Innovation & Co.
Innovation & Co. operates IT Trend EXPO, a twice-yearly B2B online exhibition platform in Japan connecting IT vendors and exhibitors with business professionals. It leverages its IT Trend comparison site (20M+ annual users) to drive free attendee registration, monetizing through exhibitor booth fees and sponsorships.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What Innovation & Co. does
株式会社Innovation & Co. (Innovation & Co.) operates IT Trend EXPO (ITトレンドEXPO), a B2B online exhibition and media platform that connects Japanese IT vendors and service providers with business professionals and IT decision makers. Each edition of the event features approximately 100 sessions and 300 exhibits across categories including AI, IT infrastructure, security, business systems, sales/marketing, HR, back office, management support, and manufacturing DX/AI. The platform is accessible via PC, smartphone, and tablet, and supports exhibitor-attendee interactions through session streaming, dedicated virtual exhibition areas, downloadable materials, chat functionality, and virtual business card exchange.
The company leverages its established IT Trend (it-trend.jp) comparison website, which serves approximately 20 million users annually, as the primary organic acquisition channel for event registration. Attendance is free for business professionals, with a 500-yen Amazon gift card incentive for the first 10,000 business-email registrants. Revenue is generated primarily through exhibitor booth fees and corporate sponsorship packages paid by IT vendors and solution providers; IT Trend EXPO 2026 Summer is scheduled for September 1–4, 2026, with confirmed major exhibitors including Google Cloud Japan, Salesforce Japan, Microsoft Japan, Panasonic Digital, SHIFT, BIPROGY, NTT DOCOMO Solutions, NTT DATA Wave, Sky, Satellite Office, Softbrain, Sumisei Information Systems, RSA Security Japan, Human Resocia, Hakuhodo Contact & Logistics, and Tsuzuki Electric. Featured speakers include representatives from Accenture, Hitachi, Microsoft Japan, and Sakura Internet.
Per a 2021 Intage survey on online IT product exhibitions, IT Trend held the No. 1 participation experience rate in Japan, and the platform has accumulated more than 230,000 registrations across past editions. The company is privately held, headquartered in Japan, and operates exclusively within the Japanese market, with no disclosed funding rounds, M&A activity, leadership team, or financial figures in the input data.
Innovation & Co. firmographics
Firmographics- Name
- Innovation & Co.
- Legal name
- 株式会社Innovation & Co.
- Website
- https://it.expo.it-trend.jp
- Company type
- Private
- Operating status
- Operating
- Short description
- Innovation & Co. operates IT Trend EXPO, a twice-yearly B2B online exhibition platform in Japan connecting IT vendors and exhibitors with business professionals. It leverages its IT Trend comparison site (20M+ annual users) to drive free attendee registration, monetizing through exhibitor booth fees and sponsorships.
- Ownership category
- akta.pro rank
Innovation & Co. industry classification
Industry- Product category
- B2B Online Event and Exhibition Media
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & Innovation Expos Organizers (THAHABAE)
- akta.pro secondary industries
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Innovation & Co. business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Exhibition Booth Fees: IT companies and vendors pay to exhibit their products and services at the online event. The platform provides exhibitors with dedicated exhibition areas to showcase videos, materials, and engage with attendees.
- Sponsorship: Companies sponsor the event for brand visibility and thought leadership positioning, including keynote sessions and prominent placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free attendance for all registered business professionals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Innovation & Co. product offering
Product offeringCore offering
Innovation & Co. operates the IT Trend EXPO online exhibition platform, hosting approximately 100 sessions and 300 exhibitions per event for Japanese business professionals and IT decision-makers. The company also runs the IT Trend product comparison site used by approximately 20 million people annually. Revenue is generated from paid exhibition booths and sponsorships sold to IT vendors, while attendee participation is free.
