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Un Rien C'est Tout

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uuid00skp15

Namestring
Un Rien C'est Tout
Legal namestring
Association loi 1901 Un Rien C'est Tout
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Un Rien C'est Tout is a French nonprofit association governed by loi 1901, founded in September 2016 by Cécile Duffau and headquartered at 30 rue Desse, Bordeaux. The association operates a micro-donation platform that enables consumers to round up purchases or add a flat €1 donation at the checkout of partner retailers, both in-store and online. Each donation is directed to a specific pre-budgeted solidarity project vetted by the association, with donors choosing from curated projects displayed at checkout. Funds are redistributed to over 600 partner associations operating across metropolitan France in four cause areas: childhood (enfance), dignity (droit à la dignité), health (santé), and environment (environnement). In 2025, the association collected €1.2 million (up from €1 million in 2024) and has cumulatively financed hundreds of social and environmental projects.

The association does not develop proprietary software; it operates as a donation-collection intermediary embedded in partner retail and e-commerce checkout systems. Core operational components include partner integration (Carrefour across 400+ stores, Fnac-Darty, Cdiscount, E.Leclerc, La Redoute, OUI.sncf/SNCF Connect, Le Bon Marché, Intermarché), beneficiary due diligence across 600+ associations, campaign curation, and transparent impact reporting. A technology integration with the Moovance mobility app (February 2024) extends donation capture to a non-checkout surface by converting users' CO2-saving points into donations. The website is maintained by BMO Conseil. A core team of five (Présidente fondatrice Cécile Duffau, Directrice projets et partenariats Reagan Kuhn, Coordinateur de projet et communication Théo Duprat, Secrétaire Alain Grossat, Trésorière Cécile Vidorreta) executes operations, supported by celebrity ambassadors Vincent Lindon, Antoine Griezmann, and Marie Drucker.

Un Rien C'est Tout is funded entirely by donations rather than commercial revenue. Donations start at €1, are 66% tax-deductible for individuals under Article 200 CGI (60% for companies under Article 238 bis, up to 5 per mille of turnover), and are collected passively via partner checkout flows. The go-to-market is product-led: consumers are reached through partner checkout prompts and in-store rounding rather than direct customer acquisition. Corporate mécénat from LVMH, Kering, and Hello bank! (€50,000 direct donation from BNP Paribas's digital bank) provides supplementary funding. The association's recent strategic positioning includes the launch of a corporate and employee engagement program in November 2024, signaling intent to diversify beyond consumer micro-donations into B2B philanthropy.

Short descriptiontext

Un Rien C'est Tout is a French nonprofit association that channels micro-donations (from €1) collected at partner retail and e-commerce checkouts to over 600 vetted solidarity projects across France in childhood, dignity, health, and environment.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersArtigues-près-bordeaux, France
HQ citystring
Artigues-près-bordeaux
HQ countrystring
France
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
micro-donation fundraising, charitable association platform, retail rounding partnerships, nonprofit solidarity funding, donation collection platform
Industry3 codes
1Federated Giving Organizations (e.g., United Way-type)
CodeBPAGAKAGPrimaryYes
2Environmental & Climate Grantmaking Foundations
CodeBPAGAKAMPrimaryNo
3Social Justice & Human Rights Grantmaking Foundations
CodeBPAGAKANPrimaryNo
NAICS code2 codes
  • Grantmaking and Giving Services81321
  • Religious, Grantmaking, Civic, Professional, and Similar Organizations813
SIC code1 code
  • Services-Social Services8300
Product category
Charitable Micro-Donation Platform
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Micro-donations via retail partner rounding
TypeAffiliate Referral
Description

Un Rien C'est Tout collects micro-donations (from €1 per transaction) through partner retail and e-commerce checkout experiences. Customers round up their purchase to the nearest euro or add a flat donation at the point of sale, in-store or online. The collected funds are then redistributed to vetted associative projects in four cause areas: childhood, dignity, health, and environment. Revenue is entirely donation-based and depends on partner campaign volume. The association reports collected amounts transparently on its website and in press communications. In 2025, €1.2 million was collected. In 2024, €1 million was collected.

unriencesttout.org
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels14 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
Pricing details1 tier
1Individual micro-donations starting at €1 via partner checkout
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Donors give €1 or more per purchase at partner retailers (in-store or online). Minimum donation: €1. The association communicates a suggested rounding-up amount or flat €1 addition at checkout. Tax deduction of 66% for individuals reduces the effective net cost of a €100 donation to €34.

unriencesttout.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Un Rien C'est Tout is a French nonprofit association (loi 1901) founded in 2016 that collects micro-donations starting from €1 at retail and e-commerce checkouts of partner brands (Fnac, Darty, Carrefour, Leclerc, Cdiscount, La Redoute, Intermarché, Le Bon Marché, SNCF Connect/OUI.sncf). The association channels these donations to over 600 vetted beneficiary associations running concrete social and environmental projects across four cause areas: childhood, dignity, health, and environment.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • €1.2 million collected in 2025, up from €1 million in 2024
+5 more records
Product overview1 text field

Un Rien C'est Tout is a charitable micro-donation platform that enables individuals to make small contributions (starting from 1 euro) during retail purchases both in-store and online through partner retailers. The association connects donors with solidarity projects across four main causes: Childhood (Enfance), Dignity (Droit à la dignité), Health (Santé), and Environment (Environnement). The platform acts as an intermediary, facilitating donations at point-of-sale terminals at partner stores and e-commerce checkout pages, then routing funds to verified associations implementing concrete social and environmental projects. The organization does not offer a traditional software product but rather operates a donation collection and project financing service. Key partners include retailers such as Fnac, Darty, Carrefour, Leclerc, Cdiscount, La Redoute, as well as mobility partners like Moovance and transport providers like OUI.sncf and SNCF Connect.

