Scroll Media
Scroll Media is a privately held premium digital advertising network founded in 2019, representing 40+ premium publishers across Australia, New Zealand, and the UK. It operates 13 specialized audience networks and publisher monetization services using proprietary AI/ML-powered ad technology.
- Company typePrivate
- Founded2019
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
Scroll Media firmographics
Firmographics- Name
- Scroll Media
- Legal name
- Scroll Media
- Website
- https://scrollmedia.co.nz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scroll Media is a privately held premium digital advertising network founded in 2019, representing 40+ premium publishers across Australia, New Zealand, and the UK. It operates 13 specialized audience networks and publisher monetization services using proprietary AI/ML-powered ad technology.
- Ownership category
- akta.pro rank
Scroll Media industry classification
Industry- Product category
- Digital Advertising
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Scroll Media is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Scroll Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Network Commissions: Scroll Media operates as a premium digital advertising network representing publishers' advertising sales. Revenue is generated through commissions on ad placements across premium publisher inventory including sponsored content, native advertising, display ads, and programmatic sales.
- Publisher Monetization Services: Revenue from managing advertising sales for publishers, including programmatic revenue, direct ad buys, sponsorships and integrated partnerships. Publishers with 200,000+ monthly unique users can monetize through Scroll Media's network.
- Audience Network Fees: Revenue from offering diverse ad formats including high-impact and rich media solutions, Instream and Outstream video, sponsored content, and EDM campaigns across various audience verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising solutions based on client objectives |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Scroll Media product offering
Product offeringCore offering
Scroll Media operates as a premium digital advertising network representing advertising sales for over 40 premium publishers across Australia, New Zealand, and the UK, reaching more than 10.5 million monthly unique users in Australia and 2.9 million in New Zealand. The company sells advertiser-facing audience networks across verticals (Gaming, Travel, Sport, Wellness, Business & Tech, Audio, Native, Entertainment, High Impact) and provides publisher-side monetization services including ad server setup, header bidding, yield management, and programmatic/direct sales management powered by proprietary ad technology with AI and machine learning.
Product overview
Scroll Media is a premium digital advertising network operating as a unified platform with multiple specialized audience network modules. The platform represents advertising sales for over 40 premium publishers across Australia, New Zealand, and the UK, reaching over 10.5M monthly unique users in Australia and 2.9M in NZ. The core platform includes proprietary ad technology powered by machine learning and AI for targeting and optimization, with specialized audience networks for Gaming (Scroll Gaming), Travel (Scroll Travel), Weather (Scroll Weather via AccuWeather), Sport (Scroll Sport), Wellness & Nutrition (Scroll Wellness via Healthline/MNT), Business & Tech (Scroll Business & Tech via Reuters/Newsroom), Data Match (cookieless targeting via LiveRamp/Data-IQ), Audio (Scroll Audio for podcasts/streaming), Native (Scroll Native via Nativo), Entertainment (Scroll Entertainment via Ranker), High Impact (Scroll High Impact via Azerion/Amadeus), and regional networks (Scroll NZ, Scroll UK). Publisher monetization services include ad server setup, header bidding, yield management, and programmatic/direct sales management.
Differentiator
Problem solved
Functional benefit
Brands
- Lunch Club: Scroll Media Breakfast Club - an industry networking event for connecting with peers in Auckland, Melbourne and Sydney.
Products and services
- Scroll Gaming Premium gaming audience network connecting brands with gamers through gamification, eSports, native advertising, playable ad units, video, and rich media across gaming publishers including Gameloft, GamesHub, iion, LetsPlay.Live, and Kick.
- Scroll Travel Premium travel audience network leveraging real-time audience data from the Amadeus travel data consortium to inform, measure, and accelerate campaign outcomes with a privacy-first approach.
- Scroll Weather Weather-based audience network offering brand and content safety through contextually relevant marketing delivery, powered by exclusive representation agreement with AccuWeather for Australian and New Zealand markets.
- Scroll Sport Premium sports audience network connecting sports content with targeted advertising solutions, monetizing passionate audiences through publishers including FIFA+, The Roar, MotorSport Network, Planet Sport, Australian Golf Digest, Bar TV Sports, Sportskeeda, and Flashscore.
- Scroll Wellness and Nutrition Premium wellness and nutrition audience network reaching health-conscious consumers through Healthline Media and Medical News Today, featuring the Attribute first-party data platform for cookie-free targeting.
- Scroll Business & Tech Premium business and professional community network connecting brands with diverse professional audiences through Reuters and Newsroom NZ publishers.
- Scroll Data Match Advanced audience intelligence platform providing cookieless targeting solutions using first-party publisher data, authenticated traffic solutions via LiveRamp ATS, and audience signals with Data-IQ for building lookalike audiences.
- Scroll Audio Podcast and audio advertising network providing unified reach across major audio, podcast, and streaming platforms with contextual targeting using podcasting content verticals, reaching 55M monthly impressions in Australia.
- Scroll Native Native content advertising platform powered by Nativo, strategically placing brand content within editorial environments using articles and videos that integrate with publisher sites, enabling 3x more engagement and 2x more efficient outcomes without cookies.
