What Better Way Constructor, Llc does

Constructor (legal entity Constructor.io Corporation, DBA Better Way Constructor, LLC) is an AI-native ecommerce search and product discovery platform founded in 2015 and headquartered in San Francisco, California. The company serves enterprise retailers across fashion and apparel, furniture and home goods, grocery, department and general merchandise, B2B, automotive, and electronics verticals, with named customers including Sephora, Petco, REI, Under Armour, Gap, Target Australia, BJs Wholesale, Crate & Barrel, West Elm, Williams Sonoma, home24, Princess Auto, and Belk. The platform is built around a proprietary Commerce Reasoning Engine that interprets shopper behavior, context, and intent to deliver personalized product discovery across onsite and offsite touchpoints, supported by 400+ billion requests processed annually and 98.5% three-year client retention.

The technology stack comprises multiple proprietary AI components: a Commerce Reasoning Engine using reinforcement learning across touchpoints, Cognitive Embeddings Search applying ML and NLP transformers to behavioral clickstream data, AI Shopping Agent (ASA) and AI Product Insights Agent (PIA) as autonomous conversational agents, Glassbox AI for transparent ranking decisions, GenAI-driven Attribute Enrichment, a Beta-stage Merchant Intelligence Agent, and a language-agnostic Native Commerce Core. The platform is API-first, headless, composable, and MACH-certified, integrating with AWS, Salesforce, Shopify, BigCommerce, commercetools, Google Cloud, and Contentful among others. SOC 2 Type 2 and ISO 27001 certifications, alongside GDPR and CCPA compliance, support enterprise procurement requirements. The company has been recognized as a Leader by Gartner MQ (2026), Forrester Wave (Q3 2025), and IDC MarketScape (2025–2026).

Constructor generates revenue primarily through enterprise SaaS subscriptions priced on query volumes and feature tiers negotiated via Order Forms, supplemented by professional services for implementation and customer success. Go-to-market is direct enterprise field sales supported by a Proof Schedule risk-free 2–4 week evaluation using the prospect's own behavioral data, dedicated customer success teams (CSMs plus frontend, backend, and data science engineers per account), and a partner ecosystem including Deloitte Digital. The company employs 251–500 people, operates globally with material EMEA and Australia deployments, and has not disclosed funding rounds or revenue figures in the source material.

Name

Better Way Constructor, Llc

Legal name

Constructor.io Corporation

Website

https://constructor.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Constructor (Better Way Constructor, LLC) is an AI-native ecommerce search and product discovery platform serving enterprise retailers across fashion, home goods, grocery, B2B, and department store verticals, powered by a proprietary Commerce Reasoning Engine trained on behavioral clickstream data.

Ownership category

akta.pro rank

Product category

Ecommerce Search & Product Discovery Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Ecommerce search platform
• Product discovery software
• AI personalization engine
• Site search solutions
• Retail recommendation engine

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Constructor operates on a subscription-based SaaS model where customers pay fees for access to the product discovery platform. Pricing is based on query volumes and subscription tiers as specified in Order Forms. The company describes the service as a subscription agreement for access and use, with fees based on services purchased.
2. Professional Services: Implementation, onboarding, and customer success services are provided as part of the engagement, including dedicated customer success managers, engineers, and data scientists for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Better Way Constructor, LLC (Constructor) provides an AI-native ecommerce search and product discovery platform for online retailers, centered on a Commerce Reasoning Engine that interprets shopper behavior, context, and intent to deliver personalized product discovery across onsite (search, browse, recommendations, collections, quizzes, retail media) and offsite (email, SMS, mobile, in-store) touchpoints. The offering is delivered as an API-first, headless, composable SaaS platform with JavaScript SDKs, supplemented by AI Shopping Agent, AI Product Insights Agent, and Merchant Intelligence Agent modules, plus implementation and customer success professional services.

Product overview

Constructor offers a connected system of intelligent discovery channels built on a central Commerce Reasoning Engine. The platform consists of a core Constructor Platform (driven by AI and behavioral data) plus multiple specialized modules: AI Shopping Agent and AI Product Insights Agent (autonomous AI agents for conversational discovery); Search & Autosuggest, Browse, Recommendations, Collections, and Quizzes (onsite discovery experiences); Retail Media (sponsored products); Cross-Channel & Offsite Discovery (omnichannel marketing); and Merchant Intelligence Agent, Attribute Enrichment, and Merchandiser Controls (insights and automations). The Proof Schedule enables risk-free evaluation using real customer data. B2B Solutions address complex enterprise needs. The platform is API-first, headless, and composable.