Product and service2 records
1Micro-donation collection at partner retail and e-commerce checkouts
CategoryDonation collection service
Description

Core donation collection service enabling individual consumers to round up purchases or add a flat €1+ micro-donation at checkout of partner retailers in-store (Fnac, Darty, Carrefour, Leclerc, Intermarché, Le Bon Marché, Kalico) and e-commerce sites (Cdiscount, La Redoute, OUI.sncf, fnac.com, Carrefour.fr). Donations are pooled and redistributed to vetted associative projects across four causes (childhood, dignity, health, environment) supporting over 600 beneficiary associations in France.

2Corporate mécénat and employee engagement program
CategoryCorporate engagement program
Description

Program for companies to support Un Rien C'est Tout through corporate philanthropy (mécénat) and structured employee giving initiatives, enabling corporations such as LVMH, Kering, and Hello bank! (BNP Paribas) to fulfill CSR and philanthropic commitments via the association's vetted solidarity project pipeline.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership68 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2022-02-01
Description

Fnac and Darty are the primary retail partners for in-store micro-donation collection. Since February 2022, customers can round up purchases at checkout to support Un Rien C'est Tout solidarity projects. Campaigns have covered childhood, dignity, health, and women's rights causes. Over 57,000 euros were raised in a single March 2026 campaign for women victims of violence. The partnership is ongoing across all Fnac and Darty stores in France and on fnac.com.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2019-01-01
Description

Carrefour is a key retail partner allowing customers to make micro-donations at checkout in over 400 stores across France and on Carrefour.fr. The partnership began in 2019 and has generated over 130,000 euros in donations in 2025 alone. Campaigns focus on food precarity, supporting associations such as La Cloche, Le Chaînon Manquant, Ordre de Malte France, and La Mie de Pain.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Cdiscount enables online micro-donations at checkout on cdiscount.com. Campaigns have funded 990 toys for disadvantaged children (Pères Noël Verts), school supplies for children in precarity, women's professional reintegration (Force Femmes), and ocean protection education (Project Rescue Ocean).

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

E.Leclerc stores, including Leclerc Gaîté-Montparnasse (Paris 14e) and others, offer in-store rounding at checkout. Campaigns have supported cardiac surgery for underprivileged children at Hôpital Necker and food assistance programs.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

La Redoute offers online micro-donation at checkout on laredoute.fr. Campaign with SOLFA funded diapers and meals for babies of mothers in precarity in the Hauts de France region.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

Intermarché ran a pilot in-store rounding campaign in 2025 supporting Linkee Entraide for precarious students. The campaign invited customers to make a micro-donation at checkout during the back-to-school period.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

Le Bon Marché Rive Gauche, the iconic Paris department store, partnered with Un Rien C'est Tout for a holiday season campaign beginning in late 2024. The store invited customers to make a solidarity gesture at checkout, supporting children's dreams and other solidarity projects. Over 120,000 euros were raised in joint campaigns with Le Bon Marché.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

SNCF Connect and OUI.sncf offer online micro-donations at the point of ticket purchase. Campaigns have funded children's dreams, cardiac operations for underprivileged children, environmental education, and children's protection from violence. The partnership with Allianz Travel (through SNCF Connect) also supports vacation access for disadvantaged children.

Strategic tierSecondaryTypeTechnology or Integration
Description

Moovance is a mobility app that rewards users for clean transportation by converting CO2-saving points into donations to associations. Since February 2024, Moovers can donate their accumulated points to Un Rien C'est Tout, turning daily mobility choices into solidarity impact.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Suncoo offers an online micro-donation option at suncoo-paris.fr checkout, supporting Un Rien C'est Tout solidarity projects.

11Une Robe Un Soir
Strategic tierMinorTypeGTM or Marketing Partner
Description

Fashion brand Une Robe Un Soir partnered with Un Rien C'est Tout to engage its community around equality of opportunity projects. A first joint campaign was launched in late 2024/early 2025.

unriencesttout.org
Strategic tierMinorTypeGTM or Marketing Partner
Description

Designer Vanessa Bruno engaged with Un Rien C'est Tout during October Rose to fund well-being workshops for women undergoing breast cancer treatment at Maison RoseUp.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Kalico, a decoration and DIY retail chain, launched its first in-store rounding campaign with Un Rien C'est Tout supporting Secours Populaire de Roubaix for children living in great precarity.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

BilletRéduc offers online micro-donations at ticket purchase. Funded an outing for families with disabled children in partnership with D'Une Rive à l'Autre.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Rent a Car offers an in-store micro-donation option supporting Un Rien C'est Tout solidarity projects.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-developed the Ideas Box project: a mediatech kit containing internet-connected computers, tablets, e-books, and a cinema, deployable in under 20 minutes. With 40,000 euros raised through Fnac customers, one Ideas Box was funded to strengthen access to culture and education for disadvantaged populations. The Ideas Box concept was designed by Philippe Starck.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership to equip SOS family homes for siblings separated from their parents. With 50,000 euros, three houses were equipped in the new SOS village of Besse-sur-Issole (Var), providing beds, desks, TVs, and appliances. Over 700 children are hosted across 16 SOS villages in France.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership through the 'Mieux vivre à l'hôtel' program providing school supplies and cartloads for children hosted in social hotels. Also supported sports access for youth in great precarity and summer camp vacations for children from priority neighbourhoods.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Fondation des Femmes is the primary association beneficiary of the Fnac-Darty March 2026 campaign raising 57,733 euros for women victims of violence. Founded in 2016, it is France's leading foundation for women's rights, supporting hundreds of associative projects including emergency shelter (Abri d'Urgence) and safe housing (Elles Déménagent). Un Rien C'est Tout channels funds to dozens of field associations through Fondation des Femmes.

20M'endors Pas
Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Association founded by Caroline Darian (author of 'Et j'ai cessé de t'appeler papa') to prevent and combat chemical submission. Beneficiary of the Fnac-Darty March 2026 campaign. Conducts awareness, information, and training actions for the public, professionals, and institutions.

unriencesttout.org
Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Association founded in 2015 by Benoit Schumann, active in Brazil, New Zealand, and Thailand. Conducts ocean pollution cleanup operations (over 20,000 kg of waste collected) and environmental education workshops in elementary schools. With 4,000 euros, 400 children were certified as 'Sauveteurs des Océans' (Ocean Rescuers) through eco-citizen kits.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Allianz Travel, partner of SNCF Connect, commits to donate a portion of its revenue to Un Rien C'est Tout, funding vacation access for disadvantaged children and sports programs for children in childcare protection.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

French Red Cross partnered with Un Rien C'est Tout for the Mayotte cyclone emergency response in December 2024. Also partnered with Fnac for emergency aid following Spanish floods (October 2024, Croix Rouge Espagnole).