- Scroll Entertainment Entertainment audience network partnering with Ranker for discovery and debate content, reaching gaming, entertainment, and pop culture audiences through rankable lists and fan-focused social media properties.
- Scroll High Impact High-impact display advertising featuring attention-grabbing rich media formats with high viewability and user interaction, offered through partnerships with Azerion.
- Scroll NZ Premium New Zealand publisher network reaching 2.9M monthly uniques across local publishers including Newsroom, PriceSpy, Kidspot, Concrete Playground, Eventfinda, Rolling Stone NZ, ODT, Hypebeast, and Rugby Pass.
- Scroll UK Premium United Kingdom publisher network partnering with Nativo, Gameloft, Healthline, Ranker, Sportskeeda, and Flashscore for contextual targeting.
- Publisher Monetisation Platform Comprehensive publisher monetization service offering ad server setup, advanced header bidding solutions, yield management strategies, and management of direct and programmatic media sales for publishers with 200,000+ monthly unique users.
- Programmatic Advertising Programmatic digital advertising platform combining automation and data insights to deliver targeted ads. Powers programmatic sales of ads across premium publisher networks using AI and machine learning optimization.
- Attribute (First-Party Data Platform) Cookie-free first-party data platform developed by Healthline Media providing high-intent audience segmentation, predictive models, and purpose-built personals for innovative marketing solutions.
Quantifiable outcome
- Publisher revenue increases of 150% more than previous arrangements (The Roar testimonial)
- +3 more outcomes
Companies that use Scroll Media
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles2 records
Scroll Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature7 records
Scroll Media partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and minor.
- AccuWeathercoreExclusive representation agreement for Australian and New Zealand markets, granting Scroll Media exclusive rights to represent AccuWeather's premium advertising inventory in both countries. Powers targeted, data-driven weather-related ad campaigns.
- CNET, ZDNET & GameSpotcoreExclusive ad representation deal for CNET, ZDNET and GameSpot, premium technology and gaming publishers with significant audience reach.
- Gameloft for BrandscoreExtended partnership with global games platform Gameloft to gamify brands through the largest premium in-game advertising network. Gameloft has 23+ years expertise designing, developing, and distributing advertising campaigns in 150 countries.
- NativocorePartnership to revolutionize content and advertising solutions in New Zealand and Australia. Nativo is an award-winning native platform for premium publishers enabling sponsored articles and videos across premium publisher inventory.
- Healthline MediacorePartnership with Healthline Media, the #1 health publisher in Australia reaching 6.1M monthly unique users. Healthline's Attribute platform provides cookie-free first-party data targeting for wellness audiences.
- LiveRampcoreAuthenticated Traffic Solution (ATS) partnership enabling privacy-compliant audience targeting through ramped IDs across Scroll Media's publisher network and audience extension.
- Magnite, AppNexus, Teads, Lifesite, GooglecoreProgrammatic integrations with major ad platforms enabling Scroll Media to programmatically guarantee right audiences for campaigns through PMP deals.
- AccuWeather (Weather)coreWeather network partnership providing contextually relevant marketing delivery with brand and content safety through AccuWeather's platform.
- KickminorLive streaming platform partnership for gaming content distribution. Kick launched in 2022 offering content across gaming, music, IRL with 95% subscription revenue share to streamers.
- GamesHubminorAward-winning gaming news and reviews coverage (Best Gaming Coverage 2023 and 2024), reaching 6M monthly page impressions across 15M impressions and 370K social followers.
- iionminorGlobal gaming solutions company dedicated to enhancing brand-audience interactions within gaming environments through an all-encompassing platform.
- LetsPlay.Live (LPL)minorHome of gaming and esports with competitive video game tournaments and live esports entertainment reaching 2.45M users.
- Media AgenciescoreStrategic relationships with media agencies providing access to leading global brand briefs and maintaining premium yields for publishers.
- FIFA+coreOfficial streaming platform of FIFA bringing football fans access to thousands of live matches, classic World Cup archives, and original documentaries.
- The RoarcorePremium Australian sports opinion and debate platform with 10M monthly page impressions and 414K newsletter subscribers.
- MotorSport NetworkminorRacing and auto community's premier destination covering Formula One, NASCAR, Le Mans, IndyCar, MotoGP and more with 746K monthly uniques.
- Planet SportminorSport publishing experts with brands and content creators in online media for quarter of a century, reaching 983K monthly uniques.
- Australian Golf DigestminorPremium golf media brand reaching golfers across print and digital with 422K monthly uniques and 6.3M monthly impressions.
- Bar TV SportsminorGrassroots and lower tier sports streaming using cloud-based video production techniques.
- SportskeedaminorGlobal sports and entertainment content platform founded in 2009 covering sports, gaming, entertainment with 3M monthly uniques.
- FlashscoreminorSports coverage across 5000+ competitions from 30+ sports including A-League, NRL, NBL, BBL, NFL with 2.5M monthly uniques.
