Name

Greenlight Analytics

Legal name

Greenlight Analytics

Website

https://greenlightanalytics.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Entertainment Analytics

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industry

Content & Program Performance Analytics (Minute-Level, Flow, Engagement) (MPABAOAI)

Keywords

• Entertainment analytics
• Film audience tracking
• Talent benchmarking
• Pre-release research
• Studio data insights

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Data Analytics Services: B2B analytics services providing predictive insights to film studios and entertainment companies for de-risking investments and optimizing marketing strategies. Revenue likely derived from subscriptions or project-based analytics contracts with major studios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Greenlight Analytics provides pre-release audience and intent measurement, concept and greenlight testing, and proprietary talent benchmarking for film studios and entertainment marketers. Its subscription platform delivers predictive insights, audience segmentation, and activation-ready audiences through integrations with LiveRamp and The Trade Desk, supporting decision-making from greenlight through theatrical release.

Product overview

Greenlight Analytics is a media entertainment intelligence platform providing predictive audience analytics across the theatrical, streaming, sports, and hybrid ecosystems. The platform operates through an integrated suite of products including Pre-Release Film Tracking for predictive box office forecasting, Concept & Greenlight Testing for script evaluation, Talent DNA for talent analytics, Audience Segmentation & Activation for targeted campaign deployment via LiveRamp and The Trade Desk, Advanced Media Consumption Audiences for cross-platform targeting, Weekly Intelligence Drops for trend monitoring, a Dashboard for real-time film tracking visualization, and Data Pulse as a content/analysis publication. Together these tools enable studios and entertainment companies to de-risk investments by tracking audience behavior from script to screen.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Release Film Tracking Survey-based measurement service that captures audience awareness, theater-going intent, and premium-format (e.g., IMAX, PLF) preference for films ahead of release, enabling studios to forecast opening performance and refine marketing strategy.
• Concept & Greenlight Testing Audience testing service that evaluates concepts and greenlight-stage projects, providing studios with predictive signals during early development and project approval.
• Talent DNA Proprietary talent benchmarking framework that produces marketability scores for actors and directors, supporting casting, packaging, and promotional decisions for film projects.
• Audience Segmentation & Activation Audience segmentation product that builds custom audiences from Greenlight's research data and activates them for paid media campaigns through integrations with LiveRamp and The Trade Desk.
• Advanced Media Consumption Audiences Audience offering that maps advanced media consumption behaviors, extending Greenlight's segmentation capabilities for studio marketing campaigns.
• Weekly Intelligence Drops Recurring subscription deliverable providing weekly intelligence updates to studio subscribers, extending the platform beyond one-off studies into continuous monitoring.
• Film Tracking Dashboard Web-based client dashboard through which subscribers access Greenlight's film tracking data, research findings, and audience insights.

Quantifiable outcome

• Intent Conversion ratio near 1.0 indicates efficient marketing activation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and key account.

• LiveRampcoreTechnology or IntegrationLiveRamp is a key activation partner for Greenlight Analytics' audience segmentation and targeting services. Greenlight's proprietary audience models are deployed through LiveRamp's identity resolution platform for cross-platform targeting.
• The Trade DeskcoreTechnology or IntegrationThe Trade Desk serves as an activation partner enabling Greenlight Analytics to deploy their audience models for programmatic advertising targeting across the theatrical and streaming ecosystem.
• Amazon Studioskey accountChannel Partner/ Reseller/ DistributorAmazon Studios utilizes Greenlight Analytics for campaign deployments, leveraging audience tracking and intelligence services for theatrical releases.
• MGM Studioskey accountChannel Partner/ Reseller/ DistributorMGM Studios uses Greenlight Analytics services for audience intelligence and campaign optimization for their theatrical releases.
• Lionsgatekey accountChannel Partner/ Reseller/ DistributorLionsgate leverages Greenlight Analytics for predictive audience insights and campaign deployments for their film releases.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samba TV: Samba TV is an established ACR-based cross-screen TV and streaming analytics provider offering audience intelligence and targeting. Comparable as a broader entertainment analytics incumbent with overlapping studio and advertiser customers, though its data foundation (ACR) differs from Greenlight's survey methodology.
• iSpot.tv: iSpot.tv measures TV ad performance across linear and streaming in near real-time. Comparable as a broader incumbent in TV/entertainment ad and audience measurement, with overlapping customers (networks, agencies, brands) but a different primary methodology (ad-exposure vs. pre-release intent).
• Nielsen: Nielsen is the legacy dominant audience measurement provider across TV, digital, and theatrical. Comparable as a broad incumbent whose audience ratings products overlap with Greenlight's tracking offerings to studios and platforms, though Nielsen's scale and panel scope are vastly larger.
• Comscore: Comscore is a long-standing audience measurement and box office analytics firm serving studios, agencies, and platforms. Comparable because Comscore's box office and audience measurement products overlap with Greenlight's theatrical tracking use case, even though Comscore's scale and legacy position are much broader.

Emerging players

• TVision: TVision measures viewer attention and engagement with TV content and ads via passive panel data. Comparable as an emerging player in TV audience analytics serving similar buy-side and sell-side customers, though its panel methodology differs from Greenlight's survey-based approach.
• EDO: EDO provides outcome-based TV and streaming advertising measurement for advertisers and networks. Comparable as an emerging analytics player in entertainment/TV measurement, although EDO focuses more on advertising outcomes than on Greenlight's pre-release theatrical intent modeling.
• Lumen Research: Lumen Research measures attention to digital advertising and content using eye-tracking-based panels. Comparable as an emerging analytics player focused on attention and engagement metrics for advertisers and content owners, with overlapping advertiser and platform customers to Greenlight.

Direct peers

• Relo Metrics: Relo Metrics delivers marketing attribution and audience analytics for sports and entertainment sponsorships and campaigns. Comparable to Greenlight because both monetize measurement and attribution of audience response to entertainment IP, although Relo is more sports-sponsorship-weighted.
• Parrot Analytics: Parrot Analytics provides demand-based entertainment analytics measuring global audience demand for TV, film, and talent across platforms. Directly comparable to Greenlight Analytics because both sell predictive audience and content-performance intelligence to studios and talent agencies for greenlighting and marketing decisions.
• The Quorum: The Quorum provides entertainment marketing analytics and audience measurement for theatrical releases and TV campaigns. Comparable to Greenlight because both target studios and entertainment marketers with pre-release audience tracking, intent metrics, and campaign effectiveness measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenlight-analytics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlight Analytics