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Association receiving funds through Fnac-Darty campaigns for insertion and support of people in great exclusion.

25Les Banques Alimentaires
Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

French food banks receiving support through Fnac-Darty campaigns targeting food precarity and social exclusion.

unriencesttout.org
Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Association supporting women over 45 in professional reintegration. Funded through Cdiscount campaigns; 20,000 euros targeted to support women's return to employment or business creation. Also appears in Fnac-Darty campaigns.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Provides breakfasts to homeless people every weekend across 70 sites in France, funded through Carrefour in-store campaigns with Un Rien C'est Tout. With 1 euro, one breakfast can be provided.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Provides hot soup to nearly 500 people in precarity every evening at Le Refuge and other sites, funded through Carrefour campaigns. With 1 euro, one person receives a hot soup.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Association organizing shared meals in public spaces, funding through Carrefour campaigns. With 200 euros, one 'soupe impopulaire' can be organized, feeding over 20 people in great precarity while recreating social bonds and mixing social strata.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Collects fresh surplus food from businesses daily and redistributes quality meals to people in great precarity. Funded through Carrefour campaigns. With 1 euro, one person receives a quality fresh meal.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association fighting food insecurity among students. Beneficiary of the Intermarché pilot campaign in 2025, supporting precarious students during the back-to-school period.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Association supporting isolated elderly people. Funded through Un Rien C'est Tout campaigns offering hygiene kits (15 euros per kit) for elderly people in precarity.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

Funded through Carrefour campaigns for the 'Bonjour' operation: morning maraudes providing breakfasts to men, women, and children who spent the night on the streets. Also distributing baby diapers to precarious families.

Strategic tierSecondaryTypeStrategic or Co-development Partner
Description

First integrative medicine center in Europe (Levallois-Perret). Un Rien C'est Tout funds personalized patient support programs co-built with patients and health coordinators, focused on life projects for people affected by cancer.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association redistributing donated goods to people in precarity. With 1 euro, distributes three beauty and hygiene products to women in difficulty through Carrefour campaigns.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association for the protection and preservation of French forests. With 3,000 euros, 200 trees can be protected through individual tree protection measures supervised by a forestry expert. Supported through Un Rien C'est Tout campaigns.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing comprehensive support for children victims of violence, in collaboration with aide sociale à l'enfance (ASE). 20,000 euros collected through OUI.sncf funded a support program for 33 children victims of violence.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association offering academic support clubs for children in learning difficulty, involving parents. Supported to help children regain self-confidence, develop social skills, and improve academic performance.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing tutoring and sports access for youth from priority neighbourhoods. One year of support costs 950 euros per young person.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Founded by Abdoulaye Ndiaye, provides educational and cultural support to children from disadvantaged backgrounds in priority neighbourhoods, through homework help, public speaking workshops, theatre, and citizenship activities.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association supporting LGBT+ youth in precarious situations, providing comprehensive support and housing. Funded through Un Rien C'est Tout campaigns.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association supporting refugees through food-related professional integration. Beneficiary of Carrefour campaigns for precarity fighting.

43SOLFA
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association founded in 1947 supporting women in great fragility in the Hauts de France (Lille metropolitan, Artois, Flanders, Douaisis). Funded through La Redoute for diapers and baby meals for mothers in precarity.

unriencesttout.org
44Addap 13
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association supporting youth in difficulty through educational construction sites. Funded through Un Rien C'est Tout for youth educational projects.

unriencesttout.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association fighting ocean pollution. Active project on the Un Rien C'est Tout platform for ocean protection initiatives.

46Handichiens
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing assistance dogs for children with disabilities. Active project on the Un Rien C'est Tout platform.

unriencesttout.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association supporting women victims of sexual exploitation. Active project on the Un Rien C'est Tout platform.

48Rev-Elles
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association revealing the potential of young women. Active project on the Un Rien C'est Tout platform.

unriencesttout.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing digital inclusion training for youth. Active project on the Un Rien C'est Tout platform.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Beneficiary of the Fnac-Darty September 2025 'Septembre Mauve' campaign, raising funds for Alzheimer's research through in-store rounding.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Bird protection league operating care centers for distressed wild animals. Funded through Un Rien C'est Tout for equipment and renovated facilities to save distressed wildlife.

52Terre Ludisme / Terre Humanisme
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing agroecology training for youth. Funded through Un Rien C'est Tout campaigns.

unriencesttout.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association helping women victims of violence with moving and relocation support. Active project on the Un Rien C'est Tout platform.

54Palais des Louves
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Secure refuge for women victims of violence in Haute Gironde, funded through Un Rien C'est Tout campaigns.

unriencesttout.org
55Energie Jeunes
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association delivering the 'Ma Réussite au Collège' program to fight school dropout, co-funded through Fnac-Darty campaigns. 1,500 students benefited from the program.

unriencesttout.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association supporting entrepreneurs in QPV (Priority Urban Neighbourhoods). Active project on the Un Rien C'est Tout platform.

57Enfant @ Gogh / L'école des Sans Ecole
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing school access for exiled minors. Active project on the Un Rien C'est Tout platform.

unriencesttout.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing motorised mobility devices ('Explorer Mini') for toddlers from age one with motor disorders, helping them reach key developmental milestones.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association bringing magical moments to hospitalized children at Hôpital Robert-Debré through theatrical, watercolor, and scrapbooking workshops.