Differentiator

Problem solved

Functional benefit

Products and services

• Constructor Platform Core AI-native ecommerce search and product discovery platform driven by a central Commerce Reasoning Engine that interprets behavior, context, and intent to deliver personalized product discovery across all shopper touchpoints for enterprise retailers.
• AI Shopping Agent (ASA) Conversational AI agent that helps enterprise retail shoppers find products using natural language, leveraging real behavioral data, preferences, past purchases, and sentiment signals to deliver guided discovery and reduce early drop-offs.
• AI Product Insights Agent (PIA) AI agent that generates and answers personalized product questions using catalog data, product relationships, and real behavioral patterns to resolve last-minute shopper hesitation on product detail pages.
• Search & Autosuggest Ecommerce search module driven by AI and real-time shopper behavior with autocomplete, typo tolerance, and personalized results for online retailers.
• Browse Personalization module for ecommerce category pages that delivers optimized shopping experiences for each customer on every category page.
• Recommendations Product recommendation engine that helps shoppers discover products they did not know they needed through personalized recommendations at optimal moments.
• Retail Media Sponsored products and ads solution that unlocks paid revenue for retailers while maintaining customer experience quality.
• Collections Module that builds dynamic, curated product pages automatically into themed, AI-powered, personalized landing pages for retailers.
• Quizzes Smart product recommendation experiences that drive shopper engagement through interactive quizzes for ecommerce retailers.
• Cross-Channel & Offsite Discovery Data-driven marketing module enabling campaigns across email, SMS, mobile notifications, and in-store channels for connected omnichannel discovery.
• Merchant Intelligence Agent (Beta) Beta agent that enables merchandising teams to get direct, contextual answers about dashboard results and suggestions to improve performance.
• Attribute Enrichment GenAI-powered product and category attribute enrichment module that improves discoverability and search relevance for retailers.
• Merchandiser Controls Dashboard insights, reports, merchandising controls, and A/B experiment capabilities for retail merchandisers, with Glassbox AI transparency into ranking decisions.
• B2B Solutions Product discovery solution purpose-built for B2B ecommerce with account-level pricing, permissions, multi-user environments, and industry-specific terminology handling.
• The Proof Schedule Risk-free 2-4 week evaluation service using real customer behavioral data to quantify projected conversion and revenue lifts before signing a contract with enterprise retailers.

Quantifiable outcome

• Drove +13% in ecommerce conversions for Petco
• +7 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature8 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner used for hosting. Constructor is deployed on AWS for customers like Petco and home24. AWS partnership enables high availability, fault tolerance, and global deployment capabilities.
• SalesforcecoreTechnology or IntegrationIntegration partnership for connecting Constructor's product discovery with Salesforce commerce and CRM platforms.
• ShopifycoreTechnology or IntegrationIntegration partnership enabling Constructor's search and discovery capabilities on Shopify-powered commerce sites.
• BigCommercecoreTechnology or IntegrationTechnology integration partner for BigCommerce platform, enabling headless commerce capabilities.
• commercetoolscoreTechnology or IntegrationIntegration with commercetools Composable Commerce platform for flexible commerce architecture.
• ContentfulsupportingTechnology or IntegrationContent management integration for combining product discovery with content-rich experiences.
• Google CloudsupportingTechnology or IntegrationGoogle Cloud partnership for hosting and cloud infrastructure capabilities.
• ElasticpathsupportingTechnology or IntegrationIntegration with Elasticpath for commerce platform capabilities.
• AkeneosupportingTechnology or IntegrationPIM (Product Information Management) integration for product data enrichment.
• AmpliencesupportingTechnology or IntegrationIntegration with Amplience for content and experience management.
• ContentstacksupportingTechnology or IntegrationIntegration with Contentstack headless CMS platform.
• OriumsupportingTechnology or IntegrationIntegration partner for composable commerce architecture.
• EmporixsupportingTechnology or IntegrationPartner for commerce platform integration.
• SAP (Publicis)supportingTechnology or IntegrationIntegration with SAP ecosystem for enterprise commerce.
• Deloitte DigitalsupportingImplementation/ SI/ Consulting PartnerSystem integrator partner for enterprise implementations and consulting engagements.
• AmperitysupportingTechnology or IntegrationCustomer data platform integration for unified customer data.
• 64 LabssupportingTechnology or IntegrationTechnology partner for specialized commerce solutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klevu: Klevu provides AI-powered ecommerce search, merchandising and product recommendations, with particular depth in mid-market and European retailers. It is a direct niche competitor to Constructor's AI shopping agent and search offerings.
• Algolia: Algolia provides AI-powered search and discovery APIs for ecommerce and digital experiences. It is the closest direct competitor to Constructor in on-site ecommerce search, browse and recommendations for enterprise retailers.
• Bloomreach: Bloomreach offers an AI-driven commerce personalization platform spanning search, merchandising and content. It directly competes with Constructor for enterprise B2C ecommerce discovery budgets and frequently appears on the same shortlists.
• Algonomy: Algonomy (formerly RichRelevance) delivers AI-driven personalization, search and merchandising for retailers and grocers. It competes with Constructor across personalized recommendations, search and category merchandising for large enterprise retailers.
• Coveo: Coveo provides AI search and product discovery solutions for enterprise commerce, service and workplace use cases. It competes head-to-head with Constructor on personalized ecommerce search and is also evaluated in the Gartner, Forrester and IDC reports.
• Nosto: Nosto offers an AI-driven personalization, search and merchandising platform for online retailers. It competes with Constructor for ecommerce discovery spend, particularly with fashion and lifestyle brands.

Broad incumbents

• Shopify: Shopify is a dominant commerce platform with native search and recommendation capabilities. Constructor integrates with Shopify but Shopify's own discovery features represent a bundled, platform-native alternative for merchants of all sizes.
• Adobe Commerce: Adobe Commerce (Magento) and Adobe Experience Cloud provide end-to-end commerce, search and personalization capabilities for large retailers. It competes with Constructor as part of a broader enterprise commerce and marketing stack rather than as a pure-play discovery platform.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is a large, broad enterprise commerce platform with embedded search and personalization capabilities. Constructor is integrated with Salesforce, but Salesforce remains a broader-suite incumbent that can bundle competing discovery functionality.
• Elastic: Elastic (Elasticsearch) is the legacy search infrastructure that Constructor explicitly positions against for ecommerce discovery. While broader and not commerce-specialized, it remains the incumbent whose displacement is part of Constructor's go-to-market narrative.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/constructorio
• LinkedInlinkedin.com/company/constructor-io

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Way Constructor, Llc