SMP-style regulatory frameworks.
• Slovak Telekom: Slovak fixed-line and mobile operator under Deutsche Telekom ownership, offering bundled mobile, internet, and TV services. Sister operator to Magyar Telekom with comparable Central European market positioning and regulatory environment.

Broad incumbents

• Liberty Global: European cable and broadband operator (VodafoneZiggo, Sunrise, Virgin Media O2). Provides a benchmark for DOCSIS-style cable-to-fiber upgrade economics and bundled content strategies comparable to One TV's Mediabox offering.
• Orange (Europe): Pan-European telecom operator with mobile and fixed operations across multiple countries, including markets neighboring Hungary. Comparable European carrier with similar SMP-style regulatory obligations and bundled service structures.
• Deutsche Telekom: European telecom incumbent and parent of Magyar Telekom. Operates mobile and fixed networks across multiple European countries with bundled content strategies, providing a benchmark for integrated carrier scale and cross-product bundling economics.
• Vodafone Group: Global telecom operator with European mobile and fixed operations. Former parent of Vodafone Hungary (now consolidated into One Magyarország via 4iG acquisition), providing reference for the prior owner's mobile network strategy and brand positioning.

Direct peers

• Magyar Telekom: Hungarian incumbent telecom operator offering mobile (T-Mobile brand), fixed-line internet, IPTV, and bundled services across Hungary. Direct competitor to One Magyarország in mobile, fixed, and TV segments with deeper fiber coverage and larger subscriber base.
• Yettel Hungary: Hungarian mobile network operator (formerly Telenor Hungary) serving residential and business customers with postpaid, prepaid, and fleet plans. Direct mobile competitor to One Magyarország in the Hungarian market with comparable postpaid tariff structures.
• A1 Telekom Austria (A1 Hungary): A1 Hungary (part of A1 Telekom Austria Group) provides mobile, fixed internet, and TV services to Hungarian residential and enterprise customers. Operates with similar quad-play structure to One Magyarország in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OneHungary1
• LinkedInlinkedin.com/company/one-hungary

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Magyarország