60Coaching Suspendu
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing personalized professional coaching for return to employment for people affected by illness in the Hauts de France. With 5,000 euros, 8 people can be supported.

unriencesttout.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association supporting parents of children hospitalized long-term at CHU de Bordeaux by funding overnight accommodation costs for remote parents. Over 230 nights of accommodation funded.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association raising awareness and providing support for young women facing breast cancer, addressing diagnostic delays in this demographic. Supported through October Rose campaigns.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association operating RoseUp Houses providing free information workshops, support, and career coaching for women with breast cancer. Supported through October Rose campaigns with Fnac-Darty and Vanessa Bruno.

64Lazare Colocation Solidaire
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing solidarity housing (colocation) between homeless people and students or young professionals. Active project on the Un Rien C'est Tout platform.

unriencesttout.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Program providing reconditioned computers and digital training for youth out of school or job-seeking, supporting digital inclusion.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

French association for Angelman Syndrome. 10,000 euros raised on fnac.com for a health project supporting children with this rare genetic disorder.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association providing hygiene and care kits to women and their children victims of domestic violence. Funded through Un Rien C'est Tout campaigns.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Web design and development agency (bmo-conseil.com) listed as the site's designer in the legal mentions. Contact: [email protected], responsible for the website's design and maintenance.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers8 records
TypeEmerging player
Description

Spanish-origin checkout rounding and donation platform that has expanded across European e-commerce, directly comparable to Un Rien C'est Tout's online rounding with Cdiscount, La Redoute and OUI.sncf; same model, different geography.

2Lilo
TypeEmerging player
Description

French consumer-facing platform that turns everyday digital actions (search, online shopping) into donations to user-chosen projects; comparable donation-intermediary business model aimed at the same micro-donor demographic in France.

TypeBroad incumbent
Description

France's largest grantmaking foundation, distributing hundreds of millions of euros annually to vetted associations across causes that overlap directly with Un Rien C'est Tout's childhood, dignity, health and environment pillars.

TypeEmerging player
Description

Advertising-tech platform that converts ad engagement into donations to charities; operates the same 'everyday action becomes a donation' thesis that underpins Un Rien C'est Tout's checkout micro-donation model.

TypeDirect peer
Description

French nonprofit pioneer of the 'arrondi en caisse' (checkout rounding) model, the exact same micro-donation mechanic at French retailers that Un Rien C'est Tout uses; competes head-to-head for the same retail partner slots and donor eyeballs.

TypeBroad incumbent
Description

France's dominant free online platform for nonprofits, collecting donations and memberships for hundreds of thousands of associations; not a rounding platform but the de facto donation-infrastructure incumbent any French association competes with for donor share.

TypeRegional player
Description

UK online shopping-donation platform that converts a portion of retailer commissions into charitable giving; functionally similar to Un Rien C'est Tout's online checkout donation flow, focused on a different geography.

TypeRegional player
Description

UK-based charitable rounding foundation enabling micro-donations at retail and digital checkout; the closest non-French functional analog to Un Rien C'est Tout's model, useful as a UK/Europe benchmark.

Market position
Strengths5 records

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Headline, Details, Source

Weaknesses5 records

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Headline, Details, Source

Competitive moat3 records

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Type, Details

Key risks6 records

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Headline, Details, Source

Key highlights6 records

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Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

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Name, Industry, Type, Use case, Source, UUID

Segment5 records

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Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

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Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
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Number of profiles
Profiles5 records

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Name, Designation, Designation category, Overview, Profile commentary, Source

No data
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Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

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Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

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Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

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Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Un Rien C'est Tout

Charitable Micro-Donation Platformunriencesttout.org

Un Rien C'est Tout is a French nonprofit association that channels micro-donations (from €1) collected at partner retail and e-commerce checkouts to over 600 vetted solidarity projects across France in childhood, dignity, health, and environment.

What Un Rien C'est Tout does

Un Rien C'est Tout is a French nonprofit association governed by loi 1901, founded in September 2016 by Cécile Duffau and headquartered at 30 rue Desse, Bordeaux. The association operates a micro-donation platform that enables consumers to round up purchases or add a flat €1 donation at the checkout of partner retailers, both in-store and online. Each donation is directed to a specific pre-budgeted solidarity project vetted by the association, with donors choosing from curated projects displayed at checkout. Funds are redistributed to over 600 partner associations operating across metropolitan France in four cause areas: childhood (enfance), dignity (droit à la dignité), health (santé), and environment (environnement). In 2025, the association collected €1.2 million (up from €1 million in 2024) and has cumulatively financed hundreds of social and environmental projects.

The association does not develop proprietary software; it operates as a donation-collection intermediary embedded in partner retail and e-commerce checkout systems. Core operational components include partner integration (Carrefour across 400+ stores, Fnac-Darty, Cdiscount, E.Leclerc, La Redoute, OUI.sncf/SNCF Connect, Le Bon Marché, Intermarché), beneficiary due diligence across 600+ associations, campaign curation, and transparent impact reporting. A technology integration with the Moovance mobility app (February 2024) extends donation capture to a non-checkout surface by converting users' CO2-saving points into donations. The website is maintained by BMO Conseil. A core team of five (Présidente fondatrice Cécile Duffau, Directrice projets et partenariats Reagan Kuhn, Coordinateur de projet et communication Théo Duprat, Secrétaire Alain Grossat, Trésorière Cécile Vidorreta) executes operations, supported by celebrity ambassadors Vincent Lindon, Antoine Griezmann, and Marie Drucker.

Un Rien C'est Tout is funded entirely by donations rather than commercial revenue. Donations start at €1, are 66% tax-deductible for individuals under Article 200 CGI (60% for companies under Article 238 bis, up to 5 per mille of turnover), and are collected passively via partner checkout flows. The go-to-market is product-led: consumers are reached through partner checkout prompts and in-store rounding rather than direct customer acquisition. Corporate mécénat from LVMH, Kering, and Hello bank! (€50,000 direct donation from BNP Paribas's digital bank) provides supplementary funding. The association's recent strategic positioning includes the launch of a corporate and employee engagement program in November 2024, signaling intent to diversify beyond consumer micro-donations into B2B philanthropy.

