South Carolina Healthy Business Coalition

What South Carolina Healthy Business Coalition does

The South Carolina Healthy Business Coalition (SCHBC) is a statewide, membership-based organization that advances workforce health and wellbeing across South Carolina for employers of all sizes, HR leaders, wellness professionals, and aligned service providers. Founded in 2015 as the Charleston Healthy Business Challenge, the organization rebranded statewide in 2021, expanded into the Upstate in 2022 and the Midlands in 2023, established a statewide Healthy Business Fellowship in 2025, and in 2026 transitioned from a Challenge format to the Coalition model that operates year-round. It is led by Founder & CEO Susan Johnson, Ph.D., with regional leads in the Lowcountry, Upstate, and Midlands and a multi-member advisory board.

Core offerings comprise a tiered annual membership program (Student $75, Individual Professional $250, Organization <10 Employees $750, Organization 10–49 Employees $1,500, Organization 50–499 Employees $2,500, Organization 500+ Employees $5,000), the selective South Carolina Healthy Business Fellowship (four half-day in-person sessions per year across regions), year-round event programming including Spring and Fall Seminar Series, a searchable Member & Resource Directory, and the Nature at Work sub-brand offering nature-based wellbeing strategies. The underlying technology stack is minimal: a WordPress-based website with no disclosed proprietary platform, no mobile app, no API/SDK, and no AI capabilities.

The business model is recurring subscription revenue from annual membership dues, supplemented by event revenue and a nascent sponsorship program anchored by Rippling as the first Workforce Technology Sponsor. Distribution is direct-to-customer via website enrollment; marketing relies on organic social (LinkedIn, Facebook, Instagram), a monthly email newsletter, content marketing, and in-person events. Customers include a diversified roster of enterprise members (BlueCross BlueShield of SC, Delta Dental of SC, MUSC Health, Novant Health, Gallagher, LS3P, JTEKT, SC Federal Credit Union), government (City of Charleston), SMBs, and nonprofit partners.

Name

South Carolina Healthy Business Coalition

Legal name

South Carolina Healthy Business Coalition

Website

https://schealthybiz.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The South Carolina Healthy Business Coalition is a statewide, membership-based coalition founded in 2015 that advances workforce health and wellbeing for employers, HR leaders, and wellness professionals across South Carolina through tiered annual membership, a leadership Fellowship, events, and a member resource directory.

Ownership category

akta.pro rank

Product category

Workforce Wellbeing Coalition Services

NAICS

Business Associations (81391), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Workforce wellbeing programs
• Employer health coalition
• Workplace wellness education
• Leadership development fellowship
• Membership-based networking

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Membership Dues: The Coalition generates revenue through tiered annual membership fees based on organizational size. Membership levels include Student ($75), Individual Professional ($250), Organization Under 10 Employees ($750), Organization 10-49 Employees ($1,500), Organization 50-499 Employees ($2,500), and Organization 500+ Employees ($5,000). Each tier includes a specified number of user accounts for team participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The South Carolina Healthy Business Coalition is a membership-based coalition that convenes South Carolina employers around workforce health, wellbeing, and workplace culture. It sells tiered employer memberships (President's Circle, Sustaining, and Standard levels) and offers member services including an Executive Fellowship, networking events, a member directory, and curated resources such as the Nature at Work guide.

Product overview

The South Carolina Healthy Business Coalition is a membership-based organization offering a suite of interconnected programs and services designed to advance workforce health and wellbeing across the state. The core offerings include: Membership Program (with tiered organizational levels from Student to 500+ Employees), the South Carolina Healthy Business Fellowship (a selective leadership program), Events Programming (Spring and Fall Seminar Series plus year-round events), Member & Resource Directory (network directory), Newsletter & Communications, and Nature at Work (a complementary sub-brand providing nature-based wellbeing strategies). These products work together to provide employers with education, peer learning, curated resources, networking opportunities, and statewide visibility within the workforce wellbeing ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer Membership Program Tiered annual membership offering for South Carolina employers (President's Circle, Sustaining, and Standard levels) that provides access to networking, executive programming, member directory, recognition, and curated wellbeing resources. Designed for HR, benefits, and total rewards leaders seeking peer benchmarking and visible commitment to workforce health.
• Executive Fellowship Leadership development fellowship for executives focused on workforce wellbeing, designed to build a pipeline of employer wellbeing champions across South Carolina. Targeted at senior HR, benefits, and people leaders in member organizations.
• Member Events and Gatherings In-person and member-only events that convene member employers for networking, peer learning, and recognition around workforce wellbeing. Designed for HR, benefits, and culture leaders across South Carolina.
• Nature at Work Guide Curated resource guide for member employers on integrating nature and outdoor exposure into workplace wellbeing programs. Targeted at HR, wellbeing, and workplace design leaders.
• Member Directory and Newsletter Online member directory and periodic newsletter providing members with visibility among peer employers and updates on coalition programming, employer case studies, and wellbeing best practices.

