Wisconsin Hemp Scientific

What Wisconsin Hemp Scientific does

Wisconsin Hemp Scientific, operating under the BATCH brand (legal entity BATCH Labs LLC), is a Wisconsin-based direct-to-consumer hemp wellness brand founded in 2018 by three lifelong friends, including chemical engineers Andy and Griff. The company cultivates and sources organic, sun-grown, hand-harvested hemp from a generational Wisconsin farm, then formulates, manufactures, and distributes a portfolio of THC and CBD products including gummies, tinctures, topicals, microdose mints, pet CBD, and functional mushroom supplements. Product development centers on precise dosing technology (e.g., 1 mg THC stackable mints, 5 mg THC beverages and chews) and GMP-certified manufacturing with ISO-accredited third-party lab testing, positioning BATCH as a transparency-focused alternative to dispensary retail.

The business operates exclusively through its own e-commerce storefront (hellobatch.com), bypassing dispensaries and delivering direct to consumers with free shipping on orders over $75. Unit pricing ranges from approximately $25 for a 5 mg THC seltzer to $110 for the high-potency Gold Reserve tincture, with a Subscribe & Save program offering progressive discounts up to 42% off to drive recurring revenue. The company markets through earned media (Forbes, Rolling Stone, Leafly, Healthline, Buzzfeed, Yahoo), organic social (Facebook, Instagram, TikTok), email, and content marketing, and has sold 1M+ products cumulatively. The company serves health-conscious consumers and pet owners across the U.S. Midwest, with a stated mission of restoring trust in the hemp industry through chemistry-driven formulation, supply chain transparency, and lab-verified dosing.

Name

Wisconsin Hemp Scientific

Legal name

BATCH Labs LLC

Website

https://wisconsinhempscientific.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Hemp Scientific, operating as BATCH, is a Wisconsin-based DTC hemp wellness brand founded in 2018 that formulates, manufactures, and sells THC and CBD gummies, tinctures, topicals, mints, and pet products directly to U.S. health-conscious consumers via its e-commerce store, with subscription pricing up to 42% off.

Ownership category

akta.pro rank

Product category

Hemp and CBD Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAD

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAB

CBD/Hemp Topicals & Beauty Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAF

CBD/Hemp Pet Products Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYAFAGAFAC

Industrial Hemp Farming (Fiber-Grade)

Agriculture & Food Production/Crop Farming/Fiber Crop Farming (Cotton, Flax, Hemp)

Keywords

• Hemp wellness products
• CBD gummies
• THC beverages
• Functional mushroom supplements
• Pet CBD oil

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of hemp-derived products including THC gummies, CBD products, mushroom gummies, and pet CBD. One-time purchase and subscription models available with progressive discounts up to 42% off for subscribers.
2. Subscription Recurring Revenue: Subscribe and save program offering 20% off first order, 2% off additional orders, free shipping, out of stock protection, exclusive sample offerings, and progressive discounts up to 42% off. Customers can pause, modify or cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wisconsin Hemp Scientific, operating under the BATCH brand, manufactures and sells a portfolio of lab-tested, precisely dosed hemp-derived wellness products including THC gummies, CBD gummies, CBD tinctures, CBD topicals, functional mushroom gummies, microdose mints, and pet CBD. Products are formulated in-house by chemical engineer co-founders using organic, sun-cultivated Wisconsin-grown hemp and are sold direct-to-consumer online via one-time purchase and subscription.

Product overview

Wisconsin Hemp Scientific operates BATCH, a direct-to-consumer hemp wellness brand offering a portfolio of THC and CBD products including gummies, tinctures, topicals, mushroom supplements, and pet products. The product line centers on precise dosing and functional wellness benefits (sleep, stress, energy, recovery, social) with Wisconsin-grown, organically cultivated hemp. The company sells directly to consumers via subscription and one-time purchase models, with formulations developed in-house by chemical engineers and manufactured under GMP certification with third-party lab testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreation THC Gummies THC gummies in three blends (Mellow, Hybrid, Uplift) for relaxation, balanced mood, or creative uplift, with 5 mg THC per chew for stress relief and alcohol-alternative social use.
• CBD Gummies (Original and Gold Reserve)

Quantifiable outcome

• 1+ million products sold

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wisconsin Generational FarmcoreStrategic or Co-development PartnerDirect partnership with a generational family farm in Wisconsin for hemp cultivation. The farm grows sun-cultivated, organic, hand-harvested hemp with care. This is a core component of BATCH's supply chain and value proposition of Wisconsin-grown quality.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• cbdMD: cbdMD is a DTC CBD brand selling gummies, tinctures, topicals, and pet products online with strong subscription programs. Comparable to BATCH in channel (DTC e-commerce), product breadth (gummies, oils, topicals, pet), and pricing tier, competing for the same wellness consumer.
• Medterra: Medterra sells CBD tinctures, gummies, topicals, and pet products DTC with a strong emphasis on third-party lab testing and isolate-based formulations. Overlaps with BATCH on SKU structure, lab transparency claims, and target wellness use cases.
• Kiva Confections: Kiva Confections is a leading cannabis-infused edibles brand producing THC gummies, mints, and chocolates sold via dispensaries. Comparable to BATCH on dose-controlled edible SKUs (including micro-dose formats like mints) and THC gummy category leadership.
• Charlotte's Web: Charlotte's Web is a leading CBD/hemp wellness brand offering full-spectrum CBD tinctures, gummies, and topicals DTC and through retail. Direct overlap with BATCH's CBD gummies, tinctures, and topicals portfolio, including shared emphasis on proprietary hemp strains, lab testing, and wellness use cases (sleep, recovery, calm).
• Lord Jones: Lord Jones is a premium CBD wellness brand offering gummies, tinctures, and topicals with strong design and lifestyle branding. Comparable to BATCH on premium positioning, dose-precise formulations, and lifestyle-led marketing to wellness consumers.
• Lazarus Naturals: Lazarus Naturals is a vertically integrated hemp CBD brand operating its own farm and producing tinctures, gummies, topicals, and pet products. Highly comparable to BATCH given its in-house cultivation, full-spectrum formulations, and value-oriented DTC pricing model.
• Cornbread Hemp: Cornbread Hemp is a Kentucky-based, USDA organic CBD brand selling gummies, oils, and topicals DTC with a focus on full-spectrum extracts and origin storytelling. Closely mirrors BATCH's emphasis on regional farm provenance, organic cultivation, and premium positioning.
• Wyld CBD: Wyld produces real-fruit-infused CBD and THC gummies (and seltzers/beverages) sold through dispensaries and DTC channels. Direct overlap with BATCH's Recreation THC Gummies, Micro Mints, and Social THC Seltzers in flavor-forward, dose-controlled edible formats.
• Green Roads: Green Roads is a pharmacist-formulated CBD brand selling gummies, oils, topicals, and pet products through DTC and wholesale. Comparable to BATCH in positioning around professional formulation, third-party testing, and broad SKU coverage targeting sleep, stress, and recovery.

Emerging players

• Plus Products: Plus Products is a California-based THC edibles brand known for flavor-forward, dose-controlled gummies distributed through dispensaries. Comparable to BATCH on precision-dosed, flavor-forward THC gummy SKUs but operates primarily in regulated dispensary channels rather than DTC hemp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/batch.by.whs
• Instagraminstagram.com/helllobatch
• TikToktiktok.com/@batchsupplies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Hemp Scientific