Un Rien C'est Tout firmographics

Firmographics
Name
Un Rien C'est Tout
Legal name
Association loi 1901 Un Rien C'est Tout
Website
https://unriencesttout.org
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
1–10 employees
Short description
Un Rien C'est Tout is a French nonprofit association that channels micro-donations (from €1) collected at partner retail and e-commerce checkouts to over 600 vetted solidarity projects across France in childhood, dignity, health, and environment.
Ownership category
akta.pro rank

Un Rien C'est Tout industry classification

Industry
Product category
Charitable Micro-Donation Platform
NAICS
Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
SIC
Services-Social Services (8300)
akta.pro primary industry
Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
akta.pro secondary industries
Environmental & Climate Grantmaking Foundations (BPAGAKAM), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

  • Micro-donation fundraising
  • Charitable association platform
  • Retail rounding partnerships
  • Nonprofit solidarity funding
  • Donation collection platform

Where Un Rien C'est Tout is headquartered

Location

Headquarters

HQ city
Artigues-près-bordeaux
HQ country
France
HQ region
Europe

Offices1 record

Markets served

Un Rien C'est Tout business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Micro-donations via retail partner rounding: Un Rien C'est Tout collects micro-donations (from €1 per transaction) through partner retail and e-commerce checkout experiences. Customers round up their purchase to the nearest euro or add a flat donation at the point of sale, in-store or online. The collected funds are then redistributed to vetted associative projects in four cause areas: childhood, dignity, health, and environment. Revenue is entirely donation-based and depends on partner campaign volume. The association reports collected amounts transparently on its website and in press communications. In 2025, €1.2 million was collected. In 2024, €1 million was collected.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goIndividual micro-donations starting at €1 via partner checkout

Go-to-market motion1 record

Distribution channels14 records

Marketing channels5 records

Un Rien C'est Tout product offering

Product offering

Core offering

Un Rien C'est Tout is a French nonprofit association (loi 1901) founded in 2016 that collects micro-donations starting from €1 at retail and e-commerce checkouts of partner brands (Fnac, Darty, Carrefour, Leclerc, Cdiscount, La Redoute, Intermarché, Le Bon Marché, SNCF Connect/OUI.sncf). The association channels these donations to over 600 vetted beneficiary associations running concrete social and environmental projects across four cause areas: childhood, dignity, health, and environment.

Product overview

Un Rien C'est Tout is a charitable micro-donation platform that enables individuals to make small contributions (starting from 1 euro) during retail purchases both in-store and online through partner retailers. The association connects donors with solidarity projects across four main causes: Childhood (Enfance), Dignity (Droit à la dignité), Health (Santé), and Environment (Environnement). The platform acts as an intermediary, facilitating donations at point-of-sale terminals at partner stores and e-commerce checkout pages, then routing funds to verified associations implementing concrete social and environmental projects. The organization does not offer a traditional software product but rather operates a donation collection and project financing service. Key partners include retailers such as Fnac, Darty, Carrefour, Leclerc, Cdiscount, La Redoute, as well as mobility partners like Moovance and transport providers like OUI.sncf and SNCF Connect.

Differentiator

Problem solved

Functional benefit

Products and services

  • Micro-donation collection at partner retail and e-commerce checkouts Core donation collection service enabling individual consumers to round up purchases or add a flat €1+ micro-donation at checkout of partner retailers in-store (Fnac, Darty, Carrefour, Leclerc, Intermarché, Le Bon Marché, Kalico) and e-commerce sites (Cdiscount, La Redoute, OUI.sncf, fnac.com, Carrefour.fr). Donations are pooled and redistributed to vetted associative projects across four causes (childhood, dignity, health, environment) supporting over 600 beneficiary associations in France.
  • Corporate mécénat and employee engagement program Program for companies to support Un Rien C'est Tout through corporate philanthropy (mécénat) and structured employee giving initiatives, enabling corporations such as LVMH, Kering, and Hello bank! (BNP Paribas) to fulfill CSR and philanthropic commitments via the association's vetted solidarity project pipeline.

Quantifiable outcome

  • €1.2 million collected in 2025, up from €1 million in 2024
  • +5 more outcomes

Companies that use Un Rien C'est Tout

Customer profile

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Un Rien C'est Tout technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Un Rien C'est Tout partnerships and signals

Strategic signal

Partnerships

68 partnerships are on record, tiered core, secondary and minor.