Quantifiable outcome

• More than a decade of operation supporting healthier workplaces and stronger organizations across South Carolina

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Nature at WorkcoreStrategic or Co-development PartnerNature at Work is a complementary statewide initiative focused on advancing health and wellbeing through nature-based strategies, environmental engagement, and community connection. SCHBC and Nature at Work are independently branded, yet strategically aligned initiatives operating under shared leadership. SCHBC centers on employer wellbeing, workforce health strategy, and leadership development, while Nature at Work broadens the lens to include environmental health, place-based practices, and nature-informed approaches to wellbeing. Coalition membership includes reciprocal access to Nature at Work programs, events, and resources.
• RipplingcoreGTM or Marketing PartnerRippling is the Coalition's first Workforce Technology Sponsor. As part of their sponsorship, Carolyn Hendricks serves as Rippling's Advisory Member. The partnership recognizes the important role technology plays in reducing friction, improving access to benefits and resources, and supporting healthier, more human-centered workplace cultures. Rippling's mission is to free smart people to work on hard problems and reduce everyday stressors related to HR, payroll, and benefits administration.
• BlueCross BlueShield of South CarolinaminorOthersLeading health insurance provider serving individuals, families, and employers across South Carolina. Listed as a member in the Coalition's Resource Directory.
• Delta Dental of South CarolinaminorOthersLeading dental and vision benefits provider providing access to affordable, high-quality dental and vision care. Listed as a member in the Coalition's Resource Directory.
• GallagherminorOthersGlobal insurance brokerage, risk management, and consulting firm that partners with organizations to design comprehensive employee benefits, wellbeing, and risk strategies. Listed as a member in the Coalition's Resource Directory.
• Proactive MDminorOthersPhysician-led healthcare organization partnering with employers to deliver advanced primary care, integrated wellness services, and data-driven population health solutions. Listed as a member in the Coalition's Resource Directory.
• South Carolina Federal Credit UnionminorOthers$2.5 billion financial institution headquartered in North Charleston serving 150,000 members with 31 financial centers across the state. Listed as a member in the Coalition's Resource Directory.
• The Coastal Expeditions FoundationminorOthersMission to keep the Lowcountry wild through habitat preservation, public access to nature, and immersive education. Listed as a member in the Coalition's Resource Directory.
• Shi Institute for Sustainable CommunitiesminorStrategic or Co-development PartnerPartner in SC7 + Nature at Work Trail Talks event series exploring the science linking nature, health, and wellbeing. Located at Furman University.
• Clemson UniversityminorStrategic or Co-development PartnerHost of SC7 + Nature at Work Trail Talks event with sponsorship from Wood Utilization + Design Institute and Milliken Advisors. Explores intersection of nature, design, forestry, innovation, and leadership.
• Harbor Entrepreneur CenterminorStrategic or Co-development PartnerHost venue for SC7 + Nature at Work Trail Talks event in Mount Pleasant's dynamic entrepreneurial and community space.
• South Carolina AquariumminorStrategic or Co-development PartnerPartner in SC7 + Nature at Work Blue Mind Yoga event, hosting experience at the Great Ocean Tank for nature-based wellbeing programming.
• South Carolina Department of Resilience (SCOR)minorStrategic or Co-development PartnerHost venue for SC7 + Nature at Work Trail Talks: Resilience in Action event in Columbia.

Scale indicators1 record

Recent moves13 records

Expansion highlights5 records

Direct peers

• Northeast Business Group on Health: Employer-led healthcare coalition serving the New York tri-state area. Operates as a regional convening and education body for employer wellness and benefits decision-makers — same model, similar member profile.
• WELCOA (Wellness Councils of America): National membership organization helping employers build results-oriented wellness cultures — directly comparable to SCHBC's workforce wellbeing focus and tiered membership structure.
• Pittsburgh Business Group on Health: Regional employer-led coalition advancing workforce health in Southwestern Pennsylvania. Most directly comparable to SCHBC — same regional coalition model, same employer membership base, same workplace-wellbeing focus.
• Health Enhancement Research Organization (HERO): National nonprofit thought leadership organization dedicated to workforce health and wellbeing research and employer education. Comparable mission and employer-member model, though broader geographic scope.
• Mid-America Coalition on Health Care: Kansas City-area employer health coalition focused on workforce wellbeing and community health improvement. Directly comparable regional coalition structure serving multi-state employer bases.
• Florida Alliance for Healthcare Value: Regional employer/coalition focused on healthcare value and workforce wellbeing in Florida. Closely mirrors SCHBC's mission as a single-state employer coalition advancing health in the workplace.

Broad incumbents

• Limeade: Enterprise employee experience and wellbeing platform serving large employers — a broader incumbent with significant overlap on workforce wellbeing content and analytics, but delivered as technology rather than community.
• National Wellness Institute: Established national membership organization providing workplace wellness education, credentialing, and conferences. A broader incumbent in the same workplace-wellbeing space with a national rather than regional focus.

Regional players

• South Carolina Chamber of Commerce: Statewide business association serving South Carolina employers across industries — a regional peer that overlaps with SCHBC's employer constituency but with broader economic-policy rather than wellness-specific mission.

Emerging players

• Wellable: Workplace wellness platform providing employee wellbeing programs, challenges, and content libraries — an emerging digital player whose offering partially overlaps with SCHBC's educational programming but via SaaS rather than coalition model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schealthybiz
• LinkedInlinkedin.com/company/chbchallenge
• Instagraminstagram.com/schealthybiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Carolina Healthy Business Coalition