Product overview
ITトレンドEXPO is an online exhibition platform organized by Innovation & Co. featuring approximately 100 sessions and 300 exhibits. The platform provides a unified event experience where business professionals can access educational sessions, interact with exhibitors, and download service materials across categories including AI, IT infrastructure, security, systems development, sales/marketing, HR, back office, management support, and manufacturing DX/AI.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Trend EXPO An online B2B exhibition platform for Japanese business professionals and IT decision-makers, hosting approximately 100 sessions and 300 exhibits per event. Attendees register free via the INNOVATION ID system to access sessions, interact with exhibitors through chat, download materials, and exchange virtual business cards. Categories span AI, IT infrastructure, security, systems development, sales/marketing, HR, back office, management support, and manufacturing DX/AI.
- IT Trend Comparison Site A Japanese IT product comparison website (it-trend.jp) used by approximately 20 million people annually as a resource for researching and comparing IT products and solutions. It functions as the top-of-funnel acquisition channel that feeds traffic into the IT Trend EXPO online exhibition.
Quantifiable outcome
- No.1 participation experience rate among online IT exhibitions in Japan
- +1 more outcomes
Companies that use Innovation & Co.
Customer profileSegments2 records
Ideal customer profiles2 records
Innovation & Co. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature1 record
Innovation & Co. partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered major exhibitor, exhibitor, speaker/thought leader, speaker/exhibitor and speaker.
- Google Cloud Japan (谷歌・クラウド・サービス合同会社)major exhibitorGoogle Cloud Japan is a major exhibitor at IT Trend EXPO 2026 Summer, showcasing their cloud and AI solutions including Google Workspace and Gemini Enterprise to event attendees.
- Salesforce Japan (株式会社セールスフォース・サービス・ス定額)major exhibitorSalesforce Japan exhibits at the event to present their CRM and AI-powered customer management solutions to business professionals attending the expo.
- Panasonic Digital (パナソニック デジタル株式会社)major exhibitorPanasonic Digital showcases their digital transformation and technology solutions at the IT Trend EXPO event.
- RSA Security Japan (RSA Security Japan合同会社)exhibitorRSA Security Japan participates as an exhibitor focusing on security solutions and cybersecurity offerings for enterprise customers.
- NTT DOCOMO Solutions (NTT大了дра通信解決株式会社)exhibitorNTT DOCOMO Solutions exhibits their telecommunications and enterprise solutions at the event.
- NTT DATA Wave (株式会社NTTデータ・ウェーブ)exhibitorNTT DATA Wave showcases their data and technology solutions to event attendees.
- Satellite Office (株式会社サテライトオフィス)exhibitorSatellite Office participates as an exhibitor presenting their workplace and productivity solutions.
- Sky (Ｓｋｙ株式会社)exhibitorSky Corporation exhibits their software solutions at the IT Trend EXPO.
- SHIFT (株式会社SHIFT)major exhibitorSHIFT is a major exhibitor at the event, showcasing their software testing and quality assurance services along with AI-powered solutions.
- Softbrain (ソフトブレーン株式会社)exhibitorSoftbrain exhibits their sales automation and business solutions at the event.
- Sumisei Information Systems (スミセイ情報システム株式会社)exhibitorSumisei Information Systems participates as an exhibitor showcasing their IT services.
- BIPROGY (BIPROGY株式会社)exhibitorBIPROGY exhibits their enterprise IT solutions and digital transformation services at the expo.
- Human Resocia (ヒューマンリソシア株式会社)exhibitorHuman Resocia exhibits under the 'Tsunagi AI Powered by Dify' brand, showcasing AI solutions integrated with their services.
- Hakuhodo Contact & Logistics (株式会社博報堂カスタマー&ロジスティクス)exhibitorHakuhodo Contact & Logistics participates as an exhibitor presenting their contact center and logistics solutions.
- Tsuzuki Electric (都築電気株式会社)exhibitorTsuzuki Electric exhibits their IT infrastructure and technology solutions at the event.
- Accenture (アクセンチュア株式会社)speaker/thought leaderAccenture participates as a featured speaker with their AI & Data Lead presenting on AI-driven organizational transformation.