  • Fnac-DartycoreChannel Partner/ Reseller/ Distributor · 1 February 2022Fnac and Darty are the primary retail partners for in-store micro-donation collection. Since February 2022, customers can round up purchases at checkout to support Un Rien C'est Tout solidarity projects. Campaigns have covered childhood, dignity, health, and women's rights causes. Over 57,000 euros were raised in a single March 2026 campaign for women victims of violence. The partnership is ongoing across all Fnac and Darty stores in France and on fnac.com.
  • CarrefourcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Carrefour is a key retail partner allowing customers to make micro-donations at checkout in over 400 stores across France and on Carrefour.fr. The partnership began in 2019 and has generated over 130,000 euros in donations in 2025 alone. Campaigns focus on food precarity, supporting associations such as La Cloche, Le Chaînon Manquant, Ordre de Malte France, and La Mie de Pain.
  • CdiscountcoreChannel Partner/ Reseller/ DistributorCdiscount enables online micro-donations at checkout on cdiscount.com. Campaigns have funded 990 toys for disadvantaged children (Pères Noël Verts), school supplies for children in precarity, women's professional reintegration (Force Femmes), and ocean protection education (Project Rescue Ocean).
  • E.LeclercsecondaryChannel Partner/ Reseller/ DistributorE.Leclerc stores, including Leclerc Gaîté-Montparnasse (Paris 14e) and others, offer in-store rounding at checkout. Campaigns have supported cardiac surgery for underprivileged children at Hôpital Necker and food assistance programs.
  • La RedoutesecondaryChannel Partner/ Reseller/ DistributorLa Redoute offers online micro-donation at checkout on laredoute.fr. Campaign with SOLFA funded diapers and meals for babies of mothers in precarity in the Hauts de France region.
  • Intermarché (Groupement Mousquetaires)secondaryChannel Partner/ Reseller/ DistributorIntermarché ran a pilot in-store rounding campaign in 2025 supporting Linkee Entraide for precarious students. The campaign invited customers to make a micro-donation at checkout during the back-to-school period.
  • Le Bon Marché Rive GauchesecondaryChannel Partner/ Reseller/ DistributorLe Bon Marché Rive Gauche, the iconic Paris department store, partnered with Un Rien C'est Tout for a holiday season campaign beginning in late 2024. The store invited customers to make a solidarity gesture at checkout, supporting children's dreams and other solidarity projects. Over 120,000 euros were raised in joint campaigns with Le Bon Marché.
  • SNCF Connect / OUI.sncfsecondaryChannel Partner/ Reseller/ DistributorSNCF Connect and OUI.sncf offer online micro-donations at the point of ticket purchase. Campaigns have funded children's dreams, cardiac operations for underprivileged children, environmental education, and children's protection from violence. The partnership with Allianz Travel (through SNCF Connect) also supports vacation access for disadvantaged children.
  • MoovancesecondaryTechnology or IntegrationMoovance is a mobility app that rewards users for clean transportation by converting CO2-saving points into donations to associations. Since February 2024, Moovers can donate their accumulated points to Un Rien C'est Tout, turning daily mobility choices into solidarity impact.
  • SuncoominorChannel Partner/ Reseller/ DistributorSuncoo offers an online micro-donation option at suncoo-paris.fr checkout, supporting Un Rien C'est Tout solidarity projects.
  • Une Robe Un SoirminorGTM or Marketing PartnerFashion brand Une Robe Un Soir partnered with Un Rien C'est Tout to engage its community around equality of opportunity projects. A first joint campaign was launched in late 2024/early 2025.
  • Vanessa BrunominorGTM or Marketing PartnerDesigner Vanessa Bruno engaged with Un Rien C'est Tout during October Rose to fund well-being workshops for women undergoing breast cancer treatment at Maison RoseUp.
  • KalicominorChannel Partner/ Reseller/ DistributorKalico, a decoration and DIY retail chain, launched its first in-store rounding campaign with Un Rien C'est Tout supporting Secours Populaire de Roubaix for children living in great precarity.
  • BilletRéducminorChannel Partner/ Reseller/ DistributorBilletRéduc offers online micro-donations at ticket purchase. Funded an outing for families with disabled children in partnership with D'Une Rive à l'Autre.
  • Rent a CarminorChannel Partner/ Reseller/ DistributorRent a Car offers an in-store micro-donation option supporting Un Rien C'est Tout solidarity projects.
  • Bibliothèques Sans FrontièrescoreStrategic or Co-development PartnerCo-developed the Ideas Box project: a mediatech kit containing internet-connected computers, tablets, e-books, and a cinema, deployable in under 20 minutes. With 40,000 euros raised through Fnac customers, one Ideas Box was funded to strengthen access to culture and education for disadvantaged populations. The Ideas Box concept was designed by Philippe Starck.
  • SOS Villages d'EnfantscoreStrategic or Co-development PartnerPartnership to equip SOS family homes for siblings separated from their parents. With 50,000 euros, three houses were equipped in the new SOS village of Besse-sur-Issole (Var), providing beds, desks, TVs, and appliances. Over 700 children are hosted across 16 SOS villages in France.
  • Samusocial de PariscoreStrategic or Co-development PartnerPartnership through the 'Mieux vivre à l'hôtel' program providing school supplies and cartloads for children hosted in social hotels. Also supported sports access for youth in great precarity and summer camp vacations for children from priority neighbourhoods.
  • Fondation des FemmescoreStrategic or Co-development PartnerFondation des Femmes is the primary association beneficiary of the Fnac-Darty March 2026 campaign raising 57,733 euros for women victims of violence. Founded in 2016, it is France's leading foundation for women's rights, supporting hundreds of associative projects including emergency shelter (Abri d'Urgence) and safe housing (Elles Déménagent). Un Rien C'est Tout channels funds to dozens of field associations through Fondation des Femmes.
  • M'endors PassecondaryStrategic or Co-development PartnerAssociation founded by Caroline Darian (author of 'Et j'ai cessé de t'appeler papa') to prevent and combat chemical submission. Beneficiary of the Fnac-Darty March 2026 campaign. Conducts awareness, information, and training actions for the public, professionals, and institutions.
  • Project Rescue OceansecondaryStrategic or Co-development PartnerAssociation founded in 2015 by Benoit Schumann, active in Brazil, New Zealand, and Thailand. Conducts ocean pollution cleanup operations (over 20,000 kg of waste collected) and environmental education workshops in elementary schools. With 4,000 euros, 400 children were certified as 'Sauveteurs des Océans' (Ocean Rescuers) through eco-citizen kits.
  • Allianz TravelsecondaryStrategic or Co-development PartnerAllianz Travel, partner of SNCF Connect, commits to donate a portion of its revenue to Un Rien C'est Tout, funding vacation access for disadvantaged children and sports programs for children in childcare protection.
  • Croix Rouge FrançaisesecondaryStrategic or Co-development PartnerFrench Red Cross partnered with Un Rien C'est Tout for the Mayotte cyclone emergency response in December 2024. Also partnered with Fnac for emergency aid following Spanish floods (October 2024, Croix Rouge Espagnole).
  • AuroresecondaryStrategic or Co-development PartnerAssociation receiving funds through Fnac-Darty campaigns for insertion and support of people in great exclusion.
  • Les Banques AlimentairessecondaryStrategic or Co-development PartnerFrench food banks receiving support through Fnac-Darty campaigns targeting food precarity and social exclusion.
  • Force FemmessecondaryStrategic or Co-development PartnerAssociation supporting women over 45 in professional reintegration. Funded through Cdiscount campaigns; 20,000 euros targeted to support women's return to employment or business creation. Also appears in Fnac-Darty campaigns.
  • Ordre de Malte FrancesecondaryStrategic or Co-development PartnerProvides breakfasts to homeless people every weekend across 70 sites in France, funded through Carrefour in-store campaigns with Un Rien C'est Tout. With 1 euro, one breakfast can be provided.
  • La Mie de PainsecondaryStrategic or Co-development PartnerProvides hot soup to nearly 500 people in precarity every evening at Le Refuge and other sites, funded through Carrefour campaigns. With 1 euro, one person receives a hot soup.
  • La ClochesecondaryStrategic or Co-development PartnerAssociation organizing shared meals in public spaces, funding through Carrefour campaigns. With 200 euros, one 'soupe impopulaire' can be organized, feeding over 20 people in great precarity while recreating social bonds and mixing social strata.