- RankercoreEntertainment discovery platform with eponymic rankable lists and social media properties for fandoms. Reaches 10.3M monthly uniques with 67M social followers.
- Medical News TodayminorHealth information platform with peer-reviewed studies and medical expert content reaching 8.2M monthly uniques.
- ReuterscoreWorld's largest multimedia news provider with global footprint reaching 5.1M monthly impressions and 860K social followers.
- Newsroom NZcoreIndependent New Zealand news and current affairs site covering politics, business, climate change reaching 552K monthly uniques.
- PriceSpycorePrice comparison platform with 800K monthly uniques comparing thousands of products and expert reviews.
- Kidspotminor#1 digital parenting resource in New Zealand with 302K monthly uniques helping families find activities and recipes.
- Concrete PlaygroundminorDigital city guide for cutting-edge things to do with 400K monthly uniques and 1.8M monthly impressions.
- EventfindaminorOnline event discovery and ticketing service reaching 1.9M monthly impressions.
- Otago Daily TimescoreFounded in 1861, one of NZ's four main daily newspapers serving southern South Island with 3.8M monthly impressions.
- Rugby PassminorHome of Rugby Union online with 4M monthly uniques, 13M monthly impressions, and 34M social followers.
- Rolling Stone NZminorIconic music, politics, and popular culture platform with 850K monthly uniques and 3.2M monthly impressions.
- HypebeastminorLeading online destination for contemporary fashion and streetwear with 500K monthly uniques and 1M monthly impressions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Scroll Media competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: Leading independent global demand-side platform for programmatic advertising buying. Comparable as a partner/competitor enabling advertiser access to premium inventory via data-driven buying, though operating at dramatically larger scale.
- Teads: Global premium video advertising platform working with top publishers and advertisers. Comparable as a premium-outstream video and brand-safety-focused ad tech partner; Scroll integrates with Teads programmatically, indicating overlapping inventory strategies.
- Magnite: Largest independent programmatic SSP connecting publishers to advertisers across CTV, online video, and digital. Comparable as a programmatic infrastructure provider in the same ecosystem, with whom Scroll has an integration relationship for PMP execution.
- Seven West Media: Australian multi-platform media company operating free-to-air television, digital publishing, and advertising sales. Comparable as an Australian incumbent offering premium advertising inventory in the same ANZ market.
- Aleph: Global digital advertising network connecting advertisers to premium digital media in emerging and established markets. Comparable as a multi-region, premium-inventory-focused ad sales partner, though operating at much larger scale and broader geographic footprint.
- Nine Entertainment: Major Australian media company with broadcast, publishing, and digital advertising operations. Comparable as a regional incumbent in the ANZ digital advertising market with overlapping publisher inventory and agency relationships.
Direct peers
- The Ozone Project: UK-based premium digital advertising platform that sells cross-publisher advertising on behalf of leading UK news and lifestyle brands. Directly comparable as a premium publisher sales network operating with a similar agency-and-publisher GTM in adjacent geography.
- TripleLift: Programmatic advertising platform focused on premium native, display, and video across high-quality publisher inventory. Comparable as a programmatic-native network selling premium publisher inventory to agencies and brands globally.
- MiQ: Global programmatic media company that buys and plans digital advertising on behalf of agencies and advertisers across premium inventory. Comparable as a programmatic-led partner working across multiple inventory sources to deliver premium, data-driven campaigns.
Emerging players
- Seedtag: Global contextual advertising company using AI to place ads in premium editorial environments without cookies. Comparable as a cookieless, contextual-focused ad tech player targeting similar premium-publisher-driven outcomes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Scroll Media social profiles
Digital presenceScroll Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scroll Media leadership team
Management profileNumber of profiles
Profiles11 records
Scroll Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scroll Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scroll Media
What does Scroll Media do?
Scroll Media operates as a premium digital advertising network representing advertising sales for over 40 premium publishers across Australia, New Zealand, and the UK, reaching more than 10.5 million monthly unique users in Australia and 2.9 million in New Zealand. The company sells advertiser-facing audience networks across verticals (Gaming, Travel, Sport, Wellness, Business & Tech, Audio, Native, Entertainment, High Impact) and provides publisher-side monetization services including ad server setup, header bidding, yield management, and programmatic/direct sales management powered by proprietary ad technology with AI and machine learning.
Is Scroll Media a public or private company?
Scroll Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scroll Media founded?
Scroll Media was founded in 2019. It employs 1 to 10 people.
Where is Scroll Media based?
Scroll Media is headquartered in Auckland, New Zealand, in the Oceania region.
How does Scroll Media make money?
Three revenue lines are on record. Advertising Network Commissions are the primary driver. The others are publisher Monetization Services and audience Network Fees.
Who are Scroll Media's main competitors?
Broad incumbents on record are The Trade Desk, Teads, Magnite, Seven West Media, Aleph and Nine Entertainment. Direct peers are The Ozone Project, TripleLift and MiQ. Seedtag is listed as an emerging player.
Does Scroll Media have an API?
No public API is recorded for Scroll Media.
What industry is Scroll Media in?
Scroll Media's product category is Digital Advertising. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7310.