- Hitachi (株式会社日立製作所)speaker/thought leaderHitachi's Fellow and CEO of Happiness Planet presents on AI and organizational well-being transformation.
- Microsoft Japan (日本microsoft)speaker/exhibitorMicrosoft's Cloud Developer Advocate presents sessions on AI collaboration and modern workplace solutions.
- Sakura Internet (さくらインターネット株式会社)speakerSakura Internet's President speaks on Japan's IT infrastructure transformation in the AI era.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Innovation & Co. competitors and assessment
Company assessmentDirect peers
- ON24: ON24 provides a virtual event and webinar platform with exhibitor and sponsor monetization features, similar in business model to IT Trend EXPO's booth-fee and sponsorship revenue streams.
- Bizzabo: Bizzabo offers an event experience platform with virtual/hybrid event capabilities, sponsor management, and exhibitor tools, comparable to Innovation & Co.'s event-driven sponsorship revenue model.
- vFairs: vFairs operates a virtual event and exhibition platform for B2B trade shows, directly comparable to IT Trend EXPO's online exhibition model with booth areas, sessions, and exhibitor-attendee chat.
- Japan IT Week (RX Japan): Japan IT Week is the largest IT trade exhibition in Japan operated by RX Japan, targeting the same IT vendor-to-business-buyer audience that IT Trend EXPO serves.
- Hopin (RingCentral Events): Hopin (now part of RingCentral Events) provides a virtual and hybrid event platform with exhibitor booths, networking, and sessions — directly overlapping IT Trend EXPO's core online exhibition offering.
Broad incumbents
- Messe Frankfurt: Messe Frankfurt is a major global trade fair organizer with extensive B2B exhibition franchises, comparable in business model (exhibitor booth fees, sponsorship) to Innovation & Co. at a much larger scale.
- Informa Markets: Informa Markets is the world's largest B2B exhibition organizer, operating hundreds of trade shows globally. It is a broad incumbent competitor for exhibitor marketing budgets that Innovation & Co. is also targeting.
- Cvent: Cvent provides event management, virtual event, and trade show software with exhibitor and sponsorship management capabilities, addressing the same enterprise event-marketing buyer.
Regional players
- CEATEC: CEATEC is a major Japanese IT and electronics exhibition organized by JEITA, targeting overlapping enterprise IT exhibitor and buyer audiences in Japan.
- Interop (Nano Opt Media): Interop is a long-running Japanese enterprise IT conference and exhibition, directly competing for the same IT vendor exhibitor budgets and Japanese IT decision-maker audience in Japan.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Innovation & Co. social profiles
Digital presenceInnovation & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovation & Co. leadership team
Management profileNumber of profiles
Innovation & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovation & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovation & Co.
What does Innovation & Co. do?
Innovation & Co. operates the IT Trend EXPO online exhibition platform, hosting approximately 100 sessions and 300 exhibitions per event for Japanese business professionals and IT decision-makers. The company also runs the IT Trend product comparison site used by approximately 20 million people annually. Revenue is generated from paid exhibition booths and sponsorships sold to IT vendors, while attendee participation is free.
Is Innovation & Co. a public or private company?
Innovation & Co. is a private company. It is classified as unknown and is currently operating.
When was Innovation & Co. founded?
Innovation & Co. was founded in -1.
How does Innovation & Co. make money?
Two revenue lines are on record. Exhibition Booth Fees are the primary driver. The others are sponsorship.
Who are Innovation & Co.'s main competitors?
Direct peers on record are ON24, Bizzabo, vFairs, Japan IT Week (RX Japan) and Hopin (RingCentral Events). Broad incumbents are Messe Frankfurt, Informa Markets and Cvent. Regional players are CEATEC and Interop (Nano Opt Media).
Does Innovation & Co. have an API?
No public API is recorded for Innovation & Co..
What industry is Innovation & Co. in?
Innovation & Co.'s product category is B2B Online Event and Exhibition Media. Its primary akta.pro industry code is THAHABAE, Technology & Innovation Expos Organizers, with a secondary code of MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 56192 and its SIC code is 7311.