  • Le Chaînon ManquantsecondaryStrategic or Co-development PartnerCollects fresh surplus food from businesses daily and redistributes quality meals to people in great precarity. Funded through Carrefour campaigns. With 1 euro, one person receives a quality fresh meal.
  • Linkee EntraideminorStrategic or Co-development PartnerAssociation fighting food insecurity among students. Beneficiary of the Intermarché pilot campaign in 2025, supporting precarious students during the back-to-school period.
  • Les Petits Frères des PauvressecondaryStrategic or Co-development PartnerAssociation supporting isolated elderly people. Funded through Un Rien C'est Tout campaigns offering hygiene kits (15 euros per kit) for elderly people in precarity.
  • Armée du Salut (Salvation Army France)secondaryStrategic or Co-development PartnerFunded through Carrefour campaigns for the 'Bonjour' operation: morning maraudes providing breakfasts to men, women, and children who spent the night on the streets. Also distributing baby diapers to precarious families.
  • Institut RafaëlsecondaryStrategic or Co-development PartnerFirst integrative medicine center in Europe (Levallois-Perret). Un Rien C'est Tout funds personalized patient support programs co-built with patients and health coordinators, focused on life projects for people affected by cancer.
  • Dons SolidairesminorStrategic or Co-development PartnerAssociation redistributing donated goods to people in precarity. With 1 euro, distributes three beauty and hygiene products to women in difficulty through Carrefour campaigns.
  • Coeur de ForêtminorStrategic or Co-development PartnerAssociation for the protection and preservation of French forests. With 3,000 euros, 200 trees can be protected through individual tree protection measures supervised by a forestry expert. Supported through Un Rien C'est Tout campaigns.
  • Women SafeminorStrategic or Co-development PartnerAssociation providing comprehensive support for children victims of violence, in collaboration with aide sociale à l'enfance (ASE). 20,000 euros collected through OUI.sncf funded a support program for 33 children victims of violence.
  • Coup de PouceminorStrategic or Co-development PartnerAssociation offering academic support clubs for children in learning difficulty, involving parents. Supported to help children regain self-confidence, develop social skills, and improve academic performance.
  • Sport dans la VilleminorStrategic or Co-development PartnerAssociation providing tutoring and sports access for youth from priority neighbourhoods. One year of support costs 950 euros per young person.
  • Académie YounusminorStrategic or Co-development PartnerFounded by Abdoulaye Ndiaye, provides educational and cultural support to children from disadvantaged backgrounds in priority neighbourhoods, through homework help, public speaking workshops, theatre, and citizenship activities.
  • Refuge (Le Refuge)minorStrategic or Co-development PartnerAssociation supporting LGBT+ youth in precarious situations, providing comprehensive support and housing. Funded through Un Rien C'est Tout campaigns.
  • Refugee Food / Refugee FoodminorStrategic or Co-development PartnerAssociation supporting refugees through food-related professional integration. Beneficiary of Carrefour campaigns for precarity fighting.
  • SOLFAminorStrategic or Co-development PartnerAssociation founded in 1947 supporting women in great fragility in the Hauts de France (Lille metropolitan, Artois, Flanders, Douaisis). Funded through La Redoute for diapers and baby meals for mothers in precarity.
  • Addap 13minorStrategic or Co-development PartnerAssociation supporting youth in difficulty through educational construction sites. Funded through Un Rien C'est Tout for youth educational projects.
  • Pure OceanminorStrategic or Co-development PartnerAssociation fighting ocean pollution. Active project on the Un Rien C'est Tout platform for ocean protection initiatives.
  • HandichiensminorStrategic or Co-development PartnerAssociation providing assistance dogs for children with disabilities. Active project on the Un Rien C'est Tout platform.
  • Aux Captifs la LibérationminorStrategic or Co-development PartnerAssociation supporting women victims of sexual exploitation. Active project on the Un Rien C'est Tout platform.
  • Rev-EllesminorStrategic or Co-development PartnerAssociation revealing the potential of young women. Active project on the Un Rien C'est Tout platform.
  • KonexiominorStrategic or Co-development PartnerAssociation providing digital inclusion training for youth. Active project on the Un Rien C'est Tout platform.
  • Fondation Recherche AlzheimerminorStrategic or Co-development PartnerBeneficiary of the Fnac-Darty September 2025 'Septembre Mauve' campaign, raising funds for Alzheimer's research through in-store rounding.
  • LPO (Ligue pour la Protection des Oiseaux)minorStrategic or Co-development PartnerBird protection league operating care centers for distressed wild animals. Funded through Un Rien C'est Tout for equipment and renovated facilities to save distressed wildlife.
  • Terre Ludisme / Terre HumanismeminorStrategic or Co-development PartnerAssociation providing agroecology training for youth. Funded through Un Rien C'est Tout campaigns.
  • SolimoveminorStrategic or Co-development PartnerAssociation helping women victims of violence with moving and relocation support. Active project on the Un Rien C'est Tout platform.
  • Palais des LouvesminorStrategic or Co-development PartnerSecure refuge for women victims of violence in Haute Gironde, funded through Un Rien C'est Tout campaigns.
  • Energie JeunesminorStrategic or Co-development PartnerAssociation delivering the 'Ma Réussite au Collège' program to fight school dropout, co-funded through Fnac-Darty campaigns. 1,500 students benefited from the program.
  • GerminalminorStrategic or Co-development PartnerAssociation supporting entrepreneurs in QPV (Priority Urban Neighbourhoods). Active project on the Un Rien C'est Tout platform.
  • Enfant @ Gogh / L'école des Sans EcoleminorStrategic or Co-development PartnerAssociation providing school access for exiled minors. Active project on the Un Rien C'est Tout platform.
  • LudopitalminorStrategic or Co-development PartnerAssociation providing motorised mobility devices ('Explorer Mini') for toddlers from age one with motor disorders, helping them reach key developmental milestones.
  • L'Envol (Institut or association)minorStrategic or Co-development PartnerAssociation bringing magical moments to hospitalized children at Hôpital Robert-Debré through theatrical, watercolor, and scrapbooking workshops.
  • Coaching SuspenduminorStrategic or Co-development PartnerAssociation providing personalized professional coaching for return to employment for people affected by illness in the Hauts de France. With 5,000 euros, 8 people can be supported.
  • Les Liens du CœurminorStrategic or Co-development PartnerAssociation supporting parents of children hospitalized long-term at CHU de Bordeaux by funding overnight accommodation costs for remote parents. Over 230 nights of accommodation funded.
  • Jeune & RoseminorStrategic or Co-development PartnerAssociation raising awareness and providing support for young women facing breast cancer, addressing diagnostic delays in this demographic. Supported through October Rose campaigns.
  • RoseUpminorStrategic or Co-development PartnerAssociation operating RoseUp Houses providing free information workshops, support, and career coaching for women with breast cancer. Supported through October Rose campaigns with Fnac-Darty and Vanessa Bruno.
  • Lazare Colocation SolidaireminorStrategic or Co-development PartnerAssociation providing solidarity housing (colocation) between homeless people and students or young professionals. Active project on the Un Rien C'est Tout platform.
  • Weeefund / WeeeJob JeunesminorStrategic or Co-development PartnerProgram providing reconditioned computers and digital training for youth out of school or job-seeking, supporting digital inclusion.
  • AFSA (Association Française du Syndrome d'Angelman)minorStrategic or Co-development PartnerFrench association for Angelman Syndrome. 10,000 euros raised on fnac.com for a health project supporting children with this rare genetic disorder.
  • Tremplin 94 – Solidarité FemmesminorStrategic or Co-development PartnerAssociation providing hygiene and care kits to women and their children victims of domestic violence. Funded through Un Rien C'est Tout campaigns.
  • BMO ConseilminorImplementation/ SI/ Consulting PartnerWeb design and development agency (bmo-conseil.com) listed as the site's designer in the legal mentions. Contact: [email protected], responsible for the website's design and maintenance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Un Rien C'est Tout competitors and assessment

