Wasp Technologies

What Wasp Technologies does

WASP Technologies is a privately held Irish software company founded in 2005 and headquartered in Cork, Ireland (Acorn Business Centre, Mahon Industrial Estate, Blackrock, Cork). It develops IntelliBrand, a cloud-based mobile sales force automation (SFA) platform purpose-built for field sales teams operating in the FMCG, food, beverage, hardware, pharmacy, and animal health sectors across Ireland and the UK. The platform unifies order capture, CRM, surveys, audits, digital content presentation, and reporting (over 50 standard reports with PowerBI integration) into a single SaaS product deployed primarily to Android tablets, with an estimated 11-50 employees.

The company's product surface spans the IntelliBrand Console (Windows-based admin), IntelliBrand App and IntelliBrand GO (Android and cross-platform mobile apps), IntelliBrand Webshop (B2B e-commerce), IntelliDocs (document management), and the AI-powered "echo" module offering customer health analytics and product recommendations. Integration with Sage 200 ERP and Microsoft Power BI is positioned as a core differentiator, alongside a curated hardware partner ecosystem spanning Samsung (preferred tablet supplier), Lenovo (alternative tablet), Zebra (mobile printers), and Netum/ Ring (barcode scanners). AI capabilities are limited to feature-level ML on structured per-customer sales data rather than proprietary models or research-grade architectures.

WASP generates revenue through SaaS subscriptions (annual billing, Enterprise plan with full feature access) and implementation/training professional services. Its go-to-market is direct enterprise field sales with demo-based selling in Ireland and the UK, supplemented by product-led growth through Google Play Store distribution and a self-service support knowledge base. With approximately 30+ named customer logos (many retained 15+ years), the company operates as a focused niche player in a tightly defined geographic and vertical market, with no disclosed funding, M&A, or institutional ownership changes.

Name

Wasp Technologies

Legal name

WASP Technologies

Website

https://wasptech.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

WASP Technologies is a privately held Irish software firm (founded 2005, Cork, Ireland) that sells IntelliBrand, a cloud-based mobile sales force automation platform with order capture, CRM, surveys, and AI-powered recommendations, deployed to enterprise field sales teams in FMCG, pharmacy, and distribution across Ireland and the UK.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Field sales automation
• Mobile order capture
• Sales force software
• Retail execution
• B2B sales platform

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: SaaS subscription model for IntelliBrand platform access, including mobile app licensing, admin console, and reporting modules.
2. Implementation & Training Services: Professional services for system implementation, configuration, and staff training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

WASP Technologies sells IntelliBrand, a cloud-based mobile sales force automation platform for field sales teams. The platform combines order capture, CRM, surveys, audits, digital content distribution, journey planning and reporting (including Power BI integration) into a single system sold primarily as a SaaS subscription with implementation and training services.

Product overview

Wasp Technologies offers IntelliBrand, a unified mobile sales force automation platform. The core IntelliBrand platform comprises the IntelliBrand Console (Windows admin interface), IntelliBrand App/GO (mobile applications for field sales), and specialized modules including Order Capture, IntelliBrand Webshop (B2B e-commerce), Digital Presenter (content distribution), Surveys, CRM, and Reporting with Power BI integration. Supporting products include IntelliDocs for document management and echo AI features for customer health analytics and product recommendations. The platform is deployed primarily to field sales teams in the Food, Beverage, Hardware, and Pharmacy sectors across Ireland and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• IntelliBrand: Complete sales management solution helping companies sell, manage and promote their brand with mobile access to information for sales teams
• IntelliBrand GO
• IntelliDocs
• IntelliBrand Webshop
• echo

Products and services

• IntelliBrand Complete mobile sales force automation solution that helps companies sell, manage and promote their brand. Provides order capture, CRM, surveys, audits, digital presenting and reporting capabilities for field sales representatives visiting retail customers.
• IntelliDocs

Quantifiable outcome

• 15+ years average customer retention with some customers using system since 2009
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Microsoft Power BIcoreTechnology or IntegrationPower BI integration provides rich visual analytics and drill-down reporting capabilities within the IntelliBrand platform. Part of standard reporting suite with Enterprise Plan.
• SagecoreTechnology or IntegrationFull integration with Sage accounts package (Sage 200) for seamless order processing and financial data synchronization. Key differentiator for customers requiring ERP connectivity.
• SOTI (MobiControl)supportingTechnology or IntegrationSOTI MobiControl MDM solution supported for enterprise device management and enrollment of Android tablets running IntelliBrand.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung tablets (Galaxy Tab A9+) recommended as primary hardware for IntelliBrand deployment. Samsung direct suggested as preferred supplier.
• LenovosupportingChannel Partner/ Reseller/ DistributorLenovo tablets (Tab M10 Plus, Tab M8) supported and recommended as alternative hardware options for IntelliBrand deployment.
• Zebra TechnologiessupportingTechnology or IntegrationZebra RW420 mobile printer supported for Bluetooth printing from IntelliBrand tablets. Setup utilities and troubleshooting documentation provided.
• NetumsupportingTechnology or IntegrationNetum C750 barcode scanner supported for batch number scanning integration with IntelliBrand.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• StayinFront: StayinFront provides mobile field sales force automation and retail execution solutions targeting CPG/FMCG manufacturers. It is the closest direct competitor to WASP's IntelliBrand in the field sales automation niche.
• ForceManager: ForceManager is a mobile-first CRM for field sales teams with reporting, visit management, and order capture features. It serves similar mid-market and enterprise sales organizations to WASP.
• AFS (Automated Field Services): AFS provides a mobile field sales automation platform for distributors and manufacturers, offering order entry, CRM, and reporting — directly comparable to IntelliBrand's feature set.
• Pepperi: Pepperi provides a mobile B2B sales and CRM platform focused on order capture, merchandising, and retail execution for consumer goods companies — overlapping significantly with IntelliBrand's core offering.
• Repsly: Repsly offers a cloud-based mobile field sales and retail execution platform for CPG and FMCG brands. It directly competes with IntelliBrand for the same field sales use cases and verticals.

Broad incumbents

• SAP Sales Cloud: SAP Sales Cloud delivers enterprise CRM and field sales functionality deeply integrated with SAP ERP systems. It is a broad incumbent competing with WASP's ERP-integrated IntelliBrand platform.
• ServiceMax: ServiceMax provides field service management software for asset-centric industries. Although more service-oriented than sales-oriented, it competes in adjacent mobile workforce automation budgets alongside IntelliBrand.
• Salesforce: Salesforce Sales Cloud offers mobile CRM and field sales capabilities as part of a broad enterprise platform. It competes with WASP in larger accounts where bundled CRM platforms are preferred over specialized tools.
• Microsoft Dynamics 365: Microsoft Dynamics 365 provides CRM, field service, and sales force automation capabilities integrated with the Microsoft ecosystem. It is a broad incumbent that competes with IntelliBrand for enterprise customers.

Emerging players

• Badger Maps: Badger Maps focuses on route planning and field sales productivity for outside sales reps. While narrower than IntelliBrand, it overlaps in mobile field sales workflows and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wasptechnologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasp Technologies