Company assessment

Emerging players

  • Worldcoo: Spanish-origin checkout rounding and donation platform that has expanded across European e-commerce, directly comparable to Un Rien C'est Tout's online rounding with Cdiscount, La Redoute and OUI.sncf; same model, different geography.
  • Lilo: French consumer-facing platform that turns everyday digital actions (search, online shopping) into donations to user-chosen projects; comparable donation-intermediary business model aimed at the same micro-donor demographic in France.
  • Good-Loop: Advertising-tech platform that converts ad engagement into donations to charities; operates the same 'everyday action becomes a donation' thesis that underpins Un Rien C'est Tout's checkout micro-donation model.

Broad incumbents

  • Fondation de France: France's largest grantmaking foundation, distributing hundreds of millions of euros annually to vetted associations across causes that overlap directly with Un Rien C'est Tout's childhood, dignity, health and environment pillars.
  • HelloAsso: France's dominant free online platform for nonprofits, collecting donations and memberships for hundreds of thousands of associations; not a rounding platform but the de facto donation-infrastructure incumbent any French association competes with for donor share.

Direct peers

  • MicroDon: French nonprofit pioneer of the 'arrondi en caisse' (checkout rounding) model, the exact same micro-donation mechanic at French retailers that Un Rien C'est Tout uses; competes head-to-head for the same retail partner slots and donor eyeballs.

Regional players

  • Give as You Live: UK online shopping-donation platform that converts a portion of retailer commissions into charitable giving; functionally similar to Un Rien C'est Tout's online checkout donation flow, focused on a different geography.
  • Pennies from Heaven: UK-based charitable rounding foundation enabling micro-donations at retail and digital checkout; the closest non-French functional analog to Un Rien C'est Tout's model, useful as a UK/Europe benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Un Rien C'est Tout social profiles

Digital presence

Un Rien C'est Tout financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Un Rien C'est Tout leadership team

Management profile

Number of profiles

Profiles5 records

Un Rien C'est Tout funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Un Rien C'est Tout M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Un Rien C'est Tout

What does Un Rien C'est Tout do?

Un Rien C'est Tout is a French nonprofit association (loi 1901) founded in 2016 that collects micro-donations starting from €1 at retail and e-commerce checkouts of partner brands (Fnac, Darty, Carrefour, Leclerc, Cdiscount, La Redoute, Intermarché, Le Bon Marché, SNCF Connect/OUI.sncf). The association channels these donations to over 600 vetted beneficiary associations running concrete social and environmental projects across four cause areas: childhood, dignity, health, and environment.

Is Un Rien C'est Tout a public or private company?

Un Rien C'est Tout is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Un Rien C'est Tout founded?

Un Rien C'est Tout was founded in 2016. It employs 1 to 10 people.

Where is Un Rien C'est Tout based?

Un Rien C'est Tout is headquartered in Artigues-près-bordeaux, France, in the Europe region.

How does Un Rien C'est Tout make money?

One revenue line is on record: micro-donations via retail partner rounding.

Who are Un Rien C'est Tout's main competitors?

Emerging players on record are Worldcoo, Lilo and Good-Loop. Broad incumbents are Fondation de France and HelloAsso. MicroDon is listed as a direct peer. Regional players are Give as You Live and Pennies from Heaven.

Does Un Rien C'est Tout have an API?

No public API is recorded for Un Rien C'est Tout.

What industry is Un Rien C'est Tout in?

Un Rien C'est Tout's product category is Charitable Micro-Donation Platform. Its primary akta.pro industry code is BPAGAKAG, Federated Giving Organizations (e.g., United Way-type), with a secondary code of BPAGAKAM, Environmental & Climate Grantmaking Foundations. Its NAICS code is 81321 and its SIC code is 8300.

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